We tested Rick Rubin's Process on 75 Bedroom Producers (here's what happened)
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6 ай бұрынMusic Producers are always looking to "the greats" for tips and tricks on making their music better. Rick Rubin is a legend in music production and has been all over social media promoting his new book. He talks a lot about what artists should be doing in the creative, music production, and song writing space. We put his process to the test. We went to our school of DJs and Producers and told them to try his suggestions. Their results were shocking.
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@TheCosmicAcademy 6 ай бұрын
Stuck with your music career? Need personalized help and development? Apply to our program… www.cosmicacademy.com
@MISTERPANCHOMUSIC 6 ай бұрын
i need help guys
@kaitracid3168 6 ай бұрын
I've been making music for a living since 1995. One evening at a DJ gig, another DJ and music producer came to me and said: “Kai, you are so lucky that you can make the music you like and be successful with it.” I never really understood that, because I always thought everyone made the music they liked.
@djTNELS 6 ай бұрын
Another way you can look at it is that, you're lucky so many other people like your music so much they're willing to pay for it.
@HACHDE 6 ай бұрын
I've been dancing to your music in the 90's. It's nice to see that you've been successful for so long. A role model for every musician.
@kaitracid3168 6 ай бұрын
@@HACHDE Thanks
@TheFatRat 6 ай бұрын
Can't believe I see you here. Had your songs on repeat for hours in the late 90s. Destiny's path being my absolute favourite.
@ncromos 6 ай бұрын
That’s why you’re lucky. Not that you like what you do. That other people like it too.
@AndrewMcQueen88 6 ай бұрын
there are 8 billion people out there, meaning if you're making great art, eventually you'll find your audience. keep walking 💜
@gothfrog69 6 ай бұрын
This video is missing the point of what Rick is saying. He is saying make stuff you TRULY LOVE. If you love it, then there’s a good chance other people will love it too. You can simultaneously make something you love that also fits within a popular genre.
@HumanBeingWithFeelings 6 ай бұрын
this
@chrisssmith92 6 ай бұрын
Easier said than done lol
@gothfrog69 6 ай бұрын
@@chrisssmith92 I’m not saying it is easy haha
@tommyk88888 6 ай бұрын
This is true, but if you’re promoting this idea it won’t help artists to think outside of the box. Artists need to discover their own voice instead of only copying stuff they love from other artists. That’s what makes great artists.
@lacrymoboy 6 ай бұрын
@@tommyk88888yes but promoting the idea that you will “succeed” (what does it mean really?) only thru academies is wrong too
@tommyk88888 6 ай бұрын
It blows my mind that people need to learn this from Rick Ruben. It really shows how hypnotized the world is. If people would truly understand the effect of sound and music on consciousness this commercial creation wouldn’t be desired and thus composers wouldn’t have any incentive to create it. The best artists always have been people with a unique vision who would believe in themselves and just make what they wanted.
@NotBenCoultry 6 ай бұрын
This.
@ChristosGeorgiades9 15 күн бұрын
Thank you! That’s exactly how I’ve approached producing my first album, and while I’m still working on it, I find it hard to believe that others won’t like it as well, people who have similar tastes and influences like me! ❤
@Bsimracingnews 6 ай бұрын
Music for yourself... When you think deeper about this, it's not hard to see that it's actually true. Also, If you are not doing it for yourself, you might fall into the toxic music industry trap, and eventually get frustrated, and lose all pleasure in making music. If that happens, you're not going to do better, but worse. As with many things, the truth is in the middle I guess.
@i_am_seshan_g 6 ай бұрын
This is spot on. I am currently going through a phase where I am questioning everything down to the very basis of, "Do I even enjoy this anymore?" It is demoralizing and depressing and when I think of why I feel this way, I realize it is because I have allowed the soul sucking side of the music and djing industry to get the better of me. I have allowed owners and promoters who know nothing about music or djing to control my music taste, just because it's what they want to hear at their events. I gotta get back to my earlier influences and inspiration - what made me get into music in the first place. It may not be popular or mainstream, but it's what I found interesting and inspiring. It's what I feel has character and soul
@soba14 6 ай бұрын
@@i_am_seshan_g Make music you love and it will find proper audience, there's probably whole bunch of people around the globe you didn't even know that are into exactly that music you are making and because you are pouring your heart and soul into it, they will acknowledge that immediately. It's maybe smaller amount of people, but even one person can make you feel divine when you do what you love and it resonates. Good luck my brother, follow your heart on your divine journey!
