Tremaine Emory on Denim Tears, Why He Quit Supreme, and Illustrious Career in Fashion

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Tremaine Emory on Denim Tears, Why He Quit Supreme, and Illustrious Career in Fashion

Рет қаралды 151,862

Күн бұрын

Tremaine Emory is a designer and creative director who was at Supreme until recently. He resigned alleging rampant racism at Supreme. We talk about what happened, why he left, and why he believed in putting images of lynchings on t-shirts. This is his first time talking publicly about what happened at Supreme. Important conversation.
Chapters
00:00:00 Top of Show
00:02:12 The Genesis for The Love of Fashion
00:15:32 on Supreme
00:23:57 on The Arthur Jafa Artist Collaboration
00:47:30 Deduce Why I Resigned
00:58:31 on Virgil Abloh
01:01:54 Supreme is like Succession
01:03:10 on Supreme Cancelling Woman Artist's Concept
01:05:07 on Yeezy
01:16:30 Learning from Virgil Abloh
Toure Show Episode 397
Host & Writer: Touré
Executive Producer and Talent Booker: Jennifer Brown
Executive Producer: Ryan Woodhall
Associate Producer: Adell Coleman
Photographers: Chuck Marcus, Shanta Covington, and Nick Karp
Booker: Claudia Jean
The House: DCP Entertainment
Touré talks to successful people to find out how they became successful and to see what they know that can help you on your journey.
Listen to Toure Show Anytime ➤ dcpofficial.com/toureshow
DCP Entertainment is your destination for the underrepresented voice. We share stories you won't find anywhere else. Giving a platform to People of Color, Women and LGBTQ+ communities, as well as highlighting stories around mental health, disability and overcoming adversity, DCP presents stories that we can all relate to.
Learn More About DCP ➤ dcpofficial.com
Hear the Full Conversation:
Pod Link➤ pod.link/1313077481/episode/1...
#tremaineemory #supreme #denimtears

Пікірлер: 619

@skippfop 9 ай бұрын

I'm black and the first ever employee at Aime Leon Dore. I can relate to this so heavily.

@Champ1120 9 ай бұрын

What do you do there if you don’t mind me asking?

@skippfop 9 ай бұрын

I left and started my own business years ago but I started the brand with Teddy and did everything from marketing to strategy to lookbooks, etc.@@Champ1120

@user-lh7zt9sy5o 9 ай бұрын

@skippfop how long did it take you to start up.

@Therealav 10 ай бұрын

I felt that “aww” in my soul.. My dad never encouraged my art so hearing how his dad pushed him is beautiful.

@arodrigueznyc1 10 ай бұрын

Most times when I hear a success story from black men who aren’t rappers, it always has involved parents who nurtured their child’s talents and dreams.

@lasoul680 10 ай бұрын

Like regular parents do? The hell

@arodrigueznyc1 10 ай бұрын

@@lasoul680 like good parents. That's not regular parents. Go look up absent parent statistics

@aleca2552 10 ай бұрын

Stop looking in the comments for an opinion, THINK

@numbaonestunna4806 10 ай бұрын

Everyone loves to put down dark skin people so weird

@JamesSmith-rq7mv 10 ай бұрын

@@numbaonestunna4806It's adoration that spawns into hate i.e. when obsessed fans kill celebrities they're a fan of. Read 'from Babylon to Timbuktu'. Dark(est) skinned people civilized Europe twice!...

@took_ya_handle 10 ай бұрын

Stop assuming we are too dumb to think independently

@avelazungu2256 10 ай бұрын

This is the best comment I’ve seen on any form of social media. Most people don’t have their own opinions on things, they all just congregate in the comment section so thank you for pointing this out ❗️🙏🏾

@FleeGunnaRiich 10 ай бұрын

@@took_ya_handlehit dogs will holler. If it don’t apply to you should have bypassed. You’re one of the ppl he’s talking to 🫵🏾😂😂

@DelroyGill 10 ай бұрын

I can just hear Ye say “I TOLD YOU TREEEEMAAAINE!!!!!

