This video is a part of Conservation Strategy Fund's collection of environmental economics lessons and was made possible thanks to the support of Jon Mellberg and family. This series is for people who want to learn - or review - the economics of conservation. The Valuation series will look at the process of estimating the value of an ecosystem. This video takes a closer look at the method of valuing ecosystem services through surveying individuals and choice modeling where individuals are presented with a choice set and which scenario one would be willing to pay for.
To follow this series, subscribe to our KZfaq channel. For more information on these and other trainings from Conservation Strategy Fund, check out: www.conservation-strategy.org/. Previous videos in this series were made possible by the Gordon and Betty Moore Foundation and the Marcia Brady Tucker Foundation.