@Joshfortian15 6 ай бұрын
Ricks advice is key but u just need the right audience to find u. The students just didn't have enough time to find that audience. It can be a long game even if ur already established in another sound. People usually respond negatively psychologically to a rebranding too because it's different to what they're used to u making. If they stick to it and continue to develop the sounds they like the crowds will come. There are over 8 billion people on this planet.
@RobertYourell 6 ай бұрын
Scrolling through the comments, I see you are the only person so far to make this point. This video makes the point that you have to blend passion with commercial targeting (or whatever you want to call it), which is such a basic concept it seems like they buried the leed for the sake of pitching you on their program. But the way they make the point completely overlooks what you're saying. If the experiment was for five years or so, THEN what would have happened? (assuming they could pay the rent, of course). FUNNY little story: I was playing a one-man show (that small restaurants can afford because, no band) and improvising on clarinet and sax (so I'm not a producer, but still, this relates) and, selfishly, I was over-playing in the sense that I was playing a lot of extra arpeggios, scales, and other ornamentation, because everyone was conversing and I selfishly wanted the practice on speed and creating approach phrasing. I got the best compliments and tips for this! Same thing happened again at another gig. Well, I'm passionate enough about practice, so it's all right with me, but it's an amusing bit of irony. It's the opposite of Miles Davis' sometimes minimalist approach, for sure. But in a hushed, lean-forward situation where I'm the center of attention, I try to be much more nuanced and more consciously vary the density.
@sj4267 2 ай бұрын
100% Agree
@karlas_vibe 2 ай бұрын
I absolutely agree with you! And Rick said that, that people either hate it or love it
@diogostrausz7860 6 ай бұрын
If you think horizontally, “the audience comes last” just means they are the last in a chain of events. Meaning you need a moment to be egoistically in love with what you are doing and another different moment in your creative process to compromise and shape your music to others (audience, record labels, etc…)
@koyl 5 ай бұрын
Yep ! It's very different than "the audience never comes".
@RoomAtTheTopStudio 6 ай бұрын
Rick is the type of producer that I was when I first started to produce. I understand him. I couldn't engineer, I couldn't mix, I couldn't make the beats. I knew musicians who could make what I wanted, I knew how to direct them to do what I wanted, I had access to a studio with an engineer, I could show them or explain to them what I wanted and they could create it. My friends were vocal artists and songwriters, so am I. I just needed to put it all together and it worked. I still regard this type of producer as a producer. The Beatles were produced by a producer who couldn't engineer either. Knowing what you like and being able to get your team members to do it, that is producing. Building a beat just makes you a musician. Recording and mixing it makes you an engineer. Mastering it makes you a mastering engineer. To produce you need to be able to see the full picture and then create it, with an artist if you are producing the artist on the track. If you are doing an instrumental album and you create everything then you have produced the album. That's how it used to be so I still maintain the original concept of a producer.
@HeyItsUSM4N 6 ай бұрын
I do think u can do both! This is a philosophy ive been approaching for quite a while. I wanna be my favorite artist! And i remember Rick Rubin saying… if ur true to ur art… ppl will notice and if u have genuine taste they’ll enjoy ur work. I guess as long as ur not Squidward and his fckn obnoxious clarinet lololol… making music u enjoy will get u results
@TheCosmicAcademy 6 ай бұрын
you can definitely do both! :)
@blaizet7600 6 ай бұрын
This was depressing - but I also appreciated the honesty. I feel like all the true artists are just dying out in electronic dance music and we aren’t even pretending anymore. Matt Lange left Anjunabeats because he couldn’t stand how restrictive they were, yet he made some of the best, most memorable Anjuna records ever- due to his artistic mind and musicianship. Andrew Bayer also made insanely inspiring records for Anjuna back in the day, but ended up just giving in to the belly of the beast, and wanting to pay his bills ( which I don’t blame him for). There has to be a better way, maybe going 50-50, making it for yourself, and for the audience ?
@TheCosmicAcademy 6 ай бұрын
there's an old saying amongst certain film makers "one for them, one for me" :-)
@Ohyeahreally 6 ай бұрын
Rick Rubin’s pint was make art for yourself. Then figure out how to package it commercially after.
