The reason the Crown doesn't sell is because Toyota doesn't promote it. I own a Limited and none of my friends or family ever heard of this vehicle.

Traded a Lincoln MKZ for the Crown Limited. We wanted a full size sedan, and I like the reputation of Toyota. After 1,000 miles we are very pleased.

I just bought a Platinum. I love it but for a few minor annoyances. For the amount I paid for it in SoCal I would expect the hood to open up and stay up by itself. The trunk should have the newer feature of being able to open without having to physically lift it up. There are tons of other computerized features that are not the easiest to master and some customizations that the dealership has to perform if the owner wants those features. And what’s up with the colors this season!? It is nearly impossible to get any color where I am except the gray colors with black interior. The colors are meh anyway, but why can’t they offer the classic lighter gray interior? The black interior gets very hot.

Crown has been a leader in Japan. I just test drove the Limited today with my husband. We were looking for a 4 door sedan, hybrid, leather, easy in easy out for our aging and tall family. My husband is 6’2” and fit. His first complaint was the drowning sound it makes when you accelerate- it also felt like it was dragging. He hated it 2 min in! (I should say he’s a Honda dealer ). I tried it, very comfortable! I like the display ease of use, felt like I was hugging the road. I also like the fast back look! Should have been a sports back, make the moon roof open. At the end of the test drive my husband thought the car was too tight regarding headroom and his leg comfort behind the wheel was a bit too tight. I really wanted this to work out. He was pushing for a test drive for weeks. I’m thinking the platinum might interest his driving experience but that price… I personally love the crown and prefer the 1 color. I trust Toyota and their hybrid models.

I just bought a Limited. It’s a beautiful luxury crossover with a trunk. Great mileage and you don’t see them everywhere. Got a great discount.

The Crown Platinum is a true Gem from Toyota. So many great features. Made in Japan too so thats quality.

I sell Toyotas at Tufankjian Toyota of Braintree in Braintree, MA. I purchased a 2024 XLE in Oxygen White in early February, and our dealership has sold several of these. It really is a vehicle you have to show to the right customer. One issue we have is that we are not getting many XLE's or Limiteds, and some customers do not want everything that comes with the Platinum. AWD is standard on this vehicle, which may make it more popular where we can get the slippery white stuff, and TSS 3.0, with Proactive Driving Assist, which virtually makes it impossible to rear end the vehicle in front of you! The interior feels like a quality tweed cloth and personally I prefer cloth to leather, and the sides of the seats are bolstered and covered with Softex. Don't forget that the mileage #'s are phenomenal, because of the hybrid system.

Great car I just got a 2024 this Sunday 5/19/24 traded my 2022 Corolla hybrid. My dad got a 2023 crown two months ago. I like the rear trunk emblem on your demo how can I get one?

Did you drive the platinum??

People will love this car just like they loved the Avalon in a couple years.

Test drove this thing, absolutely amazing feel and comfort. Only wish the back row was a little wider for 3 across.

I own a 2023 Platinum in Oxygen White, and I love it! The Hybrid Max makes it very sporty and responsive.

Thanks for the wonderful explanation. Where are you currently manufacturing: America or Japan?

My husband and I were out yesterday to test drive a 2021/22 Lexus RX350. (We’re looking at these particularly for the V6 engine). I already own a 2015 Nissan Murano which I love but really wanted heated seats. I was never considering a sedan or passenger vehicle bc I prefer to sit up higher. My husband pointed out a vehicle someone was driving and asked what I thought. It was a Toyota Crown (couldn’t see the name but my car-savvy husband knows most vehicles) but I was smitten. He suggested that we go to a Toyota dealership and test drive. They only had the base model (forgot what it’s called) so we test drove that. I flipping LOVED it. From the moment you sit behind the wheel, the seat felt like warm hug. My husband’s seat was the same. The only drawback I could see when test driving was that you could hear the engine when you accelerated at a fast rate. The pick-up was quick, the steering very responsive, and this ride was so smooth and quiet feeling virtually no road bumps. (We test drove a new Venza last year and liked it until we drove on a bumpy highway, then it was loud inside the cabin and not impressive at all). This was nothing like that. We’ve been looking for the better part of a year for just the right vehicle and this is it. Ps. It turns out, my husband showed me a picture of the crown last year and I said, “Ew. No.” LOL! The photos of this gem do NOT do it justice. GREAT video, by the way, Brian, thank you so much!

