Thank you I’ve been looking for floating faux ice for awhile. I now have some ice on the way 😁

You win the internet with this comment 😂

HAHAHAHAH !!

Great idea! No waste :D

@@lucassgiann Lol, that's the best part of the whole process, after all

And the best thing about shooting pancakes is eating them after 🤷🏻‍♀️ or at least the first take 😆

Agreed!! The clean up an smell is not worth it alone

Hey thanks 🙏 yeah I use water instead of vodka or gin

setshop.com/trengove-floating-soft-ice-1-5-x-1-5-x-3/

I’m not 100% sure about case law in the USA regarding food styling. From my quick research there are no official rules from the FTC only suggestion, like if you’re selling cereal the cereal should be real but the milk can be fake. But I may be mistaken, as I haven’t run across the case law. I know for a fact that certain beverage companies allow the watering down of their product so light can shine through when photographing. If you know of a specific law or rules from the FTC or similar organizations I would love to know and share with everyone.

This is from 2014 www.google.com/amp/s/www.cnbc.com/amp/2014/05/19/why-restaurant-meals-dont-look-like-the-ads.html Which has a quote from the FTC commissioner saying there is no rules for photos. And I’ve read the guidelines on the FTC website and only found rules pertaining to nutrition not on photography but again I may not be in the correct spot

@@skylerburtphotos Yeah, it's a slippery slope, but basically whatever you are selling, it has to be the real thing. But the case law that started it was Campbell Soup Co., 77 F.T.C. 664 (1970), which was later dropped in 1972. Basically, it was a lawsuit between two competitors, Heinz and Campbell soup, because Campbell put marbles in the soup bowl to make the ingredients stay towards the top of the bowl, everyone did it, including Heinz, but they just took it to court. You can buy the transcript, but this is what I pieced together from a post: It get's back to case law. False advertising is a means of advertisement other than labeling, which is misleading in a material respect; and in determining whether an advertisement is misleading, there shall be taken into account (among other things) not only representations made or suggested by statement, word, design, device, sound, or any combination thereof, but also the extent to which the advertisement fails to reveal facts material in the light of such representations or material with respect to consequences which may result from the use of the commodity to which the advertisement relates under the conditions prescribed in said advertisement, or under such conditions as are customary or usual. The net result of this basically means if you’re selling a burger, you must show a picture of a burger using the materials you use to make a burger. But, you don't need to use the same methods. The "rules" are just guideposts. Campbell is essentially the FTC saying what a company should do in order to avoid an enforcement action (for food ads). You don't need to follow the rules set forth in Campbell, but then you run the risk that if your ad is even the slightest bit deceptive the FTC will come calling with a fine and/or have you pull the advertising and/or redo the ads.

Any food shoots that I have been a part of the food that was being sold or item being sold is real food, just prepared to make it look better for photos or video. For a root beer shoot, the root beer was the real product, but the ice cream for the float was fake. But on ice cream shoots, it was real ice cream, just hundreds of scoops frozen in sub-zero freezers. Sorry to have opened this can of worms! (The worms can be real or fake!)

@@skylerburtphotos I read the same, but interesting how these thing still apply to TV simulations on ads for TVs...etc. This was brought out by public outcrying for truth in advertising which led to corrective advertising. www.todayifoundout.com/index.php/2019/07/that-time-campbells-put-marbles-in-their-soup/

I have a whole video on that

Not for this shot, but yes that actually works if the pancakes are floppy

Both are great but the resin is cheaper

@@skylerburtphotos love your videos and thanks for prompt reply. I have seen the acrylic ones which look ultra real but like you say not cheap.

Great idea

Yeah in this shot probably once, but it depends on what you’re placing on top

The AGON 4k

Yeah I wouldn't use motor oil. It was pretty disgusting. The studio smelled for a while after. Glue for cereal shots, does make photographing it easier as well as the browning sauce for darkening coffee and faking whiskey.

@@skylerburtphotos is there a posibility to show us how you're tethered shooting with the tab?

Personally I would stick to maple syrup or agave which can be cheaper

Because advertising is a lie. The real stuff doesn't look nearly as good or doesn't last through a photoshoot. Try and consider shooting ice cream under hot lights or a steaming cup of coffee for 30 minutes. It's impossible. Hopefully it can help train a critical eye and take things with a grain of salt.

A lot of what he’s talking about, he’s saying he doesn’t do. It’s just a rumour like the pancakes. I don’t know about the USA but in the UK you have to use real food for advertising.