What Does a $4000 Motion Design Look Like?

Рет қаралды 43,629

Күн бұрын

What does a $4000 motion design look like?
This is a case study of a “typical” motion design job. What kind of work are freelancers getting paid for in 2023? And how do they get it done?
I’m not presenting this as an outstanding example of motion design genius. Far from it. But that’s partly the point.
In this video I talk about some of the challenges of working direct to client, and give you tips for creating similar projects. I also talk about what you might consider when you’re quoting for a job.
=============================================================
► Download the free project file: thevideoshop.gumroad.com/l/pwvhb
► Download other free project files from my gumroad: gumroad.com/thevideoshop
=============================================================
View the full workflow process videos for this animation:
► Part 1: • Tech Company Promo Ani...
► Part 2: • Tech Company Promo Ani...
=============================================================
The Video Shop Long Play: / @thevideoshoplongplay
=============================================================
Chapters:
00:00:00 - Intro
00:02:11 - Tip 01
00:03:55 - Tip 02
00:04:14 - Tip 03
00:04:58 - Tip 04
00:05:50 - Tip 05
00:06:53 - Tip 06
00:08:04 - Tip 07
00:09:49 - Quoting
=============================================================
► Subscribe for more tutorials like this: / @thevideoshoplondon
=============================================================
► If you have any questions just let me know in the comments.
► Find me: linktr.ee/TheVideoShop
#motiondesign
#freelancemotiondesign
#motiongraphics
#motiondesignmoney
#motiondesignbudget
#budget
#aftereffects
#aftereffectstutorial
#motiondesigntutorial
#adobeaftereffects
#aftereffectsworkflow
#screenrecording
#animation
#learnanimation
#learnaftereffects
#learnmotiondesign
#ideasmotiondesign
#creativeprocess
#creativeprocessmograph
#freelance
#logoanimation
#explaineranimation

Пікірлер: 84

@quercus3290 9 ай бұрын

still no idea what it would look like

@DyslexicMitochondria 9 ай бұрын

One of the most insightful videos on freelancing. I love how you're open about everything. We need more of these ❤

@TheVideoShopLondon 9 ай бұрын

THANK YOU. And great to hear from you again. Hope you're doing okay

@KSheehan77 9 ай бұрын

Thank you for the breakdown. It can be hard not to compare yourself to amazing explainers/product videos you see from studios and reshared by individuals without forgetting that they are usually created by entire teams and not just one person. To see what you charge vs your experience and what you ultimately produce really gives me piece of mind and some relief that I am following my own "rates" fairly and not under or over selling myself.

@TheVideoShopLondon 9 ай бұрын

SO glad to hear this. It's exactly what I hoped for making this. Thanks for letting me know : )

@GAMERGTX1 9 ай бұрын

Your channel and your effort Is the best thing ever existed on KZfaq platform

@makeranets 8 ай бұрын

fantastic video, I LOVE your sense of humor and the selection and timing of film fragments

@TheVideoShopLondon 8 ай бұрын

Thank you! Anyone who knows me knows the film clips are what makes this an enjoyable process for me. Otherwise, it's just me, listening to my stupid voice for hours. Thanks for the comment!

@sandrohartmann 9 ай бұрын

thank you for your honesty in the breakdown of the project, highly appreciated :)

@TheVideoShopLondon 9 ай бұрын

What I lack in skill I make up for in honesty. It's my USP

@hoozn 9 ай бұрын

Excellent. Thanks for the extensive look behind the scenes and the added commentary for each step of the process. That was really helpful. Greetings from a fellow mogra guy with way less freelance experience 🥳

@TheVideoShopLondon 9 ай бұрын

Thanks for watching and letting me know. Way less experience at the moment, but I bet once you have as many years on the clock as me you'll be putting my work to shame

@kbbk.studio 9 ай бұрын

WHAT A GEM. Thanks for sharing the whole process

@TheVideoShopLondon 9 ай бұрын

You're welcome. Thank you!

@HungNguyen-qd1qc 8 ай бұрын

Thank you so much about everything you do. There are no online resource that i can learn something like you did

@jakubjezovic 9 ай бұрын

Super interesting seeing your process, thank you for sharing!