@allainat666 5 ай бұрын

I wanted to go to fashion school and my guidance counselor told me Black girls don’t get accepted to fashion school. I’m getting back into it. Umpteen years later❣️

@MilesVision 10 ай бұрын

Really awesome interview. As a black creator this is so inspiring ❤

@LangstonAmadi 10 ай бұрын

This was so perfect. I love Tremaine's details talking about Art and what it means, and collage, and sampling and music. Thank you for this adventure 🌟

@skrf 10 ай бұрын

imma be honest, this nigga trippin

@Therealchannelllll7777 10 ай бұрын

yep you’re right. In fact, a lot of blck people are trippin for centuries because how PRIVILEGE WHITE PEOPLE ARE.

@SneakerExpo 10 ай бұрын

love how Tremaine is able to push these conversation through fashion.

@burningspliffs 10 ай бұрын

Why didn't he do that slaves being hung and whipped piece on denim tears? And why didn't he flip it to slave masters being hung and whipped or the pieces of what happened when the slave revolts killed the slave masters in Haiti, Jamaica, America, Dominican Republic, Hawaii, Etc.

@burningspliffs 10 ай бұрын

That's my question why'd he wanna do it at supreme for?

@JamesSmith-rq7mv 10 ай бұрын

"slave masters being hung & whipped by slaves..." 🛑 giving away your ideas PLEASE! Perhaps you could collaborate with Denim Tears if that interests you.

@burningspliffs 10 ай бұрын

@@JamesSmith-rq7mv shit IDC if it's giving away ideas I won't be here forever and also I can't take none of that money when I die so it's whatever but I know for a fact people who feel like they are stealing ideas or biting know they ideas is bland so that's enough for me. And I know some ideas I've shot to people but they don't execute it like I would have it always be not as good as I invision if they try to cut me out the loop but knowing they using my idea

@JamesSmith-rq7mv 9 ай бұрын

@@burningspliffs right on. No harm intended.

@majikjuggalo 10 ай бұрын

Tremaine looks like Aries Spears playing a homeless character.

@GLAskewII 10 ай бұрын

lolool

@snowman09100 10 ай бұрын

Damn i cant unsee it now lmaoo

@fAaTBrand 10 ай бұрын

Ayooooooo 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

@quinnmurph2750 10 ай бұрын

I get his point about exposing the work of artists such as Jafa because not many kids from where he's from go to Barbara Gladstone Gallery. But they do go to Supreme boutiques. The brand could let its stores semi-function as a gallery to expose these images while still keeping the conversation elevated. Once a brand like Supreme or Uniqlo starts putting black artworks on t-shirts in order to play the games of purchased cultural relevance and bottom-line padding, the weight of the art is diminished. A more impactful/responsible approach might have been a collaboration with Jafa and Gladstone to convert the Supreme flagship into a Jafa-directed scenography based on the themes of the selected images and perhaps including a little pamplet on the history of lynching with each purchase.

@catchyovibe 10 ай бұрын

I'm sure the artist knows better than you. It's his art that's at risk of becoming worthless.

@t.breeze8659 10 ай бұрын

Touré is loving this interview. Tremaine is doing the work that Touré would usually have to do. Without being asked, Tremaine mostly on his own is giving cultural context AS he tells his story. He paints a picture; speaks about what’s happening in the neighborhood; in hip hop; in the politics impacting his family; using cultural references to paint the picture (Kid n Play, G Rap, The Sandlot, Boyz n the Hood, etc). Never met Touré (though I’m pretty sure we have a few friends in common). I know he loved this conversation. This was dope!!!

@Drich96 10 ай бұрын

In my opinion fashion nowadays is influenced by our African American culture. I’m not surprised he experienced racism at supreme. Glad he created denim tears. Definitely a game changer in fashion.

@bjr816 9 ай бұрын

Much of what he said about Supreme and solely Supreme makes sense. He isn't the first to speak on it. I remember Angelo Baque, ASAP Rocky and ASAP Nast speaking on similar issues with Supreme.

@upsidedowndudes3045 9 ай бұрын

WHO PAID THE COMMENT SECTION? Y'ALL WILD.

