Virtual kitchens boom on food delivery apps

Рет қаралды 108,460

Жыл бұрын

Virtual kitchens, which are restaurants on delivery apps that use the same kitchens as existing restaurants like Denny’s, have skyrocketed due to the pandemic. NBC’s Valerie Castro takes a look at how to know if the order is legit as delivery apps start cracking down on the boom.
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#NBCNews #FoodDelivery #GhostKitchen

Пікірлер: 162

@Krranski Жыл бұрын

Food services have become such trash. I almost never eat out anymore. Deception, high prices for poor quality food, and abusive exploitation of human labor abound.

@static_Tricolor_camry Жыл бұрын

I bought a Vegan burger at a Vegan restaurant and a chocolate shake. $25 just for a burger and a shake, what can I say it's a once in a lifetime. I work too hard for my money to be wasted on overpriced restaurant food.

@RustyShackleford-lu9un Жыл бұрын

@@static_Tricolor_camry if you're stupid enough to buy a vegan "burger" you get what you deserve

@velvetmidnight9535 2 ай бұрын

I mean it’s the same in person also. People started going for niches hiking up prices vs wanting quantity and quality

@Garthgoyle Жыл бұрын

It wasn't until I worked for Uber Eats that knew the term ghost kitchen. There are sooooooo many of those in Tokyo. I'd say 40 to 50% of them are ghost kitchens.

@boohere2 Жыл бұрын

While I was delivering, I looked on the app at the restaurants in the hot spots. It said "Melt Down". I said to myself I have never heard of that restaurant! Then I looked it up, the address and it said it was Denny's. I've never picked up food from any ghost kitchen. However, if I were to go there it's just a building then? It's not actually Denny's restaurant?

@cz2301 Жыл бұрын

The guy who ordered from Denny’s just had a meltdown on camera lol

@alexlopez5800 Жыл бұрын

Small businesses suffer 100%

@xxmr.edoodxx5326 Жыл бұрын

I've never ordered food through a delivery service, I don't trust the drivers, but not just that, it makes it so a cheeseburger ends up costing almost 40 dollars and it arrives ice cold. What's the point?

@tech-bore8839 Жыл бұрын

Exactly. Those type of people have no concept of a budget, whether it be food delivery or streaming services they sign up for and hardly use. They just love to waste money.

@CesarAnton Жыл бұрын

This complaint seems dumb to me. It doesn't affect the food quality, only increases the options available on a given area and makes a much more efficient use of space. The alternatives would be to make one of those HUGE menus on each restaurant, which would make it much harder to find what you want or to simply reduce the menu to a few options and that's all you get on that area.

@fALSE.fLAGGOT Жыл бұрын

Yes it does! It tasted better thinking it was some cool sandwich shop than Denny's. LoL Looks are everything we taste with our eyes.

@microscopic.caterpill Жыл бұрын

Rich people problems

@CesarAnton Жыл бұрын

@@microscopic.caterpill more like medium class. Someone rich would go to a restaurant or have a chef :(

@OberynTheRedViper Жыл бұрын

Because it can be some rando cooking from his house - with ZERO health department controls.

@CesarAnton Жыл бұрын

@@OberynTheRedViper hehe you have too much imagination and no idea on how cooking at scale works. Your rando wouldn't be able to keep up on the required scale to actually make a profit, even less so if they intoxicate the customer.

@AndyC3.0 Жыл бұрын

If people just learn to cook they wouldn't have to deal with these inflated fees, it's shocking that people are willing to pay so much money for bad food.

@unholyrevenger72 Жыл бұрын

If people didn't have to work 3 jobs to make rent, i'm sure they could learn to cook.

@dukeshaver199 Жыл бұрын

The whole reason you go to a restaurant is for the uniqueness of the menu and the food items. So silly to me that people expect quality food when they are too lazy to even leave their home to go get it LOL

@spoonfuloftactic Жыл бұрын

Your pizza graphic showed sextupling rather than quadrupling.

@jaybullet4026 Жыл бұрын

This is interesting topic I too want to open my own food business but location is key I also think to cook out my own home to have pick up online order only but licensing is really difficult here

@TheDoomWizard Жыл бұрын

I've been delivering for 5 years. This has happened everywhere.

