Using Web Design To Manipulate A Massive User Base

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Hyperplexed

Hyperplexed

Жыл бұрын

#netflix #ux
Made this in conjunction with Peter Ramsey (@builtformars) using his super interesting case study! Check out the full story: builtformars.com/case-studies....

Пікірлер: 530
@Hyperplexed
@Hyperplexed Жыл бұрын
Made this in conjunction with Peter Ramsey (@builtformars) using his super interesting case study! Check out the full story: builtformars.com/case-studies/netflix-ads.
@PeteRamsey
@PeteRamsey Жыл бұрын
You smashed it!
@cyperus4589
@cyperus4589 Жыл бұрын
Oh wait basic is still a thing? I gotta change my subscription lol
@ruthvikas
@ruthvikas Жыл бұрын
If this guy just enters to see some government websites pretty sure he will give it -10/10
@MK-D-O
@MK-D-O Жыл бұрын
💀
@adolphgracius9996
@adolphgracius9996 Жыл бұрын
Minus 100
@ruthvikas
@ruthvikas Жыл бұрын
@TGP yup, has to struggle like 50 times to fill an exam form and had to speed run to finish it before it crashed again.
@skinnyPH.
@skinnyPH. Жыл бұрын
Lol, it's the same here in brazil 💀
@fordthecow9838
@fordthecow9838 Жыл бұрын
FAFSA Website legitimately gave me cancer
@trustnugget280
@trustnugget280 Жыл бұрын
I mean 10$ for 720p streaming is a scam regardless
@commenter621
@commenter621 Жыл бұрын
But 0$ is Free? 😮😢
@tl1882
@tl1882 Жыл бұрын
​@@commenter621 you can get 4k hdr for the price of slightly increased power bill
@Orincaby
@Orincaby Жыл бұрын
On god KZfaq gives us 4K for free
@Orincaby
@Orincaby Жыл бұрын
Only downside is all our data goes to Tencent 😂😂
@tl1882
@tl1882 Жыл бұрын
@@Orincaby youtube 4k is really compressed tho
@TheWhiteMamba3000
@TheWhiteMamba3000 Жыл бұрын
If you are watching ads, it should be free. The whole point of Netflix was that it didn't have ads.
@JioLLLL
@JioLLLL Жыл бұрын
the point of netflix or any other streaming service is the shows they buy. hulu with ads has been around forever
@JJSharp
@JJSharp Жыл бұрын
@Not That Guy maybe they’re talking about movie services like tubi
@_wija
@_wija Жыл бұрын
@Not That Guy pluto tv is free with ads, and has numerous tv shows and films on demand. if they can do it, netflix can
@chrisdawson1776
@chrisdawson1776 Жыл бұрын
@@notthatguy601Install an adblocker and sail the seven seas
@bankaihampter2802
@bankaihampter2802 Жыл бұрын
@@notthatguy601 I will just pirate it instead if it gives so much hassle. Better quality, no ads, totally for free. I had Netflix and could consider it, because they provide clean app, recommending algorithms, no need to download for multiple devices. But if they start adding shit like that, it's no more worth it
@GamerGoated
@GamerGoated Жыл бұрын
Netflix is playing a dangerous game bout to get KO just like block buster
@trippinhard250
@trippinhard250 Жыл бұрын
Only if the login from different locations policy comes into effect
@yoniender252
@yoniender252 Жыл бұрын
@@dn9981 when they do shit like that you can be sure they are going the wrong way
@pointer333
@pointer333 Жыл бұрын
Damn right. I officially hate the company now. Used to love them. They're solely about money. Don't care about the content they create, or leave behind. Don't care about their customers. F*$CK NETFLIX.
@GamerGoated
@GamerGoated Жыл бұрын
@@dn9981 I want them to give me 10 bucks for a burrito
@AndrewTSq
@AndrewTSq Жыл бұрын
Netflix sucks cause their movies and own series are bad. They were great 6 years ago
@EbanescenceJ
@EbanescenceJ Жыл бұрын
Like how KZfaq hid the unsubscribe button behind the notification bell.
@epicgamer42069
@epicgamer42069 Жыл бұрын
It doesn’t hurt KZfaq for you to unsubscribe to someone, if anything it helps them by telling the algorithm that you don’t like something. Hiding the unsubscribe button behind the bell icon is really just to clean up the ui.