@infinitedurr 6 ай бұрын
The other thing with mentioning here is that obvious fact that **Dance music is different than Rock**. It fundamentally serves a different purpose, is presented in a different way, is made differently, consumed by a different audience, etc. Everything about it is different, and because it's underlying purpose is functional -- to make people dance -- you have to take the audience into account in a different way than you do with rock. It's the difference between music you _could_ dance to vs. music that you _absolutely cant stop_ dancing to. So yeah, the audience matters, and while Rick is correct in general, it totally depends on the context.
@unnecessary-roughness3303 6 ай бұрын
I love Rick. he is my hero. Music IS for the artist.
@KristijanJankovic 6 ай бұрын
I find that Rick is 100 true, and here is the simple way to look at it. I have Djed for 20 plus decades when most people didn't even know what House Music was in the USA, and never did I want my style to be catered to my audience but I knew that I would also take a risk of high chances of failure that was worth it. If one follows your advice one needs to know that they will never be great, innovative, original and an artist, but simply a trend chase who will sooner than later be forgotten. Yes you might make some money and play a few gigs for the short time being and then you will dissipate. But the worst part about it is that you will know what you let yourself and your true love for the music down. That is why I always said make music without needing to depend on it for your living because if you do depend on it for your living you will compromise and become a short term trend chaser, guaranteed. Ricks advice is also high in probability that you will also not make it but it is the right risk to take and worth it if you truly love music and the art of it.
@TheCosmicAcademy 6 ай бұрын
interesting perspective! Love it!
@mpkgotbeatz2061 6 ай бұрын
House music started in Chicago
@ameer6168 6 ай бұрын
I just remembered a similar argument. Some people criticize learning music theory or even playing an instrument. They argue that certain successful artists didn't know any music theory or how to play an instrument, yet they're selling records. This suggests that music theory or learning an instrument is a waste of time and not necessary. My response to this argument is that you are not that artist; everyone is born different. Some are gifted with good ears and a rhythmic sense, while others are not. This is the reality. There are some things you cannot do the same way they do, and it's also the other way around. If you can produce music without learning music theory or playing an instrument, then that's good-congratulations, you have a nice musical sense. However, in most cases, people have to develop these skills through hours of practice. So, learning music theory or playing an instrument will help you in the long run
@supastylin06 6 ай бұрын
There's a big context behind what Rick was saying. First, it works for certain artists who have developed knowledge and experience to craft something to express themselves efficiently in the form of music. Then, even for those artists, Rick was given some insights about what he was feeling about the music, which gave them a chance to make adjustments. The artist's journey and the Ricks's insights are crucial to this formula. Some people achieved it without Rick, but not without discovering how to properly express themselves in a certain way. And one way to achieve it is to do both things, experimenting in parallel with making music that a particular audience likes.
@kurtisycreative 6 ай бұрын
Loved this video. It’s so hard for people to get what they want without understanding your purpose. I’ve been making music for myself for like 9 years and when I start to try and mimic what’s popular I start feeling less like myself and I don’t like it. I love making music but it’s never been in me to only go for what’s a job instead of just being me and trying whatever I might like
@JarekMajewski 6 ай бұрын
The Audience comes last does not mean that they will not come and pay you... Rick is saying that the Audience want YOU, so your job is to focus on yourself. (You need read the book again)
@unnecessary-roughness3303 6 ай бұрын
It takes time for the art to find the right ears. If you are changing up your fanbase you're going to have to rebuild that group.
@jacobstrelingermusic9482 6 ай бұрын
This is such a spot on video. And the reality check for many. Success comes with a lot of sacrifice for a producer/composer. And sometimes sacrificies that might take too much.
@NotBenCoultry 6 ай бұрын
My question is how anyone finishes a song if they aren't completely in love with it. What would be the point?
@charley2070 6 ай бұрын
I can totally relate with Rick. I do music that I like. But I m still happy if people also enjoy it. If you start producing for the masses you equalize. Imagine a ten sided dice that reflects your rating of music. If you roll only for yourself you might make a 1 score song but also you might get a 10. if you roll for a million people you always end up with 5.5. that’s what you get when you care for more than just yourself.
