In this episode of our podcast series, we dive deep into the world of UX in promotions and loyalty programs. Contents:
0:00 | Intro
0:51 | Biggest problems in designing promotions and loyalty programs
5:26 | Personalizing promotions
9:03 | How can you catch the attention of first-time buyers?
12:52 | Promo UX writing tips
16:25 | Reference price is an important thing (omnibus directive)
18:07 | Promo codes
19:39 | The difference between active and passive promotions
25:18 | Coupon code design tips
28:45 | How to test the promotion flow
32:52 | How to start the promotion strategy
34:39 | Outro
Join Kamil Szymczak, a Senior Product Designer at Divante, a Cloudflight company, and Julia Gaj, Product Marketing Manager at Voucherify, to learn how to design and implement effective promotions and loyalty programs from the user experience (UX) perspective.
From understanding the psychology of UX and designing for accessibility to measuring the ROI of UX design, we cover a wide range of topics. We’ll provide actionable insights for marketers, designers, and business owners who are looking to build a strong UX foundation for their loyalty and incentives strategy.
Whether you’re a seasoned UX designer or just starting out, this episode is packed with valuable tips and tricks to help you elevate promotions and loyalty programs.
Download the UX kits: www.figma.com/@voucherify
Learn more about Voucherify Promotion Engine: www.voucherify.io/