Want to Sound Like a Pro Copywriter? Use These Words:

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Жыл бұрын

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What the heck are other copywriters talking about when they use terms like “lead generation” (NOT about leadership) “risk reversal” (NOT a wrestling move) or even “drip campaign” (NOT a fashionable politician)?
To answer these questions, Alex made this: The Official Copywriting Glossary.
The first part of this video covers the top 10 terms every new copywriter needs to know to stand apart and land gigs as a beginner. The second part of this video covers… every other copywriting term he could think of.
0:00 So you want to sound like a copywriter, huh?
1:17 What is “copy”? (Spoiler: It is never “copies”)
2:08 What is a “Sales Page”?
2:27 What is a “Landing Page”?
3:10 What is a “Big Idea”?
3:39 What is “Direct Response”?
4:44 What is a “Call to Action” or “CTA”?
5:24 What is “Dimensionalization”?
5:56 What is a “Marketing Funnel”?
6:38 What is “The Rule of One”?
7:33 What is a “Unique Selling Proposition” or “USP”?
9:09 “A/B Test”
9:50 “Above the Fold”
10:30 “Action”
10:43 “Advertorial”
11:02 “Autoresponder”
11:38 “B2B” or “Business to Business”
12:28 “Back End”
13:20 “Banner Ad”
13:29 “Below the Fold”
13:45 “Benefit"
14:14 What is a “Blast Email”?
14:29 “Body Copy”
14:44 "Bounce Rate”
14:52 “Brand Awareness”
15:16 What is a copy “Bullet”?
15:50 “Call Out”
16:23 What is a marketing “Campaign”?
16:56 “Customer Acquisition”
17:11 “Customer Acquisition Cost”/CAC
17:37 What is a “Claim” in copy?
18:14 "Click through rate” or “CTR”
18:40 What is a “Close” in copy?
19:01 What is "Cold" traffic or a "Cold" lead?
19:30 “Content Writing”
20:29 What is a copy “Control”?
20:49 “Conversion Rate” or CR%
21:25 “Cost Per Action” or “Cost Per Acquisition” or CPA
22:16 “Cost Per Thousand” or “Cost Per Mille” or CPM
22:45 “Cross Selling”
23:20 “Customer Value Optimization” or CVO
23:39 What is a “Demographic”?
24:04 What is “Desire” in a copy and marketing context?
24:29 "Differentiation"
24:44 "Direct Mail"
25:05 "Direct Marketing"
25:24 "Downsell"
25:50 What is a "Drip Campaign" (aka a "Gauntlet" or "Autoresponder Sequence")?
26:28 "Email Service Provider" or ESP
27:00 What does "Evergreen" mean in a copy or marketing context?
27:35 "Exclusivity"
28:00 What is "Eyebrow Copy"?
28:20 What is a "Fascination" in copy?
28:33 "Feature"
29:17 What is "Flow" in copy and marketing?
29:33 "Front End"
30:29 "Graphics"
30:34 What is a "Guarantee" in copy?
31:09 What is a "Headline" in copy?
31:40 What is a "Hero Section"?
31:58 What is a "Hook" in copy?
32:12 What is an "Ideal Client" or "Ideal Customer"?
32:56 What is "Indirect Voice of Customer Data" or IVOC?
33:36 What is a "Lead" or "Lede" in copy?
34:28 What is a "Lead" in marketing?
34:58 What is "Lead Generation"?
35:20 What is a "Lead Magnet"?
35:42 What is "Life Time Value" or LTV?
37:10 What is an email "Lift" in copy and marketing?
37:35 What is a "List" in a marketing context?
37:47 What is "Longform Copy"?
38:20 What is a "Market"?
38:44 What is "Market Sophistication"?
40:03 What is a "Micro Commitment"?
41:11 What is a marketing or copy "Niche"?
41:47 What is the OCPB or "Objection-Claim-Proof-Benefit" formula?
43:08 What is an "Offer" in copy and marketing?
43:39 What is a "One-time Offer" or OTO?
44:02 What is an "Open Loop"?
45:01 What is an "Open Rate"?
45:34 What is an "Opt-In"?
45:53 What is an "Order Form"?
46:04 What is a P.S. or "Post Script"?
46:26 What is "Pay Per Click" or PPC advertising?
46:46 What is a "Problem" in a copy and marketing context?
47:26 What is a "Promise"?
47:38 What is "Proof"?
48:16 What is a "Prospect"?
48:28 What is "Research"?
49:43 What is "Risk Reversal"?
50:25 What is a "Sales Argument"?
51:12 What is a "Sales Funnel"?
52:03 What is a "Sales Letter"?
52:58 What is "Segmenting" or "List Segmentation"?
53:59 What is a "Space Ad" or SPAD or "Insert Ad"?
54:17 What is a "Squeeze Page"?
54:36 What are the "Stages of Awareness"?
55:44 What is a "Subhead"?
56:15 What is a "Swipe File"?
57:00 What is a "Target Market"?
57:28 What is a "Testimonial"?
58:08 What is an "Upsell"?
58:32 What is a "Value Proposition"?
58:44 What is a "Video Sales Letter" or VSL?
59:06 What is "Voice of Customer" data or VOC?
59:49 What is "Warm" traffic or a "Warm" lead?
1:00:20 What is a "Wire Frame"?
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Read the full copywriting glossary here: www.copythatshow.com/glossary

