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did you like the video yet?
UVA Swimming & Diving just put on a marketing clinic.
After announcing plans to host a high-energy exciting dual meet against Texas they rode that wave of attention and doubled down with the biggest recruiting class announcement in history which included #1 Maximus Williamson AND #1 Thomas Heilman.
They coordinated an announcement that they knew would make waves and ripple deep into the NEXT recruiting classes instead of just picking off announcements one at a time.
Well. Done. UVA.
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