We NEED to talk about Youthforia’s darkest foundation.

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23 күн бұрын

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We NEED to talk about Youthforia’s darkest foundation. #youthforia #skincare #makeup #foundation
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Пікірлер: 5 400

@elizabethhogan1610 21 күн бұрын

I think the real kicker is that as you pointed out, the shade has *no undertones*. Real skin, even the very darkest skin, has hints of red or yellow or green. Nobody's skin is actually pure black.

@terenarosa4790 21 күн бұрын

Even blue undertones!

@blutrashbag 21 күн бұрын

@@terenarosa4790 Or pink

@jordandrexler9559 20 күн бұрын

Yes no one’s skin tone can be replicated using one pigment

@dyawr 20 күн бұрын

Youthforia markets its foundation shades as having a neutral undertone, in order to be adaptable. Bc they can't create a big enough shade palette yet, to account for diff undertones. And a lot of cosmetic products in general are just neutral - not warm or cool. The problem here was the tone, it should be brown-based not black-based. If it's black-based, you can't see the subtle undertones anyway.

@The-one-and-only-Fruitcake 20 күн бұрын

@@dyawr neutral undertones are still undertones, still not just one pigment

@CMStrawbridge 21 күн бұрын

The fact that you cannot find anyone with skin that matches says everything about how little effort they put into developing it

@pinkfeet518 20 күн бұрын

the fact that they mixed just pure black pigment and went “ahh yes this is perfect” is so insane to me!!

@ElasyaBanasya 20 күн бұрын

Look up: Nyakim Gatwech. This is legit HER SKIN TONE. SO NOT IT'S NOT RACIST PEOPLE LIKE THAT ACTUALLY EXIST.

@abrown507 20 күн бұрын

@@pinkfeet518it’s not exactly pure black but it’s close. It’s the fact they used a pigment they know is used for black mascara and eyeshadows that aren’t natural skin colors.

@jsibley7163 20 күн бұрын

@@abrown507it’s only ingredients is black iron oxide

@pinkfeet518 19 күн бұрын

@@abrown507 i meant it like they only used black pigment without any other tones if that makes sense. i worded it weird. for mascaras and eyeliners that makes complete sense!

@themimsy 12 күн бұрын

It just needs undertones. That’s the issue. They just did a black color. People even tried lightening it and showed it just became a murky gray.

@bradleyl00 8 күн бұрын

Using undertones with that wouldn’t have made a difference because even the darkest person on earth isn’t that dark. The deepest skin tones are still a version of brown.

@karmarose6332 8 күн бұрын

That's unfortunate I was hoping that it could at least be used as a tint to make custom shades.

@themimsy 8 күн бұрын

@@bradleyl00 there are a few people that dark actually except unlike this foundation, they have undertones. you are right tho, its still versions of brown. but that's the issue with this foundation. there are no brown undertones. it's just black.

@leebliss3622 5 күн бұрын

It has it already it’s a blue undertone

@themimsy 5 күн бұрын

@@leebliss3622 it turns gray when lightened. it's no actual undertone in terms of what people are looking for in foundation.

@quatsiesutton650 13 күн бұрын

It should have been marketed as an additive or booster. Like when they do pure white. So makeup artists can mix and match the level for different clients. You can make 6 foundations do a lot with a dark and light mixer especially if you also have green, red, blue and yellow boosters.

@alchemy3368 12 күн бұрын

No you don’t really use black to mix skin tones. It wouldn’t make a nice colour foundation it would make grey if mixed with any white at all and muddy any colour that doesn’t use white.

@Siiseliify 11 күн бұрын

I'm pale as a snowman, but when I paint realistic people, I would never use black. It's way too harsh and hard to mix.

@graycat7704 11 күн бұрын

When you mix it, it turn everything gray. No honey this is just black paint

@heatherlory99 11 күн бұрын

Unfortunately people have tried that and it just turns gray because it has no undertones

@biazacha 11 күн бұрын

At max this would be a contouring tool but even them a very tiny percentage of black people could actually use it. There’s not excuse to make a black cosmetic and sell it as “it will match deeper skin tones” knowing damn well that’s not the case.

@felixculpa3488 16 күн бұрын

As an artist who regularly paints all skin tones: This was deliberate.

@melissablitz7396 16 күн бұрын

I agree. They wanted a big reaction and to get their brand into the public consciousness. And unfortunately it's working, everyone is talking about it.

@JosephineAdkins 16 күн бұрын

why does everyone get mad that there are no "inclusive" tones for makeup, and when the brands actually make darker colors, due to high demand for "inclusivity", everyone freaks out because NOW it's racist. and when they cater to people's wants and actually listen, making darker shades, NOW they're racist! WHAT IS WRONG WITH SOCIETY!!!???

@miffedmax3863 16 күн бұрын

Completely agree. The rule of thumb of painting is that you NEVER use black pigment to make black for a painting, because natural colours don't work like that, much less skin tones. So yeah, this is pretty much blackface.

@sukitatqm 16 күн бұрын

@@JosephineAdkins because it isn't inclusive to make a foundation that doesn't fit anybody, if the color doesn't match anyone, it's not inclusive to make black "foundation"

@Emmsies634 16 күн бұрын

@@JosephineAdkins because they're not "catering to people's wants" they're deliberately being lazy and offensive. EVERYONE knows that NO skin is plain black or plain white. all skin has undertones. they're just being lazy and maybe even maliciously complying.

@cookiecrumble1301 16 күн бұрын

They literally could have added the tiniest bit of red or orange or yellow to make it look like a real skin color but they didn’t- it was deliberate

@wolvie1618 15 күн бұрын

I mean not really. You never use black pigment when trying to create a skin tone, no matter how dark. It just makes it looks grey and muddy

@mattk8460 14 күн бұрын

@wolvie1618 almost every dark foundation will have black pigment in it, the issue is just the lack of balance with other undertones. like all of the darkest fenty shades have the same pigment as the youthforia one the difference is that it has other tones there to balance

@ventaliq 14 күн бұрын

or blue

@Kiriko432 13 күн бұрын

Actually that’s not how that would work. Because the original base of it wasn’t mixed with several different colors, mixing a color into the pure black wouldn’t be the same as making the shade with different undertones. Yes it would slightly change the color of the shade but it would mix out to be more of a grey toned shade because of the base being all pure black. That’s the same reason why painters mix their blacks the majority of the time instead of using blacks straight from paint tubes.

@Kiriko432 13 күн бұрын

@@wolvie1618yasssss. I literally just told them the same thing!!!

@SaveageQueen89 12 күн бұрын

Even in art classes I was taught about all the undertone colors in a person’s face for portraits. This company can’t be denying all fault on a product that makes black face and that’s it. This isn’t a concealer if it can’t do the most basic job of the product’s sole purpose.