Пікірлер: 63

@conmart02 3 ай бұрын

We all just got a real education here, didn’t we? 😁 Love learning from enthusiastic, professional, knowledgeable and inspiring people like this!!! 👏🏼👏🏼Thanks SO MUCH!! This channel has been a true godsend!!🙏

@user-miko777 6 ай бұрын

Just came here outta nowhere and I'm mad grateful . THANK YOU GOD !!!!!

@dawidmare7383 Жыл бұрын

Absolute GOLD

@graham974 Жыл бұрын

Very helpful! Thanks so much for this. Keep the excellent content coming.

@omokanoluwatobi3527 Жыл бұрын

Wow... I just discovered this channel and I'm loving it.

@fabiomalacarne7973 11 ай бұрын

This is absolute gold!! Thank you so much!!!

@rajbusiness114 Жыл бұрын

Thanks for adding that relaxing music

@meryamle6270 Жыл бұрын

Thank you soooooo much for this video!! I really needed it 🙏🙏😍😍😍

@kissthapistol Жыл бұрын

Thank you for this! Super helpful

@exprimaexprima Жыл бұрын

marvellous as always!

@gigimackenzie5526 Жыл бұрын

This video is value-packed. I loved refreshing my brain with these. Thank you team.

@MusaBlessing-kc4mx 3 ай бұрын

Thanks Alex for this, very helpful

@asmrworld1179 Жыл бұрын

O my God i m so lucky that i have sdiscovered this channel.actually i was searching content like this since last 3 years because i wanna learn copywriting. I have watched soooooo many videos and channels but no1 literallly not a single one can explain like you. You are gem. Hats off to you man. Plz upload regular content related to copywriting from scratch. God bless you man❤

@TurningHeart_ Жыл бұрын

So true man. Happy to finally get to learn from someone like him.

@thejaffarbaloch Жыл бұрын

THIS is pure gold.

@athena_111 8 ай бұрын

i've been looking for this. thanks so much lol

@sarmadnadeem4659 Жыл бұрын

awesome dear!!! very dynamic young man!

@tahiraashraf7933 Ай бұрын

Sooo much value in just one video.

@naniehurley Жыл бұрын

I already had the glossary download, but this video was indeed even better! Thank you so much 🥰

@YourDad-ho5ml 7 ай бұрын

Hey how's it going with copywriting?

@deanafaria8574 Жыл бұрын

Fantastic!!!

@antonycarles1499 Жыл бұрын

Awesome !

@namrahwaseem7234 Жыл бұрын

Love it.

@warrenwords6807 Жыл бұрын

The MGS sound so good

@TommyTalks-HumanitiesHub Жыл бұрын

I just found your channel and it is now my favorite copywriting channel alongside Alex Cattoni. Your information is very helpful.

@Harrison4U-tk6cq 9 ай бұрын

I would say that you are teaching like formal lecturers, seems like other people only tell stories of their experiences and you are running a course about copywriting. the quality of tutorials is high and they are study friendly. I am earning for two years and living in Europe I am trying hard to increase my income 2x, 3x. I hope I can do it with your tutorials. take care!

@NguyenLam0 4 ай бұрын

Benefit: The Value, *ahem* "VALUE, that your client's product can provide to directly to the customer." P.S. This video is SUPER beneficial for people like me starting out with copywriting because it contains a crazy amounts of VALUE.

@denojo Жыл бұрын

bro you giving serious gold for free well lucky for me

@maureenclement2553 7 ай бұрын

BEAUTIFUL😊

@jonibero Жыл бұрын

Hey! Thanks for the video. I found it very helpful. However, after watching this video and the Fundamentals one, I have a doubt with the stages of awareness. The fact is that I perfectly understand each of the levels, but I wonder how to move the same client from one stage to another. Simply creating different copy for each level of consciousness? For example, an ad sparking a need for the unaware, then a blog article that speaks to those already aware of the problem... I understand this, but I don't know how I make sure that clients go through each piece of copy and "evolve". That is, my goal is to have a copy created for each stadium and then the initiative belongs to the user, who runs into all of them as hes getting warm? Or is it more of a hand-in-hand strategy and I have to make sure that when someone comes across the first ad, he clicks the CTA to the blog, then lead him to the next piece of copy, and so on? I hope you have understood my doubt, my native language is spanish. Sorry for that.