@TheVideoShopLondon 9 ай бұрын

Thank you sir : )

@jackman933 9 ай бұрын

Really insightful! Thanks for the clear explenation.

@TheVideoShopLondon 8 ай бұрын

You're welcome!

@eriklauritz 7 ай бұрын

Love the logo mark animation, simple and catches the eye every time. Very satisfying 😌 And of course, the (KZfaq) video was awesome, super insightful and easy to watch. Great content, sir!

@TheVideoShopLondon 7 ай бұрын

Thank you!

@ThanakritGu 9 ай бұрын

Your Channel is amazing! Thank you for sharing the knowledge

@TheVideoShopLondon 8 ай бұрын

Thank you! : )

@heneh104 6 ай бұрын

love these videos, love the info you present. I do kinda wish there were fewer shots from movies/media. While super cool, they're used so much, I'm kinda struggling to focus on the point of the video; aka what you're saying about the motion design. Eyes and ears disconnect kinda thing. I still like it a lot though, just need to focus extra hard.

@marchomotion 9 ай бұрын

This is a excellent breakdown, Adam!

@TheVideoShopLondon 9 ай бұрын

Thank you!

@jodsgn 9 ай бұрын

Fantastic insight. Keep up the great work.

@TheVideoShopLondon 9 ай бұрын

Thank you!

@VictorDiGiovanni 9 ай бұрын

Just discovered your channel. GREAT stuff. I've been using AE for 25 years, so at this point, my main joy in tutorials is seeing other people's workflow. I love your long-form channel as well (but I wish there was audio with it.) Anyway, what I'd really love to see is a fully-detailed, fully-nerdy video breaking down how you have your After Effects set up, especially all the plug-ins you use as well as your interface layout and custom shortcuts. Plus maybe how you integrate other Adobe products directly into the workflow. I see a million tutorial videos where someone will explain how a tool works, but it's always an entirely different thing when you are just doing a project and troubleshooting and doing endless microscopic tweaks. It's then that all the great workflow tweaks and shortcut keys and plugins show their worth.

@TheVideoShopLondon 8 ай бұрын

Thanks for the comment and I also share your love of seeing people's workflows. Actually generally a lot more than just the end result! I don't know how interesting my particular set up is, as I'm not a massive user of plugins and scripts, but I'll consider it for the future. As for audio on long form channel I might do some with audio in future, but that's what this main channel is for. Thanks again

@simonhilling 8 ай бұрын

Brilliant video and super informative! I never know what to charge clients at all. Always underpricing myself for fear of scaring potential clients off. Im not comparing myself to you but this video gave me a little confidence boost😀

@TheVideoShopLondon 8 ай бұрын

Hey, I'm not an industry rockstar AT ALL, and I know of freelancers my standard charging more. There's a lot of underpricing which goes on which is exactly why I made this. It's not about screwing clients over either, the opposite. You build trust with them but also trust in your own abilities and what you're providing them. Simply not letting a client down seems obvious, but lots of them have and will appreciate finding someone who cares. Is that you? I bet it is!

@boritroll6423 4 ай бұрын

I'm really into motion design for last couple of months and understood everything you said in this video + know exactly how to make these animations. I'm still not confident enough on how to start searching for job in a niche… Sadge D:

@escheur 9 ай бұрын

Fantastic in-depth look at this project. Thank you so much for showing your entire process. I love how much you emphasize the Being A Producer part, vs. Creating the Animation. I'm a decent mograph animator, but my primary skillset is client relations. It boggles my mind how many freelancers treat their clients as "the enemy." The best and most successful freelancers I know all treat their clients as human beings and part of the process. This makes them desirable, and it's often why they get return clients again and again, not to mention referrals to other clients as well.

@TheVideoShopLondon 9 ай бұрын

I would only dare call myself a "decent" animator as well. That's what a lot of less experienced motion designers don't seem to know - that client relations is HUGELY underrated as a skill in the industry. I guess because it's far less sexy than striving to be a mograph rockstar

@escheur 9 ай бұрын

@@TheVideoShopLondon You're not wrong. I wonder if the client relations part comes with the experience of doing the job for longer, or if it comes from a different passion entirely. Most of the motion work out there isn't super flashy or stylized-- but a lot of animators who get into motion graphics do so because they want to make innovative "WOW!" graphics. If that's where your passion lies, you might struggle to find jobs that you find fulfilling-- there's a lot of competition for very few spots. But if your passion is about communication and interacting with people (I consider myself in that category), then the animation almost takes a secondary role. That's probably unpalatable to people who care deeply about the animation side of things. (Of course I'm generalizing, so take this all with a grain of salt, yeah?)