@alice88wa 8 күн бұрын

That's the part that blows my mind. What makeup company in their right mind would want to even make a whisper of being within a twenty foot pole of being in the same room as the risk of making a black face product?? Like holy shit no!!

@omnisexualidiot3750 6 күн бұрын

@@alice88walike, you know not one person in that corporation had one braincell at all. They made pitch black face paint. Pitch black face paint. Like what? And I feel like that needs to be said twice to drive in the pure absurdity of it. Cause was NOONE researching or matching skin tones? Or did they just give up and say eff it and give us THIS?

@3poodlez321 15 сағат бұрын

Soooo......it's literally blackface makeup. And people are ok with that?

@notiddymothbirlfriend 12 күн бұрын

I'm not black. I am so frickin pale that I had to use concealers as foundation for a good while, though, and this feels a lot like when that one "friend" hyped me up that she found a foundation that matched me, got me really excited, then handed me a tub of clown white face paint. We didn't stay friends after that, and this company should not be trusted after this.

@sashatoao8421 2 күн бұрын

Excellent example of how little these people actually tried.

@phreakli 21 күн бұрын

Feels like "you people always complain about how foundations aren't dark enough for some skin tones, now take this and shut up"

@CMStrawbridge 21 күн бұрын

100%

@jeanwiler3719 20 күн бұрын

People who always complain will find wrong in everything!

@CMStrawbridge 20 күн бұрын

@@jeanwiler3719 Ssssshhhh, adults are talking. Go play in traffic

@ilovenature34 19 күн бұрын

@@jeanwiler3719 literally proved her point

@ccxotwod 19 күн бұрын

@@ilovenature34the point is that they complain bout everything

@spookyariel1 21 күн бұрын

That isn't a back handed compliment it's a straight up insult.

@emma_luce_0623 19 күн бұрын

I know, how dare they be considerate of people with extremely dark skin 😂

@Blablable23 19 күн бұрын

How?

@spookyariel1 19 күн бұрын

@emma_luce_0623 you're deliberately missing the point. Human skin is not pure black. Periods. You're being insulting now by implying it.

@spookyariel1 19 күн бұрын

@Blablable23 if you need it explained to you after watching the video then your ignorance cannot be overcome.

@frozenraspberries1552 19 күн бұрын

@@emma_luce_0623 No one has skin that is pure black. If you look at the pigments on the ingredient list on the back, the only pigment ingredient is just black pigment. Melanin, which determines how light or dark our skin is, appears in different shades of brown, it is never black.

@emachiavelli_ 14 күн бұрын

They said, “HERE! SINCE YALL KEEP ASKING…”

@switzer_no_switzing 12 сағат бұрын

💯

@sinndymorr6358 12 күн бұрын

We must listen to POC and how they feel about this. As for the brand itself, I am not convinced they are listening.

@lilmamagc 12 күн бұрын

no one forced them to but that. when Fenty and Nars exist, there is no need for whining over this

@Angelina-kr3tz 12 күн бұрын

@@lilmamagcthen youthforia should've stuck to a lighter shade range instead of competing with fenty. Losing battle tbh

@prettyinpnk 9 күн бұрын

@@Angelina-kr3tz exactly. clearly they couldnt complete the task and shouldve stuck to what they know instead of rushing a project in 4 months and it turning out like this..

@Alphabetwillbet 5 күн бұрын

No one is forced to listen to anyone. Entitled brat

@Alphabetwillbet 5 күн бұрын

@@prettyinpnkbitch it’s literally black folks that forced them to get a black shade out lmao

@cristinap9298 19 күн бұрын

The fact that they targeted POC to use it as foundation was probably the biggest miss. They could've targeted goths or MUAs that need something more than face paint, but they probably wanted to go for a viral moment rather than put careful thought into who this product is actually for.

@Itbunnygirl 19 күн бұрын

Yeah, as a goth i would use it. It just looks like black paint

@graceswan4353 18 күн бұрын

yeah it should have been a contour shade for goths and other alt makeup styles

@miaironstone6783 18 күн бұрын

Yeah, I could also see someone with darker skin using it as a countour shade when mixed with a normal foundation since the grey undertones would mimic shadow, but they're seemingly trying as hard as possible to just- snipe the products usefulness by insisting its a normal foundation for the viral points

@alytyler219 18 күн бұрын

Seriously! I know sunset cosmetics has a pure black concealer but it’s specifically targeted to goths and other non natural makeup looks

@miaironstone6783 18 күн бұрын

@@alytyler219 I think they have a foundation too if memory serves, but still targeted at unnatural/ artistic looks and never gave the impression they think that's what human skin looks like

@meowster_chief 18 күн бұрын

i'm not black, so i can't say much, but as an outsider, i just cannot believe how this could be an innocent mistake, literally everyone has a basic understanding of undertones, no skin is just plain white or plain black, everyone should know that😭 especially a make up brand 😭🙏

@clarahensley3106 18 күн бұрын

Exactly. I saw an albino girl doing a review for a really light tinted product and that wasn’t even fully white. It still had some undertones.

@meowster_chief 17 күн бұрын

@@clarahensley3106 yeah, i'm the lightest shade of foundation in most brands, and it's kind of difficult to find shade matches for me sometimes, but if i found a brand that was just a pure white color, omg, that'd make me laugh my ass off

@s.f.nightingale1735 17 күн бұрын

Agreed. The only makeup brand I know that doesn't have undertones in their foundation, does fantasy colors(red, yellow, blue).

@Layla-hb8mq 17 күн бұрын

I'm sure quite a few people were fired for this misstep!

@Fastfood.is.the.solution 17 күн бұрын

Well I don't think it was made for just as usual foundation but for costumes or unique make up looks etc. As a goth I would def use it as I use a lot of black and white foundation (I'm allergic to some face paints and foundation is just a lot skin friendlier)

@creativesparks2164 14 күн бұрын

Where’s their paper white/clown white foundation? That answers the question

@Space0fox 3 күн бұрын

As a person with pale white skin - I would really use that if I find one. Even Ivory is too dark for me

@yoursistersheatingpad 11 сағат бұрын

@@Space0foxyou when you realize most Asian countries have your EXACT FUCKKING SKIN COLOR: 😱

@MyFavoriteColorIsGlitter 5 күн бұрын

It’s a start at least. They may have failed at the color tones but the color variety is really great! There should be shades for every person

@jiliciar.1423 15 күн бұрын

This CANNOT be a mistake because ✨undertones✨

@user-mm6tb9mb7n 11 күн бұрын

I don't think it's intended to be used as it is, rather to add it to other tones. Seems obvious

@nnnnom 11 күн бұрын

@@user-mm6tb9mb7nthen it's not a fucking foundation . A foundation can be worn alone. This can't even be worn with another product as its just gonna make it grey

@angelamaryfussey3461 11 күн бұрын

It was marketed as foundation. Not a mixer.

