What Happened to Mitsubishi?

Рет қаралды 118,024

Жыл бұрын

Mitsubishi was once known as a powerhouse in the tuner car scene; but now that only thing we know them for is scandals and SUVs. So what happened? Today we talk about some things that may have led to their downfall and why there's more odds of a R36 coming from Nissan; than an Evo from Mitsubishi..If you enjoyed, don't forget to sub here - bit.ly/3kXgWr0
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Пікірлер: 209

@AlexMartini. Жыл бұрын

Think there's any hope for Mitsubishi? Let me know below and don't forget to subscribe - bit.ly/3kXgWr0

@AzkaSpeed007 Жыл бұрын

Yeah.. Checkout the Asia Cross Country Rally championship... Mitsubishi's rising up again in there

@northstarprimejaguar0076 9 ай бұрын

Don't forget about the Mitsubishi GTO (aka, 3000GT) and FTO. Those were legendary road missiles.

@barryeverson9320 5 ай бұрын

Well they have increased over 60% since 2021 ... I think they are on the rise now

@TheOswards306 5 ай бұрын

@TheQuilava96 Жыл бұрын

The saddest story in the car making scene 😢

@AlexMartini. Жыл бұрын

Absolutely true :/

@TripleCZ Жыл бұрын

Have you heard of Duesenberg? They were then what Bugatti is today.

@thecrusader6429 Жыл бұрын

I got a mitsubishi fridge it's another good thing they built

@snuggleseal Жыл бұрын

Get yourself an old school Evo and remind people how cool that 90s rally era was with Mitsubishi

@TripleCZ Жыл бұрын

@@snuggleseal not many people have 20 grand to spend on a 20 year old car..

@Blakethegoat Жыл бұрын

I miss seeing brand new evos on the show room floors :(

@AlexMartini. Жыл бұрын

Dude, right?! I remember even like seeing a 350Z vert and thinking "holy shit"

@MitsubishiLancerEvoX125 6 ай бұрын

And This company discontinued us

@realmz.4575 Жыл бұрын

But the 3000GT VR-4 tho 🤤🤤

@bluspectre2042 Жыл бұрын

as cool as that was, it too was a failure. it never sold well anywhere.

@AlexMartini. Жыл бұрын

Hot, heavy, and too techy...Still dope though!

@enryu420 Жыл бұрын

@@bluspectre2042 youre joking, right? Go look at production numbers

@dct124 Жыл бұрын

@@bluspectre2042😅 Sports car market share is 3.1% world-wide 👈🏿 The R35 Skyline is the modern interpretation of the 3000GT. In 9yrs, the 3000GT VR4 sold over 25k units. In 15yrs the R35 has sold 13,417 units. Perspective, total 3000GT/Stealth sold was well over 150k units in 9yrs in a RECESSION. The crossover, and pick-up truck is what sells. Small cars, SUVs, and midsized cars sell between 8-10% of the market each. Crossover's 45% and pickups 19%. The 3000GT was a luxury car, right now 5.3% are buying luxury (sedans) cars. The fact it was a luxury sports GT, it would fall into a very niche market of 0.7%. Now imagine telling your boss to make a car that cost billions in R&D to maybe make 0.7% 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 There's several car's that are the 3000GT today. That's the R35 Skyline, Ferrari 812, Ferrari F12, and Ferrari 599GTO. Those are the modern interpretations of the 3000GT. A Skyline can be had for $50k. The closest the 812 is $400k minimum. The 3000GT/Stealth sold over 150k units which was more than all its Japanese rivals combined. The VR4 sold 25k +877 for the VR4 Spyder which was still more than the others turbo models, and during a 10yr US recession. The R35 has been out since 2008 and its sold as of 2023, 13,417 units and the 3000GT cost $50k back then. For a sport GT, I'd say it sold damn well. America has the market locked with Mustang, Corvette and now the Charger, Challenger and Camaro meh. The problem isn't Mitsubishi, its the CONSUMERS. Most people stopped buying sports cars. Why? They can't afford them, or the fuel. Mitsubishi is racing again. They race there entire lineup in rally or Dakar. The entire line up are super reliable. Just buy a R35 Skyline, and put a Mitsubishi logo on it 😂

@jamestown12345 6 ай бұрын

later foreign markets also got the vr4 galant which was planned to replace the lancer but they cancelled it and then came out with a much lamer newer galant. so the plan at one point was to abandon developing the lancer and make a better awd galant(than they did) even just awd v6 one would have been pretty cool. but i hear you, 3000gt turbo manual were pretty sweet.

