Or even just bring that creativity into the retail in general. I don’t necessarily need to see things that won’t sell, but why is it that it’s just a total disconnect?

I’m glad you have watched both!

I think that is pretty much what they do now, the same patterns will come through into the stores at a watered down level, but it’s just nowhere near the same scale as the fashion shows

He really was, he completely dominated then, and it’s really nice that he has kept his fashion up well after hes not as famous any more (and his english got so significantly better too, have you heard him talk about fashion?) so it seems like that whole side was really genuine from the start and I love that

Please tell me you have the dog bag, its so iconic

I figure its the time most people are interested in them 🤷‍♂️

Then you’re either extremely lucky or extremely smart

Had to be done 🙌

I didn’t say I would succeed in going to all 50 😂, but I think it would make for an interesting experience that I would definitely try, especially if I was in Seoul

it's the best!

I agree, it mustve been a very hard thing to stick to with everyone telling him that his business was sure to fail if he didnt give up his creative control, but its amazing how he stuck to it and found a financier that genuinely could find an audience for his work

Talent. Incredible. Legend.

Honestly same, such an iconic brand, Im so thrilled to get to tell their story

@@understitchYTCould you do Isaac Mizrahi ? should be interesting

I'm so glad! 🥰

You love this brand

@@understitchYTlol guilty

If not Sies, maybe the rise and rise of Dries Van Noten?

Oh my gosh thats awful Im so sorry. Fashion people arent always nice. Lotta work lotta pressure no repercussions 😬

That makes me feel so good! I would love for my videos to be understood as educational, because thats really what I'm going for

Such an era

Yeah the price point is so hard to swallow

I think I would annoy a lot of fans and brands with that video 😂

@@understitchYT that is a very high possibility😂

Thats such an interesting take, maybe thats exactly what it is

Youre very right, thats why I put that line in about meaning Thom today instead of Thom at that point because I know it wasnt true of that time. But can I ask you, were the shirts and accessories also sold? Perhaps in a sample sale?

@@understitchYT Shirting was always part of the offering. First thing I ever bought from Harvey Nichols in London in 2008.

@@fabiociquera9197how can I see your collection of tb clothes ?

They come every month, usually on the last Sunday 🙌

I will say I would genuinely love to do more for that channel I just personally dont have the time, and despite how many people seem to think Im a team, Im still just one person with a day job, so even now balancing everything isnt that easy

@@understitchYT I totally get this. I'm doing sth totally similar! The balance can be quite difficult with researching, and editing the script enough to stay consistent. Well atleast your content is really great. Keep going so far you're doing a wonderful job. Haha don't quit the day job yet till your able to do it full time, but from the way I see it, that day is soon approaching. All the best figuring it out. I'll def keep my eye out on the other Chanel 🤗💪🏾

I’m so glad that you think so, thank you so much for the wonderful compliment. Yes, I studied retail marketing, loved the course, not so keen on the job afterwards 😂 the McQueen videos are coming, they’re just taking a little bit more time than I thought 😶‍🌫️

His clothes are so expensive that for me sales are totally necessary. Ive wanted the dog bag (I actually desperately wanted the fish clutch too but it never went on sale) and the quality is such chefs kiss I know its truly worth it

Do you like it in stores?

Its such a shame right? That's always the stuff I'm most excited to see

The thing is, it’s not really that predatory. This whole model began in the 90s, when LVMH bought everything, Prada, tried to join in, kering was introduced etc, and it saved a significant amount of businesses from going bankrupt at the time, including Thom Browne. If it wasn’t for these businesses, we would not have our creative labels. In fact, I don’t see the problem as originating from this big conglomerates, but instead from the inability for small businesses to maintain those businesses in our current economic climate. Why are there no government programs that allow these creative businesses to survive enough years to put something out that can make them profitable? We have grants, and it’s simply not enough, you can’t expect a business to get a few thousand pounds and survive for decades, it’s just not possible. We need business education that is free for these people, we need programs that keep them at least minimally financed for a certain amount of time if they are worthy of a sponsorship, and, I think at a baseline, we did free spots on the London fashion week schedule specifically designated for these kinds of brands. We used to have the man show, but that’s not anywhere near as popular anymore without topshop money, we need many many more things like this that arent connected with other businesses, but rly it also needs to have good PR which is expensive. The problem is that it’s not cheap to run a business, and no one is willing to foot the bill to keep creativity alive, unless they are the big conglomerates that needs creativity to make themselves look better. There’s no one doing it without an ulterior motive 🤷‍♂️ so the big businesses aren’t to blame, they’re just a result of our governments failing us

I think I would annoy a lot of people with that video

Very very talented

I'm so glad that you learnt more about Thom Browne's connections to Kpop from me, that makes me so happy. Tbh, I expected more Kpop related comments under the video, but maybe the time they were at their Kpop height with GD hasn't passed on to the new gen ¯\_(ツ)_/¯

Its MINE, only mine, eat your kimchi who?