@evang.5533 6 ай бұрын
Incredibly valuable perspective to consider. Thank you for sharing 🙏
@TheCosmicAcademy 6 ай бұрын
thanks for watching :)
@rumpusmusic 3 ай бұрын
Great video 🙌
@CRLFNKL 5 ай бұрын
This is the longest ad I have ever watched.
@user-lk4uo5gy3t 5 ай бұрын
I think that experienced Musicians and Mixers often lose their ability to see the forest for the trees. Rick Rubin plays an important role as an impartial observer who simply judges the music by the amount of emotion that it evokes in him. His value is in hearing the music in a pure way, and never getting lost in the weeds of chord inversions or sibilance levels. He tells his artists to make music for themselves, but I suspect they really end up making music to please one very picky person... Rick Rubin.
@CoopMusic247 5 ай бұрын
A few very important parts I see missing here is that Rick Rubin is involved in the production stage. What he and the artist create then goes through mix engineers which make what the artists like better for the listening masses. Then AFTER the production and mix, there is millions of dollars in marketing - and you can some pretty wild stuff popular if you play it on every radio station and release great music videos. Then there is the fact that Rick Rubin is generally working with bands that already have a following. A lot of times, musicians who haven't figured out how to be liked in the first place simply don't have anything to offer. Rick can't help that with his method. What he can do is be a fan of an artist or band and let them know what he likes most about them and the artist or band can then listen to a fan in the studio setting.
@MISTERPANCHOMUSIC 6 ай бұрын
love your content guys !! have a great 2024 full of health , love and succes !!!
@TheCosmicAcademy 6 ай бұрын
happy 2024! thanks so much :)
@BendenMusic 6 ай бұрын
Amazing video Justin, Thank You 👍
@TheCosmicAcademy 6 ай бұрын
thanks for watch :)
@actuallyarman 6 ай бұрын
what an amazing video! very inspiring!
@andybourgeoisinfo 6 ай бұрын
Only if you make music that truly resonates with your profound self you get a chance to make a mark and be remembered. But then, paying the rent is also super nice... There's definitely a balance to find here. I think the best bet is to find at least some time for the deeper self to express itself without barrier, because you might just create the next big thing.
@discjunkiesDGT 6 ай бұрын
Is it more important for immediate gratification then creating art that will last, Rick is still here after almost 40 years and he has amassed a fortune but his point was more about creating what you love which is from your soul and your heart, this will last, you can be proud of it, it is unique, it is your voice, your fingerprint, making stuff for the masses has no soul, it's not unique and won't last. Not great advice, the greatest artists of our time don't sound like everyone else. Rick is right.
@andrewwarrenmusicnz4373 6 ай бұрын
I think it depends a lot on the genre of music you're producing. Labels dedicated to particular subgenres of House and techno are extremely specific with their requirements, so you really do have to produce music to their requirements if you want to get your tracks picked up. Also to get into a dj set your track needs to fit with a particular tempo and feel. With rock, pop and other genres it's much easier to do your own thing in your own way.
@TheCosmicAcademy 6 ай бұрын
certain genres might be a lil different! but in general - it's very very hard in all genres :)
@tommyk88888 6 ай бұрын
No wonder all music sounds the same nowadays 😅
@-PhilVa- 6 ай бұрын
I think I dont have much people that listen to my stuff because I'm not stuck to a genre - I make what ""I"" like and maybe not what most of the people want to hear :P
@onetwo8music 2 ай бұрын
Such a deep video ngl (I believe it's the mix of our style and art, in the favour of the majority which is a perfect point of balance)
@Durkhead 6 ай бұрын
Sounds like your students didnt take it seriously enough
@JustDueMusicInfluencers 6 ай бұрын
As a megaproducer, I approve of this video. I make the music I hear in my head. I don't stumble upon my ideas noodling on a keyboard. You have to have direction before you make something. What kind of beat do you want to make genre wise. What tempo should it be at? These are simple questions I ask first and then I create it in my head.
@JTAITSINGER 6 ай бұрын
It’s great when you are the type of artist that does music for yourself (Prince seem to have done that) and people just so happen to like it. Also the greatest example of a current producer that doesn’t play an instrument or make beats but still produce hit songs is the producer Hitmaka
@els1f 11 күн бұрын
To me, all you need to know about Rick Rubin is that he produced the best hip hop and pop albums, and ALSO the best Slayer album lol BUT, he's talking from a different perspective even back then. He isn't making the music, he was selecting the artists and then telling them to be themselves because he knew that's what people wanted from them. He even turned down the Red Hot Chilli Peppers before he decided to work with them later 😋
@caitas_pt 6 ай бұрын
thank you for that!