@iimrod 10 ай бұрын

First before you write your opinion watch the interview till the end. This is just a case of “right intention wrong brand”. And yes I understand tremaines frustration, any creative at any level will be if your ideas were rejected especially if they had a track record of doing it previously. Our issue as black creatives is we want to use other people’s platform to change the narrative. The same passion he had for the project why didn’t he do it denim tears? Also his communication always comes of as “complaining” watch his other interviews. If you look at his circle Virgil, Sam Ross, Heron etc…they just do it and keep it moving. Maybe Jerry was slightly like this, but through growth he took control of his own narrative. You can’t get complacent when you are already a minority in a white dominated space but also doing well in your project. Lastly there is nothing like “techpackers”. They are designers who trend forecast > comp shop > design collections > build size specs > create original graphics > create colour stories > etc….

@lewisbrown6199 10 ай бұрын

Incredible interview and insights

@nyrecary2957 9 ай бұрын

👑 beautiful interview

@allainat666 5 ай бұрын

Kudos to your family for supporting your gift. Mom was trying to make sure you have a backup plan. Realizing your and cultivating your gift is your back up plan. ❤Mom

@sherrodwright999 10 ай бұрын

The Jay-Z line he was trying to say was “We didn’t invent the wheel but we made the good rich tire”

@mardiaslime 10 ай бұрын

DOPE interview; thank you for this looking forward to more 🫡

@JukeboxP 10 ай бұрын

Great interview!

@COMPUTRX 10 ай бұрын

Great interview very impactful

@O.Millie.Gee14 10 ай бұрын

This cleared u a lot of the controversy and very inspiring to hear he came from the same parts. Thanks for this in-depth interview

@WinstonCorneilius 10 ай бұрын

So refreshing to see a thoughtful show. Toure and I are the same age if I’m not older. He’s always pushed thinking outside the box

@LAMARMH 10 ай бұрын

Great conversation a lot of heavy hitters and quotes

@Midichi 10 ай бұрын

insightful. Thanks for this.

@BBALL327YOU 10 ай бұрын

This interview is one of your best. Between the content, vibe and questions. Thanks

@eganyc 10 ай бұрын

Great interview

@jonathanramirez1665 10 ай бұрын

GREAT INTERVIEW

@rhymesandpolitic 9 ай бұрын

Dope episode 🔥

@MrNberkley 10 ай бұрын

This was great. I understand his views even more

@alexsosick863 10 ай бұрын

Very interesting interview.

@CamrhonMitchell 10 ай бұрын

thank you for this interview

@redkem80 10 ай бұрын

Very enjoyable interview

@shootdices 10 ай бұрын

the typical supreme consumer is not going to wear anything that shows any lynching of black people part of a creative director is you have to appeal to the general consumer. We get that tremaine was trying to bring awareness but jesus man not a lot of people let alone 15-20 year olds wearing a shirt with a black man having whips on his back. you have your own brand for a reason spread that message through it but also seems like tremaine is even scared to do that on his own because guess what you're profiting on black trama too. Seems like it was a petty thing to do knowing supreme and white brand owner was going to get all the hate if they released that collab. The biggest issue for sure is the lack the diversity in the company but don't go around spinning it into something else smh.

@KaTheMagician 10 ай бұрын

Damn I didn’t know that part lol and haven’t watched it yet but yea sometimes your life experience can make you a CRUSADER to your own detriment but I FULLY understand the mindset after some life live

@shootdices 10 ай бұрын

@@KaTheMagician he has good points in the interview but at the same time supreme is a billion dollar company the last thing the investors need is an uproar. i for sure could have seen this be in mainstream media but also some people just want to wear cool clothes. his points on diversity in the work space are valid but also again shows the hypocrisy in his own circle like virgil having mainly white people in his team at off white. he just said kanye hired majority of white women so why don't you call out your peers as well.

@Midichi 10 ай бұрын

Great point. I was wondering why he won't put it out through his brand. Really, what's stopping him?

@thourt 10 ай бұрын

this is a great interview

@TonyBlackNYC 10 ай бұрын

I found this to be very interesting. Not sure how to say this but there is something to think about. It, Supreme, is a successful brand, for 30 years or so...maybe they know what they're doing when it comes to their brand, and its that simple. With their success, if I was in the C suite, I'd be asking "how do we not break what isn't broken?" As Tremaine said, "we're not saving lives".

