Twitter X Logo Redesign Explained by a senior designer
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Күн бұрынTwitter is changing its name to X and it has a brand new logo. I took this as an opportunity to try and design my own take at X's logo as a learning exercise for junior designers.
A logo is not just a shape, it needs to have meaning. So I am sharing with you my quick 1 hour exercise showing how to think about the meaning of a brand mark and how to then build on top of that.
Of course there's a lot more that goes into making true brands (and not just "logos") and I strongly admire branding studios - their work is often extraordinary.
However the freelance reality for most UI designers is that you will be also asked by clients to make a logo sometimes. And no, they will not want a brand book or even a set of rules, just the shape is enough for most.
So how do you approach these forcibly quick logo design exercises so that there's at least some meaning to it? Watch this video to find out!
#twitter #x #logodesign
00:00 Twitter X
00:27 Branding Exercise
00:50 What is a logo?
01:11 Branding step by step
01:29 Logo design speed course
02:30 one hour redesign?
02:53 The X logo review
04:20 How to learn design?
@adilbek.ermekov Жыл бұрын
The 🐦 logo was already good enough and iconic
@MalewiczHype Жыл бұрын
agreed
@r3dp1ll Жыл бұрын
yes but it doesn't represent the new platform.
@adilbek.ermekov Жыл бұрын
@@r3dp1ll Ah, I see
@janeshore1838 Жыл бұрын
@@r3dp1ll sure, we definitely needed something to represent the flood of bots, trolls, conspirologists and complete morons, brought back to life by the main "genius"
@r3dp1ll Жыл бұрын
@@janeshore1838 You hate freedom of speech Jane ?
@janeshore1838 Жыл бұрын
love your reasoning behind the logo. this what makes a brand good - the story behind
@MalewiczHype Жыл бұрын
That's what I wanted to show - the logo itself (my final result) is not as important as showing how I arrive at it.
@jchavez789 Жыл бұрын
I do like this version and the process you took to get there.
@zigaudrey Жыл бұрын
The purpose of Twitter is to tell "what are you doing" in few letters. The bird made sense because Twitting and they are small animals that pass by and tell something. I like your story behind your X logo. I don't know why Elon Musk didn't ask a logo designer.
@stanleycius3295 11 ай бұрын
Let’s just say twitter will not be just about tweeting in a few years. His plan for X is to be the everything app, which means it’s gonna be a new app, twitter is gone
@zigaudrey 11 ай бұрын
@@stanleycius3295 X is also a cross you stamp on something as a sign of refusal. This is clearly refusal of what Twitter is and should be.
@lucysann5833 6 ай бұрын
@@stanleycius3295 exactly ! It will be the "cross" plateform for everything ! Hence... the X ! ^^
@samhoang995 11 ай бұрын
As a graphic designer I too am infuriated by the lack of sense when rebranding. The idea behind the old logo has many layers if depth and meaning.
@Axlowy Жыл бұрын
your logo is much much better, well done!
@MalewiczHype Жыл бұрын
Thanks, but of course it's more about the process here :)
@Axlowy Жыл бұрын
@@MalewiczHype yes yes, i also included the proces how you came up with it and why it looks that way. Not only it looks better but it also makes sense. I think that they done the simple x logo oryginally as it looks a bit like chatgbt and musk is going to implement ai in some way.
@marzoval9551 Жыл бұрын
I really like your take on it. Sadly I doubt Elon thinks that deep. My main issue is that there's now a huge disconnect between the name "Twitter" and the X. My take on the new X logo means to close Twitter and do something better with your time 😁
@paris-panda Жыл бұрын
You're right. There isn't much meaning behind "X", it's just an unhealthy obsession Musk seems to have with the letter. He tried to get PayPal to be called X before he was booted out. Then with tesla he had the Model X. Also SpaceX, xAI. Even his son is named X. It's really weird. There definitely hasn't been a whole elaborate thought process where the concept of "x marks the spot" came in to play or anything like that. It's just the whims of a billionaire who seems to have lost the plot but has enough money to keep convincing a people that he still knows what he's doing. 😐
@MalewiczHype Жыл бұрын
some say X makes things sound cool but not too sure if obsession of any kind is good 🤷♂️
@gerardsanders3225 Жыл бұрын
@@MalewiczHype I mean, there's plenty of things that are cool with "X" in their names. TwitterX isn't one of them. The logo kinda screams "I peaked at the point where I was drew that line art S in all my notebooks." I can't take away from the fact that he's still one of the richest men on the planet, but holy shit he makes everything he touches uncool.
