I'm Varun, and this is a show where we get really deep about the future of tech, entertainment and business. While other podcasts scratch the surface, I think it is important to meet the best people in their fields and go much deeper. Today, we're kicking things off with someone who's at the apex of creating content - Tanmay Bhat. You've seen him everywhere, from cracking jokes online to streaming video games to playing around with AI tools. But today, I don’t want to talk about AI at all. I want to talk about this new age of content. Today’s conversation is going to be a masterclass on how to ace making video content. I’ve learned some of this myself from Tanmay, so it only makes sense that I dive deeper with him and share it for you. Let’s democratize this knowledge.
Also a big shout out to The Hub Bengaluru for the studio space. Check them out here: g.co/kgs/NmZD8o
00:00 - Highlights
0:43 - Intro
2:14 - Tanmay's Content Journey
4:59 - Tanmay's Big Shift in His Career & Finding Your PMF
6:55 - Tanmay's First Paycheck and How Much Money He Made Starting Off
9:22 - Importance of Being a Good Writer to Succeed as a Content Creator
12:36 - Benefits of Making Content as an Individual
15:25 - AIB's Secret to Success & Maximizing Your Asymmetric Returns
17:21 - Why Creating Content is Useful for a Brand/Business
18:50 - How Content Increases a Company's Internal Culture
20:12 - Short-form vs Long-form
24:19 - Why Tanmay Changed His Opinion on Short-form Content
27:03 - Anatomy of a Video
29:18 - Why Subscribers Don't Matter Anymore
30:35 - How Variable Rewards Affect Creators
31:59 - How Much Money Do Content Creators Actually Make
38:27 - Successful Creator Business in India and the Ways They Monetize
40:51 - Advice for Brand Managers and the Right Team for Creating Content
42:22 - What and How Much Do Brand Managers Need to Spend to Kickstart Content and Why You Need to Hire Creators In-House
44:26 - What is Tanmay's Team Composed of Right Now
45:27 - End Notes and Gifting Tanmay a OnePlus Open
47:20 - Outro
47:47 - BTS