@henrytanto Жыл бұрын

mitsubishi is also one of the biggest electronics manufacturers in japan and the world so take that into consideration as well

@downBAD4SisterLily Жыл бұрын

It is not just the Lancer Evo that has a legacy. The Pajero is legendary in Dakar. 12 victories for Mitsubishi. The most of any manufacturer. Mitsubishi also recently won The 2022 Asia Cross Country Rally in a Triton Ralliart. They also had a driver take 5th place. They also have a Outlander Ralliart coming soon. I hope we one day see them back to the way they were but at least winning the Asia Cross Country showed us they still have a love for motorsport and even beter they have what it takes to come back in motorsport. Would love to see them back in Dakar

@ayoitsyayo Жыл бұрын

The made the lancer evolution by pure accident, the board tried to cancel it many times but the engineers would pay the marketing team so leak and promote it so the public would expect the car

@Mekanik.b Жыл бұрын

I feel like cars were just a phase for Mitsubishi because all the other cool japanese manufacturers were doing it too

@thepotatogod_- Жыл бұрын

_Smiles in VR4_

@priestpeace219 5 ай бұрын

By the way, I'm still driving Mirage. It's a beast of an eco car. Mainly used in the city but on a couple of occasions, I took them on road trips as far as from Bangkok to Chiang Mai and back (roughly 1,400 km or 870 miles). This year is the eleventh anniversary with a millage approaching 250,000 km. Never has a major breakdown once. A couple of minor road accidents now and then but overall, an absolute unit of a so-called small car.

@hoxtongood Жыл бұрын

I hope evo will come back one day

@AlexMartini. Жыл бұрын

Maybe one day man...

@johnryan8985 Жыл бұрын

It will. It will be electric though. ✨️ Mitsubishi is known for electricity in Japan.

@steepinclineclimber3118 Жыл бұрын

@@johnryan8985As long as it's powerful, efficient, and sounds "real," I'll take electric... if it's also AWD and manual, and keeps the aesthetic of the previous generations of the EVO

@Mana-hd5qt 9 ай бұрын

@@steepinclineclimber3118manual electric??

@chandlerjacksonaz Жыл бұрын

Best thing they ever made was the A6M Zero 👀

@RaeRaes Жыл бұрын

underrated, I really thought this was gonna have thousands of comments cause videos edited like these always have a ton but in my suprise theres barely any, you got this man youll get big in no time I believe.

@AlexMartini. Жыл бұрын

Thanks bro :) One day at a time!

@priestpeace219 5 ай бұрын

It's still very much in competing in the market in Asia and Europe. I lived in the UK for almost a decade and Mitsubishi cars are as commonly seen as any European or other Japanese brands. Likewise in Asia where I live now, Mitsubishi is still dominating the pickup truck market and to a lesser extent, the Mid-size SUV with its Pajero Sport still being a household name in Southeast Asia, China, and Japan.

@mrFatalDemize Жыл бұрын

Evo, Galant VR4, 3000GT Vr4, Eclipse, Legnum?? It wasnt JUST the EVO.

@JBMSTRIKER71 8 ай бұрын

Totally fucking agree plus the FTO

@technorunner1 Ай бұрын

The EVO was the only successful vehicle they made. The Galant VR4 was just a good engine in a family sedan. 3000GT was too techy and was also a flop. Eclipse had too many variations. The Legnum was just a Galant as a wagon with no real intentions on making it a continuation

@vreem2332 Жыл бұрын

mitsubishi motors - legends are meant to be respected.

@becomeraptureready 11 ай бұрын

They ended their sports car legacy well with the incredible Evo X, easily the best Evo.