@Howaboutyes11 10 күн бұрын

Right

@artangeles8934 8 күн бұрын

@@user-mm6tb9mb7n It's written on the label. It's a FOUNDATION

@conwaypittard3550 16 күн бұрын

The darkest skin tone I seen had a Purple tinge to it, looked phucking amazing.

@mchanel. 15 күн бұрын

Yh they purple

@ChloeBx 15 күн бұрын

Yea or blue too !!

@theunveileressreginaecaeli5772 15 күн бұрын

The darkest skintone I personally seen had this navy blue glow to it, truly otherworldly & breathtaking

@louzo5175 14 күн бұрын

The contrast is always so pretty

@louzo5175 14 күн бұрын

As you see on my pfp, big fan of purple XD

@ST4RB0M 13 күн бұрын

this feels like when your mom says "i guess i'm just a terrible mother"

@nootnewt9323 11 күн бұрын

I would use it as a contour shade since I use black to contour anyways.

@Doriansgirl19 21 күн бұрын

They were trying to take a shortcut to virality by making like the darkest foundation ever but their shortcut was just super racist. This is giving "minstrel show", not "we care about our deep-skinned customers".

@justanotherchannel13 20 күн бұрын

That's what I've been thinking. There's just no way this was a mistake, these are well-educated people and no other shade lacks undertones. There is NO excuse for this.

@UnicornsPoopRainbows 20 күн бұрын

If they had a bunch of shades LEADING to black, it wouldn't look so bad. No way a team that creates multiple shades of foundation just happened to forget about undertones or about the multiple shades between the 2 darkest shades

@DonoZeek 20 күн бұрын

I don't think. It's more on being inclusive.

@agomarly 20 күн бұрын

Not really, is just a slap on the wrist. You wanna be inclusive, than try for real, Rihanna is black, but when she came with her foundation line, she thought about all range of people. From the lightest and the darkest. You Youphoria wasn't trying to be inclusive, before apologized they were also finding excuse. Just say, look, we actually don't know how to deal with a different tipe of skin, but we're going to study harder. Plus they are Asian, so I'm not really shock that they don't care about black and brown skin. @@DonoZeek

@kaushy 19 күн бұрын

Google racism.

@Samantha___666 18 күн бұрын

I feel like they heard people saying that they don’t have dark enough shades so they just said “well black is as dark as we can get so let’s just sell that” instead of actually creating something that people can actually use. UNDERTONES ARE IMPORTANT. I really hope they fix this

@pennywang6461 17 күн бұрын

People can actually use this by mixing it with other foundations. It's not that hard and that's probably its purpose

@BettyAlexandriaPride 17 күн бұрын

@@pennywang6461 I was thinking that this could be used in that way, but it wasn't branded this way.

@cutienerdgirl 17 күн бұрын

@@pennywang6461If you go on their website, this product isn't marketed that way. If it was, like Ariana Grande's foundation line, there would also be a white shade available.

@kelenaffqnklin 17 күн бұрын

@@pennywang6461please it’s an almost 50 dollar foundation; if your spending that much you shouldn’t have to get other foundations to mix itt with just to get a good color match. And they are a makeup company who should have put more effort into developing the product

@lovestayskz5746 16 күн бұрын

@pennywang6461 Actually, you can't cause the foundation makes whatever you mix with grey... it unusable

@jruat3415 7 күн бұрын

"take this and shut up" 😂

@stellar783 14 күн бұрын

Thing is they could have advertised it as a MIXING foundation. Some people mix blue, white, etc, into their foundations to get a closer color match. Something like this could help out those with foundations that are too pasty

@Lio_isdumb 11 күн бұрын

Even as a mixer it wouldn't work. Mixing black with pigment turns it gray and no one has a gray skin tone. Most dark mixing shades are a dark brown or blue

@JCel 6 күн бұрын

@@Lio_isdumbdepends. Brown in itself is part orange part black. So darkening a bit would be alright. Yes, it would be more muted (not grey, you would not mixing it with white) but darkening a colours that is already pretty close would not be a huge issue.

@ValaRed 16 күн бұрын

I wonder if it wasn’t a petty “fine, you keep complaining we don’t give dark enough skin tones? HERE YOU GO!”

@TheRafark 13 күн бұрын

I have a solution for you: don’t buy it.

@Silliestbilly966 13 күн бұрын

@@TheRafark nah. Shitting on thier half-assed marketing tactic is way funner

@TheRafark 13 күн бұрын

@@Silliestbilly966 good for you then 🤷‍♂

@ejsafara456 12 күн бұрын

i honestly think thats what it was XD the sad thing is... people STILL complained... but now it was too dark XD

@balusters 12 күн бұрын

Considering what happened before the black foundation was released, highly possible that's what happened

@BrittneyThompsonFL 16 күн бұрын

The thing is anyone who's seen those "darkest woman ever" pictures can see she's not a void, and that she has purplish red undertones. If you add other colors to the pigments for other foundation, why not the darkest one?

@Z0MB13R0T 14 күн бұрын

even then that image was edited to look darker

@just_a_hampa 11 күн бұрын

They literally just created a new skin color💯💯💯🔥🔥

@Marshymellowflufff 8 күн бұрын

Thank you for reuploading!

@hp.the.tigerpop1816 17 күн бұрын

and even if they launched it as foundation to be mixed to make your own shade, because it is only black it turns anything its mixed with grey!

@SuzanneRush 16 күн бұрын

Could it not be mixed with another foundation shade to darken it? Then the extra tones come from the real colour foundation, but that can be darkened 'to taste' using this, so anyone of a shade that isn't serviced can get a 'right colour but too light shade' foundation plus this and make it fit. Could be wrong, obviously not an issue I've had to handle personally (white and don't use makeup regularly), but that sounds feasible.

@konijntjeveer7075 16 күн бұрын

@@SuzanneRushI saw a video of an influencer mixing this ‘foundation’ with other shades and every single one of them turned gray or ashy. So no it can’t be mixed with anything to make it darker

@maysen86 16 күн бұрын

They use white pigments for this same pupose (but to make it lighter)

@Mina-rf3nw 16 күн бұрын

@@konijntjeveer7075 yes it can. You can even turn black paint into a warm deep brown All you need to do is not only mix in something with a light base but also a bright colour. Red undertone = red, yellow undertone = yellow Get yourself one of those elf color correctors in red, mix a brown foundation with a bit of the black and a bit of red As an example. Foundation is no different than paint, to get brown you mix black + orange + white If you add more black and not more orange you'll end up with an ashy tone, you need to add orange (or red/yellow depending on the undertone) In order to darken but avoid ashiness That being said it feels like too much of a hassle to actually go through instead of trying to find a foundation that matches

@lamplol7120 16 күн бұрын

@@Mina-rf3nwif u have to mix multiple colors to get this foundation to work then it’s clearly not a foundation dude it’s just face paint

@majestyclaybrooks9963 20 күн бұрын

What I read is the foundation originally lacked a shade range and this was there response by adding a literally BLACK foundation..it’s giving malicious compliance energy🤔

@SB-ep2gh 18 күн бұрын

ooh, Malicious Compliance, I like that term a lot. Feels like it describes a lot of things these day.

