Vans, the original action sports brand and global leader in skateboarding for more than 50 years, is proud to partner with the East London-based skate brand, Lovenskate on a customisable 3-piece collection.
Friends since way back, Vans and Lovenskate have a long history of collaboration -including screen printing at events over the years, shared team riders and a joint love for customizing shoes and clothes. It was about time the relationship went from friends to lovers - and so the first official collaboration came to life. This spring, Vans and Lovenskate will launch a blank canvas collection that truly embodies the core ethos of creative expression that both brands continue to champion on and off the board.
The collection includes two of Vans’ most iconic styles - the Skate Sk8-Hi and Skate Slip-On. Both styles are made with plain white heavyweight canvas and all white foxing, ensuring they’re 100% customizable. A literal blank canvas, each pair comes with a pack of coloured Sharpie pens to customise the shoes and a special edition shoe box unfolds to reveal stencils and a customisation guide. The icing on the cake is a premium pocket tee in white (of course) that also features a specially modified chest pocket cleverly designed to fit a Sharpie pen.
Lovenskate was created by Stu Smith in 2001 who operates as a screen printer from his East London studio. Stu was printing zines, t-shirts and skateboards for other brands before deciding to start his own take on what a skateboard company should be. With a very British tagline of ‘Drink Tea, get rad’ the very British pastime of a ‘cup of tea’ is ingrained within Lovenskate.
To celebrate the collaboration, Vans and Lovenskate team riders including Jordan Thackeray, Lucy Adams and Schianta “Taylor” Lepori, took a little trip to Spain.
Music Credits:
Song: “Evolution”
Artist: Melvin Ukachi
Album: “Evolution (Bring Back The Ofege Beat)
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About Vans:
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors, and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music, and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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