Welcome to season 2, episode 2 of Vlogue, the series that examines fashion from every angle! In this episode, Lena Mahfouf poses the burning question that many young and aspiring creatives also find themselves asking. How does one become a fashion designer? As is the case, such big questions come with equally important follow-up questions: Is there a training course that teaches the basics of being a designer? How do you build your brand's DNA, runway show after runway show? How do you create an iconic logo? Lena met with Alexandre Mattiussi, founder of the AMI brand, to lift the veil on the mystery of this highly sought-after job. The French designer, with 12 years of experience as an artistic director, opened the doors to his house to Lena, to have a candid conversation. Lena followed the designer's fashion show process - from behind the scenes at his last fashion show preparation to the fittings a few days before it, documenting every step behind the making of this crucial moment for the designer. For Alexandre Mattiussi, everything is a matter of sense, logic, and harmony. The duo also visited the Duperré school to meet Mattiussi's former teachers and took a typically Parisian stroll, to meet Alexandre's mother, who first witnessed the debuts of this iconic designer with the biggest heart.
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