@JasonBoyce Жыл бұрын

i stopped using delivery apps altogether. now i only order through a company's personal website. that way they get all the money and i know it's a real restaurant

@chadsmith7075 Жыл бұрын

I rented a room and come to find out they was running a ghost kitchen at the house. I moved out after three weeks

@kpepperl319 Жыл бұрын

They have done this in England for years... You don't get consistency in food prep. What they are doing is squeezing out the little guy... Again

@jazminsanchez8046 Жыл бұрын

Omg I thought the title said Ghost Chickens 😂😂😂😂😂😂 Oops!

@rafaelunplugged Жыл бұрын

Why is this a problem? If the brand works out maybe it'll become a brick and mortar - and if you're a small business owner with a kitchen and you already deliver - open a ghost kitchen to test items you've always wanted to make but doesn't match your brick mortar business! Its not like you can start a ghost kitchen from your house. They still get taxed and pay business fees and put money into the economy.

@truthspeaker12 Жыл бұрын

Its hardly a new concept, UK has lots of them from a long time called 'take-aways' which has licence but almost the whole space is used for kitchen.

@amtrakfan5511 Жыл бұрын

Easy. Go to frozen section and put air fryer.

@daweller Жыл бұрын

If the food is good, I would not feel duped.

@PronatorTendon Жыл бұрын

Seriously, I can't see how that wouldn't be someone's priority

@CesarAnton Жыл бұрын

yes, I fail to see the problem. They are offering more variety and it's much more efficient.

@iqao Жыл бұрын

yes, it fine when it comes from the “real” kitchen. A lot of those are in a shady shad beside a dumpster, literally

@al28854 Жыл бұрын

until that food poisoning starts, but YES it taste good ....... all that matters 🙊🙉🙈🤦‍

@iamcats2897 Жыл бұрын

It doesn't matter as long as it's good. The skills of chefs really vary at most restaurants. The same restaurant could have 1 good chef, 1 average chef, and 1 bad chef.

@ralphtom3431 Жыл бұрын

Lol.chefs... Mexican short order cook

@MadStyle1911 Жыл бұрын

Ghost kitchens are dumb. Now you have businesses impersonating chains now.

@gutrali Жыл бұрын

Since when does deceiving people not matter? Are you okay with buying a BMW that's actually a relabeled Ford? If so contact me, because I have a great BMW pickup to sell you. Doesn't matter as long as it's good, right?

@soupdrinker Жыл бұрын

@@gutrali that is a very different thing. You are comparing a product that is meant to be used for years to just cooking food. The chef makes the food, not the restaurant company itself

@gutrali Жыл бұрын

@@soupdrinker no .... Because the chef doesn't make the food for him or herself. Instead, he must use 100% the "restaurant company's" existing location.... The equipment, kitchen facility, ingredients, money, health department rating, taxation posture, management, AND cleaning staff. If your argument was valid .... Then your cook would just sign up on his/her own and cook from their own "ghost" kitchen 🤣🤣🤣 just like Ford can't do because there's no way ford can build BMWs in their own factory. It doesn't matter if a Ford employee wants to build a BMW in their own garage from Ford parts.... Trying to do so would still be deceiving. at best. If not completely fraudulent. And so would be me; trying to sell you something labeled BMW if it was built by Ford. It doesn't matter who the person is assembling it. 100% Denny's does what was described because most people are easily deceived into paying more, and UberEATS knows it (and is complicit since they can both profit from doing so). And you are clearly a cook, who thinks this is ok somehow. When everybody wises up to this, and nobody buys fake Denny's megaMelts anymore... The cook is stuck cooking for Denny's. The way it should be. The only legit way. Or else why wouldn't they just change the name of the restaurant outright?!?! Whether it is food, housing, or a vehicle ... Fraud is very clearly described in most consumer laws. This fake company listing is skirting the edge enough for there to be a news article about it. no such company exisits. That is fraud. There's no reason for consumers to be led astray as to where their food comes from. We the people will be better able to ID and boycott fraudulent goods (of any sort) thanks to investigative journalism such as this. 👍

@GrandMasterLynx Жыл бұрын

The one thing they didn’t mention was the price was it the same from the restaurant or was it more or less expensive

@abbylynn8872 Жыл бұрын

Definitely more expensive...