@iH3artKitties 17 күн бұрын

its giving minstrel shows 2.0

@mysteryz0ne272 16 күн бұрын

@@iH3artKitties u mean minstrel right? menstrual refers to menstruation

@iH3artKitties 16 күн бұрын

@@mysteryz0ne272 OMG YES THANK YOU, I HAD NO IDEA HOW TO SPELL IT I WENT OFF OF HOW PEOPLE SAY IT 😭😭

@HikikoAmore 16 күн бұрын

how about Nyakim Gatwech or the Andamanese People.... you all are so sheltered and so confidently wrong. makes you look stupid.

@Someguynamedjacob 11 күн бұрын

You could use it as a contour black face paint works really good as a contour black contour really good for sculpting even on lighter skin tones

@status.kllng.duncan 10 күн бұрын

I think this is like face paint cause you can’t just put normal black paint on your face, it may damage your face, but that is black FOR face paint/foundation🥰

@jamiejam9976 8 күн бұрын

They're a regular makeup brand and this is their regular makeup line though

@lprasanna-uw9ue 19 күн бұрын

It's soo inclusive that even the aliens could wear it💀

@ESamsung-rl4ie 17 күн бұрын

😂

@Calico_Chip 17 күн бұрын

Lmaoooo I think they did good by making this. They put an end and made a start to even more race drama lolololol

@Sulfer_99 16 күн бұрын

xenomorph would approve

@HikikoAmore 16 күн бұрын

how about Nyakim Gatwech or the Andamanese People.... you all are so sheltered and so confidently wrong. makes you look stupid.

@Piiratekang.6823 16 күн бұрын

There’s no way they didn’t know what they were doing. They have to know color theory and shade matching to be able to formulate any makeup. Especially being in makeup, they have to know the different undertones of skin to be able to make the foundations they do. I swear this had to be deliberate, there’s no way they didn’t know what they were doing.

@panpanix3315 13 күн бұрын

Marketing ploy lol. You can see how many people talk about it and buy it just to show it on video and it helps to get more people into buying it so it was kinda smart

@Stella-dj8rg 13 күн бұрын

She was talking about how her darkest shade was darker than fenty’s- hunny maybe that would be an accomplishment if it had undertones??? She was probably trying to make the darkest shade on the market

@Piiratekang.6823 13 күн бұрын

@@panpanix3315 it’s not smart because it’s literally unusable as a real foundation. It has NO undertones. If you try to make it lighter, IT TURNS GREY. Yeah people have bought it but that doesn’t mean it’s successful. It also gives a bad look to the company because how uncaring and inconsiderate they are. These are professionals, they know how to do their job so having them mess up so bad with ONE SHADE which happens to be their darkest shade looks absolutely horrible on them.

@panpanix3315 13 күн бұрын

@@Piiratekang.6823 Look, It definitely can't be used as a fountain, but it can still be used in other ways, such as using it to draw all sorts of different details and creative make-ups. Why I called it a smart move is because they get a HUGE benefit from it because it attracts people to buy it and by buying this product they can buy their shade for one thing. This is advertising. Beauty bloggers advertise for it, perhaps even without realizing it. Other people watch it and want to buy it to try it or just film it. Perhaps this was not done with this potion, but in any case they managed to attract attention to their products, which is what I’m talking about.

@panpanix3315 13 күн бұрын

@@Piiratekang.6823 Or it could be a simple mockery of people who wannt more dark tones yk. At the end, I don't think that we should even worry about it tbh

@chimchimmin1114 2 күн бұрын

It really gives me the vibe of some kids overly done something just to show the adults that they did it.

@keeleyv2281 12 күн бұрын

i think the shade would be wonderful given actual qualities skin has- like undertones as you said.

@elizabethgrey6040 18 күн бұрын

We have words like “charcoal” and “jet” because even with the shade of black there are variations. Dark, dark Black skin still has warmth to it. If lightening the colour makes it look grey, it’s not representative of any real skin colour.

@Mars-ec7ms 19 күн бұрын

I think it’s definitely usable for goth and metal people who wanna black out their neck or use it as gaunt contour.

@thiccynikky3805 19 күн бұрын

They did not market it as goth, or a form of alternative colour or face paint etc. They intentionally marketed it as a skin tone. That is the offensive part. There are foundations in every colour of the rainbow, but none will ever claim to be a skin tone.

@isabelsalamanca893 19 күн бұрын

That’s not how foundation works

@Dlrart 19 күн бұрын

@@isabelsalamanca893that is exactly how foundation works

@yashaswinikrishnan1878 19 күн бұрын

no. this wasn't advertised as a multivolour face paint. This was supposed to be a skin-like looking foundation. and that's not how skin looks@@Dlrart

@rewindlly 18 күн бұрын

@@yashaswinikrishnan1878 a foundation pigment you mix to darken your foundation... they have existed for a while i dont understand why everyone is so angry when we are finally given something to darken our foundations to match literally any of us... if i get a tank in the summer i can put a dot of this and my foundation matches again without having to buy a new shade... or i can use it to make my other foundations match better........... it feels like a positive thing to me but everyone is addicted to hate and looking for something to be angry about so idk

@champ5902 6 күн бұрын

Youthphoria : see! you are not black, just dark brown

@GoblinQueenBlaire 6 күн бұрын

Actually I have seen a woman with that dark of skin she was so beautiful 😍

@fayepatrice1672 4 күн бұрын

No you haven’t. Sometimes they light photos in a way that dark skin appears black. But it’s never true black. Melanin is reddish brown, never black.

@eliannevdlinden6047 18 күн бұрын

At this point you could just mix charcoal with your daycream. I’m an artist and when painting dark skin you don’t just, have black paint…. Some dark skin is cool and has hints or purple an viridian red, other dark skin is warm, with an orange undertone. Same as with pale/white skin, you don’t just grab white paint… you use blue, purple, red, orange, yellow and even green with skin tones.

@marylockwood 17 күн бұрын

Personally I have different shades of foundation and mix them for different uses like bronzers and contours. I feel like it could be used to mix with other items but definitely not by itself.

@MommaSkelly 16 күн бұрын

@@marylockwood i was thinking the same. I have to mix shades for the foundation i use. But to the other people in comments credit... if they wanted it to be something Mixed... They should show that more in marketing for it.

@justine4581 16 күн бұрын

@@marylockwood not really, it's pure black, not a good colour to mix with in any context, there's no depth to it so there's not much you can do to it that won't end up just very gray.