@radwarriortv 6 ай бұрын
Im literally sitting in this seat. Thanks Rick hahaha
@p.limamusic1392 6 ай бұрын
fantastic video
@TheCosmicAcademy 6 ай бұрын
Thank you! 😃
@solismuzik 5 ай бұрын
I'd like to submit a middle ground between the two that I think could be quite beneficial, and it's what I apply in my own music. Basically, work within the contours of your chosen genre, but just make sure that whatever you release is damn good, and at least as good as anything else out there - and you are pretty much guaranteed success.
@MadelnMachines 6 ай бұрын
Coincidentally this is what I’ve been thinking for a while. In an ideal world art should be a pure expression of what the artists desire without thought or consideration for fame, popularity, money or success. It should be for made the artists own person gratification…If someone else happens to like it then that’s incidental. In the current musical economic climate hardly anyone one makes any money from music so we might as well just make what we want. It’s not really possible to produce in a vacuum devoid of outside influences though. I’ve never really been comfortable with art being corrupted by business and pandering to commercial tastes. Maybe that’s why so much music sounds so generic and uninteresting. The only thing you can get out of it is the enjoyment of making it and the enjoyment of the result. That’s often not the case though.
@TheCosmicAcademy 6 ай бұрын
interesting perspective!
@chejoseofficialTV 6 ай бұрын
Totally agree with this!
@TheCosmicAcademy 6 ай бұрын
thanks :)
@calblac4786 6 ай бұрын
From my point of view Rick Rubins advice applies to being a visionary artist, not necessarily a popular artist. It takes longer than a few months of cultivation to become that kind of artist (although I do like to hold onto the belief that anybody can become one). In fact, I think the failures that the example artists here experienced are a necessary part of their development on that path of becoming the kind of visionary artist that Rick is talking about. It’s definitely not for everybody, and that’s why everybody doesn’t persist long enough to uncover what lays dormant inside of them. Many of these kinds of artists still may not find commercial success in their lifetime… but when I’m feeling optimistic, I would say I believe that art has still served its purpose, whether it’s “successful” or not.
@stevenshaneyfelt 6 ай бұрын
this was refreshing, I think what has held me back for many years is that i've tried to do it for "art" after studying it in university as art, not as something you can actually make money from. focus on the fans is very underrated. especially since producers are fans themselves.
@TheCosmicAcademy 6 ай бұрын
100%! you can do it for art, it's completely fine and up to you! but it's okay to say "i want to earn a living off this" :)
@tommyk88888 6 ай бұрын
Sounds like you’re focusing on external validation. I don’t mean to be rude, but doing it for ‘art’ sounds about as hollow as the rest you mentioned. Perhaps you should love yourself more and listen to your heart. Use your head as a tool for your heart. If you let the tool distract you it will become the master and you will severely limit the ability for people to resonate with you and your work.
@stevenshaneyfelt 6 ай бұрын
@@tommyk88888 I’m not the best at communicating clearly- I used to want to do it for “art” which was probably some type of external validation, however I’ve simplified that now into just simply wanting to make money so I can eat, my purpose lies elsewhere
@tommyk88888 6 ай бұрын
@@stevenshaneyfelt it’s great to hear that you’ve found your purpose. I really don’t mean to be harsh, but if you’re doing art for survival it might be a good idea to include this into the conversation. Wishing you all the best 🙏🏻
@sameerbaloch5270 6 ай бұрын
Spot on man ! Its soo simple like first you gotta make what the audience likes and then slowly with time in your career maybe you incorporate certain elemants here and there of your choice to slowly educate the audience about your personal preference and we have all seen soo many producers do this over time !
@KristijanJankovic 6 ай бұрын
that never works
@sameerbaloch5270 6 ай бұрын
@@KristijanJankovic i see alot of people doing it but okay i will agree with you,you are absolutely right 👍
@chocomalk 6 ай бұрын
That's the opposite sentiment put forward in this video.
