Twitch has announced their DJ Program which will legalise DJ live streaming on Twitch for the first time ever which will enable DJs to stream the vast majority of popular music in a new DJ Category. If you are a Twitch DJ or Twitch live streamer then you need to watch this video. This program offers a safe and sustainable platform for DJs and I look at it in-depth today!
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00:00 Introduction
00:38 Introducing the Twitch DJ Program
02:10 Why are they announcing it now?
03:29 Muted Streams, Takedowns?
03:54 What is Twitch doing?
06:29 Are you affected?
07:28 Separate DJ Channel
09:06 What about Promos & IDs?
11:33 The Future of Twitch?
Twitch is revolutionizing DJ live streaming with the introduction of its new DJ Program, which allows DJs to stream popular music under a new DJ Category. This initiative is the result of a groundbreaking partnership with major labels like Universal Music Group, Warner Music Group, and Sony Music, alongside numerous independent labels represented by Merlin.
This program offers a safe and sustainable platform for DJs, who have seen significant growth on Twitch since early 2020. It addresses historical challenges by ensuring musicians are compensated when DJs use their pre-recorded music. Revenue generated from DJ streams will be shared with musicians, with Twitch covering a significant portion of these costs initially.
DJs will need to opt-in to the program and may consider creating a separate channel for DJ content. To ease the transition, Twitch will provide a one-year subsidy to cover the revenue share adjustment. The DJ Category will launch later this summer, and Twitch encourages DJs to review the program details to understand its impact.
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Video ID: • Twitch announces the D...
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