What happened to Outdoor Voices?! - The Brand That Took on Nike & Lululemon falls again.

Рет қаралды 2,735

Ай бұрын

If you want to grow in Sports Marketing, it's important to understand the world of athleisure quickly closing in. With brands like SKIMS, Lululemon and Alo Yoga entering sports, and traditional brands like Nike and adidas trying to sell more athleisure...we're headed for a collision course.
Studying the rise & fall of the atleisure darlings can help us learn about the power of Branding, Differentiation, Serving a Specific Consumer Market...and the painful lessons of growth.
Outdoor Voices got acquired AGAIN last week. It's been an ugly road for them. They were once the darling of the athleisure world and had the big brands like Nike and Lululemon trying to chase their style.
Now? Their charasmatic founder ,Ty Haney, has moved on after she was pushed out of the company in 2020 and there's been fallout ever since.
There have been multiple rounds of layoffs, stores closing, and now Consortium Partners is acquiring them.
It's a bizarre place.
Marketing Insights from the world of Athleisure and Sports.
Follow for More:
JordanRogers
www.JordanRogers.xyz

Пікірлер: 52

@Mrinal_Ishu 21 күн бұрын

This is a great breakdown Jordan! Thanks for sharing. I am a sports business professional venturing into the sponsorship & marketing in a very immature sports market - India. Over the last few years, we've had a burst of homegrown athleisure brands serving the consumers and I can clearly demarcate them according to your graph to better understand their positioning. Subscribed.

@JordanRogers2626 20 күн бұрын

Amazing, thank you!

@jota1001000 14 күн бұрын

Great stuff Jordan!

@emilykalatzis 16 күн бұрын

Found your channel through Oren. Really enjoyed this video and derived value. My only ☝️ piece of feedback, is I would love to hear more of your personal opinion at the end to conclude the video. It felt like it ended abruptly. Otherwise, great content.

@JordanRogers2626 16 күн бұрын

thanks, Emily! fair point!

@andytothea 10 күн бұрын

This is such good content - Thank you. I know your specialty is sports marketing, but are you able to do any basic videos on intro to marketing for someone who wants to learn more about marketing in general? Keep up the good work. Thanks!

@chrisear Ай бұрын

Thank you again Jordan for the great content! 💪 Looking forward to learning more from you in these longer form videos!

@JordanRogers2626 Ай бұрын

Appreciate that, Chris! It’s on the way 👊🏼

@jackdawson1054 19 күн бұрын

dope video 🔥 dig the whole channel vibe

@JordanRogers2626 19 күн бұрын

amazing. Thanks for tuning in

@julianlobob 29 күн бұрын

Great content Jordan. I went to find more videos of this kind from you. I saw it’s your first. Looking forward for more!

@JordanRogers2626 29 күн бұрын

Thx Julian! More on the way!

@itsobietime Ай бұрын

Awesome stuff! Love the long form content, IG always feels like there's more to explore. You're already up there with my other favorite channel, Modern MBA.

@JordanRogers2626 29 күн бұрын

really appreciate that! IG is trying to cram way too much in :90!

@patrickbark5464 29 күн бұрын

Awesome breakdown - love this format and excited to see many more!

@JordanRogers2626 29 күн бұрын

Thank you, PB

@operationpaidvacation 25 күн бұрын

Great watch

@JordanRogers2626 20 күн бұрын

Thx JW!

@chrismaco 29 күн бұрын

Great content, it wold be interesting if you deep dived into their campaigns, styling etc and compared them with other brands

@JordanRogers2626 29 күн бұрын

note to self! thanks, Chris.

@driedmushrooms Ай бұрын

This is great stuff. Was curious to hear insights on this. Loving the strategic takes. Will be tuning in for more.

@JordanRogers2626 Ай бұрын

Thx so much! Appreciate the support 👊🏼

@orenmeetsworld Ай бұрын

Absolute legend behavior

@JordanRogers2626 Ай бұрын

you're leading the way, brother 👊🏼

@francisthedotconnector 18 күн бұрын

Just like the DM I sent you on Tik, really enjoyed this video (plus the one about Bandit).

