If you want to increase your marketing returns, a/b testing and conversion rate optimization is by far one of the most impactful ways to do that...
Pretty much anything in your marketing can be a/b tested, from your ads, to your emails, to your landing pages making it a very comprehensive tool to boost conversions!
However, A/B testing can be extremely daunting to get started with.
That’s why in this video I’ll be walking you through a simple step-by-step guide on a/b testing with nothing but a free link rotation tool alongside google analytics (GA4) to track our desired conversion events.
I’ll be covering everything from:
What A/B testing is and why it’s important
How do do a/b testing
How long should you run an a/b test for
How to track you’re a/b tests with key metrics & KPI’s
Some of the best paid tools/platforms for A/B testing
And finally the common mistakes to avoid!
If you want to learn more about A/B testing, check out our detail guide here:
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Download the marketing scorecard and A/B Testing tracker document with free access to our Academy here:
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Signup to Linkly here:
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0:00 - Intro
0:38 - What is A/B Testing & How Does It Work
2:28 - How To Setup A Basic A/B Test For Free
6:24 - How To Track & Measure A/B Tests
10:45 - How Long Should You Run An A/B Test
12:52 - Common A/B Testing Mistakes
15:59 - Best Dedicated A/B Testing Tools
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Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)
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