@TheVideoShopLondon 8 ай бұрын

I think client relations is partly due to having good people skills generally, but can also be learned along the way (sometimes the hard way!). But I'm surprised that I still see behaviour from professsional working motion designers where I think "are you actively trying to REPEL clients"?!?

@suryakrishna4662 9 ай бұрын

This is amazing!!! Thank you for sharing this ❤

@suryakrishna4662 9 ай бұрын

…and the thumbnail is super cool 😅

@TheVideoShopLondon 8 ай бұрын

Haha thank you. KZfaq really punishes you if your thumbnails aren't "on point" (ie massively clickbaity). Still trying to tread that fine line

@andrewbui7418 9 ай бұрын

Thank you for the awesome breakdown! Nothing more devastating for me is when client removes layers and layers of graphics until there’s nothing left but some text-on-screens.

@TheVideoShopLondon 9 ай бұрын

Every creative has suffered the ignominy of an idea being slowly chiselled away to .... something devastating. But that wasn't the case here. It was always going to be a simple execution

@umangawanasinghe6322 8 ай бұрын

Solid Content!!! Keep it up !!

@TheVideoShopLondon 8 ай бұрын

Thank you! : )

@bob69711 9 ай бұрын

Super helpful thx Adam

@TheVideoShopLondon 9 ай бұрын

Cheers Bobby

@sakeebfaruque6828 8 ай бұрын

Now that's how U make videos, great one!

@TheVideoShopLondon 8 ай бұрын

Thank you!

@ChamanDeep 4 ай бұрын

this was quite helpful but is there a way we can see final results as well ?

@marisenazzaro3107 7 ай бұрын

This was a great video. I love all the movie references! How do you put together a storyboard for a client? Do you use a specific software? When I give a day rate I add in the proposal that after a certain amount of changes to the video I will charge. Do you do that too?

@DarkGT 8 ай бұрын

I'm making a tutorial for a chart app for my boss, but he doesn't like anything modern and in motion (he likes PowerPoint style), even so he doesn't want static elements. Does anyone have an example that I could use for inspiration?

@gro8860 9 ай бұрын

Hey! 2 things. First, I've discovered your channel recently and I'm really liking it, it's SUPER useful, and out of the box imho. Second, I'm curious if you've ever tried using illustrator to design the frames of every shot and then moving them into AE with Overlord plugin. I've always worked like that and feel like it's super efficient. Unluckily I'm lacking the asking questions stage and super under-estimate the time a project will take. But super curious if you've tried that and came back to designing the shots in AE. Keep it up, this channel is SUPER cool!!

@TheVideoShopLondon 9 ай бұрын

1. Thank. Really glad it's useful. 2. I've used Overlord for importing supplied illustrator files / storyboards. I just tend to design and create in After Effects simply because I work quicker that way. It's unusual though, admittedly

@artworthi 9 ай бұрын

Can you share the script, by making it accessible to everyone? I'd like to have an idea of the various aspects that went into it.

@marveloussamuel7984 9 ай бұрын

God bless you for this

@AnkitKumar-kd4yz 8 ай бұрын

I am unable to find the full workflow video. can you please provide the link here? that would be great. Curious to know more !

@thevideoshoplongplay 8 ай бұрын

They're linked in the description. Parts 1 and 2 : )

@MoreCreativeGFX 9 ай бұрын

Fantastic

@sobina7792 9 ай бұрын

Hey! Really helpful. Super super great content. Only one request. I want to ask about the UI animation for product promos how do you animate UI like slack or Monday? I am recently purchased AEUX plugin but still confused or don't know the process or how can I create Ui anination like Slack or Monday. Let me know if can help or make any short tutorial on it. I would also love to buy if you make paid course on it.