@TheBearDiet 10 ай бұрын

Listen to the gems ignore the headlines and actually learn something

@1392dee 10 ай бұрын

Tremaine was just as thoughtless about taking the job as they were in hiring him

@Midichi 10 ай бұрын

lol

@six6thdisciple 9 ай бұрын

🧢

@Pictureme2 10 ай бұрын

Per usual, what a phenomenal interview.

@backwoodduggy7862 9 ай бұрын

Dope conversation

@MFSHECKS 10 ай бұрын

Very interesting listen 🤔

@kavid8120 9 ай бұрын

the only thing that makes me sad is the fact that white people get to have conversations that aren’t about race but about stuff that can advance the world in areas like Tech,Science, Math, Art, etc and all we seem to spend so much energy on is instead is conversations about Racism and how badly we’re treated. 😢

@whyyoumakethissohard 7 ай бұрын

Well said

@danieltaylor211 4 ай бұрын

Many of our people have traumas they need to overcome. That's something I understand , The Most High will heal through prayer and changing of the mind

@bria9434 10 ай бұрын

Really really great build😚👌🏽

@slashw888 7 ай бұрын

i love this interview .. thank you Tremaine

@thames308 6 ай бұрын

Not until we start to teach tailoring in the individual household and manufacture our clothes at that level, will we create a network of creatives and local manufacturing that can really cloth our people. And, we must stop the pernicious violence that stamps out trust, entrepreneurship and sustained community building. Fast fashion results results in the dumping of tons of discarded clothes in African countries. Look in your closets and repurpose what we have before buying fashion. We must create innovation within our own minds and make them ourselves. Think before you discard and donate your fabric (clothes).

@MarcLondonTV 10 ай бұрын

interesting convo!

@MegaRbailey 10 ай бұрын

I love this so much he grew up so loved and supported this is an inspiration, I want to be like his parents one day

@TheThend1234 10 ай бұрын

very interesting podcast

@Quad_Balanced 10 ай бұрын

Thank you for this 🙏🏾

@chadbutler8634 10 ай бұрын

He seems to be just like Ye👈🏾 everything that was going on, you turn a blind eye too until it’s something that really affects him, now you wantto voice your displeasure .🤷🏿‍♂️

@jalenfrommiramar 10 ай бұрын

This was so dope

@drucartier2164 10 ай бұрын

Fantastic

@JMordan 6 ай бұрын

In the beginning of the interview, I was a little confused on why Emory felt that ‘he would have been left in the dust by the greats’ in each of their respective disciplines. But as the interview turned to the lynching hoodie design his obviousness to how that piece communicates to different audiences I instantly understood why.

@ShalaAkintunde 10 ай бұрын

Great insights in this. I can see what happened. Supreme can no longer afford the unsafe controversies, they are on the hook for annual sales goals. They have to stick with the whiteboy-edge they are used to. There's a finesse and way to do everything, though. Not sure why Tremaine didn't think this through or consider that in his strategy. I guess they sold him a dream?

@Midichi 10 ай бұрын

Trueeeee

@phlotetv 10 ай бұрын

Please put the merch out! Any reason the merch can’t be made?

@catchyovibe 10 ай бұрын

literally should have been a link to the artists t-shirts and hoodies san supreme -

@SqueenLa 9 ай бұрын

Very interesting!

@Livefromthewhytehouse 10 ай бұрын

Idgaf but we all get places bc of our parents n who they know n who u know.. I’ve gotten mad love everywhere bc of my parents name.. n I’m just a kid from the hood but what I mean is, a rep can take u further than anything!

