Visa sensory branding is a suite of digital brand elements that can signal the seamless completion of an approved Visa transaction. A combination of animation, sound and haptic vibration, where applicable, extends the power of the Visa brand to signal speed, security and confidence in Visa payment experiences. It’s an easy to implement solution that improves consumer confidence, increases engagement and repeat business while improving brand perception toward merchants, bank issuers and technology partners. Join the cutting edge of seamless payment experiences with Visa Sensory Branding!
1 Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016