@aiden-cat8026 16 күн бұрын

I think there should be a variety of colors, including black, but they shouldn't market it for regular makeup (as in the way some people are currently testing it). A lot of people who wear alternative fashion (for example goth) use black for painting their neck so having that black as a real foundation formula works better than face paint.

@bulgna 15 күн бұрын

I mean yeah, but that already exists. I may be wrong but I dont think they even call it foundation in this case

@Stickerznstitchez 15 күн бұрын

Thank u I was thinking of exactly this. Like a pure white or pure black foundation isn’t inherently a terrible thing but fs should have been a separate category since it’s niché and won’t be confused for a “regular” foundation

@minkxminn4768 15 күн бұрын

@@bulgnaother brands exist, don't be stupid

@annak8755 15 күн бұрын

I'm white to the point that the lightest shades of foundation and concealer are sometimes too dark for me so I really was a fan of totally white concealer/foundation/face paint that I could mix with foundation to lighten it. So this could probably be used the same way, but it is way too time-consuming to do colour matching every single day, especially if you are running late, so after the lockdown I've stopped using anything but skincare and sunscreen and my skin has never felt better.

@ruthshere9468 15 күн бұрын

@@annak8755i have done this too.

@sideshowkazstuff3867 12 күн бұрын

Use it for contour or as a mixer to get a good but too light shade where you need it.

@dolliquette 3 сағат бұрын

in most cases, you should NOT use pure black for mixing or shadows. just like skin, pure black isn't really a thing that exists in nature. It's why artists don't use black for shading unless they are trying to create super dramatic contrast.

@gingerbread._.llama._. 7 күн бұрын

Is it possible people can use this foundation as a darkening pigment for other foundation? For example, I use white-casting sunscreen with my foundation cause its slightly too dark.

@vcubed3047 16 күн бұрын

I feel they tried to set it to the model Nyakim Gatwech’s skin tone as she is the most iconic dark toned skinned model out there. But they definitely missed the mark as I think she is even a few shades lighter of that color. They really should’ve made this into a lipstick, eyeshadow, or even eyeliner.

@HikikoAmore 16 күн бұрын

how about the Andamanese People. this tone actually is legit. people on the internet are morons.

@sarahsarwar4867 15 күн бұрын

The problem isn't how dark it is, it's the fact that it's literally just black with no undertones. Real human skin cannot just be pure black, no matter how dark it is.

@HikikoAmore 15 күн бұрын

@@sarahsarwar4867 irrelevant. the tone that concealers use is no true to the skin tone either, it conceals specifically because it only covers the cells linines or fills pores etc (depending on the type) which means light is still refracting from the actual skin underneath and through the concealer as well. this goes for literally every tone of concealer worn by human beings. and there are many people on this planet who this exact concealer is actually great for. stupid ass woke people dont know wtf they are talking about plain and simple just a bunch of clout goblins virtue signalling for goblin points. just google images of Andamanese Peoples. South Andaman. and then admit ALL of you are simply wrong.

@nellieken 14 күн бұрын

Nyakim Gatwech and South Sudanese people in general are not pitch place. They are all dark brown.

@bluenomadbruh 13 күн бұрын

not her but khoudia diop. she does have a hint of undertone though. I'll admit that.

@shatteredshards8549 18 күн бұрын

They literally put black iron oxide in it and called it a day. If you know anything about color theory, especially in cosmetics, you know that you can't add just black pigment to a tone to darken it because it will make it muddy, not deeper.

@tdf_worldkey6666 3 сағат бұрын

Its definitely a purposeful thing. If you have so many beige tones you know that undertones exist and not to but black to make them darker or itll desaturate them and make then darker without adressing actauk undertones. It was absolutely purposeful

@user-fu5cu5qi8o 6 күн бұрын

There are some people in the world who are actually black but that is either rare or due to skin conditions and they probably wouldn’t be using foundation anyways

@dansetteameliawilson3227 19 күн бұрын

No undertones told me all I needed to know.

@ihavenocluewhattoputhere7456 15 күн бұрын

oooh its perfect! FOR A COSPLAY OR SOMETHING, NOT EVERYDAY USE

@emmamanning1403 15 күн бұрын

Yes but it hasn't been marketed as face paint for complainers it's a foundation

@ihavenocluewhattoputhere7456 15 күн бұрын

@@emmamanning1403 actually thats the point of the comment, it really feels like a marketing trick or something though, like yk 'oh people will hate this but will buy it anyway to hate on the product' bc this stuff gets out there more easily. you know what i mean?

@TheRafark 13 күн бұрын

Or for the Trudeaus of the world 😭

@hannahframpton9235 12 күн бұрын

Is there any chance they made the black foundation to mix into their other shades to adjust/darken them for customisation? In terms of sales demographics, very dark skinned products make up quite a tiny percentage of purchases so maybe they thought it made better business sense to provide the ability to darken their existing shades? A way for very dark skinned girls to ‘make their own shade’ in a way? I don’t know, I guess the company would probably have come out and said publicly if that had been their intention though 🤷‍♀️

@dustenekoes28 12 күн бұрын

@@hannahframpton9235 this is what I thought, too. Like, I’ve had foundations that I look at and think “oh, if only this was just a little bit lighter it would be flawless”, you know? To mix foundation shades means you can have the undertone that suits you best while having the right amount of darkness you need; customisable foundation shades sounds like heaven tbh, especially for people who struggle to find tones that match their skin.

@stephanieanderson1924 5 күн бұрын

It would however make a great contour on dark skin.

@meTsuBojiNraint 10 күн бұрын

Try this on the guy on Logan Paul's podcast *'They said i looked like under the bed'*

@miojosopa2904 15 күн бұрын

I think they were like "do you want black? Then get this black paint and shut up"

@Shmoo22420 21 күн бұрын

You have to wonder what their true intentions were when they released that. You know it wasn't to be inclusive because no human is pure black. Even the darkest of models have an undertone that is plain as day when they wear black clothes. Edited to add its plain as day even without black clothes. But when you hold pure black against their skin it's quite obvious black foundation would never work. Youthforia knew exactly what they were doing.

@gabbzlovestoca 12 күн бұрын

I know that there are people out there who have very chocolate dark skin, but no one is pure black. We are all human. We all have under tones. The same way how no one is actually white. Just pale.

@KatSynn 9 күн бұрын

Ever think you could mix it with other shades? People loveeeeee to argue LOLLLLL thanks for the entertainment

@earthangel.k. 17 күн бұрын

They definitely did this in spite of people asking for more inclusivity. Its very obvious actually since you pointed out the fact that there only one pigment

@HikikoAmore 16 күн бұрын

how about Nyakim Gatwech or the Andamanese People.... you all are so sheltered and so confidently wrong. makes you look stupid.

