Thank for your comment :) Good point, it is true, "likes" in themselves will not generate sales.The idea of paying to generate 'likes' is similar to getting email addresses, which again, will do very little in themselves. The way companies and small businesses on the web actually profit from likes, well, is something I should (and will) make a video about :) But to be brief, you have to find a way to engage your audience (the likers) by creating provocative posts. A provocative post means anything from asking a question, like suggesting a title for a painting, to creating a contest and giving away a print. Incidentally, when creating contests, that is how you often turn 'likes' into emails. Many artists do versions of that to create sales. One great way that artists have used that I work with, is to create hide-and-seek contests, which I learned about after interviewing an artist that the ny times mentioned was making a living off of facebook at the time! Here is my interview with him that details his process on facebook which not only got him sales but lots of local press, and you can replicate this in your town- yourartmentor.com/interview/patrickskoff.mp3

I'll check out the video, thanks. But I wonder what year the interview took place? The problem is that even to communicate with your "likers" on Facebook, you now have to PAY. Facebook didn't start out that way, but implemented the new "pay to promote" policy a few years ago. So, yes, I can engage "likers" by asking them interactive questions, but they'll never get the question to begin with unless I pay to "promote" the question/post to them. If someone can create a new Facebook without charging to "promote" posts, they are liable to make a killing. Maybe a "Facebook for Artists & Collectors? Brainard? You up for it?

D. A. Metrov Yes, you're right, now you have to boost posts, but listen to the interview and you will see he is doing something outside of facebook and using facebook itself as one platform to reach fans, much like twitter. He also puts links to his artist facebook page on his main page which of course has a greater reach. BUt he creatied a very savvy way to generate press- listen, trust me:)

Brainard Carey You're right. Patrick Skoff is a bloody marketing GENIUS! And it doesn't even matter that he's the worst hack "painter" in the country. (forgive me, Patrick, I hope you can take a little ribbing) Still, he's making a living doing what he loves! Kudos! Which brings us to Mr. Brainwash's message... it's not the art, stupid... it's the MARKETING! The art IS the marketing. And the Marketing IS the Art!

D. A. Metrov maybe you need to work on your product etc1 like is around $3, 3 to 5 years someone will buy a product from you so if you have 30,000 likes that is potentially sales, but you have to be patient and work on the quality of the product/s