How I Turned $1 Into a $22M/Year Online Business

Рет қаралды 176,512

Күн бұрын

This video has been sponsored by Stash. Invest and build wealth with Stash, the investing app helping over 6M Americans invest and save for the future. Visit: bit.ly/3CNT3e9.
Building a community helped I Heart Dogs grow their online business to more than $22 million in revenue a year with more than 50 million online followers. Founder Marshall Morris shares his advice for starting an online business in this interview.
I Heart Dogs is a company with a mission. They started as a way to save pets in shelters and animal rescues. Ten years in, they’ve fed more than 30 million shelter dogs and raised over $1.25 million to pair veterans with PTSD with service animals, truly living up to their motto of healthy pets, happy homes, and empty shelters.
This mission has clearly resonated with customers--but that doesn’t mean their growth journey has been easy. They learned early on that sales don’t equal profit, and have lost money and overcome plenty of other challenges along the way. Marshall shares how his adaptability, tenacity, and mindset helped him build I Heart Dogs into the best online business it could be, even through its difficult periods.
The size of I Heart Dogs’ community has been a big driver of their revenue growth. In this interview, you’ll learn how they connect with potential customers and turn them into regular monthly subscribers.
If you’re wondering how to start an online business from home, one question you’re probably asking is: What does it cost to start? Marshall tells us how much they invested to launch I Heart Dogs, along with his advice for finding funding and how someone could get started with a shoestring budget.
If you want more advice on how to start an online pet business, check out these other interviews:
Secrets of the 7-Figure Etsy Shop ►
• Secrets of the 7-Figur...
From Shark Tank to $250K/Year eCommerce Business ►
• From Shark Tank to $25...
Resources
iheartdogs.com/ - Learn more about I Heart Dogs on their website
www.upflip.com/academy - Jumpstart your business with resources from the experts
www.upflip.com/podcast - Hear more interviews with business founders and owners on the UpFlip podcast
Timestamps:
00:00 - START
00:14 - Meeting Marshall
01:08 - Startup costs
01:55 - Financing
03:20 - Attracting customers
05:42 - Warehouse tour
07:06 - Revenue
07:40 - Time to profitability
08:13 - Starting with little money
10:43 - The value of generosity
12:05 - Launching products
12:55 - Early mistakes
14:22 - Converting leads
15:20 - Growing an online business
15:57 - Best marketing platforms
16:38 - Fan blitz
18:16 - Regrets
19:14 - Customer service
20:03 - Sourcing products
21:11 - Best part of the business
22:16 - Outro
#onlinebusiness #howtostartanonlinebusiness #onlinebusinessfromhome

Пікірлер: 110

@UpFlip 11 ай бұрын

This video has been sponsored by Stash. Invest and build wealth with Stash, the investing app helping over 6M Americans invest and save for the future. Visit: bit.ly/3CNT3e9

@Juanita1_ 10 ай бұрын

Love this channel! Keeps me motivated to keep pushing

@vladam8023 10 ай бұрын

I think upflip asks entrepreneurs the best questions. Well done. Please keep them coming!

@LocalBusinessOwnersStory 4 ай бұрын

It’s inspiring

@sutats 11 ай бұрын

Customer and community obsession, is a highly valued approach in any business.

@UpFlip 11 ай бұрын

Good take! Do you have a business as well?

@sutats 10 ай бұрын

@@UpFlip Not yet. :-) Keep up the helpful content.

@adamemas. 7 ай бұрын

Really good video, very insightful. I love the community aspect of the business, I guess it will be slow to start but powerful when it is up and running. Thanks for sharing

@pamelar3607 11 ай бұрын

I love this story. I love dogs too & this is an awesome way to give back to dogs & people. It's just a win win for everyone!

@UpFlip 11 ай бұрын

I like this take! Giving back to dogs and people should be the norm😊

@Kichdy 9 ай бұрын

Absolutely amazing piece of content!!! A regular follower from India

@NokthulaMadondo 11 ай бұрын

This was absolutely amazing. Great interview. This business is more than a business, it's a movement. I love it. The partners ooze that passion that makes you want to be part of it. I really enjoyed this, and Marshall was exceptional with his marketing tips.

@UpFlip 11 ай бұрын

appreciate the kind words! More power to their business 🎉 what would you like to see more of?

@GladysDelgadoGarced 11 ай бұрын

Loved thos company's mission statement! When you give, you do get it back! Thanks for sharing. I’ve been missing out on watching upflip.

@UpFlip 11 ай бұрын

We're glad you're here! 💗

@naomia.medina1071 2 ай бұрын

Wow I love this video. Finally I don't feel overwhelmed but actually motivated to start my own business in doing what I really love.