@LesVegasMusic 6 ай бұрын
It's a bit of a catch 22. Labels and fans want artists and music that are new and original. They don't want another Tiesto or Snoop Dogg because we already have a Tiesto and Snoop Dogg. So, you have to be new, original and unique - which luckily, we all are naturally - we just need to be brave enough to put that on display for the world. The only way to be new and original, is to make music for you first. That's how you create a unique identity for yourself. Then, you need to find where that music fits in. Which DJs will spin it? Which labels will sign it? Fans of which artists will like it? If the music you're making is too far off into left field to relate with any DJ, artist or fan, don't expect it to find any commercial success. If it does, then amazing. That was our creator's plan for your life. But for the most part, you have to find a place for your art to sit to find commercial success. Otherwise, it will just sit on your hard drive or in the cloud.
@MadnessInTheMoonlight 6 ай бұрын
This guy is a great salesman, tapping into emotions(mostly fear and hope) However, I fucking hate salesmen.
@soejrd24978 6 ай бұрын
yeah this sucks
@polysormi3825 6 ай бұрын
now i really want to hear those songs that went nowhere! is the a playlist or something?
@PatrickObiang 6 ай бұрын
BRAVO!
@yashmaurya165 6 ай бұрын
Hii I'm a huge fan off cosmic academy your videos help me alot whenever I'm feeling low or not so motivated I just watch your video and they give me some hope I'm a hip hop producer and I'm trying to get a placement I have send out my beats to lots of upcoming and popular artists but didn't get the response can you please make a video on how to send and approach the artists when sending the beats
@Anthony-fr2ub 3 ай бұрын
That means technically, I knew more than Rick already 20 odd years ago, because, I at least knew how to opperate my mixer, started screwing with cool edit pro, and vst's, and only recently started being happy with my results, when I started hearing those frequencies individually, I am self taught took years, and I studied contemporary music back in 2008, 2009, worked a nasty day/night job for 8 years, bought more gear, and only now in 2024, I feel, the stuff finaly sounds the way I want, if only I had these realizations sooner.
@tuseemusic6269 6 ай бұрын
Great video
@TheCosmicAcademy 6 ай бұрын
thanks so much :)
@danielgreen4484 6 ай бұрын
With 100,000+ songs uploaded on Spotify every day, at least 99% of these music makers won’t generate enough revenue in their lifetime to pay for their guitar strings. So the choice is really quite simple: either accept the reality that pursuing a career in the music business is a virtual prescription for failure, or write music that you (and maybe some others) want to listen to and avoid years of broken dreams and relationships and fistfuls of money down the toilet.
@EricJohnson-fh8zj 6 ай бұрын
Im inclined to believe those tracks were great...but the homogenizing of music is hatekeeping out anything that doesnt bow to the "formula". For sure learn the craft, but keep Ricks method in mind when it comes to WRITING. Its truth. I think what Rick fails to mention tho, is you can write for others and yourself at the same time. You can do both, and you should. If what you make kicks ass or has genuine feeling that people will relate to, then fuck what the suits say and break thru their artificial barriers. You can't stand out by blending in. If you nail it...they will come.
@carlo192 6 ай бұрын
Rick Rubin definitely has musical skills have u heard the early hiphop tracks he produced the guy knew his way around a drum machine
@nonamemcgee1295 2 ай бұрын
This seperates the real artists to artists who just do it for monetary reasons, yes you'll have income in the start making beats people like, but you will never be cemented, some of the top artists struggled years cause no one understood their art but they stuck by it slowly improved it and now they will never be forgotten and they are cemented in history worldwide for centuries to come. So it all depends on the person which route they take, this also shows what you lack it pressures you to fall short which isn't a bad thing but everyone is diferrent so either you feed them what they want or you feed them what you actually like.
@homegrownroots5431 6 ай бұрын
I play what I like and If others like it that is great. It relaxes me.
@jordanmillon8904 6 ай бұрын
people who make type beats on beat star need to heed these words and realise that art is way more important to the culture than commerce and your own financial success.
@unnecessary-roughness3303 6 ай бұрын
I dont think its as black and white as you are putting it.... It just needs more time to grow that fanbase back up. Rick is a executive producer. The term producer got hijacked. in the big big industry we are artists. beat makers. a producer is more like what Rick does.
@chocomalk 6 ай бұрын
The role he fills as producer existed before EDM/beat producers were even a thing.
