Tractor Supply DROPS DEI and Climate Policies After Major Boycott Success

Рет қаралды 5,077

Күн бұрын

Tractor Supply, an 85-year-old farm supply retailer, has announced the end of its Diversity, Equity, and Inclusion (DEI) roles and climate change policies after a successful conservative boycott campaign led by commentator Robbie Starbuck. The company will also cut ties with an LGBTQ advocacy group and halt its carbon emissions goals. Tractor Supply’s decision reflects a broader backlash against corporate “woke” policies that alienate their primary customer base-farmers and rural Americans. This move aligns with recent successful boycotts of companies like Bud Light and Target, showing that businesses are reconsidering their approach to social issues under public pressure. Tractor Supply will refocus on core values like agricultural education, animal welfare, and supporting veterans, ensuring activities align with their customers' conservative values.
#ConservativeVictory #BoycottSuccess #RuralValues
𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠 𝗪𝗜𝗧𝗛 𝗥𝗘𝗔𝗦𝗢𝗡𝗔𝗕𝗟𝗘+ 𝗙𝗢𝗥 𝗨𝗡𝗖𝗘𝗡𝗦𝗢𝗥𝗘𝗗 𝗔𝗖𝗖𝗘𝗦𝗦 🌟
ReasonableTV.com/
𝗧𝗜𝗠𝗘𝗦𝗧𝗔𝗠𝗣𝗦
00:00 - Tractor Supply ends
02:02 - Companies back off
04:18 - Boycott’s impact acknowledged
06:09 - Ending DEI roles
08:00 - Refocus on basics
10:43 - Carbon emission withdrawal
12:32 - Return to core
14:24 - Boycott consequences visible
🛍️ 𝗠𝗘𝗥𝗖𝗛 - Store.ReasonableTV.com/
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Пікірлер: 121

@ReasonableNews 25 күн бұрын

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@HEHE-dx9og 24 күн бұрын

They didn`t drop it, They are just keeping it out of sight.

@martinavaslovik3433 24 күн бұрын

Yup! They will just run it under the radar like the colleges do.

@pattierwin4380 25 күн бұрын

Too late. True colors shown. Not real.

@Someone-kg8qf 25 күн бұрын

Support your local farming and garden supply businesses.

@Redact63Lluks 25 күн бұрын

@@Someone-kg8qf it's the only way back to keeping value in the community

@volvo09 24 күн бұрын

@@Someone-kg8qf I've been doing the same since I moved to a farming community.

@mikevincent6332 24 күн бұрын

True colours are whatever BS is in vogue on that week we copy

@rogerleonard5351 25 күн бұрын

Continue all boycotts of TSC until they fold.

@987654321wormy 25 күн бұрын

Guess they finally figured out trans farmers didn't really make up most of their base...🤦

@shawnkelly695 23 күн бұрын

Lol trans farmers that care the about race crap.

@pdkrace 25 күн бұрын

To little, to late. Boycott until they go under.

@vanzell1912 25 күн бұрын

Yeah it’s too late. I’m no longer a customer.

@MC-uj4co 25 күн бұрын

Too late I stopped spending money at Tractor Supply a long time ago go woke go broke

@jimjoe9945 25 күн бұрын

Keep boycotting til they're out of business.

@martinavaslovik3433 24 күн бұрын

I don't care, they went there and they will forever stink of woke to me. I'll never do business with them again.

@stephenkern5784 25 күн бұрын

Too late. Pissed us off. Other places to shop.

@CrazyRFGuy 25 күн бұрын

Like where?

@tallwalls76 25 күн бұрын

@@CrazyRFGuynot there. Ex-customer

@CrazyRFGuy 25 күн бұрын

@@tallwalls76 In my town its them or D&B who arent any better but just havent crashed yet

@HEHE-dx9og 24 күн бұрын

@@CrazyRFGuy Rural King

@rjay7019 24 күн бұрын

Not where I live 😢

@YG-fo5rl 24 күн бұрын

Don’t trust tractor supply until the ceo is fired! He is the driver for DEI and wokeness

@4riversgd 25 күн бұрын

Good for the Tractor supplies companies. Those policies have been made to destroy cities and businesses.

@lynh8378 25 күн бұрын

DEI reminds me of forced group assignments in school.

@randallhatcher6028 25 күн бұрын

I have gone to Target a few times about 5 years ago . I'm surprised they are still in business.

@Barosunflower 25 күн бұрын

I haven’t shopped there either walk in- don’t buy anything. Have a $50 gift certificate and I think I’ll give it back to my sister. Not very busy when I do go.