A hellva good price, have you sold it yet? I'm looking at the Limited but HATE the panoramic roof. It's hot in SoCal and it reduces the headroom in the back seat. Cheers

I’d buy a Night shade edition in a heart beat. Love the look of it, great mpg, awd, all with the Toyota reliability. Only thing missing is a hatch and rear wiper.

Remove the Hybrid system. Electronic suspension works okay within limits. Lower the price, and sell a hundred thousand of them. Maybe go crazy and put in a six speed manual, although not likely. It looks well built. It looks like it would survive a crash well, that’s very important. SUV’s are a stupid design. I’ve never liked them. These look mature, proper for one’s age, any age.

I seen it in person and caught the heck out my eye, been doing research every since…. Bit pricey

1:40 Where can I get that Crown logo? Toyota should have put those on the car instead of the regular Toyota logo. Oh, and made it a lift-back as well.

We had a 2007 Avalon Limited, which I loved. We test drove a 2023 Crown…no comparison. Loved our Avalon much better. The Crown was smaller inside, noisy and not the best ride. The only thing we liked it was 4 inches higher off the ground. We were so disappointing. We love Toyota vehicles…so we bought a new Lexus.

I ❤ the crown sedan & want one. I want the platinum in the heavy metal solid color. I m waiting on 2 things.... lower interest rates & for Toyota to cut the price like tesla did😮. It's a waiting game !

I like the look of the crown. I wish they did make this a hatchback. The signa looks nice but wish they offered the macadamia leather interior option. Also the price is a factor because you basically have to compare to Lexus. I definitely think there is a market for this car and suv ( and saw a cross sporty model) but need to market it more, and adjust price to fit between Camry but under Lexus as it is not one. Great video.

would like parking sensors front and back on the Xle base... large car would help parking up to cars and curbs.... I did buy a CX50 mazda.... wish I drove this as well as the even larger plastic fenders bug me on the Mazda... 5k more for the base Toyota.... will prob test drive one this year

Why get a base level Crown when for the same money, I could get a loaded Camry?

The price actually does pick up where the Camry left off. The new Camry anyway. Both are overpriced

Purchased a new 2023 Crown limited in February at a nice discount and very pleased. I think at the price point for the limited($48k)most would opt for a Lexus. Maybe this is the reason I finally saw one after 2 mos on the road. My 1st hybrid and I am already enjoying the great gas mileage(avg 42 mpg). I think the sport model will sell a lot more and is expected for 2025. Great vid. Thanks!

I bought a 2023 Crown and I love it. I like the height, styling, and reliable hybrid system. I drive country roads averaging over 45mpg, you can't beat it for a full-size car.

It doesn't sell because no one asked for. The Platinum trim has 340 hp and 400 lb/ft of torque and does 0-60 in 6 seconds. The 2022 Avalon TRD has a NA V6 with 301 hp and 267 lb/ft of torque and does 0-60 in 6 seconds too. The TRD also is about $10,000 cheaper. C'mon Toyota!

People are strait laced followers.Everyone buys an SUV---but not me. My Crown limited in supersonic red is a beauty to look at and drive. This is a car for people who live outside of the norm. Best ride I ever had in a car and if you know how to drive a hybrid you can get over 55 MPG in city driving.

Amazing honestly.. Love it!!

I am interested in this car, just wish it was a limited. Thanks!