@kimwilliams3868 17 күн бұрын

In 2024, it's amazing that finding skin tone matching items are still an issue. This includes underwear also. You can find purple orange and yellow panties but a real effort to find brown.

@leslieinadress 16 күн бұрын

Just went to Amazon and typed in “nude underwear”. Guess what came up? All different shades from chocolate brown to cream.

@SOUR.GUMMIEZ 4 күн бұрын

I feel like this could only rlly be used for corpsepaint or juggalo face paint or the blacked out neck look

@cherryhexblood7388 5 күн бұрын

Can't blame them for trying tho. And yes skin has different tones but it could also be used as a good base as well. I think they just need to mix it with something else or just sell it as a foundation mixer/color correcter for other foundations.

@AlexisBKenn 20 күн бұрын

“Youthforia is an amazing beauty brand” ??? I don't think they are that given this situation, no matter if it was on purpose or not

@imb5128 17 күн бұрын

That has nothing to do with the quality of their other products, which are great indeed. Truth over feelings, please.

@delilahandaria6198 17 күн бұрын

@@imb5128??? This is one of their products, so it has to be included in their perception as a brand. Since it was such a tremendous flop, it tanks their reputation a little bit. You could say they are an "OTHERWISE amazing beauty brand," but this situation definitely warrants calling them "a problematic brand who usually has great products."

@Ash-xt1ej 17 күн бұрын

@@imb5128I disagree, the foundation doesn’t really do much for textured skin. I’m not saying I need it to cover it up, but I don’t need a foundation that enhances the texture

@natgl11 21 күн бұрын

saying youthforia is an amazing beauty brand and calling this whole debacle a compliment (even if it was qualified as backhanded. backhanded compliments still have a part that is, well, a compliment, even if there's also a part to it that isn't one) was certainly uh... a choice. idk I think those of us that are not in the demographic affected by this should maybe be more careful with our words (if we're going to speak about this at all, which honestly, I'm not sure we should? black creators have this more than covered. although I can see the argument for someone with a big platform like this one still speaking on it) and amplify the voices of black creators instead of using their images, videos, and labour and profiting off of them. like, at the time of me typing this, the video shows the content of several black creators, yet there is no credit given to any of them in the description. no links, no list of names, nothing. that should be the bare minimum imo. however, there is a link to the foundation. this feels so wrong and backwards and just... icky to me. ps: I've been watching Cassandra's content for years, so I know none of this was meant maliciously at all and is probably just an oversight from a place of privilege. my comment is meant to be constructive criticism and, at the end of the day, is just my personal opinion. Cassandra can obviously do whatever she wants with her platform.

@mchakrabarti 19 күн бұрын

@natgl11 yup exactly 🔥

@LPno.9 19 күн бұрын

Cassandra Bankson does not take constructive criticism. She's been getting it for years and continues to do the same stuff.

@kelsey2333 19 күн бұрын

@@LPno.9 what other stuff? Shes comes across and so genuine:/

@cheycheyfriend247 19 күн бұрын

@@SadiaKhan-qh2ho making this comment so i can come back to this and tell you how wrong you are

@scarlettyoungyt 13 күн бұрын

this is absolutely not a “mistake”. anyone who works with colours knows how to correctly pigment people. not even a shading colour is this toneless

@GlennCantBreatheREAL 10 сағат бұрын

I could be made to be blended to help create you’re skin tone

@silvie626 15 күн бұрын

The only plausible use I can find for using this foundation is cosplaying/doing makeup to look like a skeleton and needing to make the neck black so that you look “empty” and that’s it

@schokoloko2092 8 күн бұрын

Yeah, you can buy blue foundation, why not black? Really handy for cosplay.

@theBestElliephant 2 күн бұрын

@@schokoloko2092 Blackface. You're asking for blackface, that's why.

@MeowMeow-sy2mi 19 күн бұрын

It would jave been so easy to mix the black pigment with a little red and yellow and make a few undertones of beautiful dark brown shades 😭

@aooooooooooooo 16 күн бұрын

Except not all Black people are just brown some are literally black skinned that’s why they’re called black like what are you talking about?

@Angelina-kr3tz 12 күн бұрын

@@aooooooooooooono they're not😭. Everypne has undertones not just ◼️

@bunnyxielian 4 күн бұрын

I think it would be great for body paint

@martynaorszulak7290 5 күн бұрын

This makes me remember the white foundation from nyx that was popular some years ago - it was white white even if nobody has a skin that is white as paper. But that product was used to mix it with others foundations that didnt go in many colours. Maybe, just maybe, the same point was to creating the black foundation - so you can mix it with some other foundation that you like, bot it doesnt go in your colour. I dont think the company wanted to offens anybody, because offending groups of people its just not a good business, and companies exist to make money. Maybe the product is not the most cosidered by the company, but maybe it could be useful as the nyx white foundation was.

@jesi89 21 күн бұрын

Can we pin a comment that says it is not for mixing and will just make grey?

@cheycheyfriend247 19 күн бұрын

doubt she will

@acorn297 18 күн бұрын

That's not true😂 it's foundation not paint. You can mix red or blue pigment to make undertones. Green and black do not make gray

@cheycheyfriend247 18 күн бұрын

@@acorn297 okay you dont understand color theory just say that

@acorn297 18 күн бұрын

@@cheycheyfriend247 clearly you don't... it's the same as lighter foundations. You can take red blue and white and make light skin foundation. You can take black red and blue and make darker foundations.. many black influences do this

@cheycheyfriend247 18 күн бұрын

@@acorn297 the issue is thats not sustainable for most people. they made this as a foundation.

@JH-hp3ml 19 күн бұрын

Not a back handed compliment. It’s a BLACK HANDED INSULT

@Ayesha______ 19 күн бұрын

BAHHAHAHA

@Astrid-cc3mg 16 күн бұрын

Yeah I don’t understand how this could be perceived as a “back handed compliment”…. Like where is the compliment part??

@Hanna_Stefanowska 3 күн бұрын

Small range of tones: this is offensive, the darkest color is too light for me! As big of a range as it can get: this is offensive too! You guys will never ever be grateful lmao

@kristinavaritt7100 12 күн бұрын

I feel like this would work more for artistic makeup like lines for a cosplay such as sakuna or someone with lines on their face, instead of actual daily use makeup

@kantrelatekris8699 20 күн бұрын

Love you Cassandra but I feel as if this was the worst subject to make an open-ended video on. I think we all can agree no matter what race or skin tone we are that this was offensive, and the foundation was not realistic. The way you worded it makes it sound like there’s room for doubt when there really isn’t at all.