@UpFlip 2 ай бұрын

That's fantastic! What kind of business are you considering starting?

@naomia.medina1071 2 ай бұрын

@@UpFlip Hello! How are you. First of all I want to thank you for replying back. I love, love your channel. So thank you very much. And about your question is that I was going to try making candles, because I see how just about everyone likes them, but I don’t feel like that’s my thing. I made a few, but it didn’t bring me any kind of joy, satisfaction or motivation to continue making more. I like to do crafts, like keychains, gift baskets, bookmarks, beaded pens or anything with beads. But my only problem is that I’m an introvert and get intimidated very easy and uncomfortable, especially every time I see you interviewing a person and seeing how they are very brave and successful and socialize with everyone. You see, I have always been bullied and my self esteem is very low. I’ve been listening to motivational speakers to Christian sermons so I can start changing my mindset. It’s slowly working and I feel as if God is telling me that this is my time to step out of my comfort zone, and start doing something with my life. I want to work and become independent, in my own business. I know God will guide me. I’m also tired of working where I’m at, because I’m not learning anything new, I’m tired of waking up so early and having to drive almost 30 miles to work. Don’t get me wrong, my bosses are the sweetest and most respectful people to me, but there is something in me that is telling me to start acting towards my dream. Do you have any suggestion or guide me in the right direction? Thanks in advance. Keep up with those amazing videos. You have a faithful follower.

@agusindra8186 11 ай бұрын

Amazing Good luck for the future ❤❤

@UpFlip 11 ай бұрын

Thanks for your kind words! Were you inspired by this business? 😄

@OHANA-Beach-Suites-CDO 11 ай бұрын

Heck yeah$$$ love it!

@UpFlip 11 ай бұрын

Glad you liked it!

@DirectedbyZ 5 ай бұрын

Beautiful

@Qleverett 28 күн бұрын

“What are your start up costs” “We just wanted to serve an audience”

@marshy.. 11 ай бұрын

Not really overnight though is it. 10 years did they say? :/

@UpFlip 11 ай бұрын

He did start overnight and just continue to grow and grow.. what business would you like to start :) ?

@earth-mv1zo 11 ай бұрын

My white ass inherited money lol businesses are for kids

@XxSniperFiendxX 11 ай бұрын

Rmb it don’t happen overnight but it will one night ❤

@farzana6676 11 ай бұрын

Do you expect any success to happen overnight?

@marshy.. 11 ай бұрын

@@farzana6676 I'm making note of the misleading title. Nothing more. It originally had 'overnight' in the title.

@Gursewak173 11 ай бұрын

Love from India please make video on it company like software development companies business please and CNC and Machine shop business

@UpFlip 11 ай бұрын

Thanks for the support! And those are great ideas 😄 Are you in software development industry?

@amjadmuhammad3073 11 ай бұрын

@@UpFlipHi I'm from India too.

@TaskSwitcherify 4 ай бұрын

Did they reveal their profits not just revenue, and how they do quality control with so many products?

@tpc9002 11 ай бұрын

Man just how I sell online but I wish I can have my own brand or own store sell things

@UpFlip 11 ай бұрын

you'll get there! What are you selling?

@verycoldice4 11 ай бұрын

2 grown men, though so delicate :)

@dilankabuddhika1455 9 ай бұрын

Please do a electrical service company, You already do many of business video, but didn't do a electrical service company.

@viski- 11 ай бұрын

basically he got lucky af 🍀 🎉

@ismaelhall3990 11 ай бұрын

Loved this channel I wished you guys could find entrepreneurs in video gaming industry, art & entertainment , hospitality , finance , firearm , etc.

@UpFlip 11 ай бұрын

thanks for the kind words! those are great ideas, we'll see what we can do! 😉

@judgeyourself8213 11 ай бұрын

I have my own brick and mortar store. We opened the second location. I want to get and expand into online and start branding it. The issue is that I don't know where I can get manufacturing done. I have seen products in china, but i dont know if this is the right way. I wish I had a mentor to help me expand into online.

@Amaymay1000 11 ай бұрын

What is your business

@judgeyourself8213 11 ай бұрын

@@Amaymay1000 laser hair clinic with medical grade skincare

@theintrovertsdiary0 11 ай бұрын

From India 🇮🇳 Next level content Upflip🔥 I only have 1 Question, in Upflip starting period How did you find business owners and convince them to be featured on the podcast because most people don't want to talk too much about their successful businesses? Waiting for your reply 💛

@UpFlip 11 ай бұрын

We started by interviewing friends ;)

@IPoopOnYouEveryLastOneOfYou 11 ай бұрын

Actually, these days businesses do a lot of collaborating with other businesses that have their own followings, by then coming on this KZfaq channel they are going to get more business and they didn't have to pay and they didn't have to even cover the cost of recording and editing. What you're thinking of is different where there are businesses that depend on secrecy to retain a competitive edge, a lot of businesses have abandoned that philosophy and are finding being more transparent is simply performing better than concealing all their practices.