1) Too expensive 2) Too ugly. The price has to drop about 15-20K on these and that takes care of #1. Number 2, it has no identity. It wants to be 3-4 vehicles in one. So it does not fit anywhere and that makes it ugly. So honestly, Toyota needs to kill this Crown, update the Avalon and bring it back.

Did a test drive on one of this. It's more like a Camry+ than a Crown, size-wise same thing just a bit more bells and whistles. Crown XLE is less premium than Venza XLE , less features, no leather, less room, cheap armrest in the back etc. but the price is the same. I think that's the reason not many are interested in it.

Fifty thousand plus dollars for a luxury car with 225 or 235 narrow tires!? Says a lot about the practicality of the car in a world of SUV’s sporting 245 wide and above tires for less. Kia’s for example. 🤷🏼

In the market for a car, now. Test drove the Limited, yesterday, and I am impressed with the vehicle. But I've never seen an ad of any type in any media for it, and I live in the NY metro area, where ad placement was invented! The car has comfortable seating, especially for the driver; great acceleration, thanks to the electric motors; AWD,; it's quiet enough; very eyecatching; leather seats; but the trunk thing is weird---even the salesmen couldn't find how to open it. There is significant body roll, so it's not a sporty car, though it looks like stylistically, and it is a very comfortable ride, and you are elevated compared to other sedans out there, thanks to that semi-crossover design. I'm going to next test drive a Lexus ES, which is similarly priced, and I can get as a hybrid with similar range and gas mileage. But the Lexus has no AWD (only in the 250), and no split fold down seats in the the rear of it, either. Being in the Northeast, that AWD may tip me back toward the Crown. You can NOT find better gas mileage in a hybrid that what this Crown has to offer. Given that it also runs on regular gas, I think Toyota should be trumpeting the fuel efficiency, incredible range of nearly 600 miles, and the ease of driving and comfort of this car. If they were to just tweak a few things (like that trunk opening!), invest more in some targeted promotion, they could move the needle on getting this car out the door and into customer's hands. Also, I undestand they have a Crown Signia coming, which will be an actual crossover, and that might be more appealing in today's market. Good luck!

Never seen one…never seen one on the road. Didn’t know this was a part of the Toyota line up.

Just got a sonic red xle crown 2024 lease great riding an comfortable car. Lease was great deal helped. Been a rav4 owner forever. Take awhile to get use to less storage space. Own a avalon an venza also. My comparison so far fancier avalon with a hybrid engine great gas mileage at good price for hybrid well below sticker.

I'm on the fence between the Crown and a Camry. I like the Crown better, but as you stated, resale value is a concern when it comes time to trade it in.

The first time l saw a pic of a Crown, l thought EDSEL .... enough said

I loved it but passed when I saw the cost of the new special oil it takes.

I had a 2014 Avalon limited. It was basically a Lexus ES. It was elegant, classic looks and most importantly it had a quiet V6 and a real transmission. The Crown is now a semi suv. The front end is outright ugly. And now being a hybrid only, it comes with a CVT transmission that drones. I also had a 2019 Lexus ES with the V6, next year it will follow suit like the crown....and will be ruined. I sat in the new crown. The consol moves, the center hatch between the seats is cheap and flimsy. And it looks like the backseat lost leg room.

My issue is ground clearance. It would nearly theoretically clear the break over of my concrete drive. I demoed a limited and liked it. Why didn't Toyota give it 6"+ of ground clearance? If they f3l it is competition for SUV' s. Also making you take larger low profile tires, which ride rougher by nature. To get the features the package has for $3k is a deal breaker for some of us.

Toyota made a big mistake of ditching Avalon! Crown just does not measure up.

Have a platinum max & love it. Great car but almost unheard of in the states.

BECAUSE PPL DONT KNOW IT EXISTS 🤷‍♂️

(An inconvenience ). I think its an Awesome Car .. Fast & different and Unique .. But what i don't understand, is they don't include a "Heads Up Display" on this model !..Whaaaat, i love my heads up display.. C'mon, this supposed to be the car of the Future..