@jameralist Жыл бұрын
wow, I love the steping as a platform symbol
@MalewiczHype Жыл бұрын
Thanks, I had this idea while driving 😂
@jasontiscione1741 Жыл бұрын
"What do you mean my new 𝕏 logo is a Unicode character???"
@johnh9449 Жыл бұрын
Isn't "X" something you click to close it down?
@shashiprakash543 Жыл бұрын
I think the visual feel matters too much. The X that you created fits with the feel of the activities that happens on Twitter but the current X shows a different feel. Your story with your X logo fits very well but not with the current X logo.
@tiddybearkush 11 ай бұрын
I just Xed a very good X. He's X is stupid.
@soul.rebel1986 Жыл бұрын
Happy belated birthday 🎉 I'm so thankful for you🙏🏽
@MalewiczHype Жыл бұрын
Appreciate you!
@adilbek.ermekov Жыл бұрын
Great redesign. I almost thought that it was already their new logo, lol
@MalewiczHype Жыл бұрын
Thanks but no :)
@sanjitsaha5000 Жыл бұрын
Good reasoning and exactly how I was thinking about the debt and way to go dude
@sanjitsaha5000 Жыл бұрын
Did I say debt I meant design oh the horror of predictive texts
@muhammedfaris2544 11 ай бұрын
Can you please tell me the font you have used here for texts in this video.
@SzabatDesign Жыл бұрын
Love your concept about X logo for twitter :) Really good job!
@MalewiczHype Жыл бұрын
thanks! 🫡
@yashparekh8914 11 ай бұрын
this blue x logo really looks perfect
@beepbopboop7727 11 ай бұрын
Your logo is 100x better.
@MalewiczHype 11 ай бұрын
Thank you! It was more about the thought process for me than the actual end-result, as a more minimalist shape would definitely work better :)
@yg7764 Жыл бұрын
love your videos 🙌, I've been seeing it in multiple videos now, what is the name of the typeface you are using it here at 0:30 .
@MalewiczHype Жыл бұрын
I will reveal it in September 🫡
@smolpotato1190 Жыл бұрын
Your version is much better than Elon's X..My friend said he made the logo from Canva lol
@MalewiczHype Жыл бұрын
the official logo wasn't "made" by anyone recently, it's just a character from a font, without any changes to it. :)
@NzeRekoRec Жыл бұрын
@MalewiczHype The fact that multi-million dollar corporation can approach its logo design that way is just mind-boggling😅 He can't even claim copyright for it 🤡
@KerevDesign 11 ай бұрын
I love your sketch from 1:20, I had to clean the monitor after that :D
@swai777 Жыл бұрын
What is the software you’re using to show the 3D logo? Thaaanks!!
@MalewiczHype Жыл бұрын
Spline
@LOOPFROGMUSIC Жыл бұрын
hey what font are you using in the video if you dont mind. sample at 0:58
@MalewiczHype Жыл бұрын
Will reveal my current font choice in September when I switch to the next one :)
@im4142 Жыл бұрын
I saw a big "X" logo on my phone. I really thought a pornsite finally infected my phone 😅
@koiyune Жыл бұрын
Can't wait for Tesla to be renamed to Y!
@Dress192 Жыл бұрын
It sounds the missing information that Marketing Team forgot to share :D but despite that I've never seen a rebrand like this where the term "twitter" became a verb as primary tool of the new era of communication to....still keeping its core functions and planning to become the super app like Wechat(asian version). My opinion is we will still use the term twitter till the next generations :D Aka we're getting old.
@SloorpWorld 11 ай бұрын
While I like the idea of a transitioning logo, this one has my ocd kick in and cannot look past the shorter bottom line. I like how there is an upside down "T" forming there though.
@denniszenanywhere Жыл бұрын
The rebranding/logo redesign is why I never fully committed to a design profession. In every company, everyone is a designer and true designers are reduced to renderers. This is rebranding at its worst.
@MalewiczHype Жыл бұрын
It makes sense for a client to be invested in their brand creation but yeah mostly they just make it worse.
@denniszenanywhere Жыл бұрын
@@MalewiczHype Too invested, for their own good, that they see design as simply esthetic. I feel bad for whoever designed this.
@MalewiczHype Жыл бұрын
That would be someone who made that unicode character, probably 40 years ago ;)
@bakedbeings 10 ай бұрын
Twitter adopts the close/quit icon as its logo so.. Quitter?
@bakedbeings 10 ай бұрын
And we send out queets? Or quickies?
@LuigiMordelAlaume 11 ай бұрын
"X marks the spot" is so brilliant. Why wouldn't they run with that theme.