@sothearaway Жыл бұрын

kinda underrated. Totally agree that Miisu doesn't perform well like others in the states and it's true that SUV and Crossover are boring. But to the rest of the world Mitsubishi reputation for reliability and value for money is very strong compared to the US counterparts. Sorry I live it Asia and when it comes to dependability and reliability Mitsubishi is better known than the US-made brands.

@ChrisRobato Жыл бұрын

Absolutely 💯 correct.

@gerardferry8810 Жыл бұрын

Correct 👍

@Zerofightervi Жыл бұрын

A typical American point of view. The Eclipse was only a known quantity it North America, the reason for Mitsubishi not making another coupe is the fact they don't sell in large enough numbers. Look at the Toyota/Subaru/BMW tie-ups. For companies as large these they have to do a joint venture to make these cars remotely viable. Look at the original Eclipse, how many companies made a version? As for the Evo, it's basis is a Lancer which is in a dying segment, are Mitsubishi going to plow tonnes of resources into a 3 box saloon or into the much more lucrative crossover market? Mitsubishi have a very large presence in the South East Asia markets, this is why Nissan have a stake in the company.

@RRdeKreek 11 ай бұрын

Take a closer look at Mitsubishi Heavy Industries. They produce way more then you can imagine…

@potato23116 8 ай бұрын

I really want to drive a Mitsubishi lancer before i die

@nextleveljourney6612 Жыл бұрын

Their Reliability has become MUCH BETTER in the last 5 years - check around 📚

@steepinclineclimber3118 Жыл бұрын

Their reliability has gotten better, yes, but WHERE LANCER EVOLUTION I'm willing to take an electric, as long as it sounds and feels real... and is powerful and power efficient, AWD, manual, and has the look of the previous EVOs :))

@oFiGuReZo 6 ай бұрын

As a Evo guy it’s truly painful

@ChrisRobato Жыл бұрын

The EVO isn't the best thing that came out of Mitsubishi. The Pajero is. Legendary, iconic SUV. Nothing symbolizes Mitsubishi Motor's more than the Pajero. They focus on SUVs because they make great SUVs. Not to mention the Triton is one hell of an off-road pickup too. The Delica van is a legend in Japan. Mitsubishi Motor's sales have been trending upwards globally because they are now focusing on the global south, although at the detriment of their American markets. They are on the trajectory of another car maker that is deemphasizing the US market for growing Asian, African, Middle East and Latin American markets where vehicles are focused on toughness and reliability. By the way, screw the JDM mindset, that's not really what the reality of the Japanese car industry and market is all about.

@memessomewhere Жыл бұрын

Western point of view, in Asia mitsubishi is popular and reliable

@kalebbarant1990 Жыл бұрын

They disbanded DSM and joined with the Mopar umbrella. The last performance car Mitsubishi made was the Evo, and even the 4th Generation Eclipse was a disgrace.

@windofnature2898 Жыл бұрын

I told my friend not to get one :( but she did, hopefully she’ll not regret it

@proton001 Жыл бұрын

your content is great man keep it up

@AlexMartini. Жыл бұрын

Thank you for your support!

@josias.qr25 Ай бұрын

One thing people commonly say is that most of Mitsubishi's revenue does not come from cars, but the fact that they don't get most of their revenue from cars is EXACTLY what makes it so perplexing. They don't need to cater to the family car market at all, they can literally just make Evos and it wouldn't hurt them financially at all in the wider scope of things.

@courier6739 6 ай бұрын

They're also good at making fighter planes, don't forget

@JaysEvo8 Жыл бұрын

They got some decent ac units

@ArifIkhwan-if4fp 8 ай бұрын

Mitsubishi is good, durable and strong. They brand exist as engine producer before Toyota. Before they make cars, they make sea ship engine. They also make trucks and war vehicle for Japan in WWII. And they still the only Japan brand who produce Tank for Japan military. Mitsubishi is the best Japan automotive brand I think... 😁

@adamtolbert3279 Жыл бұрын

Galant vr4, gsx/gst eclipse was a solid set of cars too. Also the Montero was huge in south America.

@claudedottin1312 Жыл бұрын

Cars o believe only accounted for 30% of the profits of Mitsubishi Heavy Industries. The thing is I’m all about a car company having a complete line up I.e sedan family vehicles ,SUV , Van , light load truck and of course a flagship or sports car or cars. Looks at Toyota and Chevy they definitely got it right but emphasis on Toyota. They have a big range of vehicles. But hey this their SUV’s can actually tow!!! I have a EVO X and 3000gt. The wife and we’re looking at an SUV but one that can tow from Mitsubishi and currently there are none!!! Reason? Because we already have passenger vehicles another SUV wouldn’t make sense without using it other than hauling people. Cars are tools for practicality and tools for emotions and tools to learn. So yes Mitsubishi has the layout but choose not to do well. Even a sporty hybrid is welcomed.

@matmoome 6 ай бұрын

If it wasn't so expensive and if they didn't cancel the manual the year before it came out, the mirage ralliart would be such a fun little car to drive.

@schoolForAnts Ай бұрын

Idk, the Zero was up there with the Lancer Evo…

@RandomGuy37 11 ай бұрын

If the only good thing they can make are performance cars, then they probably should make performance cars. At this rate the whole brand is going to cease to exist

@DanielGloverTheGreat 6 сағат бұрын

My grandpa had a big screen tv (rear projection) in the 90's or 2000's that was a Mitsubishi

@odethious5639 2 ай бұрын

They're the dad with the minivan that used to be really cool. They now work a low-end 9-5 with barely any savings at the end of the pay cycle, sometimes even going negative where they have to use some of their savings to pay the bills. They used to kick royal butt on the track, on the regular too, now they stress themselves over the morning and evening commutes. It is a very slow death as mediocrity completely envelopes them, but you can't help but root for them. You remember the good times and wish for more, but you doubt they'll ever have a good year again.

@mattlittlej Ай бұрын

Mitsubishi Heavy Industries: "Hold my Mogami stealth frigate"

@SilverSerenity520 Ай бұрын

The Eclipse and 3000GT were awesome in the 90s. They should bring those back, just modernize the basics.

@1BigDaDo Жыл бұрын

That's OK I still enjoy driving my 1997 GST mitsubishi eclipse ! Has 188k miles still goes strong !

@porkchopdog5249 6 ай бұрын

Would love to see the Montero comeback as a proper boxy offroader again to compete with the 4Runner

@JBMSTRIKER71 8 ай бұрын

Why they failed because they got out of Diamond Stat Motors. The Mitsubishi Eclipse and 3000gt

@jasona5221 Жыл бұрын

ITS STILL VERY SUCCESSFUL IN OTHER REGIONS

@Xerxes1337 Жыл бұрын

Most people know Mitsubishi for the Pajero, not the Evo.

@JulianVR4 3 ай бұрын

What really fucked over mitsubishi was that 0/0/0 sale when they said 0 payments for a year, 0 down, and 0% interest. That fucking TANKEDDDDD their cash flow

@TeriyakiSawce Жыл бұрын

I live in South Africa... Mitsubishi Colt double cabs bakkies (pickup trucks) are quite common all over...

@Eraera454 Жыл бұрын

Alex getting a flashback to his VR-4’s at the end 😂

@NotAmillenial90smillenial 7 ай бұрын

Last decent car was the lancer and evo

@EditorLava 7 ай бұрын

Well if they bring back the evo’s and make them in a affordable sense too, they’d make pretty insane money

@emerrepuntoka Жыл бұрын

I loved Mitsubishi cars, in fact I own a Mitsubishi Lancer GS because it is a great daily... Sad to see how they became "whatever they are now".

@brentbain3628 Жыл бұрын

I love my evo, I daily it an it's great. An I loved my 2g eclipse. But they don't have anything cool anymore

@mimief7969 Ай бұрын

They need to bring back the A6M!

@onyxly_9355 Жыл бұрын

I love Mitsubishi I personally own an eclipse and it's an awesome car ahead of it's time I'm sad to see that now it's name is on an SUV

@ondrejkonopasek9363 Жыл бұрын

Well, you will find an answer to this question in Asia. If you go there, you will find out that they don't need to come up with something cool for EU/US, cuz they already have asian market...

@Anonymous95N 10 ай бұрын

Have potential but have problems

@tati-anaroseee4316 2 ай бұрын

3000gt, eclipse, montero were all good and successful Mitsubishis, they just keep discontinuing them because no one wants to pay lots of money for a Mitsubishi

@oribashoji 6 ай бұрын

Mitsubishi makes so much more than cars. They make military vehicles for the JSDF they make heavy machinery, they make HVAC systems for your home, they make the turbos for the 10th and 11th gen civic.They do so much more than cars. Mitsubishi will be fine if they stop making cool cars. I'd still love the Evo or Pajero to come back

@nicholasconnolly4234 8 ай бұрын

5 best Mitsubishi's, Magna Ralliart, Sports and VR-X, EVO 6, 3000GT and Eclipse.

@CheesusSVT Жыл бұрын

There's only 1 Mitsubishi Dealership here in Austin, TX.... Been that way for 15 years. You can get the vibe just go to their Lot, and see how empty it is.

@literallyhuman5990 Жыл бұрын

In my city they doesn't really sell cars anymore. They rather sell trucks and industrial stuffs, much much more profitable for them.

@michaelblevins1651 Ай бұрын

I say its because of what people wanted Things shifted no one wanted a Coupe or Little race car they wanted a play to haul the family The Lancer just wasn’t selling like its competitors and the eclipse just wasn’t wanted That’s coming from someone that owns an 07

@immortaldev1489 6 ай бұрын

waiting for them re-release the A6M Zero

@uwancarbonel2776 11 ай бұрын

Actually the making good money in asia with triton and pajero, and maybe australia too. And recently they just release a new compact suv based on xfc concept and everyone here love it (indonesia). Why you said suv is dead, suv is the king of car today. Even lambo, porsche and ferrari making suv.

@W1llcoker Жыл бұрын

Best thing Mitsubishi ever made were heat pumps

@judeau9151 6 ай бұрын

they made some cool planes in the 40’s

@JuanLopez-jk9xg 16 сағат бұрын

it reminds me of buick so sad alotta the older companies get limp wristed and forget what made then a great companh

@RandyG727WGR 6 ай бұрын

You can just hear the sadness in his voice 😔

@rlhunter6200 9 күн бұрын

Made some scary planes for Japan during WWII.

@houtarooreki5751 Жыл бұрын

well the only reason Mitsubishi keeps failing when they try something is because they end trying to reinvent the wheel whenever they do so. the 3000GT for example

@joeandrewturner4515 18 күн бұрын

Imagine if they only focused on making high-performance sports cars

@thoktrigg3308 Жыл бұрын

Every brand are doing a lot of SUV and not à lot of other things like French brand who uses sedan models name for new suv and many other weird things

@ramonbriones4487 Жыл бұрын

I bet u can't think of one friend that owns an Evo and is actually running lol

@StinkHatch5318 Жыл бұрын

The Evo is actually somewhat reliable unlike the normal Lancer. Now with that said, I do know someone with an Evo VIII that doesn't run 🤣

@AndyZULUL Жыл бұрын

non running are all the High HP modder breaking the car

@4bangr4days Жыл бұрын

I can’t imagine you with a car at all

@chrismeyer7020 6 ай бұрын

Well they did make the a6m and i say thats pretty good

@DankBoyy00 8 күн бұрын

Thats only for their cars thou, in the tech and other sectors theyre extremely successful

@literallyhuman5990 Жыл бұрын

I think Mitsubishi was never going to make cars (just my assumption, they never seems to really in touch with car industry as much as other company like Nissan, Toyota, Honda) because their industrial machinery's just better and probably more profitable. I mean, it's not rare for me to see them in industrial market. And fun fact, they do make tanks.

@rizon72 Ай бұрын

FFS, increasing wage will only result in more income inflation. Why do so many NOT get that?

@superfir8019 11 ай бұрын

They need to bring the old Lancer evo for all of us it will be the best car selling ever

@matthewlangley5672 6 ай бұрын

"probably the best thing they ever did, was make the lancer evolution" *Chuckles in A6M*😏

@erichufstetler8036 14 күн бұрын

To many old Japanese CEO's at the top. They squash innovation, plus just an observation, they might still be or were embarrassed about their past military history, 1932-1945.

@derekdawson675 6 ай бұрын

I think their airplanes are pretty good

@pedronieves4995 Жыл бұрын

Listen man I'ma tell you this my mother bought a 94 eclipse brand new car manual transmission I loved that car dude I was around 14 yrs old that's the car I learned to drive in I tought myself how to drive stick in that car and it was so easy that car was smooth had the best handling and for a brand new car the power seemed like it had it all loved that car my brother totaled it rear-ended someone getting in the highway at 60 something mph we had the car for like 6yrs

@danabeckham7461 Жыл бұрын

I dug the old wide body starions or Chrysler Conquest same car....in there day they were coolookin and pretty quick for there time....

@drakesterX 6 ай бұрын

My Dad and Mom were tempted buy a Mitsubishi model years ago (one of the SUVs, no way were they getting an eclipse or a Lancer (definitely not an EVO as they weren’t sold in Canada)). They declined because the dealership wouldn’t budge unless they signed a ten year lease, the dealership wouldn’t let them buy the car outright. Plus, the whole dealership experience was “miserable” as they tell me (it was many years ago and the manger was apparently given the boot shortly thereafter Ironically, they went and bought a Pathfinder after that. My Mom loved that thing to death, she was sad when we sold it.

@kickass-ox7ed Жыл бұрын

The expander and the triton is a rally beast tho???? In my opinion arent they competing again in axcr 2022 rally cross country

@trini_outdoors1378 Жыл бұрын

L200

@diegoeleazar9154 4 ай бұрын

They were too focus on Rally.

@CptJackmoto. 7 ай бұрын

not even just the eclipse or the vr4 but even cars like the mirage were amazing. It’s not that they’re only making suvs, but they cheaped out and took the easy way out

@s4cells4cell7 Жыл бұрын

Everybody sob about mitsubishi but how many of you bought 1? They make what the public want : suv and offroad. They were known for this among who REALLY buy their products. The evolution is just an halo version of car(lancer) that didn't sell well. And it's a pity because their last effort in that sense was not bad, but didn't sell well.

@FXIIBeaver 4 ай бұрын

Don’t you dare forget about my baby the GTO

@snuggleseal Жыл бұрын

Watched this in my jdm Evo VI :D

@ReactRight02 8 ай бұрын

Wow nissan owns them by 30%?? Why they didnt bring back the Evo? Mitsubishi is pretty much remembered because of that vehicle. The type r has no more competition since the STI doesn’t exist anymore.

@samthompson7821 Жыл бұрын

man i have an outlander before they started doing all the weird shit to it a 2017 and i love it in all honesty and the lancers too they are very fun cars to drive and the exhaust note is crisp if you get a good exhaust set up it's just they had no money and kept producing the evo lancers eclipses and talons

@gamercstudios 4 ай бұрын

But they still making military aircrafts 💀💀💀💀💀💀💀

@az_3kgt714 Жыл бұрын

more like anytime Mitsubishi makes a good car they've gutted it so the EVO wouldn't be challenged..Which painted them into a corner and when they ran into financial troubles they shut everything down but SUV's

@deansullivan212 Жыл бұрын

They failed cause they made almost all their cars 4x4 and takes alot of money its bloody nuts most Japanese companies are crazy

@aarongray7861 Жыл бұрын

Just in case you hadnt fully searched Mitsubishi out, they were and primarily still are a heavy equipment manufacturer. The car division is a side show, much like Hyundai. They don't need it to be profitable, or even great.

@ronburgundy4375 Жыл бұрын

You skipped out on the dsm 3kgt colt mirage

@Tacticoolpapi Жыл бұрын

Ive been there since day 1. Mitsubishi will only be successfu at selling cars by sticking to their old old ways. Not going to get in to it but long story short, Making cars only accounts for like 5 % Of their income. Mirsubishi is focused on the energy industry. Heavy oil and electrical. Thats their bread and butter.