Visvim's Toshiyuki Ueno On The Joy Of Ownership • A Type 7 Film

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Visvim's Toshiyuki Ueno On The Joy Of Ownership • A Type 7 Film

Рет қаралды 466,347

Күн бұрын

Step into the world of Visvim's Toshiyuki Ueno in this film made in partnership with Porsche Japan, as we learn about the fundamental philosophy of 'monozukuri', or craftsmanship, behind the storied Japanese brand, as well as Ueno-san's deep affection for the sense of lasting ownership.
Director: Ben Bertucci
Producer: So Naito
Music: Soela
Type 7 Team:
Executive Producer: Ted Gushue
Executive Producer: Franziska Jostock
Creative Director: Thomas Walk
Managing Editor: Nat Twiss
Type 7 is the daily magazine for those who are driven • Powered by Porsche
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Пікірлер: 205

@AtypicalDriver Жыл бұрын

I can 100% relate to this story. I prefer owning fewer things, but the things I have I truly love and will keep for a long time.

@izzy031096 Жыл бұрын

I need to be more like this

@francescosalvioli8073 7 ай бұрын

i am feeling in his shoes...my car is just 26 years old and i love it like the first day i drove it, she will lasts much longer than me...

@patrickdanielcampbel Жыл бұрын

Ben needs to make a full doc . The people are waiting patiently

@PouKay93 Жыл бұрын

Yes. Please!

@damador19 Жыл бұрын

Some of us are IMpatiently waiting.

@justamar Жыл бұрын

I thought this was going to be that... :(

@patrickdanielcampbel Жыл бұрын

@@justamar Really hope he does a full length about Naito Engineering. I thought he was and then it was like 4 minutes.

@BenjaminBertucci Жыл бұрын

just finished the rough cut last week. it's coming! update on my IG soon. thanks for the patience guys, you won't be disappointed.

@ene1818 Жыл бұрын

I wish Porsche would create quality vids like this. Their current campaign leaves a lot to be desired. This video is so intriguing and special. What a gem!

@ItsGenn 18 күн бұрын

Type 7 is Porsche's own magazine.

@ene1818 17 күн бұрын

@@ItsGenn Then what’s up with the stuff on Porsche’s channel? This vid is so much better than the content that is posted over there that it seems different.

@RedRoverTW Жыл бұрын

Love Visivim. I've been to the Nakameguro and Omotesando stores in Tokyo. It's great he drives his Porsche daily. I drive a restored 40 year old BMW e28 daily. These cars are meant to be driven.

@nk-me2nw Жыл бұрын

same! e28 is my beloved daily

@carreteras101 Жыл бұрын

@@nk-me2nw my e24 is my daily.

@dadbod6039 Жыл бұрын

Do you know the location in Tokyo that this is filmed, it looks beautiful

@SaschaPallenberg Жыл бұрын

This is one of the first videos I saw in 2023 and to be honest, this gives me hope for the future. What a gem!

@jonwarshawsky5288 Жыл бұрын

Well said. There’s an enduring appeal to the older 911s - they become part of your life, not another disposable object.

@ThePhillkillv2 Жыл бұрын

People like Toshiyuki give me hope for the future. Also, give us a feature film. I would love to watch a 30-minute - 1 hour video that follows the partial or complete process of these creators. I'm positive that there many like me that view this; I view these films and find them really inspiring for my design process and overall ethos. I'll go a little further to suggest that I would pay a small fee to watch a longform video in the spirit of Netflix's Abstract design series.

@biomorphic Жыл бұрын

He sells $3 caps for $350, and shoes for $1800 that people will use for one season, since they cannot even be resoled. What is inspiring?

@glowinkl Жыл бұрын

Thought Hiroki Nakamura was the founder of Visvim. Who is Toshiyuki Ueno I wonder .

@denzellcham Жыл бұрын

@@biomorphic that is why he has these rare cars ;)

@ThePhillkillv2 Жыл бұрын

@@biomorphic Lol, I understand what you mean. I don't necessarily care for the stuff he sells, but more-so the idea that we should invest in things that we can use further into the future. Admittedly, I don't know much about his clothing line.

@rizs4021 Жыл бұрын

This film has been so impactful to me even while being so short. The thoughts, color grading, cinematography, sound design and pacing all have inspired me in some way or the other. I am so interested in this type of filmmaking, storytelling, thinking and everything and this film is just so important and intimate to me now. I am grateful for this film and the efforts that have been put in. Beautiful Work. Thank You. 9:54 AM, 17 April 2023.