@BroSefat06 Жыл бұрын

Hala Madrid

@bnemo5 Жыл бұрын

Bro join hu it teaches everything you need to know and your very profitable in your first month I’ve already made 2k plus and the month is over

@wealthwithjesse Жыл бұрын

@@bnemo5 what's hu??

@jalenkirk3633 Жыл бұрын

@@wealthwithjesse hustlers university, Andrew Tates class on success. I heard the copywriting section was trash.

@originalrbp2869 Жыл бұрын

@@bnemo5 HU is for people that dont have a clue. The content is ULTRA BASIC!! If you're a complete newb than you MIGHT get some value from it BUT for serious people Id stay well clear of a course that doesnt specialise in anything but instead has a bunch of "experts" in so many different fields teaching you the basics of that field

@athena_111 8 ай бұрын

took me like 1.5h to write down the first 32mins of terms lol edit: finally done :D and noticed that there's a glossary link at the bottom :D i'm gonna pinch myself.

@mattdurbin4788 9 ай бұрын

Finally... someone who tells the truth about copywriting. 😭😭😭ANDREW TATE SAID I WAS GETTIN A BUGATTI!!😭😭😭😭

@mofta7gmo804 Жыл бұрын

14:56 read Burger King's tweet 😂

@MaxRuso Жыл бұрын

Funnels lol usually when I hear that word I know people have no experience on whatsoever in product development

@volt1360 11 ай бұрын

Hey Alex would you add time stramp in this video

@CopyThat 11 ай бұрын

There are timestamps. Check the description.

@user-pu7vz8hp9q Жыл бұрын

Hy Alex , I’m having difficulty finding the copythatshow swipe file. I went to the website and I didn’t know what to do next to get the file. Please help

@CopyThat Жыл бұрын

We do not currently have a swipe file; when we spoke to a lawyer, we were warned against freely sharing other people's published materials.

@darlingtononuegbu6548 Ай бұрын

Can someone explain to me the difference between a sales page and a landing page in clear terms, please.

@user-vy3wh4zh1g 18 күн бұрын

Landing page is a general term which means evry page that the leads land on while sales page is a landing page that sells

@williss1192 9 күн бұрын

This was also one of the confusing parts for me! I recommend you watch their funnel video since it explains it

@oladokunkehinde8857 8 ай бұрын

In the 5hrs copywriting video,I love the way you were laughing.😊😁

@kevinlopez5408 Жыл бұрын

Hey Alex just wanted to ask what's your zodiac sign?

@gigimackenzie5526 Жыл бұрын

He's an Aries

@kevinlopez5408 Жыл бұрын

@@gigimackenzie5526 i'm his opposite then ♎️

@HakunaMatataaaa Жыл бұрын

You sound like a girl who wants to hang out lmao.

@LujinCustom Жыл бұрын

Anyone who watched to the end, essentially, experienced a VSL 🤣🤣🤣🤣 Design is like kryptonite to me! I hate Canva🤣🤣🤣

@i_wanted_cool_nickname 10 ай бұрын

How old is this guy

@bluegreen8650 Жыл бұрын

you look like yung lean lol

@rgasta7765 10 ай бұрын

Problem is there are 1B copywriters all over the internet from 17 to 80 years old. How can u get a long term client? Nearly impossible.

@zaytamer4341 8 күн бұрын

If they're satisfied with you they'll keep you. Do 50 outreach a day you're bound to get a response. Copywriting and getting rich in general isn't cute and kawaii where you simply sign up fingers crossed you get a response with your mid resume. You need to alot of outreach and do alot of research on each person you're sending. Making money is not PRETTY. You will get a clinet after sending thousands of outreach then get fired or get scammed has happened to me before. The key is persistence and determination that's what makes you stand out from the 99% you will sweat and bleed to get rich. It's not luck it's faith and work. Nothing is impossible you're just too lazy to compete.

@rgasta7765 8 күн бұрын

@@zaytamer4341 Thank you. May I ask you how did you learn copywriting?

@zaytamer4341 8 күн бұрын

@@rgasta7765 Everything Online brother. I love writing and getting clients can be hard. I recommend finding people on different platforms not just Instagram where most people go. A place where there isn't much copywriting competition but a big platform like reddit, twitter, TikTok whatever it may be Instagram is good as well but your writing needs to stick out massively show them you've done your research. Although competition is high on Instagram 90% of them don't know what on earth they're doing. Watch a lot of videos do a lot of research and most importantly a lot of practice. Pick a random topic or ask an AI to pick it for you and act like that's something you were assigned to write about. Write at least 30-50 before trying to find clients

@zaytamer4341 8 күн бұрын

@@rgasta7765 I'm not sure If my previous paragraph sent to you but to sum it up I learnt all online; it's not complicated. Watch billions of videos, Do a lot of research on copywriting and your client, and practice a ton what I do is I tell an AI to pick a random topic for me to write a copy about and then I pretend it's an assigned job and write do 30-50 of these at least before you start finding clients.