@GrandMasterLynx Жыл бұрын

@@frankthefkintank I mean like for the food itself

@theacn5308 Жыл бұрын

Tons of these in Brooklyn through seamless. I google the adress to make sure it's not a residential before I place my order.

@ToucanMurk Жыл бұрын

Mr. Beast Burger runs out of the Perkins kitchen in my hometown. They use different food, but it is prepared by Perkins.

@austinverlinden2236 Жыл бұрын

The Mr Beast Burger in my area runs out of Red Robin.

@1stWorldProblemsSolved Жыл бұрын

The Mr Beast Burger near me uses On the Border for prep.

@TheDerangedBlood Жыл бұрын

If you get food poisoning easier for them to shut down and open under a different name. I never order food from an app. It also makes it possible for ghost kitchen to charge you high prices for food you think is high quality when it isn't.

@CesarAnton Жыл бұрын

The KITCHEN get's closed, the virtual name is associated with a real kitchen. If the food is not good, people won't buy it and the kitchen will have to close.

@wsol80 Жыл бұрын

If you see a dish you like and are offended that it came from "some chef in a Dennys" you really need to check your attitude. If Dennys is so beneath you, I'd recommend dining out and not relying on delivery.

@legendsflashback Жыл бұрын

Or cook your own food

@bingbong9076 Жыл бұрын

Why are you pro lying to customers??

@eat_ze_bugs Жыл бұрын

Until one day the "gourmet" burger you ordered came from McDonald's 💀

@rachael943 Жыл бұрын

At least it's not out of some rando's apartment kitchen or something..

@Effervescent_Smegma Жыл бұрын

Yet

@dudeman0811 Жыл бұрын

I do doordash and those are my favorite orders. Walk in, press the order on the screen, go to a little "locker" door, grab it and go. Leave it at the door and take a pic. NO. WORDS. SPOKEN. If I could drive all day I'd never look back

@BuserODL Жыл бұрын

This has been going on for too long.

@anthonymcnatt3799 Жыл бұрын

Ghost kitchen means you can't bring your I wanna speakt to the manager bs😂

@vinnielalumia Жыл бұрын

Chuck E. Cheese’s does this here on Long Island. You think you’re ordering regular pizza and instead get garbage

@HughJass-jv2lt Жыл бұрын

🤣🤣

@lothean2099 Жыл бұрын

Cant we just call them pop up kitchens. Thats what they are.

@montecali619 Жыл бұрын

Its been like this for years people dont know they just want to try things that look good to the eye.

@victorhardin2186 Жыл бұрын

Yup. Humans are like moths to a flame.

@youtubecrack Жыл бұрын

Cook your own food people. Most take out is not worth the price.

@asdfoio Жыл бұрын

"out of control"? lmao people will stress about anything. this is NOT that serious. cant believe this made the news.

@mission3479 Жыл бұрын

These apps need to show the real name and address of the physical location of these virtual kitchens "The Meltdown" -> Denny's

@TheRealWickedMelon Жыл бұрын

It's not hard to look the information up. Use your brain and all... I mean, maybe it is for you...

@lisamareeaccary5132 Жыл бұрын

What are “ ghost kitchens “ ?

@islandborn1457 Жыл бұрын

the dude Abhishek Nagaraj with the green screen and the backround of a catholic looking school is hilarious

@JYDIVISN Жыл бұрын

It's UC Berkeley

@eat_ze_bugs Жыл бұрын

So people are paying restaurant prices for tv dinners with most of these ghost restaurants

@NickiStaff Жыл бұрын

I have saw someone cook something out there refrigerator and give it to an Door Dasher 😢

@Refrieddog Жыл бұрын

Jesus man there are people with real problems then you not getting your food from a dennys

@DJKELLY145 Жыл бұрын

I Used to be uber eats and there's a huge site between 13 and 14 street and 5 av .. they have like 15 different places over there is crazy ..

