I first learned about the RoadID in Le Tour and instantly realized its worth. I wear mine any time I leave the house because of my age and some health issues. It doesn't need to be just for athletes, anyone can wear one. I wear the bracelet, but you can have one in other forms to suit your own needs. I've been wearing mine for more than six years now. I never leave home without it. (Yeah, I know that phrase is probably trademarked!) But, it describes me! If I can't communicate, who can speak for me?