@Z.200 10 ай бұрын

It’s not because his parents name it’s because of their work ethic and teachings to him I wish I had both parents But I know I’m going to do the most I can and prepare my kids well And plus New York is one of the most popular places for fashion and being raised in it will help

@hazebanga 10 ай бұрын

Ye already warned us lol

@made.believe 10 ай бұрын

When you have ownership, you call the shots. When you build a team, you’re mainly going to hire people like yourself who are also skilled. Until we accept this, there’s no point in arguing back and forth about how things should be especially when it comes to representation. Why don’t we talk about the representation of ownership as much as we talk about the representation of employment? I just don’t think it’s that deep. Inequality is very real. We can’t just expect them to hand it over to us…we gotta take the steps for ourselves. Now, to not be hired solely bc of your ethnicity or background is entirely wrong. However, that’s clearly not the case at supreme as they hired tremaine. The real issue came when he found out he was just the creative and not the owner. And no owner is giving over the final decision when it’s not in alignment. That’s just the truth. And it’s never changing

@kaiser4346 10 ай бұрын

It unfortunately starts with employment brother. BAME groups in G7 countries have been left behind since school days and that makes it extremely hard to have ownership without being an employee first. Yes, there are other significant factors but the lack of experience is attached to it greatly. We need those internships, we need those executive jobs, and we need those companies to start being more conscious about representation. We do not speak much about the representation of ownership because sadly it is not where we are at the moment. We are still trying to gather experience, and then we can talk about ownership.

@made.believe 10 ай бұрын

I respect that- I think we agree on that point but I might have delivered wrong. I know employment is where it starts and representation is where we get in the door. That’s the external conversation. The internal conversation within our community should shift into converting employment into some form of ownership. I understand that we’re not 100 percent at the point of execution of that but I think we’re well into the stage of spreading that intention amongst our community as more of us are acquiring these types of positions- but quite frankly our priorities can be in the wrong places. The point that you bring up about experience is super valid. To that I say, tremaine got hired at supreme while he has ownership of denim tears . He doesn’t agree with supreme’s representation and cultural bias and he does a comparison between denim tear’s diversity and supremes diversity. My question is why would he be surprised? I’m sure most of us can assume supreme isn’t owned or representing for black ppl, they’re profiting off of us. If you take that position, you’re working change from behind enemy lines and you’re on a covert mission to convert the mind of supremes consumers. That’s the approach. I just think for this to all end in “supreme doesn’t and won’t hire more black ppl+minorities and they won’t let me create freely” is hardly insightful. We all knew this. And then for him to try to market our plight to their demographic was also confusing to me. I can’t imagine seeing a white 15 year old with a slave supreme shirt or skateboard.. I would feel the opposite of empowered. It would be in terrible taste. But that’s another convo. Either way, Would love your response on this , to gauge if I’m looking at this the right way

@randomoncreatine 10 ай бұрын

They want to use his talent with there guide lines .. so he can’t do what he does freely and it will never be from behind enemy lines because he doesn’t get to create freely. He is there so they can study and steal his intellectual property

@joeyugulano292 10 ай бұрын

He's a good dude. I respect him and supreme. Both trailblazers in their own right. Regarding the racism thing, as far as things go I found it bizarre that when he dropped the bstroy collab they took Vivienne Westwoods old seditionaries with a pink swastika and switched it up with BSTROY instead of DESTROY. I know he's fully against systemic racism, and Vivienne is not a racist. I just find it shocking how he's dragging preme so heavy but still can pull hardcore shock symbols and make his own.

@LIBRAFIGHTERAGOD 9 ай бұрын

love Tremaine emory's view on life this is a great interview

@JustinJayBeats 10 ай бұрын

Watching this a second time, this is definitely in my top 5 interviews of this year.

@cmooreHD 10 ай бұрын

Agreed!! This is big.

@bushiboimoses 10 ай бұрын

love it

@davidlyf2508 7 ай бұрын

This needs a level of cleverness and irony for it to matter. The key should be to put those who don’t relate, in the shoes and the subject to get them to see themselves as a human they may never be.

@whyyoumakethissohard 7 ай бұрын

Well said

@fatcatpeople 9 ай бұрын

The problem is most people from what i see will just see it as entertainment like boondocks. People see past the message and just enjoy what your entertaining them with.

@kenn.alexander 10 ай бұрын

Supreme is a downtown NYC skater brand. If brands would stick to their ethos instead of chasing trends, there would be no confusion.

