Unveiling the Psychology Behind Free vs. Free Trial

Рет қаралды 787

Жыл бұрын

Austin, Texas | Are you curious about the reasons why people are more likely to jump at the chance of a free offering? Or perhaps you've wondered why potential customers may feel hesitant about committing to a free trial? CEO Massimo Arrigoni explores the psychology behind free vs. free trials and explains how the former increased Beefree's B2B signups by 60%.
Understanding the human mind can be a game-changer in today's competitive business landscape. We hope the valuable insights shared in this presentation will inspire you to rethink your own marketing approach and consider the potential impact that a simple adjustment can have on your product's growth.
🚀 Don't have Beefree yet? Get started for free at: beefree.io/
----------
🔔 Subscribe to the Beefree Channel here: bit.ly/3PhP00G
💌 Access over 1,500 free email & landing page templates: bit.ly/3VWXcFa
💭Learn more about email design & marketing on our blog: bit.ly/emaildesignblog
🤝 Need help? Check out our support docs: beefree.io/support/
📲 Follow us on social
LinkedIn: / bee-editor
Twitter: / beefreeio
Facebook: / beefreeio
Instagram: / beefree.io
#beefree #bee #emaildesign #landingpagedesign #emailtemplates

Пікірлер: 4

@FrancoFolini Жыл бұрын

Congratulations Massimo! As always, great product and great presentation.

@massimoarrigoni3450 Жыл бұрын

Thanks so much Franco!! Hope all is well!

@sherrysherry5972 10 ай бұрын

About 50% of the way into this, I was lost. If you are after customers who are not in the profession then speak in simply terms, don't use acronym. As far as free goes, I choose free version because I have to figure it out before I know if the product is going to meet my needs. Your choc example, everyone understands chocolate, the two factors for me are 1)trust...is it a trick to harm me 2) No way am going to dig around looking for loose change, the hassle. Trust and convenience!

@design-with-bee 10 ай бұрын

Thanks for the insight, Sherry - we'll make sure to add this into our notes for the future. This presentation was given at a SaaS conference but when making it available for the public, we should take this into account.