@rewindlly 18 күн бұрын

to me it feels like a pigment u mix with your foundation to darken it... so many companies have done this with white so that you can tweak foundation shades to match... once they give US the opportunity to have that we are angry and outraged??? i could mix this pgiment with any of my foundations to make them match while i have a tan in the summer... HOW is that a bad thing???? its not gonna match anyone perfectly but now it makes it easy for EVERYONE to mix a match perfectly................. this whole thing is just so weird to me... its like ur searching for a reason to be mad

@faridahalani7316 18 күн бұрын

@@rewindllythis comment is really ignorant, sorry not sorry. This foundation is literally only made out of one black pigment, and if you paid attention in art class, you’d know that any other foundation mixed pure black is literally gonna turn gray, no matter how much of the other colour you add. They have every right to be mad when brands won’t make darker shades then hand you a pure black foundation as if black people are ACTUALLY black 😐 and you said TO YOU it’s like a pigment to mix but that’s literally trying to take away the problem as this is sold as pure foundation to actually sell to darker skintones. You are not of a darker skintone so of course this doesn’t affect you and you’re using that as a reason to try to justify and frame it as if we’re the ones who are the problem when the problem doesn’t even affect you

@serenityheadley7065 18 күн бұрын

@@rewindllyYou cannot mix a black foundation with other shades to darken it. The colour will become muddled, ashy and gray. It’s why artists as they gain experience will highlight or display darkness in shades of brown, blue and purple. True black is a very rarely occurring colour in nature. This shade of foundation will never work on any complexion no matter how dark. Even the darkest skin hues have undertones of blue, purple, red, and brown. No one is searching for a reason to be mad, the brand themselves gave consumers the reason, it was an insensitive release that was made without even prior shade matching with an existing model. She made it, had back lash, tried to hunt down a model and could find no one who it matched. You can even find videos of persons testing it for shade deepening as you suggested, and realizing it was a lost cause.

@pregnantleggies3696 18 күн бұрын

@@rewindllypeople tried to add contour and other products to even it out but it’s so dark it doesn’t work. The nair hair guy even did black face with it

@HungerGamesFanatic11 18 күн бұрын

@@rewindlly wrong. someone showed a video of them mixing it with a lighter shade and the colour ended up looking ashy as hell. so no, people aren't looking for something to be mad about. they did not release it with the intention of it being mixed

@chetnapatel-harivel7387 21 күн бұрын

They did it on purpose to go viral! Come on! They MUST have known this would blow up

@kirapipikirapika 18 күн бұрын

maybe, but also i think -- considering how ive seen clips of the head of the company worrying that she's gonna lose everything from this ... definitely did not think about it all the way through if it was for rage bait

@AmusedGuitarPedals-pg9tk 12 күн бұрын

Imao when a company is planning a launch it doesn’t just take a week or two. If they wanted black women to wear their products they would’ve included the option when they were planning everything else.

@amandaredd3057 14 күн бұрын

What the actual hell were these people at Youthforia thinking??

@elal7929 19 күн бұрын

Should have marketed it as "darkest contour" instead. Like very pale skin tones need a greyish contour maybe in a more liquid form it could work as a contour for really dark skin idk

@thairenea 18 күн бұрын

Girl not tryna be rude but that’s literally going to look like a smudge of dirt …try that 💩 with a Smokey eye ain’t nobody contouring with that🤣

@creamy_dimples789 17 күн бұрын

it doesn't even work as a contour, some influencers tried to do this

@capriisann 17 күн бұрын

@@creamy_dimples789fr they couldve atleast used a brownish purple undertone to make it more realistic but no

@elmo7816 16 күн бұрын

I think it might be good for people who’s dark and like to mix it with other foundations that are not as dark to customize their shade

@UpeLkUchEn 15 күн бұрын

I get your point, but wouldn't it just be cheaper to buy a foundation that matches them then? Black pigment tends to make colors grey to ashy. In art, we avoid using it as it'll turn everything muddy. So I dont think it would be great at mixing either. And if you have to start mixing it with more colors to not make it look grey, then you might as well just make the foundation from scratch

@azules2688 14 күн бұрын

it makes foundatioms gray when mixed with them and they didnt market it as such

@mom.left.me.at.michaels9951 14 күн бұрын

@@azules2688 Seriously? That's ridiculous. Mac had an actual white that I had to mix into my foundation otherwise I looked orange even with the palest ivory. It was meant to be mixed and I loved not having to buy different foundations for different seasons. There's a few makeup companies that do a black shade that is meant to be blended in that works just fine. If this one turns foundations gray it's freaking useless and rude.

@azules2688 14 күн бұрын

@@mom.left.me.at.michaels9951 in the video i was it was a grayish green when mixed, very disappointing. this would only suit a homestuck troll

@alemaakther1357 13 күн бұрын

Mixing them turns grey they have no white foundation and why should darker skin people have to buy doffrent foundations just to make one brands should have a match for eveyone but not straight up back paint

@sieben4382 12 күн бұрын

something tells me this is just a marketing strategy to get people talking about the brand. as soon as people hear there’s one shade that’s so dark it doesn’t even match the darkest skin tones, people will likely imagine they have a gigantic range of shades available. hence, more people looking into the brand and more buyers. but that doesn’t take away from it being pretty inconsiderate and a low effort on their part

@user-zx1ii7vf2z 5 күн бұрын

People need to be patient. If creating an authentic deep shade is easy, then they shoild do it and not wait on these cosmetic companies.

@didralamond8145 20 күн бұрын

Those who haven't struggled to find their shade in foundation may not understand how offensive this truly is for some individuals. This comment goes for the fairest of skin tones to the deepest. Yesterday a video popped up for me of a young lady who has to use primer as her mascara. If I hadn't seen it I wouldn't have thought it. But the primer dries clear not white. I personally don't understand why this brand didn't try to relieve this for the goth market?

@teaja211 12 күн бұрын

primer as mascara? why tho? why would anyone want white lashes anyways? isnt the main purpose of mascara is to make lashes visible and dark? am I missing something? Ive never in my life heard anyone complaining about mascara being not white enough...

@Angelina-kr3tz 12 күн бұрын

⁠@@teaja211lmaoo i was confused by that bit too

@teaja211 12 күн бұрын

@@Angelina-kr3tz riiight, so confusing. im so conmfused. mascara not white enough ? :D

@cashargis6950 15 күн бұрын

I think pure black for mixing with other foundations is a good idea.

@graycat7704 11 күн бұрын

No it’s not, even with paint you don’t mix black for skin tones

@iLikeCok 11 күн бұрын

That literally wouldn’t work lol you can’t mix that .

@randomperson9667 11 күн бұрын

It wouldn't work other people have done it and it just turns gray

@tarooooooooooooooooooooo 11 күн бұрын

i mean, if you want grey foundation then sure !