@EbanescenceJ
@EbanescenceJ Жыл бұрын
@@epicgamer42069 if it's just to clean up the ui, why is the sub button not hidden? The unsub button is hidden intentionally to change the user's behavior. Not saying it's unethical, but intentional.
@epicgamer42069
@epicgamer42069 Жыл бұрын
@@EbanescenceJ KZfaq only displays one button at a time, the subscribe button, or bell icon. When you aren’t subscribed there is no reason for a bell icon so it’s hidden while the subscribe button is shown. The subscribe button on its own doesn’t take up too much space so it can be shown in full. But when you subscribe KZfaq has to show the notification button along with the join membership button when applicable that combined with the unsubscribe button takes a ton of space. Especially on mobile there is simply not enough space for both when you also add the join membership button or if the name is long. So KZfaq just hides the unsubscribe button behind the bell icon.
@EbanescenceJ
@EbanescenceJ Жыл бұрын
@@epicgamer42069 it wasn't that way before. Previously, the unsub button was separate from the bell icon since it has different funtions. Now, they combined it because not liking a channel is different from falling out of love from it. Algorithm ants to know if you don't want to see something, but unsubbing means a totally different thing. So instead of directly giving you an option to unsub, it is more likely that you just want to see less notifications from that channel so they grouped these options together.
@epicgamer42069
@epicgamer42069 Жыл бұрын
@@EbanescenceJ Before they didn’t display the join membership button next to the notification button. But the ui was still squished even then on mobile and they needed to change it. Also when the space is available it shows the word subscribed next to the bell icon showing the user that the notification button is also the unsubscribe button. Unsubbing means you don’t want to see the channel anywhere near as much, potentially not see it at all. That is quite helpful information for the algorithm so why would they hide it so people click it less? If someone just doesn’t want to see the channel as much they can either dislike the video or not watch the video. And if someone had notifications on but didn’t want notifications the notification icon has been there so they can just click it to change their settings.
@paradiseexpress3639
@paradiseexpress3639 Жыл бұрын
This is why we love the pirate bay. Rather hang out in a community that wants everyone to be happy than in one that wants to milk you for every last penny
@Milanor
@Milanor Жыл бұрын
Is there a guide to use that page safely?
@HaHa-sm1jk
@HaHa-sm1jk Жыл бұрын
Let’s agree to disagree
@realsunshine
@realsunshine Жыл бұрын
​@@Milanor use a VPN
@ygx6
@ygx6 Жыл бұрын
​@@Milanor no
@keatonhatch6213
@keatonhatch6213 Жыл бұрын
@@Milanor if you need a guide for it. Just stay away from it.
@Karlyr_
@Karlyr_ Жыл бұрын
Funny thing is that... in a few years... I'm pretty sure they'll just end up deleting the basic offer all together saying that "there's barely anyone using that option anymore"
@yajirushik2871
@yajirushik2871 Жыл бұрын
I have seen something similar, one company just added blur effect to tiers of subscription until user clicked on one of them and it unblurred selected plan, other plans immediately were set to blurred etc.
@ajbp95
@ajbp95 Жыл бұрын
That sounds horrendous!
@riufq
@riufq Жыл бұрын
name of the company
@PrizrakZamkov
@PrizrakZamkov Жыл бұрын
name?
@dipanjanghosal1662
@dipanjanghosal1662 Жыл бұрын
Oh my god, they'll pay for their sins
@qunas101
@qunas101 Жыл бұрын
I love how Netflix manipulated me from not using Netflix to never even considering using it. Great job
@KomentarSaya
@KomentarSaya Жыл бұрын
This is why we love torrent community
@stereopolex
@stereopolex Жыл бұрын
The only problem i have with pirate community is that they're (except weebs) too afraid to use newer standards like av1, h265 or vp9
@stormfart9409
@stormfart9409 Жыл бұрын
@@stereopolex apparently installing VLC is too much for most people.
@TheNewMaxico
@TheNewMaxico Жыл бұрын
you can always torrent shows. it is always morally correct.
@RAndrewNeal
@RAndrewNeal Жыл бұрын
@@stormfart9409 ffplay like a chad.
@danibaba7058
@danibaba7058 Жыл бұрын
​@@TheNewMaxico W opinion.
@nobodynowhere8061
@nobodynowhere8061 Жыл бұрын
A lot of companies do this by making it intentionally hard to find their support numbers but i see through the bs and always find it. They also try to make you think you have to talk to a bot but i just keep spamming i want to talk to a representative and the connect me to a person that can handle my issue way quicker
@VeteranVandal
@VeteranVandal Жыл бұрын
The bot usually doesn't solve anything too, just makes you waste time on wild goose chases.
@Micah__
@Micah__ Жыл бұрын
Locking resolution behind a paywall is beyond disgusting.
@me-myself-i787
@me-myself-i787 Жыл бұрын
Why? Higher resolution streaming puts more strain on Netflix's servers.
@dipanjanghosal1662
@dipanjanghosal1662 Жыл бұрын
@@me-myself-i787 if youtube can give us 4k with ads, why can't Netflix give us 1080p with ads?
@FutileArt
@FutileArt Жыл бұрын
​@Dipanjan Ghosal it cant they also wanted to and still want to lock 4k videos behind a paywall which is reasonable
@thephoenixking1086
@thephoenixking1086 Жыл бұрын
@@FutileArt I don't pay for KZfaq and can still watch 8K Videos if I wanted to or even the 360 Degree videos. Netflix is just a scam these days, just because it is a "Legit" business does not mean it can't be a scam, Apple for example Scams you into buying their dog water yet you can't even repair it, meaning you are paying APPLE Full price for their cow turd and you still don't own the device. - Netflix is the same, you are paying too much for the horse sh*t on their site.
@bankaihampter2802
@bankaihampter2802 Жыл бұрын
@@dipanjanghosal1662 On top of that, KZfaq can give You 8k or 12k with ads only too
@ilonachan
@ilonachan Жыл бұрын
This feels like fraud. It probably isn't, but it really feels like it should probably count as something like fraud. Does anyone else think shitty deception tactics like this are basically just fraud? Because I do, and I don't appreciate it.
@ilonachan
@ilonachan Жыл бұрын
@@dn9981 I specifically mean hiding an available option (that would be better for the customer) in hopes to trick the customer into not finding that option. I have my own problems with the rest of this psychological advertising mind trickery, but I wouldn't call THAT fraud per se.
@Frank-do1bg
@Frank-do1bg Жыл бұрын
You could say this about a lot of companies sadly :/ its just the nature of 21st century capitalism
@ayoublaarouchi
@ayoublaarouchi Жыл бұрын
@@dn9981 but at what point does it become fraud ?
@Hietakissa
@Hietakissa Жыл бұрын
@@ilonachan Generally I would agree, but it's not really hidden IMO, they're just not showing it by default. The button to show it is right there
@ilonachan
@ilonachan Жыл бұрын
@@Hietakissa it's a dark pattern, and a pretty extreme one too. y'know how in the cookie selection boxes they make the "I wanna disable cookies" option super small and uninteresting-looking? that's psychological manipulation to make you miss the button and make a choice against your interest and will. "hiding the option behind the second screen" is another tactic for this. And I personally think these things can rise to the level of fraud, yes.
@TheDutchisGaming
@TheDutchisGaming Жыл бұрын
Reasons why it’s always hard to find the student plans.
@GPGOLDENTEE
@GPGOLDENTEE Жыл бұрын
And that, kids, is why you never purchase the first option you see out of convenience. It will cost you in the end.
@maxcharacterlimitreache-
@maxcharacterlimitreache- Жыл бұрын
Dude wtf I just noticed.... I skipped on joining at 6 € with ads last week, while i though the next one up would be double.... In my optinion they missed a client at 8€ since they didn't get me when I was willing to just bite the bullet
@aboxthatdrools
@aboxthatdrools Жыл бұрын
Still doesn't help them when they're already digging their own grave.
@prithvi1059
@prithvi1059 Жыл бұрын
Me who watches pirated movies/shows/anime: Interesting🗿
@AustrianEconomist
@AustrianEconomist Жыл бұрын
✊🏻💥✊🏻💥✊🏻💥 FBI OPEN UP
@ScientObject40
@ScientObject40 Жыл бұрын
123movies for the win
@heyitsteej339
@heyitsteej339 Жыл бұрын
This is also extremely scummy. No subscription service should have ads. People spend way too much of their life watching ads for products they will never buy
@kimbapslayer1995
@kimbapslayer1995 Жыл бұрын
If only the ad supported plan has 4k support
@brandonesp6099
@brandonesp6099 11 ай бұрын
You'll never catch me paying for a service that shows u ads AND charges u every month
@mrgarybusey2052
@mrgarybusey2052 Жыл бұрын
These websites do this all the time. Especially if theyre a cloud provider or utilize it.
@Bukki13
@Bukki13 Жыл бұрын
i think the thing with the ad supported tier is because people realized you can use adblockers
@degreeskelvin3025
@degreeskelvin3025 Жыл бұрын
Amazon has been doing this for years, and influencing what people buy, their subscriptions to audible and how they return. It's insane the amount of finesse going on
@williamsquibb5249
@williamsquibb5249 Жыл бұрын
My grandad actually got caught out on this and ended up paying for the next tier up. Luckily I noticed and got it changed before the free trial was up
@BiBiren
@BiBiren 11 ай бұрын
I like that instead of teaching us, it ended exposing them lmao
@xHyperElectric
@xHyperElectric Жыл бұрын
No, the website design is not why they lost subscribers. It’s because they hiked it to $20 a month.
@potsuaye69
@potsuaye69 Жыл бұрын
psychologists are the best web devs
@oldsoul3539
@oldsoul3539 4 ай бұрын
Last I checked I couldn't find the unhide button anymore, they just got rid of that option now.
@wontonschannel
@wontonschannel Жыл бұрын
Just... pirate it? Do.. do people actually *pay* these companies?!?!
@chrisdawson1776
@chrisdawson1776 Жыл бұрын
Yeah people who arent geeks and who have maidens
@wontonschannel
@wontonschannel Жыл бұрын
@@chrisdawson1776 sounds like NPC behaviour to me
@chrisdawson1776
@chrisdawson1776 Жыл бұрын
@@wontonschannel Keep crying while hugging your body pillow kid
@wontonschannel
@wontonschannel Жыл бұрын
@@chrisdawson1776 keep kissing the boots of companies that hate your guts wagie
@chrisdawson1776
@chrisdawson1776 Жыл бұрын
@@wontonschannel No maidens?
@weegie3343
@weegie3343 Жыл бұрын
i preferred it when they mailed you dvd’s
@alxjones
@alxjones Жыл бұрын
You would get the same effect by removing the Basic tier entirely. What you get from having it, but hidden, is that the people who might have walked away due to the lack of a Basic tier might stumble upon it and change their mind. However, there's also a chance that someone who might have opted for a different plan to stumble upon it as well. People who have found something they are okay with are much less likely to poke around than those who don't, though. In addition, the difference between no plan and Basic plan is much larger than the difference between any other plan and the Basic plan. Overall, hiding it instead of getting rid of it entirely hedges against the main downside of decreased choice.
@1337kaas
@1337kaas Жыл бұрын
And this is how you get frustrated end users
@Facts-o-phile
@Facts-o-phile Жыл бұрын
Can you do for tumblr?
@Notllamalord
@Notllamalord Жыл бұрын
The Hurawatch in question:
@armyendermangaming5201
@armyendermangaming5201 Жыл бұрын
Is there any way you can rate Power school and fix it up?
@ulogy
@ulogy Жыл бұрын
The need for unnecessary choice is actually why they hid the fourth option. You make the lowest tier seem awful, the next tier seem like the "natural choice" and the top tier is for your "enthusiasts" Known psychological trickery. Likely the reason the "basic" plan got the hidden treatment is it's less profitable than the ad-supported version.
@kSevinVII
@kSevinVII Жыл бұрын
That’s actually awesome
@kelseyriley592
@kelseyriley592 Жыл бұрын
TPB, bittorrent, and the vpn on the table:
@leonardogrig
@leonardogrig Жыл бұрын
damn, what a nice edit.
@prodarkzy
@prodarkzy 11 ай бұрын
paying to watch ads is crazy
@aviralshastri
@aviralshastri Жыл бұрын
This is insane
@shelldie8523
@shelldie8523 Жыл бұрын
And now we are pirates yaar!
@abdelrahmanzaitoun4402
@abdelrahmanzaitoun4402 Жыл бұрын
Never fails to amaze me❤
@felipetavares2445
@felipetavares2445 Жыл бұрын
Dark patterns go go go
@Zutraxi
@Zutraxi Жыл бұрын
And that is what I would call scammy behavior....
@NathanBrownisawesome
@NathanBrownisawesome Жыл бұрын
That plug at the back kinda sounds like exactly showing the audience only what you want them to do...
@gingerphoenix10
@gingerphoenix10 Жыл бұрын
It would probably be better to keep the normal ones without ads, and make the button show a version with ads for all tiers
@Ghanemq8
@Ghanemq8 Жыл бұрын
Piracy costs $0/month. Hell of a bargain if you ask me.
@namanmalhotra5956
@namanmalhotra5956 Жыл бұрын
The comments will hide that i’m gay
@goodshiro10
@goodshiro10 Жыл бұрын
no it didn't
@martiananomaly
@martiananomaly Жыл бұрын
Nope
@lanye2708
@lanye2708 Жыл бұрын
me too
@jaideepshekhar4621
@jaideepshekhar4621 Жыл бұрын
TF?
@Yayaloy9
@Yayaloy9 Жыл бұрын
Nah ah
@supernenechi
@supernenechi Жыл бұрын
Disgusting. There are reasons I don't pay Netflix or any other streaming service a cent.
@localblackman427
@localblackman427 Жыл бұрын
"Netflix mastered the art of showing the thing they wanted to sell"
@shambong2371
@shambong2371 Жыл бұрын
Anchoring effect
@rattled6732
@rattled6732 Жыл бұрын
Time to play pirate
@alexnezhynsky9707
@alexnezhynsky9707 Жыл бұрын
"To fix the issue"
@iamcurious9541
@iamcurious9541 Жыл бұрын
Exactly 3 options to choose from will make people feel the most free. And most will choose the middle one.
@fe3613
@fe3613 Жыл бұрын
Obfuscation is so common these days. It's terrible design used by ahole companies who don't respect their users. Doing it for your advantage doesn't make it okay.
@kbhasi
@kbhasi Жыл бұрын
This reminds me of consumer-grade HP printers, where it seems their target audience (like my parents) would just buy them based only on the price of the printer itself and (on newer models) get forced into a subscription for the ink cartridges because the included ink requires that subscription (according to some people on different social media platforms).
@thephoenixking1086
@thephoenixking1086 Жыл бұрын
Yup, I have one of those Printers and it is useless, even though it works fine and has brand new ink and paper. HP Charged me 6 MONTHS worth of payments within a day and still declined me using MY printer and never refunded it. I will be printing stuff at my local library or a company that prints stuff for you, as this is still cheaper than using HP's *ss wipe services.
@celtic1842
@celtic1842 Жыл бұрын
If they had a free option where if you want to watch Netflix for free you get ads because you're not paying. I think Netflix could have gotten away with.
@TheGoldenPro
@TheGoldenPro Жыл бұрын
This is why we should screw GUI and return to command line 😅
@rkvkydqf
@rkvkydqf Жыл бұрын
Agree completely. Maybe with some more user-friendly syntax, localized commands, and some newer fancier standards the CLI can become the next UX revolution.
@snowwsquire
@snowwsquire Жыл бұрын
@@rkvkydqf No one wants to use a cli
@bigassjoe
@bigassjoe Жыл бұрын
genuinely do not understand how so many people pay for subscriptions when finding somewhere to watch shows for free has become the easiest thing in the world
@LukeChandlerDesign
@LukeChandlerDesign Жыл бұрын
This is called the Goldilocks principle
@creeperprozach5621
@creeperprozach5621 4 ай бұрын
If Netflix’s takes this down then it’s true
@Ririxpj
@Ririxpj 21 күн бұрын
WAIT, SO THERE’S A BASIC VERSION WITHOUT ADS?
@GamesForNoobs
@GamesForNoobs Жыл бұрын
I mean its PRETTY well known but still cool to hear LOL!!
@StarryNap
@StarryNap Жыл бұрын
The fact that we sell more When we don't tell them there is a cheaper option proofs this I guess
@qrzone8167
@qrzone8167 Жыл бұрын
Those of us that sail the high seas don't need to worry about such problems
@vincentino9448
@vincentino9448 11 ай бұрын
Its like Starbucks and the small cup size, you can still ask for it but you won't find it on the menu.
@Viencii
@Viencii Жыл бұрын
Pirate life baby
@tbprod5
@tbprod5 Жыл бұрын
Hyperplexed doing the hub when??
@KatSpicert
@KatSpicert Жыл бұрын
That's what I was saying! I saw it on a comment from a month ago just now, where he liked it, and now I'm waiting too
@junoperberry
@junoperberry 10 ай бұрын
Charging for an ad supported service should be illegal
@wiggard
@wiggard 3 ай бұрын
Cable
@anonymousperson5469
@anonymousperson5469 10 ай бұрын
Video 1 I’m asking for you to do completely travel
@InfestedSlab
@InfestedSlab Жыл бұрын
Remember kids, Pirating Netflix is morally correct
@OtsileM
@OtsileM Жыл бұрын
Why does he sound like Jack Rhysider from Darknet Diaries?
@Argylleagen
@Argylleagen Жыл бұрын
Yo ho, yo ho it's a Pirate's life for me.
@Grayccoon
@Grayccoon Жыл бұрын
Imagine there are people who pay for the 1080p tier and watch it on chrome. Waste of money since the drm management limit at 720p
@damattboii5495
@damattboii5495 10 ай бұрын
Ahoy me matey!
@cubed.public
@cubed.public 7 ай бұрын
Genius Manipulation tactics The tactic: just hide the other plan
@user-zk2ti6wy3n
@user-zk2ti6wy3n Жыл бұрын
But it’s covered and should be shown at the front if not some random guy will sue netflix
@VectorNodes
@VectorNodes 11 ай бұрын
Not sure how the marketing people at Netflix didn’t already know that 4 tiers was a bad idea. I think it’s called the popcorn marketing strategy movie theaters use to ensure they pretty much only sell large popcorns
@dissonanceparadiddle
@dissonanceparadiddle Жыл бұрын
Mmmm dark patterns
@crispdonkey2222
@crispdonkey2222 Жыл бұрын
Anyone know the song?
@tohru2910
@tohru2910 Жыл бұрын
Thanks I live in Russia where we have 1 subscription for music, food delivery, movies etc etc for just 1.5$ and with no ads. Can’t understand why only we have this thing💀
@Rubrix09
@Rubrix09 Жыл бұрын
Xbox App home page would be cool
@dipanjanghosal1662
@dipanjanghosal1662 Жыл бұрын
Anyone who pays money to Netflix deserves this
@toniok.4726
@toniok.4726 Жыл бұрын
they see us as a chicken in thier hand apparently
@Nootlest
@Nootlest Жыл бұрын
Good design, bad UX
@asmitakumari5993
@asmitakumari5993 Жыл бұрын
Do the reddit
@BigGuyBingo
@BigGuyBingo Жыл бұрын
Screw Netflix. Me and the homies hate Netflix
@TommyLikeTom
@TommyLikeTom Жыл бұрын
Have you noticed that the youtube like button has an insanely detailed animation but not the dislike button?
@Mutualititve
@Mutualititve Жыл бұрын
That's why I'm a pirate kids!
@ImTheDot
@ImTheDot Жыл бұрын
Strategy
@Elfcheg
@Elfcheg Жыл бұрын
What can I say? Arrrrr mates!
@si-arc
@si-arc Жыл бұрын
"That's not true" "who told you that?" "YOu'Re a ConSpaIracY tHeOriSt"...
@user-pr6ed3ri2k
@user-pr6ed3ri2k Жыл бұрын
so it halved and twice'd cool
@poppymox9031
@poppymox9031 Жыл бұрын
What's even the point of having ads if we're paying for it anyway
@givmetehsucc
@givmetehsucc Жыл бұрын
10 dollars a month for 720p in 2023 is CRAZY imagine paying for netflix
@VoidPaul97
@VoidPaul97 Жыл бұрын
IDK why this seems like a Steve Jobs's marketing strategy
@raeplaysval
@raeplaysval Жыл бұрын
your voice has gotten a lot higher
@Alpine913
@Alpine913 Жыл бұрын
Sounds like he’s trying to sound more youthful and peppy. Almost like he’s bought into the manipulation too 😅
@Comicscene.7289
@Comicscene.7289 Жыл бұрын
We get besic at 2 dollar no ad
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