@endlessx2 11 ай бұрын
Although X also means closing a window on my computer😵.
@soundleague Жыл бұрын
I love and prefer your logo.
@MalewiczHype Жыл бұрын
To be honest, I am aware that it's not quite fitting for a couple of reasons - I made it more to show the process. If I were to make an actual logo I'd probably go with less-detail overall. But thanks! :)
@funnydog8886 Жыл бұрын
I kept wondering why it always makes me think of X Windows. Then I went and checked the logo.
@danielventura7310 Жыл бұрын
Maybe in the future we'll see TEXLA.
@hotdog7334 Жыл бұрын
That bird’s deep fried now.. 🍗
@ny_cruz Жыл бұрын
The ‘x’ is for those x over the eyes of something dead or taken out😵😂
@electrolyteorb 11 ай бұрын
Just a little tip: i saw your spline animation was not smooth.... I m guessing you tried to move the whole camera... Instead what you should do is just make two cameras... And there is an option to transition from cam1 to cam2 in spline (i forgot its exact name) Also... While exporting, you should instead export "image sequences" instead of the lossy formats (if you haven't already). Then mix them together with FFMPEG. It's much cleaner trust me. ❤
@MalewiczHype 11 ай бұрын
Dude, I did it all in under 1 hour :) The looking around the logo part wasn't an animation, it was more of an overview of how the shape looks in spline - screen recorded :)
@electrolyteorb 11 ай бұрын
@@MalewiczHype first, mad respect for having it done in under an hour. Second, I was talking about the very first frames of the video and 2:11 ...and it looks dope, just not very smooth. Also, the two camera thing can be applied in no time, I learned it back in the day when I wanted to export my logo animation at 60 or 120fps.
@user-su2ou2zx6k 11 ай бұрын
@@MalewiczHypeits always good to listen to kind tips and kind advices. we always learn, even as a senior designer :)
@sutibun-kun Жыл бұрын
does Elon lose the rights to the twitter branding?
@spectre3492 Жыл бұрын
You did more thought on the X than Elon musk did and he owns it
@julianstankov1357 Жыл бұрын
Removing the bird was the biggest downgrade in modern design history. Soulless is the word. Just placing a meaningless X void from attachment. Not even a new start, just lack of identity. It is floating between 2 project attempting to replace the ''old'' with a not yet determined or certain new.
@oskarsverdrup9906 11 ай бұрын
You lowering one side of the X makes it look a little bit out of balance; think you would have to play with the lengths of all the "legs" of the ex - even if it would be proportionally incorrect, it would look better to our imperfect eyes.
@MalewiczHype 11 ай бұрын
that is possible, I wanted to come up with a process in one hour, surely it can be further refined 🫡
@redwolf92 11 ай бұрын
it's Xwitter now lmao.
@wakinginfinity Жыл бұрын
I feel like Musk and co. are trolling us with this new name and logo. I guess, in time, we'll take it more seriously. Right now, it looks like a group of engineers got drunk and played what-if games. In no situation I can imagine will I think of an "X" when I think of communication. Maybe I'm just missing it. 🤷♂
@MalewiczHype Жыл бұрын
Likely engineering driven approach will be pushing out designers - we’ll see how it works for them ;)
@RandomVideoClick 11 ай бұрын
Elon Musk should watch this video😜
@jirikrajnak9047 11 ай бұрын
looks like the fuken X11 logo lel
@sachamcmillan5632 Жыл бұрын
I just think the brand recognition of the bird was too good to loose. Having “twitter” “tweet” and “retweet” become accepted and unique words for using your platform as opposed to other social media was such an advantage. “X” is just so nothing to me and “posts” “reposts” sound so generic. You post on facebook, insta, tumblr, reddit. It just feels like an Elon ego trip. He wants it to be his more than he wants it to be good
@miklomorales4768 11 ай бұрын
Elon definitely thinks multidimensional He knows his plans ... It might seem weird to us at first.
@asmir_isljami 6 ай бұрын
𝕏
@glassowlie Жыл бұрын
The current X is temporary and will get an actual rebrand soon.
@cmac6877 Жыл бұрын
And people will just continue to call it Twitter
@MalewiczHype Жыл бұрын
We'll see. I'm definitely quitting once it implements a social credit score ;)
@andrewwordsworth5364 10 ай бұрын
X just really annoyed me, that must I closed my account and removed it
@tiddybearkush 11 ай бұрын
Its like Elon want people to just start using Threads..