@supportmytroups7 Жыл бұрын

Ghost guns. Cars. Kitchens . What next

@Mexicano1768 Жыл бұрын

In Las Vegas, Dickey BBQ and Dominos have ghost kitchens

@jeffc1347 Жыл бұрын

Who orders food from somewhere they have never heard of?

@a.y.greyson9264 Жыл бұрын

Every single day. Really? How do you experience life.

@flexing133 Жыл бұрын

I guess I been living under a rock, Ghost what?

@ag-bk5wf Жыл бұрын

These large restaurants are franchise own thats why.. some owned by people which costs nothing for them to place a virtual kitchen.

@ayotushinde Жыл бұрын

As long as they are clear that the restaurant is “virtual” this is absolutely okay - transparency is everything. That first guy who talked about feeling some type of way because a chef at Denny’s was cooking his food is gross. Like that customer’s opinion is grossly entitled, I mean. The vibe is that nepo lady from the SNL skit about Tarrazano’s 😂😂😂

@Group_Anonymous Жыл бұрын

lazy mf got a grilled cheese delivered

@Women2024VoteBLUE4US Жыл бұрын

Virtual restaurants? Wtf?

@GruneD Жыл бұрын

I see a lot of issues here. 😅

@Mr.McMello Жыл бұрын

This trend is great for operators and consumers.

@USSHammerology Жыл бұрын

I just order from Dominos because I love their tatar tots! Yup. No abs this summer either 😂

@_CatBug_ Жыл бұрын

Most of these places are garbage and way overpriced. Ghost kitchens have been around for a long time.

@BargSlarg Жыл бұрын

Surprised Mr Beast Burger wasn't mentioned on this segment.

@yawzerdoink-a-sore-as8159 10 ай бұрын

Buyer beware

@Jay_CW Жыл бұрын

I'm not gonna lie the guy in the interview sounds a little paranoid lol. Like it's still food from a licensed business regardless of where it's being prepared

@nwaman88 Жыл бұрын

The Burger Den is Dennys by me lol

@andrewmorales5325 Жыл бұрын

At the end of the day if it taste good who ceres where it came from food doesn't need to be pricey or selective to be good

@Edmund. Жыл бұрын

ghost kitchen in country actually made different food enough

@UpUpDnDnLtRtLtRtBAStart Жыл бұрын

My favorite DoorDash order is from a ghost kitchen. It’s good and I haven’t died yet. Lol

@Morzanith Жыл бұрын

That is really funny. Wow so funny. You haven't died yet. Hahahaha so funny.

@blisslove3758 Жыл бұрын

I always cross reference the address on with yelp. If I can’t find it there, I know its a ghost/virtual restaurant. I started doing this a while ago because I like to see real photos of my food. Uber eats fails with this.

@whiqeddik7615 Жыл бұрын

Can't go wrong with chicken tenders, specially from outback MmM8

@KKISCRAZYFUL Жыл бұрын

If you want to learn more you should watch Eddy Burback's video about ghost kitchens

@Drucio1 Жыл бұрын

Lol its bad when TGIF sells sushi... 😂

@Mr.McMello Жыл бұрын

fingers crossed that the government doesn't try to regulate this.

@deceptthecon Жыл бұрын

That’s why the food always sucks and they never ever follow special directions.

@Grasshopper.80 Жыл бұрын

The app companies push this trend.

@MY-rl8hu Жыл бұрын

These delivery companies charge a fortune to business owners...

@Make_Me_A_Sandwhich Жыл бұрын

Pro tip… u save a lot of money and better health if u do weekly grocery shopping buying fresh produce and meats.

@QuietStormX Жыл бұрын

Phone ahead. Know the location address... Than some ghost kitchen

@ralphtom3431 Жыл бұрын

I've been doing food deliveries for 3 years in Arizona I've never once been to this guy's ghost kitchen only corporate restaurant ghost kitchens like Denny's and IHOP. I looked into renting cooking time in this guy's type ghost kitchens it is ridiculously expensive most people that are there are prepping food to bring to other places to sell no delivery drivers are picking up from these places so the story is stupid

@designercreep7823 Жыл бұрын

We already seen this on shane dawson channel last week 😂

@PlanetEleethal Жыл бұрын

MrBeast Burger is entirely produced in ghost kitchens.