I have the 2024 Limited with the technology package. Easily the best car I've owned to date. Toyota should advertise it more. Most people do not know about it. My friends all really like the Crown a lot.

Agree with all the comments about why it doesn’t sell. My 2 cents to add. This should be called the new Avalon

I liked the Avalon but the Avalon Touring MSRP was $45000 and did not offer AWD, Pano, had a worse infotainment system and this looks a bit sportier.

I traded my Genesis GV70 for the Crown Platinum, the price point is steep but what you get in it I think its worth it. What I think is pulling people away is the auto insurance. My insurance doubled just for owning this vehicle, I’m thinking this is why you have that one on your lot. The Crown Signia has the exact interior as my Platinum, with a motorized hatch so for the money I think I will keep the one I have. Hope this sheds some light on why I think they are not selling and are being traded in.

I don’t like SUV’S so I bought a limited and I love it. I wouldn’t buy the XLE personally. I agree that it is not advertised enough. I get positive comments from people almost every time I drive my Crown.

Oh it needs to be a hatchback and name it a camry coupe or a lexus ES coupe. I would trade my RX for a lexus ES hatchback coupe

Im actually trying to talk a friend into buying one now

The problem is that this car does NOT have a CROWN logo in the front!

I have owned Toyotas for over 20 years and never even heard of the Crown until I started researching the 2025 Camry. I just bought the 2024 Crown XLE last week because I got a great deal since they aren't selling. I absolutely love it! I think they aren't selling since no one knows they exist. Also, there is such a large price difference between the different trims, mentally you might feel like you are getting a bottom of the barrel car wuth the XLE when that is not actually the case. I just didn't see the value in paying extra for the Limited or Platinum features.

I just discovered it about 2 weeks ago and went to see it, I will be trading my Lincoln mkz in for it......Toyota is not advertising it, I saw it on KZfaq by accident.

I heard of the crown. But that price point. Yikes… need to go limited for parking sensors 😮 and you lose space. RAV4 is cheaper… watching crown for big discounts this December 😊

