Please make big 12 shirts with all the schools 😎👍🏻

As a Utah fans thanks for letting us be apart of this. Hella excited fr 💯✅

Best commissioner in college sports

Brett is a wonderful commissioner the BIGXII is blessed to have this man leading this league

I knew Arizona belonged in the Big 12. We fit. I am excited for Arizona this coming school year. Still, it is important to be a part of a conference that let us know we belong. That did not happen in the Pac-12. I will be following the next school year. I will be cheering for Big 12 schools when we aren't playing them. I really believe this is a great fit. Texas Tech will be a big rival.

Holy $hit. Brett is powerfully owning that stage!

The media likes to create a villain of coaches or personalities who are controversial or unique like Deion. The reality is Sanders has brought a fresh personality and market to college fball....brings excitement and interesting style. Look at the numbers and ratings he has created at Colorado, his brand, and social media engagement. Not all coaches can sell, market, or change programs. And he took JSU from 4 wins to 11 its second year. There's a lot of talk and curiosity around that program and I think it helps grow the interest.

WVU should play one in Ireland, country roads will echo in the stadium before the game is even over.

The big 12 is what's new and hip.....new viewers are looking at this conference. There are even haters here today to write shit in the comments.😂😂😂

Hyped for such a balanced league

I love this guy. Don’t underestimate the B12. Go Utes!!

Kind of funny our mascots are in front tow like it’s a Elvis concert 😆

Hey Brett, what’s the Big XII’s policy on athletes driving while under the influence of alcohol?

This guy gets it.

Bro is like a dictator, he speaks with so much conviction

“We took that idea from the pac 12” 🤣🤣🤣💀💀 that’s not all you took Brett

Viewer growth since December 2022? Say, “Thank you Coach Prime.” Unbelievable. Though Colorado was in PAC-12 so how many sudden viewers? Top 3 conference then why would you even consider “Wednesday Night” football with the MAC? Nellie? Thats funny happened after all the people who were showing up for Colorado’s games. Guess a hell of an idea you had? 🤣😂

Let go big 12 fans let pack the stadium

Private Equity is poison. The investors and management get rich while the consumers suffer . Why is PE bad? Use the analogy of updating a home. A home owner cares what it feels like to live in the house long term. A PE firm in NYC will stuff as many people as possible into the home and minimize maintenance. PE ownership will include: - brands stapled to every surface (fields, uniforms, etc). - possibly the “Ozempic Big12 Conference” as branding - Money Managers pressuring a coach to play the more marketable guy - Private companies owning portions of state institutions

And a SEC team won 15 Big 12 championships 😂

College football is in a terrible place ATM. Some of these players should not be playing 7 seasons of college football. Years ago these players would be looked at as “special people with needs” 😂😂 As far as all you people talking and hating CU ? I did like Deion at times with his outspoken arrogance. Well he is heading north and can get a lot of talent in. Yup 4-8 hate from last season is real. I’m betting those type of commentators won’t say that comment next year, but they will comment hate on CU next season for something else. It won’t be 4-8 though. As far as this conference it’s 3rd or fourth class. Still good football and fun to watch though.

Nice, but he just gave away the game plan.

People only paying attention to this league because of Coach Sanders and Colorado

This guy looks like the crypt keeper!

The Big XII has two huge holes in its own brand. The four corners schools don't fill those holes. That's just a fact.