U-Ram Choe is one of South Korea’s most exciting contemporary artists. Born in 1970 in Seoul, U-Ram creates meticulously intricate and beautiful art works. Biology, mathematics, robotics and engineering shape his work. In this episode of the series "Brilliant Ideas," presented by Bloomberg and Hyundai, U-Ram talks about his struggle to become an artist and reveals how he makes his extraordinarily life-like sculptures. His art has been shown in cities across the world including Tokyo, Venice, New York and Shanghai. His machine-like sculptures are remarkable - they have to be seen to be believed.
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