Five guys is a brick and mortar store with significant sunk costs I don't really see how this is a good example of a contestable market.
@madi24043 жыл бұрын
The fast food restaurant is a contestable market but it’s levels of contestability varies
@niksteinborn63417 жыл бұрын
What about the emergence of new trends such as the production of Loom Bands or Fidget Spinners? In these 'trend' markets there are low barriers to entry/sunk costs and no real brand loyalty, so they seem pretty contestable :)