In his talk, he will introduce the idea of incorporating pet and farm animals with naturally occurring painful diseases for discovery and research all in an effort to improve the chances of developing new, effective and safe painkillers. Dr. Lascelles is the Dr. J. McNeely and Lynne K. DuBose Distinguished Professor of Musculoskeletal Health, and Professor of Translational Pain Research at the NC State College of Veterinary Medicine. His research program (Translational Research in Pain [TRiP]) develops methods to measure pain associated with spontaneous disease in animals, and seeks to understand the underlying neurobiology. His work improves pain control in companion animals, and facilitates analgesic development in human medicine through proof of concept studies in companion animals, and discovery of relevant pain signaling mechanisms. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx