Josie Morris MBE talks on the importance of creativity and innovation in the act of making. It focuses on the recently overlooked value of natural and sustainable materials and the responsibility of businesses to the environment. Josie is a Managing Director at Woolcool, a second generation, family business founded in 2009. Designing and manufacturing in the UK, we are leading innovators in the sector, producing insulated packaging using sheep wool, providing a sustainable alternative to polystyrene.
We have recently diversified our product range into horticulture, with other exciting avenues to explore in the coming months and years. Woolcool achieved B Corp certification in 2020, promoting business as a force for good.
I’m a massive advocate for creativity, diversity and the development of strong cultures within businesses and championing environmental responsibility and awareness. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx