We Changed Our Brand to Get More Clients | Making a Film Company S4E1

Рет қаралды 17,239

Күн бұрын

VJUS is now 6 years old and it was time for a change. Join us through the exciting yet scary process of rebranding and changing our visual identity!
We competed to make the best merch video! • We Made Three Commerci...
Thanks to Molberger for the visual design: www.molberger.no/
Get our merch here: www.vjus.no/merch
Get our beginners course here: andyax.com/course/
See all episodes of Making a Film Company here: • Making a Film Company ...
This series is produced by VJUS (our Norwegian film production company): www.vjus.no
Facebook:
/ andyaxproductions
/ vjus.no
Instagram:
/ andyax_youtube
/ vjus.no
Homepage:
www.andyax.com
www.vjus.no
Rent our equipment in Oslo here: www.hygglo.no/users/3ba90-kim...
Most of the music we use in this series is from Epidemic Sound. Test it for free for 30 days here (affiliation link): bit.ly/2VyoaYg
0:00 Intro
0:46 Why rebrand?
2:45 Designing our new brand
5:19 Two different directions
8:08 Our thoughts
9:37 The final look
12:08 Wise words for rebranding
12:50 Using the design for merch
13:50 Outro & In the next episode

Пікірлер: 59

@Andyax 4 ай бұрын

We hope you got inspired and/or learned something new! :) Check ut how we competed to make the best merch video in 48 hours here: kzfaq.info/get/bejne/kL9oZ7p_ztempnU.html VJUS merch: www.vjus.no/merch Get our beginners course here: andyax.com/course/

@mradriiiian 4 ай бұрын

Nobody but you guys and girls can make a boring topic as "rebranding your company to get more customers" into a wholesome and exciting experience.

@nic_dre 4 ай бұрын

“Anders is old and old people don’t like change” immediate like on the video 😅

@MariusIhlar 4 ай бұрын

Laughed so hard. 😅😅

@kihestad 4 ай бұрын

I just don't know of any other YT creators that masters the art of storytelling like you do 🤩🤩🤩

@JaylenFast 4 ай бұрын

Excellent. As a small design agency owner, I loved this episode. Flexible design systems are crucial. You may feel inspired by Stefan Sagmeisters project “Casa De Musica”. I would recommend using less of the social media frames, they look good but you won’t always want to use them… using them less will create a randomized pattern in social media itself

@Hardymovies 3 ай бұрын

This video gave us a good kick up the arse to get on with our own rebranding which has been long overdue! Great content folks.

@EmilyLinge 4 ай бұрын

Congratulations! Love the new look! 👍🏻

@OliveiraKayo 4 ай бұрын

Thank you so much for being such an amazing and empathetic people. I'm in the middle of a process of getting my company more identity and I loved this one!

@SolisCreative 4 ай бұрын

FIRE re brand! Expected nothing less!

@vegardpedersen 4 ай бұрын

You guys never stop impressing me. You are so creative. Love the new look :-)

@TruthReviews 4 ай бұрын

Been following your videos for so many years. I remember those early reviews. So so happy to see how you have grown. Thank you for sharing your experiences. I’m sure it inspires a lot of people.

@antonindubuc354 4 ай бұрын

What an AMAZING video! I was hooked from beginning to end. You guy’s storytelling is just ON POINT!!! We want more content like this!!

@DominusFeles 4 ай бұрын

A well executed branding process is always so much fun!

@DominusFeles 4 ай бұрын

Question: did ya’ll take anything with you from the rebranding process that you will implement into your own video production projects in the future?

@DirectedByGae 2 ай бұрын

Love the design!

@goncalovalle 4 ай бұрын

Great video, you guys always put in the extra work that really makes a difference.

@rickmagnell 4 ай бұрын

Love the process! Thanks for sharing!

@ISRAADVISUALS 4 ай бұрын

We are already in Season 4 WOW🎉..It feels like yesterday we were in Season 1..I enjoy this series so much that Time moves so fast

@AliTKhan 4 ай бұрын

love the new season! all the best guys!!

@cabellovsuals 4 ай бұрын

What a coincidence!!! You inspired us to start a video production in South Africa with 1 camera and now we are considering rebranding ❤❤❤❤❤

@ReubenLiu13 4 ай бұрын

You guys put so much effort in your "youtube" videos that it really inspires. Thank you for sharing your insights!

@Oliver.kinchella 4 ай бұрын

As always: entertaining, informative and highly produced. 👌

@giorgioguitar 4 ай бұрын

Really enjoying this video

@JoshC. 4 ай бұрын

Yes! The series is back!!! Woot :-)

@moosruatfela8060 4 ай бұрын

a New season just a day before my birthday is amazing!! Although one thing.... the yellow lower thirds on the white background is a bit hard to read but thank you for not stopping this series!

@Jorge_Pronto 4 ай бұрын

Love the new branding and vibe!

@maxhubner_ 4 ай бұрын

finallly such a inspiration!

@GloryStoryCz 4 ай бұрын

freaking cool guys.. motivate me to change my prject and do it more interesting!!! thanks , great video!

