Translation: There's been times when he was on everyone's lips. And times when he was like a shadow on a cloudy day. To some, time is merciless. And to some, it strengthens them. But from the most unique it makes icons. Here we have a Finnish icon. And Ville Valo.

The gentleman is himself no matter what he's doing. That smirk at the end, totally Ville! No "acting" required, so perfect for the ad. He's Finland's Keanu Reeves, both of them are gorgeous A.F. inside and out!!

I don’t drink coffee but.. I’m kinda tempted to order some just for Ville 🤣

Its Always nice to see him. Miss seeing him more often.

Is just me or ville wears his iconic eyeliner in this commercial? Good to know he's doing well btw

OH SWEET JESUS!!!!!!!!! THIS MAN WILL BE ENTERNALLY GORGEOUS!!!!!!!!!!!!!

This man, Ville amazed at how he looks so young even about 20 years in time. I hope I do that too.

They are NOT using Ville's voice because the narrator is speaking about 'legend' that turns out to be Paulig Coffee. So it wouldn't make any sense if Ville did it.

Lovely coffee, lovely singer, lovely language ❤️❤️❤️

- Вилле Вало, мы хотим видеть вас в рекламе нашего кофе

OMG, I want it in every flavor. Love you Ville

Idk how many times I’ve watched this just to see that perfect smirk 😏😍🤦🏻‍♀️😂

He could sell toilets and I'd buy them from him!

awww he looks amazing

I remember laughing at this ad so hard when I saw it for the first time

Yeahhhh he is a truly finnisch icon! 🖤

Once I met Ville at restaurant in Helsinki. It is quite a story...

😍I’ll take 50 of whatever the hell that was!

Now i just have to buy this coffee. Thank you Ville :)))