Want Copywriting Clients? Avoid These Embarrassing Cold Email Mistakes

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Want Copywriting Clients? Avoid These Embarrassing Cold Email Mistakes

Рет қаралды 8,803

Күн бұрын

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If you're a new copywriter learning about client acquisition, you've probably gotten this advice:
"YO, YOU GOTTA GET INTO COLD EMAILS. USE THIS TEMPLATE TO GET INFINITE CLIENTS."
So you swipe their email template, send out a billion emails and... nothing. No responses.
The reason most copywriters don't have success with cold outreach is because they're terrible at it. No - really - they're the worst.
So we wanted to walk you through what makes a bad cold email so ineffective and then give you a few tips on how to make sure your cold emails stand out from the crowd and start landing you conversations with potential clients.
PLUS, we'll show you one of the best cold emails we've ever gotten from a new copywriter. Watch until the end if you want to improve at email copywriting.
0:00 This is what most cold emails actually sound like
2:02 What makes a bad cold email "bad" (common mistakes!)
11:45 What successful cold emails look like, and why they're good
16:30 Takeaways and advice for cold emailers
~-~~-~~~-~~-~
Still have questions about what copywriting even is? Check out our Copywriting 101 Playlist: • Copywriting Basics for...
~-~~-~~~-~~-~
Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.

Пікірлер: 57

@nabeelazeezdxb 11 ай бұрын

I open and reply to every “quick question” cold email - and in general almost every cold email/DM I get - because I want to create good cold email/DM karma for myself. Then again, I don't get dozens of cold emails/DMs a day. So maybe my approach is not sustainable long-term. But I'll keep depositing that cosmic goodwill for as long as I can.

@CopyThat 11 ай бұрын

Hey, Sean here. After you mentioned that on stream I've started doing the same thing with cold emails as well: taking the time to acknowledge and say "no thank you." It was a great reminder about professional courtesy. But yeah. We wade through a lot of pitches.

@nabeelazeezdxb 11 ай бұрын

@@CopyThat Top man! That's all it takes. Not interested, Unsubscribe, no thank you. A negative reply is better than no reply.

@niranjanp65 11 ай бұрын

0:21 the added "brunette" personalisation 😂😂

@eiroljaeger1084 20 күн бұрын

Bro that intro spoke to my soul 😂

@Omi_in_frames 11 ай бұрын

I loved the way sean was reading that cold email. Definitely hooked me in😂. And I was like "so that's how I sound to the other person, yuck🤮". It was a great video. I used to hesitate to send long emails cuz I always thought who will read it from a stranger. It was definitely worth to watch. Also, can you make a video on different types of positioning especially when you are new Copywriter??

@wisecrackers6260 11 ай бұрын

Thank you for the amazing video guys. I have been learning how to write emails, cold email too as It's a part of it. **Very very important advice Sean gives here is "quality over quantity" Every single youtuber I watched about cold email says they send 10k, 20k, 30k emails a month and books like 20-30 meetings. Every youtuber preaches high quantity when it comes to cold emails. And when you read the emails they write, it most of the time feels like npc dialogue. I did two cold email marketing course just to see how they write, hoping to find a good system but It's the same shit. Generic complement preview line, subject headlines like "Quick question" I wouldn’t open these emails, why would anyone who is not desperate.

@explainlikeim5ive 15 күн бұрын

You lot are so funny bruh, I'd be having jokes everyday if I was working with yall.

@user-kx3js2gx5t 18 күн бұрын

Alex aquared - that is one dope subject line !

@MrGlass302 11 ай бұрын

Thank y’all for this video though. I’ve been struggling to sell my CRM software for a while but I’ll change up my approach and implement this video

@tyowusu8764 7 ай бұрын

The intro though...KEEP KILLIN IT OUT THERE...😂😂

@PrincSevilla 11 ай бұрын

ive legit flopped on my cold emails, thank you for this

@elrubent 11 ай бұрын

Lol that cold email sketch striked my ego more than I would like to admit.

@CopyThat 11 ай бұрын

I read VERBATIM from a real template that apparently came from a different popular copywriting guru. Can't make this stuff up.

@malvolio01 2 ай бұрын

It striked your ego? Please tell me you aren’t trying to be a copywriter

@elrubent Ай бұрын

@@malvolio01 You don't need to be a dick about it.

@malvolio01 Ай бұрын

@@elrubent You’re right. I don’t. My apologies.

@elrubent Ай бұрын

@@malvolio01 no problem. 'Striked' did not make sense. Hope your copywriting Journey is going well.

@timirichards8111 9 ай бұрын

Omg I love this channel how do I become a member?❤

@ammi9660 11 ай бұрын

Great intro... 😂

@seanvanzant5246 3 ай бұрын

You guys are freakin' hilarious and great marketers and copywriters!

@CadenKnebel Ай бұрын

The first one is so long that he's lucky they read it.

@hashimkhan4104 11 ай бұрын

loved the intro😂

@Cosmicmorales Ай бұрын

same 😂😂

@eacarter4990 3 ай бұрын

"company, company" 😆

@jackjax7921 11 ай бұрын

I sometimes hate rich dorks on Twitter mocking others cold email as if they havent get rejected in the past.

