I LOVE your message to retailers!!!! And I agree!! I have been drinking this juice since 2007 and it was always available. Now people are buying it to hoard it and post picts of their "collection". I love your honesty!

So much respect for the distiller - thanks for sharing this.

Makes me all the more thankful to have a store near me that always lists their Fortaleza at MSRP whenever they do get it. No funny games with allocations, keeping the bottles behind the counter, or markups. If they have it, it'll be on the shelf at retail.

I moved to Italy almost 3 years ago, so hard to find good tequila in shops around here. So I started to search online, found an online spirit seller and they carry Fortaleza, their prices are (in euros) 70 blanco, 79, reposado, 79 still, 120 anejo. They just got a limited amount of 2023 Winter blend and I bough tone for 150 euros. I didn't think it was too bad given it was imported into Italy and I havent' been able to find any in US stores where I have a home at

I purchased Fortaleza in Chicago 5/7 years ago, and I was hooked and I’m a cognac guy The tequila was affordable I now live in Atlanta and if I can get a bottle it’s 70 plus bucks And there is no G4 anywhere in the Atlanta area

Very hard to find in Illinois, had to go over the border to Kenosha Wisconsin, Woodmans grocery, got it for $57.99. Was well worth it, amazing Blanco.

Yes Sir. I absolutely Hate price gouging

I haven't seen it in Idaho, at any price. But, bought a bottle of tequila ocho for around 60 bucks ... and that stuff is tasty!

Buyers should start refusing to buy the brand at these inflated prices and trust me they will come down in price. But people are suckers for FOMO fever and then two years later look stupid. There are good brands just as good or almost as good for regular prices. The motto should be, "don't be a sucker of tequila FOMO"

Word on the street. They are building another distillery to keep up with demand. But it's at the point where it's better to jump on a plane to go to Mexico and buy a few bottles.

I paid $89/ bottle for blanco in the Lincoln park neighborhood of Chicago last summer!😡

My liquor store only sells fortaleza only in bundles.. the bundle included fortaleza añejo, siete leguas reposado, and G4 blanco for 190 dollars.. twist my arm! I got it.. I ask why and he said to discourage scalpers..

That's strange because I paid 2100 pesos for a bottle of anejo at their distillery last year.

In DC, the liquor store owners are selling the Fortaleza at the following prices: Blanco $130; Anejo $150-199. I haven't located any Reposado or Still. I have seen the Still on line for $199 - $299.

Some modafokas over here in Long Island New York want 220 for añejo ,thanks

I just picked up one bottle each of the blanco at BevMo for $54.95 and the repo for $64.95 here in Northern California. Did BevMo skim me for $5.00 per bottle???

Luckily for me, in my town the prices that he's quoting is what my favorite spirits store sells them for. Even better, this store doesn't have a big tequila following yet, so I was able to get three Blancos and three Reposados over the couple of days that it was in stock. Thank you Sir !

I feel EFFN STUPID!!!! I was in Las Vegas, NV a few months ago... i found a few bottles at Lee's "DISCOUNT" liquor I paid $130 a bottle for fortaleza Blanco,, i got two bottles 🤦🏽‍♂️🔨🔨🔨😩 Never again!!!!

So what, the stores are in business to make money. It’s called supply and demand.

Im from new Zealand, i brought my blanco for $125, anejo is the most expensive coming in at 200,still strength is aroumd 137,not too sure about reposado... its probably because we get so much bullshit tequilas in and they know the quality of fortaleza.

There is clearly not enough juice to go around. I appreciate Sauza trying to keep the prices low but the only solution is to have high prices.

Always overpriced when I see it. If it's a fair price I'll buy one.

Terrible sound