@MalewiczHype 11 ай бұрын
threads usage dropped a lot since the start, it's like a ghost town in there
@wtfgamerz7476 Жыл бұрын
JaGeX > Twitters new X
@k.kaiserahmed8013 Жыл бұрын
Fact: Elon Musk son's name starts with "X" so he changed it..... From my ideology
@MalewiczHype Жыл бұрын
possibly
@georgedotse3340 11 ай бұрын
The new logo don't make sense
@hombrelobomedia3503 Жыл бұрын
X is “ make your mark” it substituted for a signature. In a sense it is the universal signature for everyone. In another it’s a commentary about the the facelessness of everyone on the platform.
@gedankenstricher Жыл бұрын
if you change so radical the name of the brand, its better to break wirh all the rules of the corporate design. sorry, but your redesign looks older than the blue bird. 3d icons were trendy in the beginning of these century... i think, musk did a big mistake with this logo move without any bigger concept. but it isn't a problem of the new logo. it is a problem that we dont know what musk really want.
@fredfassberger Жыл бұрын
You're pitch will be ignored by Elon since get got a logo design worth millions for free.
@MalewiczHype Жыл бұрын
It wasn't a pitch, I used this as an opportunity to show a process to designers here, I don't care about winning the official logo (and if I had I would make a more minimalist entry for that)
@rieekeerey5902 Жыл бұрын
The X belongs to UX and not to Twitter, don't like it 😤😉
@creaturalshade7054 11 ай бұрын
What is the 'meaning' of "Blaze Your Glory"? It sounds so stupid. Maybe that was the point. Perhaps its a trolling thing like: who cares Elon hated Twitter and now he owns it so he can destroy it if he wants?
@yuxanne. Жыл бұрын
Yeah, the X twitter logo is bad, or rather overly bland
@emiliatavella7432 11 ай бұрын
Minute 1:22. Thanks for summarizing what I think of Elon Musk 🙏
@lamsmiley1944 Жыл бұрын
This is such a stupid rebrand, so basically it’s exactly what I’d expect from Musk.
@percy9228 11 ай бұрын
your concept is cool but has a fundamental mistake. This isn't a rebrand but a change in product. He doesn't want the company to be only be about social media. he wants it to be a superapp like wechat. your logo is completely based on it being the same company. I also think Mr Musk feels the product is bigger than it's logo and marketing. he's always focused on the product and let word of mouth spread. He did that with Tesla, when automotive comanies where sending hundreds of millions on marketing, Musk spent ziltch. When Elon said F*** U to the russians about the expensive rockets and set of to build his own, everyone laughed at him and now look. SpaceX has the potential to be the most valuable compnay in the world within a few decades. He maybe wants that rush again to build another life changing product for billions. He doesn't need money anymore, he lives for other intagible things
@silverybound 11 ай бұрын
Bootlicking aside, do you really think the rebrand is necessary? It's not like Xitter now offers Fintech services.
@percy9228 11 ай бұрын
@@silverybound personally I don't understand the rebrand. He wants a superapp like wechat, but the name wechat sounds like a social app, and twitter is one of the most iconic social app. use that brand to expand? even if wanted to go ahead with the re brand, why butcher it in a day. it looks so aweful. but Mr Musk is far beyond my level in every way. I hate it but let's see if it pans out.
@SentinalSlice 11 ай бұрын
It’s such a stupid decision. No one is going to casually call it x.
@MapleBar777 11 ай бұрын
It's the dumbest business move Elon has ever made.
@gonzalordtm Жыл бұрын
Nah. You just reviewed the X logo as if it were for a new company, but it is not. I think it is extremely necessary to first review the old branding, to understand how good or bad it was and the reasons behind this new change. So, in conclusion, this is a disappointing rebrand, one of the worst ever in human kind. X logo is a completely piece of shit.
@SheepStou 10 ай бұрын
Is no one gonna talk about how he drew 2 pps
@KrisRogos Жыл бұрын
I like the design you did more than just 𝕏... It might change over time, but currently searching for either "x" or "𝕏" brings up more about the movie, a punk rock band or even Xbox X than it does about the 140-character message company. People have also found at $30 font, which has a U+1D54F character looking almost pixel-perfect to the current logo.
@MalewiczHype Жыл бұрын
Yeah, the unicode character itself is not violating copyright, but using a rendition of it from a non-licensed font can get them in trouble. It's a silly thing they did.
@TechSY730 Жыл бұрын
The fact that I can, with plain text, put that logo, 𝕏, right here in the comments with no changes to the page/app/font needed shows just how no-effort, no-creativity it really is. ...oh what was that, there was alread a new revision of the logo? Ok, it seems to be *𝕏* now. Much better /s EDIT: It seems that not all platforms will show the *bold* on *𝕏* properly
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