@theintrovertsdiary0 11 ай бұрын

@@IPoopOnYouEveryLastOneOfYou yes right 👍 thanks for your reply

@theintrovertsdiary0 11 ай бұрын

@@UpFlip 👍💛

@gaiustacitus4242 11 ай бұрын

All business owners will give their elevator speech to anyone who will listen. Most are also eager to tell their story (and much of it is a story and not reality) since it is free marketing.

@dilankabuddhika8134 10 ай бұрын

Please do review about Electrical Service business, Please because you have already done more other types of business, But did not do Electrical Service Business.

@josephlukosemakkil874 11 ай бұрын

❤

@UpFlip 11 ай бұрын

thanks for the love!

@CaptainPlanet007 6 ай бұрын

Steve Jobs started the whole “i” and now everyone is i copy!!

@blackhistoryonsteroids8196 4 ай бұрын

Know your niche. You can always eat. Too many people start something but don't understand who wants their products.

@UpFlip 4 ай бұрын

That's why market research if very important.

@ikeshia1981 11 ай бұрын

You last podcast wont play on your website

@UpFlip 11 ай бұрын

should work fine now, let me know if you're still having issues 🙂

@ikeshia1981 11 ай бұрын

@@UpFlip it works now 😁

@bouncehouseofficial 11 ай бұрын

Are the Paul Bulanov days over?

@UpFlip 11 ай бұрын

He'll be back soon! Stay tuned ☺️

@Ruggidscotsman 5 ай бұрын

Do yous write scripts and have actors for each episode?

@irmakalember3709 11 ай бұрын

I love this channel. But it’s not easy to start a business without money or connections.

@UpFlip 11 ай бұрын

Thanks for the support! Success is never easy, but it's possible! What business are you interested in?

@irmakalember3709 10 ай бұрын

@@UpFlip cleaning 🧹 I just know how ti start. I made fliers snd knocked on doors posted them. No one called me or opened doors. People who opened doors never called. It’s true it’s possible but no easy.

@coleavila 7 ай бұрын

I started a window cleaning business a little over a year ago, no connections and very little money and did 6 figures in my first year. Start today and grind.

@dabiz4272 10 ай бұрын

This makes me realize that I actually don't wanna own a business lol. At least not from the ground up. This is a lot lol

@phuckyoutube5927 11 ай бұрын

So its dro shipping for dogs lol

@SNEAKS_79 11 ай бұрын

What's some businesses/owners that you would like to interview?

@sreedevnarayanan4020 11 ай бұрын

A video editor.

@gnome2024 11 ай бұрын

I tried making "I heart used clothes" and was not able to launch even a $22 dollar business.

@fostermukuvare7199 11 ай бұрын

Nobody loves used clothes. People buy used clothes when they cant afford to new ones. The value of the brand is not in the name. Its in problem being solved.

@Rayzorbladez 11 ай бұрын

@@fostermukuvare7199tell that to Yesterday's Fit who profits 100k/month reselling used clothes.

@StelliumGalactic 11 ай бұрын

@@fostermukuvare7199 I know many people who love used clothes.. one word. Vintage.

@tkluvtravel 10 ай бұрын

I would suggest doing market research and think of more attractive name/brand

@buttercups616d 11 ай бұрын

Cool

@UpFlip 11 ай бұрын

Did you enjoy this video? ☺️

@buttercups616d 11 ай бұрын

@UpFlip I haven't watched it yet. I just said cool cause I was early.

@UpFlip 11 ай бұрын

can't wait for you to watch it then! 😄

@justbeinghonest_ 11 ай бұрын

So the company was worth 22mill in the first night ..🤦‍♂️..stop with the click bait..

@strakmanfr.zigzag9309 11 ай бұрын

🎉❤

@UpFlip 11 ай бұрын

thanks for watching!

@relaxinggospelmusic2421 2 ай бұрын

🤫

@UpFlip 2 ай бұрын

Thanks for watching! ☺️

@DjLatelle 9 ай бұрын

The math doesn’t make sense at all How can they have 22 mil biz with roughly 1.8 mil orders per year , even at order value as low as $15 dollars that already makes the business 27 mil Something is not right with the info you are giving us Probably something is massively underreported Also what 3PL would say goodbye to a client for having too many orders 🤔

@UpFlip 9 ай бұрын

It's important to remember that all businesses don't have stable numbers. Additionally, a smaller 3PL provider may not have the capacity to support a fast-growing business effectively. And kudos for them for being honest about that.