@TheVideoShopLondon 9 ай бұрын

Thank you! Not really sure what you mean. I'm not familiar with the AEUX plugin I'm afraid.

@justketh4298 9 ай бұрын

As someone who has frequently collaborated with both competitively-priced animators/creators and highly experienced, high-cost professionals, I've found it worthwhile to opt for the experienced ones, if it fits the budget. Not everyone justifies their high rates, there are quite a few who quote X rate and delivery dogsh*t. It's either in-house for me or hiring actual pros when it's external - not those whose expertise extends no further than following a KZfaq tutorial. @videoshop definitely ranks among the experienced professionals.

@TheVideoShopLondon 8 ай бұрын

As someone who learned "pay cheap, pay twice" the hard way with house renovation I bend over backwards to try to justify a high rate. It's harder to sell that to new clients as they don't know you, but after that like you say, it's the price of peace of mind. But as I say in the video I don't have a fixed rate. Depends on a lot of factors.

@justketh4298 8 ай бұрын

yes I understand we will contact you for cheaper jobs too 🤣and not run away thinking you might ask 4k lol@@TheVideoShopLondon

@neuroomog2632 9 ай бұрын

8:39 he sold this for 4 k ??? Did he build a site too I am confused

@marczwaneveld2663 9 ай бұрын

Yes, if you watch the video you understad why.

@shafin8614 9 ай бұрын

well but how the hell you get clients who pay a day rate of 1000$?

@TheVideoShopLondon 8 ай бұрын

Part of it is building trust with a client. In this case she's a friend. You could increase rate with a repeat customer? As long as they're very happy with your work. It's not a simple short answer I'm afraid if that's what you're looking for

@zopposimone9223 9 ай бұрын

yeah that's all nice and fun, until the client says "Have it done by tonight"

@TheVideoShopLondon 9 ай бұрын

I think that would fall under the category of "dropping an unreasonable last minute deadline" on your lap. What's the deadline - one of your first questions to client

@zopposimone9223 9 ай бұрын

@@TheVideoShopLondon I have a well paid salaried position now, but the time to make anything is so short, I would love to dedicated like half a year to make something truly remarkable but it will just be a dream in the near future for me ( matketing department fyi )

@iGhostr 9 ай бұрын

1000$ / day? Where are you located? That's more than most programmers earn

@TheVideoShopLondon 9 ай бұрын

London. Client is based in California. No idea what programmers earn but motion design rates can vary wildly

@iGhostr 9 ай бұрын

@@TheVideoShopLondon ye California is the highest it can get. I used to work as motion designer, I can create the same in After Effects but it didn’t pay that well. I am from Hungary. Then I went to study computer science, now I can earn 6000€ / month as app developer. And it is regarded as high salary

@johncitizen8828 9 ай бұрын

Jesus Christ - do you spend entire life looking for short meme clips from films to fill your videos with?! How long does it take you to source that all?!?

@TheVideoShopLondon 8 ай бұрын

1. Yes 2. For me the fun part is using film clips otherwise making these videos would be pure work

@matheussp13 9 ай бұрын

you speak like a more eloquent version of Elon Musk

@TheVideoShopLondon 9 ай бұрын

Hmmmmm

@tobi3497 9 ай бұрын

I'll be honest, I'd be pissed if I spent $4000 for this output. How can you charge someone $4000 and admit your work was cringe.

@TheVideoShopLondon 9 ай бұрын

Valid opinion. Highlighting things you wish you had more time to finesse isn't the same as running down the whole animation though. Also, the point of the video is actually more about client relations than slick output. Building trust with a client is worth more to some than them searching for needles in haystacks

@luvair6765 9 ай бұрын

He was the graphic designer, animator, producer, creative and art director. Essentially an ad agency within one person. This isn't freelance work it is ad agency work. 4k for this output is great considering if the client went to an ad agency it would have costed more. I'm sure with all the back and forth with emails and revisions, the time to complete this from start to finish was about 2 weeks of this person's time, energy and emotion. The price is more than fair. The quality is up there.

@marczwaneveld2663 9 ай бұрын

The actual work here is producing, writing and researching what the client wants to communicate. That takes the majority of the budget.

@RaconteurFox 9 ай бұрын

yea its because your poor