VINTAGE VW VOLKSWAGEN TV COMMERCIALS VW BUG BEETLE MICROBUS KARMANN GIA XD13824

Рет қаралды 196,736

4 жыл бұрын

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These vintage Volkswagen commercials from the 1960s and 1970s promote the Bug, Karaman Gia and microbus. They were created by Doyle Dane Bernbach, an ad agency founded by William Bernbach, Ned Doyle and Maxwell Dane in 1949. The company delivered smart, catchy, soft-sell campaigns. The VW ads were intentionally created to look different from typical American auto commercials, with self-deprecating and sometimes humorous scripts that presented the simple, "smaller" German car as a terrific alternative to "big" Detroit steel. In the end the advertising succeeded wildly. By the time production ended, Volkswagen had built 21,529,464 Beetles, making it the most produced car ever.
Ad 1: VW Bug driver in the snow.
Ad 2: 1949 VW Bug at an auto show ad with Wink Martindale.
Ad 3: 2:14, used car dealer -- 1967 VW Bug holds its value.
Ad 4: 2:45, baseball player Rip is presented with VW microbus, demonstrating how much it can hold.
Ad 5: 3:48 animated ad for VW Bug.
Ad 6: 4:59, Mr. Jones buys a $3k car, Mr. Krempler buys a VW Bug plus a lot of appliances.
"Keeping up with the Kremplers".
Ad 7: 5:45, ad for Karmann Ghia, showing how underpowered it really is!
Ad 8: 6:00, parody of Grapes of Wrath, advertising the new VW automatic stick shift for the Beetle
Ad 9: 6:17, man in jail, showing the VW fastback Karmann Ghia.
Ad 10: 8:18, couple ascending to Gates of Heaven to receive a Beetle
Ad 11: 9:20, 1972 Super Beetle in New York.
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Пікірлер: 375

@jimmyb1559 4 жыл бұрын

Great memories. Loved it when Volkswagen made fun of itself. I think I remember the windshield washer fluid was powered by the air from the spare tire?? Anyone else remember that?

@phyllo2694 4 жыл бұрын

These commercials show exactly why we are in the financial mess we are in now. You people want too much!

@johnjones393 4 жыл бұрын

These early VW spots are not only some of the best car commercials ever, but some of the best commercials period. They were masters of self-deprecating humor and it worked. VW sold tens of millions of these cars. It used to be the best selling car of all time.

@Sidetrackification 4 жыл бұрын

true story, first car,61 fold back top,275 dollars.. ..

@userbosco 4 жыл бұрын

These ads were so well made it should be mandatory watching for today's idiotic and childish ad "experts". They don't insult your intelligence, try to manipulate with music, or shoehorn some reprehensible cartoon brand character(s) on the viewer. Humor mixed with genuinely interesting content.

@undefinedname1398 4 жыл бұрын

RIPS' Volkswagen station wagon in 2020 is now worth $70k. Home run.

@pablopicaro7649 Жыл бұрын

Porsche admitted "Well, sometimes I looked over his [Hans Ledwinka] shoulder and sometimes he looked over mine" while designing the Volkswagen Type 1.

@gcproductions7246 4 жыл бұрын

No car company today is brave or honest enough to make fun of there own car

@gilbertobasilio6510 3 жыл бұрын

In brazil the beetle is called : fusca. Mini bus : kombi. Here, fusca or beetle was the car more saled and famous of our automobilistic history. It was very simple of mecanic and no expansive. Still there are many kombis at street. Karmanghia was produced only in the year 1972 and 1973. Very rare in Brazil.

@bobaloo2012 4 жыл бұрын

I remember most of these. Of course the best was the parody of the VW Beetle floating in a lake, wiith the tag line "If Ted Kennedy would have been driving a Beetle he'd be President today."

@GereDJ2 2 жыл бұрын

My first Beetle was a 1965. I bought my 2nd VW, a 1967 Bug, from a used car lot in Long Beach, CA in 1969 and paid $895.00, on which I made payments. They had cheaper cars, but I wanted the Bug, especially a 12v one with a sunroof.

@elgar6743 4 жыл бұрын

The self deprecation days of VW marketing resounded with pretty much every strata of society. May not be exactly what one 'wants' but is most definitely what one 'needs'.

@williamstuart368 4 жыл бұрын

The Karmann Gia commercial...crashing into the plastic and getting stuck...was the BEST!

@MrTheHillfolk 4 жыл бұрын

Can't deny it's the most loved car in the world.

@normankeel5898 4 жыл бұрын

Had a 1974 beetle in high school. The heater and defroster we’re almost nonexistent but it was simple to work on, fun to drive, and simple to work on. Gas mileage was great back in the day. They plowed through the snow with very little effort.

@markgriffith2531 4 жыл бұрын

I just took my 1965 1200 VW out for its first drive of the season today. What a treat! All 40 Hp pulling strongly. It gets plenty of waves even in this Lockdown situation.

@notroll1279 4 жыл бұрын

The commercials were quite special because in those days, humor was a rare thing in advertising. Advertising genius David Ogilvy admired DDB for the VW commercials but avoided humor in his own agency's commercials because at that time, he believed "people don't buy from clowns".

@sheldonaubut 4 жыл бұрын

My only VW was a 1961 bug bought well used in 1972. The floors were so rusty you could see the ground, but it was perfect for my 40 mile round trip to work every day, and during the 1973 oil embargo it was wonderful. Finally one day I was driving home up my street and the car came to a sudden stop in the road. Got out and looked and the whole floor had rusted through and the car had split right at the back of the doors and sagged in the middle. It stopped because the emergency brake lines stretched when the car lengthened by 4 inches. My boss at the time also had a '61 and his engine was seized so we swapped my engine to his car and he drove his for several more years.

@stevefarris9433 4 жыл бұрын

I owned a 57 bug. Had a wife and four children. The space behind the rear seat was where the babies bed was located. We made trips from California to Texas every year. What a hoot. Also owned a New 63 VW bus with the camper top, still dragging those four kids around. Life was good then.