@volvo09 25 күн бұрын

Target is insane... I worked there when I was 21 and it was super woke back then (03).

@tinyshamrocks2172 25 күн бұрын

I’d stopped going and will never go back

@princessmarlena1359 24 күн бұрын

Horrible employers, I used to work for them.

@dougtso4126 25 күн бұрын

I'd like to know what or who prompted them to "adopt" the idiotic DEI "policy" the first place.

@pattierwin4380 25 күн бұрын

Could be forced by needing money from the globalist banks to front inventory.

@TenFalconsMusic 25 күн бұрын

Someone in their human resources department. That's usually the case as they're typically virtue signalling Karens more concerned with optics than profit.

@whisper8742 22 күн бұрын

@@TenFalconsMusic An AIPAC supervisor in other words...

@Barosunflower 25 күн бұрын

Don’t care.. just let them think about their future or not? Not going back.

@lauraholland5315 25 күн бұрын

They know what they are doing. It’s the fall of America. What til nothing is left.

@geedee2420 24 күн бұрын

ALWAYS VOTE IN YOUR LOCAL ELECTIONS... We who love our country have got to rebuild our local governments from the very lowest levels first and then we can start working up from there. Most local races are decided by just a handful of votes so make sure that your vote is counted among them. Do not let "Others" choose your local Officials for you.

@ktloz2246 20 күн бұрын

Only one solution, vote in people that are strong on restoring law and order and common sense. Electing low level thinkers like blm associates is not working.

@ShiftyKen08 25 күн бұрын

I'll never understand why companies like this one act like they don't know their customer base. WTF exactly did they think would happen when the word got out?

@rickpicone9751 24 күн бұрын

Don't understand how these big companies will fear the few who never use their products than the many who do.

@stanforddeplorable8013 25 күн бұрын

Greetings from green river wyoming

@tinyshamrocks2172 25 күн бұрын

Oh man, i didn’t even know this was a thing! Good thing i took a break from going there anyway!!

@Electronzap 24 күн бұрын

DEI costs a lot of money. Sooner or later, companies have to raise prices and burden the hard working employees with extra work. Once the company raises prices, the customers and hard working employees go to the competitor that had no interest in DEI. I noticed a huge drop in foot traffic in Spencers at Mall of America since June 2023 when half the store was rainbow stuff.

@DveMcGuire 25 күн бұрын

Not true. I was at their HQ last week. Rainbow parking signs.. trans posters in the lobby and some kinda poster w/an African American that was confusing (equity, I think).

@hifijohn 24 күн бұрын

if there is a woke planet the TS customers are on a planet on the other side of the galaxy.

@ktloz2246 20 күн бұрын

I was at TS a few months ago and asked a younger associate a question, and all he said is he didn't know the answer, hadn't a clue to ask someone that knows the answer. I left and went to Home Depot, they are way better. Even though they also didn't have the product i was searching for they told me to go to there major competitor, Ace, to see if they have it. I was impressed, since Ace did have one in stock.

@shawnkelly695 24 күн бұрын

Oh well still wont buy from them. They showed who they are. Too late once show their true colors

@thisisyourcaptainspeaking2259 24 күн бұрын

Too late, I'm not going back.

@markdsm-5157 25 күн бұрын

"voting campaigns".. in other words promote leftists or get called a phobe.

@joesimons7387 24 күн бұрын

Tractor Supply in my area the parking lots were empty. I thought you deserve it. I won't do any business there.

@212caboose 25 күн бұрын

Doesn't matter- Unless TSC fires the CEO and board and anyone else that pushed/supports this garbage is completely removed from the company with no benefits, TSC's "apology" doesn't mean a damn thing. Moving forward, TSC is to be considered suspect, and shouldn't be shopped at, unless ABSOLUTELY necessary.

@anng.4542 25 күн бұрын

This is clearly a corporate-level decision. They may not need to fire woke types, most will probably leave on their own with very little prodding.

@MrToad13 25 күн бұрын

Still ain’t going back. Got a much better farm supply just a little farther away from tractor supply where I live

@princessmarlena1359 24 күн бұрын

Too late! I can get better quality equipment from Northern Tool, and Northwestern Tool anyway. Tractor Supply Company is overpriced junk.

@ghostinchains664 24 күн бұрын

Damned if you do, Damned if you don't...... WTF are they supposed to do when BOTH sides threaten TSC with a boycott??