@MartinTHoffmann 6 ай бұрын
This video makes it sound like Rick Rubin‘s artists cannot get record deals … 😳 😂
@nobrim8222 6 ай бұрын
half the world loves rick rubins work they just dont know it
@PsychE_Music42 6 ай бұрын
I always said. “It’s about the music. It’s time to go back to the music. Don’t worry what sells. CREATE.”
@bradonlee9832 6 ай бұрын
Homogenized cheese whiz substitute is the order of the day....Zappa and Beefheart would have never survived today.
@nikolaybakalov8264 6 ай бұрын
Spot on @TheCosmicAcademy!!!
@infernal6969 6 ай бұрын
been going to a producer school for 4 months now and as a beginner i always get the feedback that my music doesnt sound like the mainstream stuff and they keep telling me to use more reference tracks and stay in that genre and litterly copy them wich i find funny because thats not "MY" music
@TheCosmicAcademy 6 ай бұрын
it's never good to copy, i would never give that advice... reference tracks can be helpful with other aspects tho - like arrangement for a certain sound
@nick_size 6 ай бұрын
cool video
@djerikfox 6 ай бұрын
...so true..that was years a go, music has changed, and the audience has changed. with this advice today he would go broke in a month...respect
@KristijanJankovic 6 ай бұрын
with his advice we would maybe have great music being released and what we have had in the last 20 year pure and utter garbage. Music from any time past 20 years ago was so much better than today and that is why everything is remixed and redone today because there is no originality anymore. With the advances in music production technology one would think that we would have a music renaissance but we have Nick Minaj or Justin Bieber and Taylor Swift.
@Jarde-kl3uv 6 ай бұрын
Isn't this in vein with "Free your Mind and Ass will Follow" mantra? 👀
@Phatlip 6 ай бұрын
Thx that you take this point... He is the muse..he is like the audience for the crews and groups because of his specific taste and they listen to his advice and create the music for him and his vision ..on the other hand he says" dont do it for others".. it's like models who say they eat good and do sports..fairy tales
@philfree5261 6 ай бұрын
Do both. Pay the bills and craft your own sound. With luck and preparation the two will intersect.
@kevs9206 6 ай бұрын
I’ve been doing my own music as I develop into a producer. I’m looking to get into the music industry as a R&B producer, so is that something I’ll could learn from you guys?
@jamespaceband8569 6 ай бұрын
Your path is your path. 💯 agree. If you ask Rick he says the same as well.
@EdLrandom 6 ай бұрын
it's almost like Rick Rubin works with ppl who are already successful
@EliezerMercado1975 Ай бұрын
Schools like this cannot stick to Ricks way. It’s bad for business. If you want to be a unique musician Rick’s advice will be highly beneficial. If you want to be a copy of someone else then continue to make music for the audience.
@RichDelinquent 6 ай бұрын
It’s just depends on your “why” and the type of artist you wanna be
@mechanicom 6 ай бұрын
I’d like to hear those tracks that flopped. I would not be surprised if these were better than many of the tracks released on the labels you mentioned.
@bigphil303 6 ай бұрын
RR is correct when it comes to artists. This is the difference between artists and producers. Artists have to make their art whether they get paid for it or not.
@m.s.g1890 5 ай бұрын
Probably, the way Rick likes music to sound just happens to fit with how many other people do. If that's the case then you definitely can do it his way. If you have Stockhausen's musical sensibility you're probably best off keeping music as a side project next to your day job.
@Isaiahmathew 6 ай бұрын
Missed the point of what he was saying the problem is that art is a product of you have been manufacturing music for years and introduce something new that’s true to yourself of course people aren’t gonna like it. If you start true to yourself you won’t have such drastic setbacks. It’s totally ok if you’re doing it for the money and attention but for a lot of people it’s much more than that. That’s who Rick is talking to.
@kylemoran4343 6 ай бұрын
What was it that the Beatles sang... "The best things in life are free, but you can keep them for the birds and bees. Now give me money(that's what I want) Whole lot of money (that's what I want)"
@fatjonprendi1026 6 ай бұрын
Where’s part 2 of producing a melodic house track in 99 min? Still waiting for that, hope you didn’t forget!
@wrecklesslaseryouth 4 ай бұрын
Rick also said, that he was lucky that a lot of people like what he likes. I think there is the difference to your producers. They like something that not the majority of the people like. And thats okay but thats keeping them from being successful mainstream.