Yeah, it is common for brand to have very different fashion shows to watch vs what actually goes into stores, but this brand specifically has a really huge gap that its almost disconnected. However, I disagree with what you say about the customers seeming like shady businessman. I’ve never seen the brand worn outside of Asia, if I’m honest. But in Korea and Japan, it is not too rare to see, and it’s usually just integrated into a very plain outfit

@@understitchYT that’s so interesting. I’m from Australia and it’s not uncommon here. They seem to have found a niche 😄

You have very good taste 🙌

So many people think Im AI 😂😂 either that or I have too much vocal fry 😂

Your voice is a mix of masculine and feminime tones with high-street anunciation. I think it used to be called "Mid-Atlantic".

Do you have an agent to do voice overs for film and tv? Get one....,

Zac Posen would actually be so interesting!

It really seems their focus now is on female celebs and a lot of influencer marketing honestly. Ive not had anything but a lot of my online friends have and I was surprised theyre spending so much on it. Its good in that it really gets the name out there quickly though, GM really deserves the recognition. P.S totally agree about GD, whT an icon! And he has properly learnt to speak english now (he didnt in big bang if memory serves) so I hope he can become better known in the west so he can get fashion sponsorships

Oh sorry I thought this was the gentle monster comment I was replying to 🤣🤣🤣 In that case Jin is perfect for Thom Browne 🤣🤣

@@understitchYT Ha, ha no problem! Thanks for the replies. Keep up the great work. 😊 I'm enjoying listening/watching your videos as I do crafting things lol.

It's a video about the brand, not the person

@@understitchYT yet you talk about his work with other brands before he started his line and having rich parents...

Which explains how he financed his own company, not because it was about him personally

@@understitchYT right and working at Brooks Brothers would explain how he gained the knowledge of construction and menswear in general plus where he likely learned about the entire process from textiles to construction to distribution. I know someone who worked with him there and know this is where he got a lot of ideas for his designs. It seems to me to be an important footnote.

@@venturetedcan you tell me more about that? I’m familiar with the black fleece line but would love to understand it better

Oh, that would be so interesting

💖💖💖

💖

Why

Fashion is subjective of course

Men have naturally hairy legs...

It’s very marmite look, but I really enjoy it

A lot of designers, get inspiration from each other, didn’t he also do tabis before Margiela?

To quote Fred Jones: Yo yo you yo

Oh he does it specifically for commerciality and he is very aware of it too

Marine Serre comes to mind.

@@aileendoyle1285 Marine Serre's shown garments are a different line to most of her retail offering. Because everything is made from recycled clothing, its not possible to have them be the same

@@understitchYT oh, very true! I was more thinking about her decision not to expand her company further so she can ensure quality control, seemed like a decision where artistic vision trumped commercial gain. Not sure if that will last of course, money does funny things with people!

@@aileendoyle1285 she seems to be quite nobly stubborn about it too. We can expect she wouldve seen a lot of buy out offers, but still hasnt gone that path, its very respectable

Jennie certainly has a stylist, but GD doesnt, he has been like that for years and it got more when je got power

@@understitchYT no doubt! GD is naturally fashion-inclined and has been rolling with ppl like Yang SeungHo and Lee Hyunjung for more than a decade at this point. I think he should for sure get some credit for infusing high fashion into K-pop.

@@Motleymode oh 100%, that man did so much to push Korea as a fashion destination, I'd go as far as to say that he singularly pioneered it with creativity and CL did it with connections and on the business side (GD did not speak english at this time, he has since learnt, but I think that held him back)

@@understitchYT Cant forget CL 👑

when he started, I don't think that was the aim, but it definitely slotted very well into that gap

@@understitchYT i cant remeber if in the video it says that he spotted a gap in the market. I took this as being the asian market.

She has a pigeon phobia?

@@understitchYT yess she was super nervous in a video they took of her and went on live to say that she was shocked when she saw the pigeons, but in all seriousness though i know that they didn't know that before inviting her it was just a bad coincidence

@@vctrszuwu Korean people are often scared of wild animals in general (its one of those common fears like clowns or balloons are in America), so maybe they downplayed it? but I guess because it was so obviously a hat, maybe they just didnt think of it?

@@understitchYT there were many scenographic pigeons on the runway as well and on the entrance of the theater that's why she was upset, there's just so many things you gotta think about when doing a runway show it's crazy lol

🤌

It was very different back then, Kpop didnt have this hype around it, noone knew who the celebrities were in England and it very much felt like an underground interest

Can I ask why?

It didnt seem to hurt the brand much though, you can still see a lot of people (lots of guys) wearing the vests, shirts, trousers and 패딩 in Seoul. I think they got away safely from that reputation unlike burberry (tho burberry’s problem was much more wide spread)

Im glad you took a chance on checking out my channel ^^