In this interview, Abhishek Kumar, founder of Deep Research, shares his insights into his unique approach to starting a successful independent consulting business.
Starting from humble beginnings in multiple side hustles, Abhishek quit his full-time job to focus exclusively on his market research agency.
In this conversation, he explains his process of targeting a small, appropriate audience rather than casting a broad net to reach hundreds of thousands of people. He also shares his hiring strategies and pricing strategies.
Chapters:
0:00 Introduction
09:50 Working in IT to being a Market Research expert
15:19 Getting the first client
18:18 Networking with 5 people instead of 100
23:03 Raising Prices and Evolving Buyer Persona
25:34 Delivering Value at Different Price Points
26:43 Acquiring the First High-Paying Client
28:16 Finding clients in small communities
35:47 The Role of Mentors in Business Growth
39:19 Building a Team and Delegating Tasks