@akarmoussaittizi3012 Жыл бұрын

The engine sound of the classic Porsches is amazing.Thank you for this beautiful video and I also love the spirit of Toshiyuki kun .

@mattborman5780 Жыл бұрын

Absolutely unreal video. I know it’s an advertisement, but I forgot it was for about 4 minutes and 28 seconds of it. What a production. It’s the anti-Top Gear, in the best way. Slow. Full of feeling. Thoughtful.

@blackcatiswatchingyou7776 Жыл бұрын

I love the patina on this car. Every scratch, dent, spot of rust is just perfect the way it is. I drive a fully-restored 80sc as my daily but I really struggled whether I should leave it the way it was. Just 2 different styles.

@honestreviewer3283 Жыл бұрын

I like this guy. I feel the same way. I get sentimentally attached to things that have served me well and been with me for a long time. I wish I had a 70's 911 (maybe someday); for now, I am the original owner of a 2005 MINI R50 that I have extensively "restomodded" myself. Driving and maintaining the car, and accumulating new miles and adventures, brings me a lot of joy.

@Pulsonar Жыл бұрын

I don’t understand how independents and amateurs are making better Porsche promotions about old cars than Porsche GmbH make about new cars. It’s a bit embarrassing.

@allensaunders449 7 ай бұрын

Porsche had a certain budget so compromise is made. These have a much bigger budget plus more modern tech helps too

@Pulsonar 7 ай бұрын

@@allensaunders449 It’s not all about money, they can still make clever memorable ads on a shoe string budget. It’s more about collaborating with the right, passionate and creative people. Besides we’re talking about Porsche here, a world renowned brand. They have over 70 years of heritage so not exactly a penniless startup.

@Sebokengcarz 4 ай бұрын

They really are amazing at this

@YusufEbr 4 ай бұрын

@@allensaunders449the problem is that budget. They don't need to do insane things. Porsche classic heritage and racing pedigree is enough. You don't need much to get the job done.

@overbuiltlimited Ай бұрын

@@allensaunders449 Wait, you're actually saying that Porsche has a smaller budget than a YT channel with 37K sub's? Hogwash. The first thing the dummies that are running Porsche advertising need to do is stop using social media "influencers". No one who buys Porsches cares what some 70 IQ TicToc dancer thinks about the new Porsche.

@handyhistorian Жыл бұрын

Just lost my classic black New Wayfarer sunglasses that I'd owned for nearly a decade (fell out of my jacket pocket, likely onto snow so I didn't hear it). I got a new slightly larger pair that matches the tortoise pattern of my prescription glasses for Christmas, but I can't say I wasn't attached to them. You knew how they opened, felt, fit and looked. I see them in photos and videos from years ago so I guess in that way they'll live on, it's just a reminder that everything passes away sooner or later, in one way or another.

@fabiandimaspratama Жыл бұрын

Classic Porsche 901/911 strolling through Japan's neighborhood is a beautiful sight indeed. Like a work of art. Especially with that original steel rim.

@UndaCuvaChikin Жыл бұрын

I share the same passion as him. My '78 911SC is far from perfect in the eyes of many, but she's perfect to me. No matter how many times I think about or see the car, it gives me butterflies in my stomach. I wish for everyone to find the thing that makes their heart sing in a way that is difficult to put into words. Thanks for the upload, Type 7. Definitely subscribing for more.

@Compassarium Жыл бұрын

What matters most is that you give your best effort every time, no matter what you do.

@rizs4021 Жыл бұрын

well said

@richardbencomo4301 Жыл бұрын

Feel the same passion for my 1966 PORSCHE 912 that I’ve owned for 45 years. Thank you for your video. ✌️

@owenoconnor2700 Жыл бұрын

What beautiful cinematography and story telling

@JohnDoe-xu2vx 6 ай бұрын

Years ago I sold my 70 911E Coupe to a couple asian guys for $7500 US dollars. They were going to ship it to Japan and would sell it for $25,000. Still breaks my heart to this day.....worth over 100K now.

@predragmandusic Жыл бұрын

Love it, love the Japan also, vibes are on point.

@MalaysianTropikfusion Жыл бұрын

I love the Japan too!

@rizs4021 Жыл бұрын

yup same thoughts.

@bryandickerson5365 Жыл бұрын

Like Toshyuki I am also materialistic. Not materialistic in wanting to buy and shop all the time, but I do love things..things that are/were made to last and be used for a long time. Always longed for a 911 too. Mr Ueno’s is perfect and he has the exact relationship with it that I would’ve wanted. Excellent video!