@jasonlawler9674 25 күн бұрын

Tractor Suppy no longer supports Pride with$ Tractor Supply executives can show up to work and do a good job making customers happy All over......Anheiser Bush....wanna hug.....do like TSC

@propblast82nd 24 күн бұрын

I would spend some good money on agricultural products from them and stoped giving them my business

@binaryguru 24 күн бұрын

I bet thier lying about making those changes.

@laryjohnson5736 24 күн бұрын

brilliant people always come up with brilliant ideas.

@joannlarson6386 24 күн бұрын

So did they dump it after getting the tax cut for it. Needed supplies the other day and found what I needed elsewhere.

@dangeary2134 23 күн бұрын

You know you’re over the target and getting direct hits when you have one of this goofball UN things on Clymayte Chaynje in your description!!! KUDOS!

@missindependentmyway2015 24 күн бұрын

Ok I work security at Tractor Everyone is a felon, severely handicapped physically or mentally impaired Today we had a medical emergency and I was the only person who knew what to do There is a lady with spinal bifida who is a forklift driver and has a cholostomy bag and spend all day in bathroom 🚽

@princessmarlena1359 24 күн бұрын

My cousin was a forklift driver for them until he got unjustly fired.

@maryfrances55 24 күн бұрын

Oh dear LORD !!!

@electrichellion5946 23 күн бұрын

Does she have e shoes that match her 💩bag?

@1apilot2 22 күн бұрын

John Deere, with similar clients, is fully DEI. Perhaps a boycott is in order with them too.

@ellenclarkratliff6872 24 күн бұрын

I haven't stepped foot in target since June of 2023. I use to get my pet supplies at tractor supply. Ace hardware has what I need also. See ya TS.

@justinsane7128 24 күн бұрын

Nope, same old CEO, get woke go broke

@joannlarson6386 24 күн бұрын

Guess a lot of CEOs are cross dressers.

@oscarmadison8530 24 күн бұрын

Shenanigans count 1.

@dangeary2134 23 күн бұрын

If you are going to implement DEI, use it to your ADVANTAGE. Employ those people in a place that they cannot damage the company, even if it’s a fake board, and keep them from running for some official position. Keep them out of the GOVERNMENT!!!! That way, you are not only protecting your business, you are protecting your CUSTOMERS!!!

@RichM0410 24 күн бұрын

Smart move tractor supply! Shows your a bit smarter than piss I mean Budweiser.

@coryschober8999 24 күн бұрын

Maybe to late, never start crap

@RichardKing-sx6xc 24 күн бұрын

Climate Freaks BTFO'D 😎👍

@joemartin8888 24 күн бұрын

Tax incentives should be illegal

@joannlarson6386 24 күн бұрын

This administration is giving other countries money for this too.

@janet6421 24 күн бұрын

If you want to have a real impact on carbon emissions, you need to understand where most emissions come from. Manufacturing, transportation, and disposal of goods. If you want to reduce your impact, reduce the goods you use with longer lasting products. No more disposable food or drink containers. No more cheap clothes that fall apart each year. No more fads.

@georgeawestjr.9087 24 күн бұрын

Just remember this, folks. DEI stands for Didn't Earn It and Destroy Enterprises Internally. Just look at Disney. 🥺🥴🤷‍♂️🤦‍♂️

24 күн бұрын

you went into a Target? no subscription for you.

@Jeff-vc3lp 24 күн бұрын

🎉🎉🎉🎉

@markstewart4501 24 күн бұрын

States "reaonable", continues to spin emotional ploys...30 seconds in the snowflake behavior was strong.

@dianne8340 23 күн бұрын

You are clueless about what DEI is supposed to be!

@Justadonkey 24 күн бұрын

I'll give them a chance, Forgiveness is important

@thatwench 24 күн бұрын

so, you're fine with their woke ceo still pandering to the freaks? as for me, after the last 16 years of this non stop bs, i'm done forgiving and abetting perverts and their supporters.

@delclifton6096 25 күн бұрын

I will buy from Rual King from now on.

@CrazyRFGuy 25 күн бұрын

To bad there isnt one in my state, and looks like even if there was one, they do not carry chicken feed

@HEHE-dx9og 24 күн бұрын

@@CrazyRFGuy Rural king has feed for all animals. They have tons of tractor parts, clothing, food, even live stock, lawn equipment and tons more stuff. They have WAY more that TS at lower prices. Plus they give free fresh popped popcorn when you walk in the door. I love shopping there.

@princessmarlena1359 24 күн бұрын

Them, Northern Tool, and Northwestern Tool.

@delclifton6096 25 күн бұрын

I've typically spent 400 a month at TSC. NO MORE