@beegood3372 10 ай бұрын

I LOVED ALL OF THIS!!!! TREMAINE IS SUCH A SPECIAL SOUL!!! I CAN'T WAIT TO WORK WITH HIM!!! GOD BLESS & LOVE TO US ALL!!! 🙏🏿🙏🏿🙏🏿❤❤❤🙌🏾🙌🏾🙌🏾

@stonahhlovah2026 10 ай бұрын

Dope intervier fr fr ...people need to wtch this specially veryone wearing his clothes

@CapturedVisions110 10 ай бұрын

Tremaine working in GRADYS is WAVY!!!!

@RIIXER 10 ай бұрын

This is incredible

@rastapd 10 ай бұрын

good ass interview,good work toure and tremaine

@donpayne1040 10 ай бұрын

Wow, great great great!

@Samthomas526 9 ай бұрын

Love this man i hope to meet him one day. Talks about his mom alot.

@idekneo 10 ай бұрын

thank you

@tarbyte7112 10 ай бұрын

Great Job Tremaine, Push Forward

@rastapd 10 ай бұрын

a couple of points I disagree with but still a lot of insight was shared as a whole

@seefinish_ 6 ай бұрын

He view on no original idea is the truth, its honest. Everything is an evolution, "no idea is original, there is nothing new under the sun, it's never what you do but how it's done - Nas"

@nupc717 10 ай бұрын

pops the real MVP

@CorinneStevie 10 ай бұрын

I really enjoyed this conversation. Alot of gems in here

@sparkmedialit 9 ай бұрын

these companies and their yt owners can't seem to think beyond, "Get black people to wear this and make millions."

@hellsguardillidan 7 ай бұрын

Damn, this dude frfr is confused. had to edit as I watched. Man this dude does not know history. Sad, I thought DT had maybe something going for it. It too will die out soon, makes sense seeing how the creative director is sadly. Wow he is super privileged. It's hilarious to hear how he speaks on these subjects on his high chair. Gonna stick to Abloh's archive and avoid Emory. GL to DT and God bless.

@kurtvincent7437 9 ай бұрын

The “nick Atkins hiring people that look like him.” Killed me. I bet the whole design crew are mini Nicks in Gucci slippers

@Joeyboombot 10 ай бұрын

I’m mad I’m just finding this channel now

@Samthomas526 8 ай бұрын

I love you shouting so loud!!!!

@rsb32491 10 ай бұрын

Touré sounds like DJ Vlad

@DoloSolo100 9 ай бұрын

HR is part of the company that is not a good place for employees to talk to.

@FedUpSista 9 ай бұрын

fascinating

@sas0667 10 ай бұрын

His "black book" is why they hired him!

@starcasting8892 10 ай бұрын

Ok but he was out of work for a year but upset he wasn’t involved hmmmmm. Make it make sense. So much missed opportunity here for deeper questions.

@impactnojoy 4 ай бұрын

I think he’s just passionate. He has the right idea but it can be conveyed in a better way

@DJTHANKYOU 12 күн бұрын

It depends on the taste. You know where I don’t believe in racism I don’t believe in lynching but if I wear a shirt he could’ve potentially put out semonstrating this. It’ll set discomfort in narratives but also shed light on the lack of consciousness to the racism and or systemic induced racism that is still going on today. To each is own.

@elbello213 7 ай бұрын

I really got a lot out of this interview

@jeromebrooks7 10 ай бұрын

I’m sure you like this kind of interview, when you ask a question and the guest Al rambles, answers 6-7 questions of your before you ask, and what you didn’t ask😂

@oy3ah2025 10 ай бұрын

⭐️⭐️⭐️⭐️⭐️ 10/10 -OY3AH!

@southstaronline 10 ай бұрын

He quit while in a position where he could actually make changes. Changes which could've opened up opportunity throughout the streetwear fashion world into the wider industry for more people of colour.

@allhuman718 10 ай бұрын

he was stussy informant lol. homie went in there to destroy supreme from within. 5head move.

@southstaronline 10 ай бұрын

@@allhuman718 Haha! He did kick out two of the worst Supreme collections in recent times, although it's not all his fault.

@drakehooks 10 ай бұрын

If you listen to the interview, he was basically a proxy creative director with James Jebbia still running it from behind. I doubt he could make changes in staffing just as the creative director.

@burningspliffs 10 ай бұрын

I wish i could help with designs but idk people in that industry and dont have the funds to start up but one day its gone come and we gone trail blaze this game