OK Bryan, let me tell you a story… My wife wanted to look at SUVs so we went to a nearby Toyota dealer to look at the Grand Highlander for her. In the lot next to it was a Crown. I had no idea what I was looking at. The salesperson gave me the basics, and I was intrigued by its looks. I went home, researched it, and went back a few days later to test-drive it as a car for myself. They had a Limited and a Platinum ready for me. I brought a friend who was a real car guy. He’s been driving luxury brands for years, and he’s always up for car shopping. We took the Limited for a ride first. It stickered in the $49,000 range. My impression of the engine and drivetrain was that it was very buzzy. I hadn’t spent much time driving with a CVT transmission, and after a few minutes in the Limited, I determined it wasn’t for me at all. It did not feel anything like what I thought an almost $50,000 car would feel like. When we got back to the dealership, I was ready to leave. My friend suggested we go ahead and drive the Platinum because it was right there waiting for us. As soon as we started driving, I couldn’t believe how much better it felt than the Limited. That Hybrid Max system with the conventional 6-speed transmission and 340 hp turbo engine/electric motor system was wonderful. We drove the same route and I felt the difference between the $49k Limited and the $55k Platinum was like night and day. He felt the same way. Back at the dealership, we sat in the car and started to critique the interior. The best word we could find to describe it was that it was “fine.” Fit and finish was excellent, but it didn’t feel like a $55,000 car. Headliner, black. Dashboard, black. Seats, black. Just a thin line of contrasting bronze trim. There wasn’t a lot of padding on the dash and doors. The Camry XLE next to it had an as nice or better-looking interior. My friend felt that the Crown’s interior did not match the price point. I had to agree with him, but I still really liked it and wasn’t ready to give up. We were now inside the dealership looking at the model on the floor. I pressed the trunk release and heard a click, but the trunk didn’t go up. I was confused. When I went to the back, I realized that I had to manually lift the trunk lid. When I’m leaving Costco with a box full of stuff, I shouldn’t have to think about how I’m going to get an elbow under the trunk lid to pop it up. Next, I pulled on the hood release. The latch was easy to find and when I pushed up the hood, I was expecting it to stay up, but no. I had to look around for the metal stick to pull down from the hood and place it in the slot in the frame. Are you kidding me? Toyota’s quasi-luxury car that’s replacing the Avalon has a freaking hood prop? It's not a Corolla. But I still liked the car and even brought my wife back with me to drive both. She liked how the Platinum drove, but she said the inside looked like a “tomb" and thought $55,000 was a lot of money for that car. She wasn’t wrong, and the cheap feeling trunk and hood still bugged me. My buddy suggested I look at a one- or two-year-old “real” luxury car. Maybe something German or even a Lincoln or Genesis. I never buy used, but I opened my mind up to it. Four weeks later I bought a two-year-old Genesis GV80 with 16,000 miles. It still had 3 years and 44,000 miles left on the bumper-to-bumper warranty. The car is beautiful inside and out, has a huge list of features, and an incredible ride. Taking advantage of the fact that luxury cars depreciate quickly, I got it for under $47k which was more than $21k under its original sticker. I think Toyota blew it. I was so close to buying that Platinum, but for the money, it fell short. They made me reconsider my options. In my opinion, this is what Toyota should do. Start the XLE at $35k. With a cloth interior and that buzzy powertrain, that price feels about right. The Limited with its standard upgrades should start at $41k, and make the Platinum a plug-in hybrid and start it at $48k. Give us some kind of contrasting interior colors. And for god’s sake, spend a few extra yen on a gas spring for the hood and some kind of cheap, mechanical spring mechanism for the trunk. The value just isn’t there for the Crown. I really liked the car and want Toyota to be successful with it, but right now with the total lack of promotion and the previously mentioned shortcomings, it’s going to be tough. One more thing, that sexy, new 2025 Camry is going to directly compete with those Crown buyers. Maybe that's why a dealer just offered me an XLE for $2k under the invoice for my son. At that price, I'm thinking about it.

Very simple why not selling. With no hatchback, it's just a bigger and pricey camry

Just use that car for a loaner

The one people want is the platinum but it price is high I personally think it’s priced right for the hybrid max people want a suv in the USA grand highlander is a little pricey right now I’m stuck i want a gh but I want the hybrid max i like the venza but it doesn’t have any storage space the price is right my lease is up soon I want a Toyota Pricey

Not worth $42k, maybe 32k max.

Very niche car. Just like Audi A7, fastback bodies is a very niche market.

The problem with this car is the price... That's it

1-its trying to replace a large comfortable 6 cylinder sedan with a higher price 2-luxury price tag its not a luxury car 3-Design is shit 4-CVT hybrid!!!!! 5-under powered + over priced 6-we dont freaking know if its a sedan or a cross its just weird

It’s not worth the price compared to other full size vehicles with the same trim.

It’s too expensive.

I really like it but no one buy it so after some time their will be no original part for it Thats why i will not buy it

Ive seen several

Never heard of it, just saw one right now today. Only looked it up because of the awd badge. Very ugly

I was very interested when I first heard about the Crown but I was hoping for a station wagon. Now that a wagon is coming in a few months I'm waiting for that. My concern is that the slow sales of the sedan may make Toyota rethink making the wagon available. My current vehicle - a 10 year old E350 wagon - is on it's last legs so the Signia can't come soon enough!