@WhereOceansMeeet Жыл бұрын

If the food is good who gives a honk where it comes from?

@DaBinChe Жыл бұрын

The market will always respond.

@Solisium-Channel Жыл бұрын

They do this Mexico too but I suspect that it's done to a larger scale. Lots of restaurants with weird names and the pizzas look the same as other restaurants. They don't have to disclose anything other than the address to us. This eats away at competition and quality because though it might be expensive, it's still the same crap. Fast food is more expensive in Mexico actually unless you go to some stand on the street and I don't mean just the mark ups from food delivery services on restaurants. Uber eats is by far the worst because of their high fees on restaurants and also charge the driver a high commission from what we pay for delivery. They also get several deliveries at a time which makes the driver always be late even after the higher delivery wait times than the competition. No one wants to work for uber eats but everyone prefers to pay more for it when it's the same crap. For a time they didn't even have customer service here as I came to find out when I ordered boneless wings from Chillis' and the chicken was raw back in 2020 I believe.

@Morzanith Жыл бұрын

Pay top prices for food created with Dennys level ingredients and skill. Scam.

@bethmnn712 Жыл бұрын

Sad, trying to monopolize over small business squeezing them out

@WatchingYouTube247 Жыл бұрын

I freaking hate ghost kitchens

@DSLightning21 10 ай бұрын

This is misleading. But I remember when IHOP was promoting their burgers (which I never tried because IHOP should stick to breakfast); I'd imagine they can benefit from this if they think their burgers can compete with In-n-Out. 🍔

@yawzerdoink-a-sore-as8159 10 ай бұрын

Culture of laziness

@unholyrevenger72 Жыл бұрын

Tried The Meltdown (Denny's) was a'ight.

@stoptheviolence3358 Жыл бұрын

The fact this is news is pathetic where are the real journalist at

@mia1shooter Жыл бұрын

Stupid morons are just so desperate to go on camera for attention

@frankcastle5737 Жыл бұрын

Get your own kitchen small businesses. Gotta follow rules and guidelines just like every other kitchen and it isn't authentic if I can't find ya!

@whiqeddik7615 Жыл бұрын

Fatfish should check before he buys or better yet, go ahead and cook him or their selves, it's liberating

@james_giant_peach Жыл бұрын

Am I the only one that doesn’t have a problem with this? What do y’all think MrBeast burger is😂

@lutomson3496 Жыл бұрын

brick and mortar have to make money somehow during Covid, and now people dont want to drive, they can stay home

@velvetmidnight9535 2 ай бұрын

JUST TAKE GOOD PICTURES OF THE FOOD THATS HONEST LOOKING… stop over charging … give equal portions as if ordered in person… And why can’t ghost shops just say “Brought to you by … whatever …” restaurant … stop trying to fool people .

@afor910327910327 Жыл бұрын

why catfished? Did they deliver? If yes, move on.

@mia1shooter Жыл бұрын

This is literally not a big deal

@mrstecstash Жыл бұрын

It would be an out of shape, middle of the night, sandwich eating, glutton to complain. Don't knock the hustle 🐷

@MarioXcore1 Жыл бұрын

Did you like the food? If so who cares

@myownstationofficespa9736 Жыл бұрын

It's gone be a lot my 600lb life🙃🤓😥😂😅😇

@jonnybaabili4377 Жыл бұрын

This was the stupidest topic and failed to explain why it's was bad...the apps are transparent, the food should look like the pics and I'm sure this help these little guys there talking about envision the dream of creating quality food instead of running a brick and mortar shop.nothing wrong helping already suffering restaurant or franchise owners make money using a health code space.

@greensoplenty6809 Жыл бұрын

wtf you mean its not a real restaurant, stop lying for frauds, its outback steakhouse

@jdu2580 Жыл бұрын

BRO! There should be no Grown Man preparing my food who has a full blown mustache 😲 or beard ! Without wearing a face mask furthermore all food preps should where glovessss!!!!

@BasicYTHandle Жыл бұрын

wear