Remember we once had regular vPub visits asking this question? You could argue that we should've been doing more of these, especially as the prices have increased in recent years.
However, so invasive has price been as a topic that it bled into almost every subject we covered. It's been a challenge finding themes for the vPub that avoid the thorny subject of price.
That doesn't mean we shouldn't cover it - in fact the opposite is true. Call out hikes, cynicism and gouging, absolutely. But we also need to work to keep the vPub light and fun, that's easier with more positive subject matter.
So, how about we look at the positive, how about we look to places where prices -and keeping them keen - have been prioritised. How about we celebrate the places where we've been surprised by fairness. It does exist.
If we're going to call out the nasty, it's only fair to highlight the nice.
What have you seen as positive moves to keep good liquid accessible and fairly priced in 2024?
Looking forward to seeing you there.
Time stamps:
0:00 - Opening
2:30 - Brief intro to topic
6:00 - Welcoming in the lounge
16:10 - Value in official bottlings
38:54 - Value form new distilleries
55:59 - Value in official cask strength
1:11:40 - Value from independent bottlers
1:30:28 - Value from cask strength indies
1:50:24 - Value in new releases
2:03:03 - Value and something special?
2:13:08 - Probably the best value in 2024
*30yo is North British - NOT Invergordon
2:19:58 - Quiz at the End