Bryan, Let me start with some good news for you. Everything that is wrong with the Crown sedan will be RIGHT with the upcoming Crown Signia. 🥳🥳🥳. The Crown sedan is a classic example of a great car company having a bad day. Maybe the folks at Toyota HQ were afraid to say, 'the emperor has no clothes' when some upper ranking executive approved this bizarre Toyota tribute to the Honda Crosstour. Besides the wonderful Signia, Toyota also has a very sharp Crown Sport CUV and a very good looking Crown sedan over in Japan which would be much more appealing. Let's revisit the whole Crown conversation this time next year and see how things are going with the 👑. BTW I will be shocked if the Signia XLE will be anywhere near $50K. 😉

Very unique but expensive.. This vehicle needs to pay attention closely to the Camry hybrid. From driving 1980-83 Celica’s, 1986 Corolla & 1997 Avalon and for the last 20yrs a 2005 Toyota 4 runner, I’m looking for another practical Toyota. The Camry hybrid is seducing me. The rava prime as well. CVT is anoying, especially at these inflating price points. So I believe for now the camry hybrid would do the job. It’s just price like u said. I remember buying a 1980 tercel for $125.00 😢 i missed those days..

hows the cvts on these

It certainly is a good looking car. Personally I don’t think I’ll ever buy a sedan. I know it is different in other parts of the world, but in Sweden (where I live) sedans overall don’t sell well. I am not sure what buyers Toyota are catering to. Cars nowadays are getting really expensive and the practicality with a more versatile (Wagon/ SUV) vehicle is more appealing whenever I am looking for an upgrade from what I own. 😊

would love to get one, but unfortunately it's 10k over my budget.... can't justify spending over 40k+ for a vehicle. no matter how great it is...

I have seen a toyota crown in the dealership showroom. I have a 2017 Toyota Corolla XSE and thought the 2024 Toyota Crown looked nice, but I paid $22k out the door with 0% interest on my corolla. I only have 30k miles on my corolla and I can justify buying the new 2024 corolla at 30k or the crown at 50k... especially at a 6 - 7% rate. I really want a toyota with the safety sense 3.0 with the stop go cruise control for my commute - but the numbers just don't add up. I also don't want a hybrid...

I test drove it and loved it but it was not was I was looking for. I was looking for a roomy sedan or wagon, not a taller sedan. Camry wagon would have been an easy buy, if only it existed... I was hoping for more room in the crown, and it sits too high.

"promosm" 🤷

I like my 2021 Avalon much better. This car seems smaller or more narrow inside. It’s not an SUV or a stylish sedan. I also have a Venza, which offers more features for a similar price. This car doesn’t know what it wants to be.

Crown is not what it used to be. I miss the previous generations of Crown.

bloated 🤕

First thing first, it's ugly that's y no one's buying it

I saw one for the first time yesterday. Honestly it’s ugly to me, much like the Lincoln, when viewed from the rear. Personally I’ll take the Camry any day over the Crown.

It looks bland and is an iPhone on wheels.

Toyota hasn't figured out where it wants to be. I loaded Toyota simply isn't as nice as a Lexus. A base model isn't as nice as the competition's base models by the numbers. 10-15,000 (on some models) in options for essentially the same drivetrain is absurd. There may be one feature you have to chase or even give up along the way. There is and has always been less sport and utility in their offerings. All of that dependability means nothing when most people don't keep cars more than 4-5 years. Repairs and maintenance are getting out of hand. Good independent mechanics are scarce, and vehicles require more and more expensive tools to properly maintain. Not to mention that they've lost their familiar and comfortable dash layout when switching between models and even trims. I sold Toyota's in the early 2000's and this was a major selling point. I really miss the cruise stalk in my RAV4prime, and the tech isn't as user friendly to use as my 2020 Tacoma base infotainment system. Toyota can't make them too nice or they'll step on Lexus' toes.

The reason why it doesn't sell well is obvious; it is ugly.

I definitely think this car is targeted for younger people… not the older conservative folks … because I think this car is 💣 looking into trading my cadi towards the end of the year 🤞🏼 so fingers crossed