This video is a snapshot of "The New Rules of Sales and Service" by David Meerman Scott, which is all about adapting to the changing landscape of sales and customer service in the digital age.
Scott emphasizes that the traditional sales methods are becoming obsolete. Instead, he advocates for building relationships through social media, online content, and real-time engagement. He highlights the importance of understanding customer needs and being responsive to their inquiries.
The book covers strategies for creating compelling content that attracts and retains customers. He also explores the role of technology in streamlining service and improving customer experiences.
Table of Contents
Know your Audience 0:48
Create Valuable Content 01:00
Storytelling 01:14
Be Authentic 01:28
Leverage Multimedia 01:41
Engage with Audience 01:57
Optimize for SEO 02:13
Consistent Publishing 02:33
Technology tools 02:57
Personalization 03:19
Automation 03:33
Self-Service Options 03:48
Feedback and Improvement 04:03
Integration 04:22
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