@fredk6992 Жыл бұрын

Well said, the distinction between those two types of materialism is too often forgotten.

@stevebendelack3935 Жыл бұрын

What a fabulous film.The respect,the aesthetics,the feelings of this film are a peerless celebration of enduring quality.Lovely

@Are_Pee_Gee Жыл бұрын

100%!

@ferrarriohh Жыл бұрын

That’s wild, his opening statement -i paraphrase- were “we wanted to make something that performed for people, and that lasts.” He’s Japanese talking about a German car. I’m American (German-Italian) and seeing his car and clothes, reminds me of myself: but I drive a ‘02 Lexus IS300 (because of its beauty and reliability, its essentially a Toyota Altezza), wearing black jeans and Vans. I think we all want the same things, we just all have different views of what those things look like to us.

@Nickolaswright Жыл бұрын

What an exquisite little film. Found it very tranquil. Really enjoyed it.

@michaelgladman9087 Жыл бұрын

Fantastic. What a great car, owner, and story.

@a1360160 Жыл бұрын

the color, the shape, what a complete beauty

@udou365ok5 Жыл бұрын

Crazy how it felt so poetic.

@vitof.4626 Жыл бұрын

Well, there is everything in for that: a Porsche an old Porsche an Johnathan Ivy speaking dramatic music wide perspectives small story

@ChanceSummer 2 ай бұрын

First video I’ve seen where the true joy of driving slow and changing gears at 3000 rpm is shown. It is so relaxing it’s hard to describe to the younger generation and even harder to obtain in a modern car.

@MindDezign Жыл бұрын

Type7 always a great video of enthusiastic passion. These cars were built in the era of human hands on manufacturing processes. This is how and why this era cars have soul. Many souls brought it to life. Today computers and robots have replaced human intervention. And we know what we have now. This era car was only meant to be a ten yr old car. Not a 50 yr old car as many of the cars of this vintage are still loved,cherished, and restored.

@keithskelton2287 Жыл бұрын

illustrates everything the modern era is not :-)) Thanks for posting 🙏

@peter.alixhuebscher1119 Жыл бұрын

A great philosophy in this ‘disposable’ day and age.

@svdannehl Жыл бұрын

Love it ! Made in Germany has been and will be always long lasting high quality product

@rhgrabowski3855 Жыл бұрын

Ueno-san's principles should be applied by many other companies. Craft and fabricate a quality product that will last a life time. Then pass it down. I adore his 911T. Nothing fancy. A driver's sports car. Analog and timeless.

@anthonymiller6234 Жыл бұрын

Beautiful film and a beautiful car. I'd dearly love a 50 year old classic Porsche. Such a sublime sounding machine.

@wesleycardinal8869 Жыл бұрын

Beautifully filmed, a little pearl. Loving things, keeping them and repairing them is the work of a lifetime and goes against the grain of consumer culture. It doesn't even have to be a "special" car like a Porsche, it can be an old Corolla. The value of the thing comes from inside you, not from a clever marketing campaign. 👍🇦🇺

@larrylobster78 Жыл бұрын

Imagine if Ben Bertucci made a Type7 full length documentary about the So Naito crew and the work they do there in Japan? Ohhhh boy. *rubs hands together like a filthy little fly*

@TheLemon333 Жыл бұрын

These videos are soooo good. I loved hearing this man talk and make sense. Using something and liking it more and more. Quite the antithesis to Brand New throw-away culture where people's insatiable voids never get fulfilled and the landfills overflow.

@ciprianogonzalez7254 Жыл бұрын

The music is perfect.

@deaconddd Жыл бұрын

If all I had in my possession was some raws, brigadier’s and a classic 911 I would be just fine with that.

@remus421 Жыл бұрын

Vintage everything.A beautiful thing.

@jupiterjohnson7191 Жыл бұрын

👏🏾👏🏾👏🏾 Thank you for making this video! Being an American, I have always had a reverence for Japan and their cultures view of possessions and passions!

@epicroadtripwithpiotrgorski 2 ай бұрын

Intriguing how you finding these stories all over the world! Fantastic!! Thank you for sharing!!!

@francescosalvioli8073 7 ай бұрын

Awesome loading, thank you, i appreciate this footage because i am feeling in his shoes...my car is just 26 years old and i love it like the first day i drove it, my bikes 34 years old, and these stuff will last much longer than me...

@kristoffermangila Жыл бұрын

I think Ueno-san is essentially an old soul in a young man's body.

@lic.marcoa.guzmanc.7743 Жыл бұрын

UFFFFF Brother,................de LUX, felicitaciones !!!! Keep Rocking.....