@samneufeldjazz 4 ай бұрын

So cool!

@tjorvijons 4 ай бұрын

This is sooo cool! It's like watching a documentary

@younghils 4 ай бұрын

I liked the first version of the 'v' I have never seen that b4..

@jorgenmalmo 4 ай бұрын

Those colors feels like the 80s. Sorry not my type of colors. Then it felt like that the greenish background melted in with the t-shirts. But as always i love your editing 💪👍

4 ай бұрын

I personally don't like the company name. It is just really hard to pronounce it. Maybe for a Scandinavian human it's more easy but internationally it is pretty weird. - if your goal was to be present only in Norway then I will take this back :D. Another thing that I must mention as a product photographer is that when you film or photograph white on white you MUST do some studio tricks to get the white product separate from the white background. It is pretty easy to achieve this and the results gonna be MUCH MUCH better. The animated logo and the animation of the icons are pretty cool! Different colors on different pages also pretty cool. Great Job!

@WhySteve 4 ай бұрын

The old logo reminds me of a Davinci Resolve title. Every time I use the "Draw On Corners 1 Line" title, it reminds me of VJUS. I dig the animated logo and the symbols you have now. and the website looks great! Maybe it's time for mine to change too 😅

@Andyax 4 ай бұрын

Hehe, but then the old logo worked since you thought about us so often! I know other brands that have the same lines as we used to have, so it's not so unique. Hopefully the new design stands more out :)

@WhySteve 4 ай бұрын

Haha yes it did work! But a big part of that in also an Andyax thing ;) Can't wait for more episodes :)

@rickallenphoto 4 ай бұрын

Great video. Important topic for every growing company. I am curious (if you don't mind sharing), approximately how much did you guys spend with the design company and how long did the project take??

@SooDamGood 4 ай бұрын

Do you guys use an ND filter when shooting? If so, which brand have you gone with?

@Died1209 4 ай бұрын

Love the video, great story telling as always. Congratz on the successful rebrand. Just not sold on the icons, but that's just me personally. Don't really get them and how they connect to you guys.

@petecondoleon5179 3 ай бұрын

Can I ask , did you guys hire a dedicated person for sales or senior sales and account manager? We own a company in the USA and its tricky going from being a creator and then outreach to clients! We have clients but its a constant grind!

@dsphotos 4 ай бұрын

the logo is nice, but you should focus more on keywords and seo -> thats what drives traffic to your website -> more leads, conversions

@Andyax 4 ай бұрын

Jepp! We talked a bit about it in an episode, 3 years ago: kzfaq.info/get/bejne/sLWKdJVlt8-xnp8.htmlsi=zVzDAv_2Hap0cg1D&t=87

@dsphotos 4 ай бұрын

@@Andyax thats a good start, but i hope you are still doing this. seo is a marathon you should never stop it. You are doing content for youtube, blogs, website, social media -> Keywords with seo is needed. I see on your website you are using google analytics but you dont have any data protection -> means you are tracking without agreement from the user. In Oslo there is no need for Imprint and Data Protection page? Also check your page on tablets, logo in the footer is covering your about us text. (ipad mini)

@Andyax 4 ай бұрын

Thanks. I will bring this to the next meeting!

@franciscofaustino6855 4 ай бұрын

Please please make a vídeo of the Sony zve10, like a challenge working with the worst câmeras to see that less is not a problem!! Amazing vídeo by the way

@sonwabisedzidzi 4 ай бұрын

I bought it and I hate the rolling shutter so much 😭. I wish I waited for something else

@H0LMES7777 4 ай бұрын

loved the video, but can you make the titels of the people a little bit brighter, for example the title of mathilad was really hard to read.

@Andyax 4 ай бұрын

Agree! Should have used drop shadow or something there 😬

@chrisw443 4 ай бұрын

Anders is old, and old people dont like change. HAHA! If he's old then I'm ancient lol.

@Andyax 4 ай бұрын

hehe ^^

@czerskip 4 ай бұрын

What doesn't work is yellow text on white background… so we don't know who the people in your video are because you made their names invisible 🤷‍♂️

@Andyax 4 ай бұрын

Agree 👍

@johnmilner0859 4 ай бұрын

I love all your videos and insights into your company. I sat and watched this one though and came to the conclusion that your original logo was by far the best. The new stuff looks terrible. Sorry about that. Just my personal opinion.

@Andyax 4 ай бұрын

Hehe, that's totally fine :)

@danilovando 4 ай бұрын

This is called "designed by client". You should have gone all the way with the first proposal. But ¯\_(ツ)_/¯

@MariusIhlar 4 ай бұрын

Good video for someone doing rebranding, but these tips gave me no more clients, I think the title needs to be changed for more engagement..

@Andyax 4 ай бұрын

Give it some more days and you will see that your e-mail is full of new clients! hehe Jokes aside, this process definitely helped us and we think it will help many others. As soon as you have a webpage with your unique identity, people will most likely remember you when they need videos in the future, because it stood out. And you have word of mouth as well; When someone asks for a production company, people will more likely remember and mention the ones with the strongest brands.