@lilambe 11 күн бұрын

It’s a good idea if you want to look casket ready 😂 you mix any color with even a pin drop of this stuff and it turns it a murky grey. It’s literally pure black face paint

@evlinboo9071 12 күн бұрын

People coming at dark skin black people saying they complain about everything literally shut the hell up, before have a ignorant opinion about it try to understand why is it so hard to dark skin black people to find a correct fondation that isn’t too light or just does not look like someone literally painted the color black in their skin , it really feels like at times black people really can’t have their opinions or ask for shit when it’s about their skin tone without getting gaslighted saying it’s not that deep….it is actually cause it’s shows that brands don’t care enough about this complexion.

@Whemsical. 14 күн бұрын

It could be used for face painting, like drawing temporary designs such as flowers and butterflies on the skin? Like an alternative to face paint (which can be quite drying on the skin). There are other non-skin-tone foundations that exist now, blue, purple, pink, green etc so they would have been better targeting that market rather than trying to appeal to a demographic they clearly didn't even research or consider during the formulation process of this product.

@Dimpu82 21 күн бұрын

Have they ever released a white foundation? No. So what was the intention here? Definitely low effort way to say we have the darkest foundation. Its just black paint

@rewindlly 18 күн бұрын

there has been a white foundation released... pigments to mix with foundations have existed for a long time yall just clearly havent payed attention and wanna be mad about something... especially in the world of stage makeup mixing pigments ALL the time is a thing... this brand is giving me a pigment in a (hopefully) amazing formula so that i can make my shade match without the foundation feeling nasty and heavy from mixing pigments that dont have a great formula... its definitely low effort to say they dont release white foundations when they do... its a google search away and takes less than ten seconds UNIRONICALLY takes like four maybe 6-8 if ur a slow typer

@annyasousasilva 18 күн бұрын

but they sell and advertise as skin tint sleep in foundation to be used daily and for normal consumers, not as stage makeup or makeup artists, this means any person who bought is supposed to be capable to use direct from the bottle as a foundation, is not advertise as pigment, as a mix in or a contour it is supposed to be a foundation for someone, and sorry nobody is pure black.@@rewindlly

@Tanrna 17 күн бұрын

@@rewindlly With "they" the OP clearly meant this brand and not brands in general. Of course white foundations have been made and so have many mixers. THIS brand however only has black and they advertised it as a standalone foundation, not a mixer.

@aooooooooooooo 16 күн бұрын

Because no one is except they’re albino and people are albino just like Black people are literally black like dark black skin toned skin colored like do y’all just like want something to fuss about because I know you know that people do exist with very very dark skin black skin it exist

@Tanrna 16 күн бұрын

@@aooooooooooooo Albinos aren't titanium white and even the darkest people on this planet aren't iron oxide black. Please give an example of someone who has a skintone like that, just one is enough.

@lacqueredlola 20 күн бұрын

I personally don’t think that’s a backhanded compliment.. to me that’s simply racist af

@ellem8990 9 күн бұрын

If they had marketed this as something for halloween makeup it probably would've been fine. I mean in all honesty one of my first thoughts was that this would work great with something like that (maybe a skeleton or something), because it has good cover age and I assume it doesn't feel like paint on your face and more like an actual foundation.

@hearts4melaniemartini 5 күн бұрын

it’s deadass just black face paint

@Samalys71 21 күн бұрын

considering the history of black face it is a huge slap in the face and I will never support the brand

@abi3673 19 күн бұрын

Shows that they invested absolutely nothing into product development, testing, and research.

@lovelyyg 3 күн бұрын

They got people to spend money on their product. That was the point. Doesn't matter if it's people who are upset with it or not. Their numbers went up selling it and it's always about the numbers

@maggiemacaskill1037 14 күн бұрын

I buy white foundation so I can fix all of my shades in fall as I get lighter, and in mid winter I have to lighten the lightest foundation I have. It's probably my most used foundation because I tan so easily that I try to avoid tanning and all my sun exposure is accidental. So I'll buy my summer colour of foundation and it will be too dark by the time it arrives. I always have too dark foundation for a mix in from foundation I bought when I had a tan. And for years I hardly wore foundation because I didn't know white foundation existed

@vanivanilli 20 күн бұрын

i wouldn’t call them an „amazing brand“

@zootastic698 18 күн бұрын

I think it's really great that they have that dark of a foundation. I actually had a friend that was physically black. Their skin was extremely extremely ebony black And they said it was always a struggle to get foundation, and in fact, they typically never wore makeup because of it. I have a good feeling that this new foundation would actually fit their skin color perfectly. It's not very common to have that dark of a skin color but there are still people out there that have it and so for a Make-up company to actually have that dark of a foundation is in my opinion, amazing and in no way insulting.

@zahraa4149 17 күн бұрын

No one is pure black. Even your friend No matter how dark a person is, they have an undertone, which this foundation doesn't have

@bearj7140 16 күн бұрын

Unless your friend some how didn’t have blood its quite literally scientifically impossible for this shade to fit her. It has no undertone it’s just pure black in a bottle and no matter how deep skinned a person is they will have an undertone. You can’t even mix this shade without it turning grey. This shade is offensive for that very reason they clearly didn’t consult any Black models with deep skin tones and instead decided to just throw black in a bottle and expect them to accept scraps while the other shades get actual care and attention put into theirs.

@levithebaddest2369 16 күн бұрын

You did NOT have a friend who was pure black lmao. She had undertones, not just pure black. This foundation would not fit her

@zootastic698 16 күн бұрын

@levithebaddest2369 but she uses this foundation, and it matches her almost exactly.

@Ash-hl3bj 16 күн бұрын

exactlyyy, there are many in my country who have skin tone this dark, i find it ignorant that other black are people bashing this.

@Bubblez914 7 күн бұрын

It really does need some undertones. But I also think it could work as a contour shade.

@my_biggest_nightmare 14 күн бұрын

Apparently when you look at the ingredients the only pigment in there is black soo I don't know how much though went into this shade

@3m1_ 16 күн бұрын

I think making totally black foundation is cool, you can add it to other foundation to darken it, use this for contouring, or artistic makeup

@AmoreBlackman 16 күн бұрын

They didn't make it for that purpose, though. They made it to be a "deep" foundation shade. The problem is, they missed the mark SO HARD. It could be used as a foundation for art, but it was supposed to be a deep tone.

@Sexci1982 16 күн бұрын

Can't mix with other colors to darken them unless you want grey foundation or bronzer... Good for zombie makeup tho

@FortuitousOwl 16 күн бұрын

If you added this to other foundation it would turn it grey.

@prudencepatricia8269 16 күн бұрын

It would work if you're grey

@priy8380 15 күн бұрын

I didn’t realise the undertone thing until you explained. 👏

@Julia_definitely 13 күн бұрын

It's literally the shade of my liquid black eyeshadow, they really thought they could get away 😂

@LakithaLittle 3 күн бұрын

Yes, pretty much. Some Africans from very close to the equator are as black as a black cat or horse (which is to say they may show very slightly brown or grey under very strong direct light).