@Teddemeister Жыл бұрын

Amazing film-making right here. Please make more!!!!

@bn1984 Жыл бұрын

Please please please get more film/s about visvim a documentary would be increidble. The longer the better.

@adamnovina2139 Жыл бұрын

In my opinion, old Porsches has its feeling like a japanese cars have. They were very simple, small and gave a lot of driving fun though. Also made with quality materials.. and the sound..

@clique53 Жыл бұрын

Ted, So and Ben… like a dream team!

@ssoundwaves Жыл бұрын

Damn, this was the embodiment of beauty. Bravo

@mhandsco Жыл бұрын

A. I miss my 912. B. That blue… C. How is it that I can be so far away, yet always feel that my people are in Japan?

@pacificloungecebuphilippin6124 Жыл бұрын

well done and perfect message

@eloudji Жыл бұрын

just beautiful

@christianwestling2019 Жыл бұрын

Is this channel the new Petrolicious? I sure hope so.

@JonAutomates Жыл бұрын

This was beautiful.

@shrimposchannel7174 Жыл бұрын

What an amazing production. Thank you ✌️

@DestroyAllWaves Жыл бұрын

So good

@edwardduarte7393 Жыл бұрын

I thought this was a Japanese production. Great channel. Keep it up!

@garyhaddock7264 Жыл бұрын

Just lovely.

@josefhajci1511 Жыл бұрын

Good vibes only :)

@pseudonym4957 Жыл бұрын

Welcome back Petrolicious. Hopefully this time with evolution of concepts rather than cutting room templates designed to sell watches. The world is waiting for a Zen and the art of motorcycle maintenance feature.

@marcusoutdoors4999 9 ай бұрын

Superb storytelling and cinematography… the car was lovely but I’d have to get some one to gently knock out that dent on the boot lid

@MrYoumitube Жыл бұрын

Beautiful car, I would love to drive a car like that on the open road w/ no traffic.

@Alan-N Жыл бұрын

Beautiful 911

@jimrose71 Жыл бұрын

that was nice, very nice

@996Revival Жыл бұрын

Making things people will use for 20 years and have an attachment to. I definitely feel that. Nice one, Ted😊Solid.

@adam872 Жыл бұрын

I like this guy's philosophy. Make something good and durable and use the arse out of it. Love that and a lot of the things I own are in that category.

@avagrego3195 Жыл бұрын

Love this video, the message speaks to me. Thank you

@nigel200310 Жыл бұрын

Beautiful Porsche.

@attiliofisher1094 Жыл бұрын

This in ENDLESS CLASS...

@user-pc9dw9cv6z Жыл бұрын

最高最強のスタイル　良すぎる

@jack8118 Жыл бұрын

thank you

@rizs4021 Жыл бұрын

wonderful video great work.

@pinnyminni1221 Жыл бұрын

Whoah this is really cool

@johnparr5879 Жыл бұрын

Quality pure and. Simple.

@joelweiss8313 Жыл бұрын

SO good.

@M3LTUP Жыл бұрын

Nice video. Reminds me of the wabi sabi concept.

@virgilrytaar9083 Жыл бұрын

I love this, my car is only 45, but I can totally relate to this

@DrHumorous Жыл бұрын

Beautiful camera work 👏🏼

@dave_sanderson Жыл бұрын

Brilliant 😎

@rodsalvador3608 Жыл бұрын

Dents, scratches, vibes, chill, awesome.

@bwalton1968 Жыл бұрын

I love this

@peterhehn9511 Жыл бұрын

An ancient cutural mentality embracing a modern masterpiece.

@johnjoseph911 Жыл бұрын

They made the best they could and you can feel it when you drive it or indeed work on a pre 996 Porsche

@irwinliaw7805 Жыл бұрын

Well done nice production

@dompik2081 Жыл бұрын

It is Nice to see this short film. Thanks

@Alan-N Күн бұрын

Beautiful 👍🇬🇧

@OscarOverlanding 7 ай бұрын

Beautiful!

@fish4junk Жыл бұрын

The Dream .....

@dominique046 Жыл бұрын

super catchy; love the way its filmed, great story!

@warrena8990 Жыл бұрын

911 charm built in to an individual’s personality! Well done👍🏼

@Valkyri3Z Жыл бұрын

Its a timeless design. I wish there were more of this model. Its my dream to buy one day but i am afraid it will not be available. Also servicing becomes a problem.

@hadrianaugustus5712 Жыл бұрын

Start saving for one now.