@timirichards8111 9 ай бұрын

Research very well Get personal and interested in that business For real

@Lightsngear 11 ай бұрын

Great advice! But what's the consensus on following up? So let's say the perfectly tailored email is sent, and after a week...maybe two, there's no response. Should I send a "hey, how are you, just checking" follow-up?

@CopyThat 11 ай бұрын

The consensus is: absolutely do it. Between 2 and 13 times.

@Lightsngear 11 ай бұрын

@@CopyThat thanks 👍

@osabuohiendaniel5057 7 ай бұрын

😂😂😂😂😂😂i love copy that

@niranjanp65 11 ай бұрын

Can't lie, but the "cold" email skit hurts a bit knowing I've gone through adding the same useless 'PeRsoNalisAtioN' tactics. No wonder why Alex points, "Read copy out loud!"

@CopyThat 11 ай бұрын

We've all written stuff that's cringy when we look back on it. Only thing that matters is what we do going forward to be better!

@delusionboy 11 ай бұрын

i fucking love you all

@jakefrosher Ай бұрын

@droidbaazar6615 10 ай бұрын

Which email and domain provider should I use? G Suit, Outlook, or anu other? Whar do you use?

@CopyThat 10 ай бұрын

Sean here. It really doesn't matter. We use G Suite for the business. But I, personally, have just used a regular free Gmail account my whole career.

@lil_maljie__officialhassan1697 13 күн бұрын

So you mean i can send 50cold emails a day with my personal gmail account @@CopyThat

@holip2200 11 ай бұрын

😢

@MrGlass302 11 ай бұрын

Do people actually sell copywriting services to… a group of 6/7-figure copywriters?

@CopyThat 11 ай бұрын

We got propositioned again literally this morning. We've even announced a way to get paid $150 for writing for us, and we're STILL getting cold pitched.

@MrGlass302 11 ай бұрын

@@CopyThat Oh y'all made the grave mistake of assuming people pay attention in 2023.

@Cosmicmorales 3 ай бұрын

@@MrGlass302sheeshh nice car you got there, bro’s got the batmobile

@ildikoholicza2661 4 ай бұрын

I am shocked that people called call businesses in such a sallow way . Without watching the video I would presume it is a basic minimum that you research the business how you can help , to see if you are a fit and can contribute to the business , whithout that you can’t put your soul and love in it !

@TheSeanMartyr 11 ай бұрын

This is great, especially the point on specifics. Including real results that they can then expect for their business if they work with you. But when it comes to personalising each email, while no doubt that's a method that surely works, isn't it easier (and potentially even less time consuming) to just blast 10,000 emails with a more generic message that's as good as a "generic" message can be, and rely on volume from a lead gen perspective? There's so much data out there nowadays that you can always send more emails. Genuine question here.

@CopyThat 11 ай бұрын

Ok this is a GREAT question that has our standard, crappy answer: it depends. By blasting lots of emails, you can certainly reach more people, and then it becomes a numbers game to close them (like most copy). But by doing it this way, you have to contend with LOTS of other issues that can scuttle your results. For instance, deliverability issues (you can get thrown in the spam folder or IP banned) and the issue of iteration (how do you know when it is time to test a new version of an email? Especially since most cold leads you really only have 2, maybe 3 chances to email them). These problems are surmountable... for an experienced marketer and for niches where the pool of prospects is large enough. So all that said, sure. It is possible to email 10000 people and land a few gigs. But I don't think it is necessarily easier than just... using the principles of copywriting to snipe a message rather than shotgun one.

@TheSeanMartyr 11 ай бұрын

@@CopyThat Really appreciate the reply! While working inhouse, doing lead-gen for other businesses, I've always found going the volume route much easier and the relevant problems fairly easy to overcome with the right cooperation, processes, and funding. There's also a big difference between finding clients for yourself and doing it for other businesses in that your ability to write personalised messages in an unfamiliar industry is greatly diminished (might be a video topic here!). You've probed some interesting thoughts in me today. Thanks for the video!

@als4664 9 ай бұрын

For 80 bucks? Take my wallet

@codiannsmith 11 ай бұрын

lmao

@aarez07 Ай бұрын

1. Not saying anything 2. Buzz words, marketimg services, gurantee. avoid them 3.lacking specificity. 4. they dunno you and yur results, your just asking them to trust you. you are a stranger. 5. tell them what to do next. 6. selling them service that they are already doing. just look smm what the need. sell them smm to do it better. or do it differently. be consious of what the business youre pitching is doing. could this be sent to any business? point to specific targrt audience... not make it like. hey this is what i do, here is some random word... be specific. 7. grammer stuff and spelling is important. just say stuff correctly. 8. know what they care about, pitcht them that. sell what they want. 9. know what they are doing. recognize what they re looking for for. frame it differently to what they re already doing. show yuve done yur research on them. specific action you want them to do. dont include fluff in it. craft a good msg. remember youre stranger on the ineternet. talk abt competitors. what you want them to do next. good CTA...

@timirichards8111 9 ай бұрын

😂…

@jamiealford638 10 ай бұрын

😂😂

@user-kx3js2gx5t 18 күн бұрын

lol 😅

@MrGood0leBoy 6 ай бұрын

Lol who tf is Nadine lol 😆

@TheBoxingCasual 6 ай бұрын

to be fair you're knocking the video editor for reaching out, but they might have seen how rubbish your thumbnails are and used that as a gfauge thqat you may need a video editor.