@bguilleminot 6 ай бұрын
That Rick Rubin short explains in a nutshell why The Witcher's Netflix series ended how they ended.
@JDiggiti 6 ай бұрын
Russell Simmons took care of all the early business while Rick took care of the art
@leezydagod2507 6 ай бұрын
Rick Rubin still remains one of the most successful producers to date. I believe he was conveying that if you make music that someone else likes for a living you won't enjoy it as you would making music you like. If you want his results, you still have to do the work and get rejected like he did throughout the early stages of his career which also happens today. Music is not a microwave process. Everyone has to LOVE it first for themselves before any form of success manifests. Dr. DRE said, " If you do it for the love then the money will eventually follow".
@rogerforsman5064 6 ай бұрын
Do it for love AND work your ass of! Create a following!
@leezydagod2507 6 ай бұрын
@@rogerforsman5064 u know as well as I do that work indeed is required. Some unexperienced producer may not understand that it's also a job. lol
@finnjuniperdenaro 6 ай бұрын
Its a journey of self discovery not a chasing of praise - If you stay true to yourself then youll eventually create a whole new genre and a lasting lineage, but this does take a lot of time - Its not a short term get praise quick scheme kinda thing.
@jmastro304 6 ай бұрын
You can’t tell me that every single student of yours who made music “ for themselves” just flopped lol aint no way. I only ever make music for myself. Who the hell else would I be making it for? It would be in authentic any other way imo.
@willsea604 6 ай бұрын
yo this is amazing, bit of a rick roll but real talk
@erock.steady 6 ай бұрын
rick's advice applies to those who want tangible results, his advice was to do it for yourself. if you you want this that and the other, do it for you.
@P0tat0Music 2 ай бұрын
Wait wait wait, you’re missing something here because Rick Ruben is still producing hit records, What’s the secret sauce to making art that also sells? Cause that’s what he’s doing right? I actually think you have to look no further than these bands like RHCP and SOD because while they do in fact make lots of crazy eclectic and artistic music they still put out enough hot singles to get them in the charts. And that’s exactly what we have to do maybe even more so as EDM producers, more of our catalog Hass to be hits, but we need to keep peppering in little parts and prices that are purely art. my personal strategy is to make music that sounds like it’s commercially viable but all throughout it are a little Easter eggs of my art. My jazz and rock background, my college level music theory knowledge, I make my art and disguised as something commercial. That’s what we need to be doing.
@nilespeshay1734 6 ай бұрын
I'm not aware of Rubin EVER making dance music. Dance music is almost, BY DEFINITION, not "art" - b/c it's made to serve a very particular PURPOSE and incite a PARTICULAR response. It's UTILITARIAN. If a "dance song" doesn't make you move, it's not a USEFUL song. Disco wasn't art... House music. Techno. Polka. EDM. They're all outside of who Rubin is speaking to.
@averyintelligence 6 ай бұрын
early Hip-Hop was club music and a type of dance music. not house but still dance.
@user-ht9fr6eh9u 5 ай бұрын
Even Mozart knew he had an audience.
@Zuss244 6 ай бұрын
I think what he meant is that he and other artists trust his ears and his arrangement skills The end result of music is not only to be heard but also to be felt In the 80s and 90s artists used many "substances" that made them create abstract music that they "felt" to create I think today there are so many new songs but they become disposable so fast because we've heard that in the past I don't think that we're making music worth sampling for future generations
@LordPyro 3 ай бұрын
Most of the people on this post seem to hate EDM/Dance music. I do agree that it’s disingenuous to tell people who are depending on music to eat to not worry about commerce when your net worth is $300 million. You do have to make your art something you love but that doesn’t mean make ‘free jazz’. Maybe be an artist when you are making it and then be a businessman in the final process? Personally the book is great AND I make adjustments. If nobody likes what you do now that doesn’t mean you are a great artist and people will like your work 50 years from now. That’s a pipe dream.
@bitbe6152 6 ай бұрын
David Bowies rule of success expressed with this terminology: 50% art 50% commerce 😉 so you give people a chance to buy into your art but still give them what they want 🖤 find this sweet spot (or adjust this ratio to your liking) and that's what's going to define you as an artist. Because AI may already write better The Weekend style songs than you 😂
@sirwryter5829 6 ай бұрын
shoutout Rick
@crescentsoundstudios 15 күн бұрын
It was a very different world 40 years ago.