Track QR Codes (Correctly) with Google Analytics

Рет қаралды 3,121

Күн бұрын

Learn how to track QR codes in Google Analytics. Walk through all of the steps, from setup and testing right through to reporting on the performance of your QR codes. Once you're tracking QR codes correctly in Google Analytics, you will be able to compare the performance of your QR codes to each other and to your other marketing campaigns. Let's get started!
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JUMP TO A TOPIC:
00:00 Introduction to tracking QR codes
00:40 Steps to track QR codes
01:09 Choose your landing page
01:49 Add UTM parameters
07:49 Create your QR code
09:25 Test your tracking
10:48 Publish your QR code
11:24 Report on performance
14:58 Next steps
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Пікірлер: 9

@funkologie 2 ай бұрын

Thank you, Benjamin. I learned so much from you. Hope I can give one time back. Keep on going please.

@ruxandraneatu2982 20 күн бұрын

Great video! I was wondering, how can I link a QR code to Google Analytics? I've seen many Google Analytics tutorials, but none that explain this specific connection. Is there one that covers this? Thank you!

@matthewbass3995 24 күн бұрын

This is great!! Thank you so much! Do you have any videos on how to track website form submissions (Squarespace) that originate from google ads?

@user-ht9st4up8q 2 ай бұрын

Awesome content , keep it up :) , been watching your content quite sometime now roughly over a year

@funnybhadrakia1 2 ай бұрын

Hi sir, i am working on a website that contains a form. I want to track the form fill for both organic and ppc users because that form is set up as a conversion in google ads and also users fill that form organically. I am confused how to set up two different conditions for organic and ppc form fill in gtm. Please pick my question

@rcbilly2009 2 ай бұрын

Thank you a very informative video, I learnt alot

@LovesData 2 ай бұрын

Awesome. I glad you liked it!

@BlessQuarshie 2 ай бұрын

Never thought to have UTMs in a QR code link before. That's really good. What about where the URL must be a 3rd party link that you can't influence? (ie you can't give them a UTM-tagged link or they may not be using GA) How might we still track performance of the QR code on our side?

@LovesData 2 ай бұрын

Just to flag, you wouldn’t want to track a link to a third-party website into the GA property used to track your own website. However, you could achieve this with a seperate property and the measurement protocol. It would be completely custom. So my recommendation would be to use the analytics available with your QR code generator instead.