@JordanRogers2626 18 күн бұрын

@@francisthedotconnector thank you so much! Appreciate you dropping in

@francisthedotconnector 18 күн бұрын

@@JordanRogers2626 honor is all mine!

@iz-a-uh Ай бұрын

Great video! I liked hearing about where you felt like you learned the most and tips you have for early career/new and aspiring marketers.

@JordanRogers2626 Ай бұрын

Ok great to know! 📝

@Pingittt Ай бұрын

About time you were on KZfaq 🤝🏼 excited for more of these to come. Great job Jordan

@JordanRogers2626 Ай бұрын

Yoooo thx brother! It’s about time 🤣👊🏼

@AdamBCopeland Ай бұрын

Do trail running next!!

@JordanRogers2626 Ай бұрын

oh good one! 📝

@syddddles 28 күн бұрын

I have a bunch of product from OV (including the exercise dress, ofc). They also used to lean into local community - hiring city-specific managers to put on events like yoga nights and group jogs. Pushing Ty out was a terrible look/signal to a female-heavy customer base, well before they downgraded material quality and closed stores. The board never truly understood the power of the brand & following she built. That was the beginning of the end 😢 Seems like Vuori stepped in to fill part of the loungewear & casual movement niche…? Great video, thanks Jordan!

@JordanRogers2626 26 күн бұрын

they did great community work, for sure! Oddly enough, I don't see anyone filling their FUN/Sporty space, but there's so many athleisure brands for general casual movement stuff! Thanks for tuning in!

@junkytrinket 29 күн бұрын

Good stuff! Enjoy the charts and business insight on these apparel brands.

@JordanRogers2626 29 күн бұрын

awesome! I'll keep that up!

@brooklyngillespie 27 күн бұрын

Love this! I have their iconic tote bag and blue “doing things” hat. I’m always looking on Poshmark for the original collection pieces. I remember in college listening to Ty on podcasts. I wanted to join the company so badly, but then I read crazy stories on Glassdoor about their company culture.

@JordanRogers2626 26 күн бұрын

the hat is iconic! Thanks for tuning in.

@KyleJNielsen Ай бұрын

This form of content works great for you Jordan, let’s go

@JordanRogers2626 Ай бұрын

Excited for it! Not trying to cram all this into :90 🤣🫠

@mattcummings4668 29 күн бұрын

All gas no brakes!! ⛽️💯💨

@JordanRogers2626 28 күн бұрын

you know it bro!

@donovanpe6697 29 күн бұрын

Loving the new content recently! Very interested in learning about how you built your marketing portfolio in the past to obtain former roles. I’m actually a young ex-Nike brand marketer as of recently and would love to hear what you have to say regarding this as I’m back on the job search. Let me know if you’d be open to briefly reviewing mine too!🙌🏾🙌🏾

@JordanRogers2626 29 күн бұрын

ok note to self! I'll have plenty of career content here. I've got lots on my site too. Howtogetajobatnike.com is a good start.

@markzheng 29 күн бұрын

CHART

@JordanRogers2626 29 күн бұрын

HAHAHA it's back & we added a new one

@MANI-ee7vr 21 күн бұрын

Do you have any advice for a soon-to-be business owner entering this market? I want my brand to be fun and affordable. My brand will be sensory-friendly for all ages and sizes, solving issues for people with sensitive skin, hives, and sensitivity to seams. We plan to use fabrics like bamboo, lyocell, and modal to ensure comfort and quality. Any tips or guidance would be greatly appreciated.

@JordanRogers2626 20 күн бұрын

Great idea! Make sure there’s a product market fit & learn Vertical Video. It’s a cheat code! Cut30 is a cool boot camp my guys are running to learn!

@TheTravelMoneyGuy Ай бұрын

Hey Jordan I've learned a lot from you (confetti moment commercial how it could have been played win or lose for example). And I'm in your broadcast channel. I was co captain in high school and Jimmy Butler was the other captain. Anyways I manage 3 KZfaq channels, would love to work with you. I'll DM you and email you.-Kyle

@JordanRogers2626 Ай бұрын

Kyle, WOW! Co captain w/ JB is amazing! 🏆 appreciate the kind words. Looking fwd to it 🤝

@matejkadak Ай бұрын

Great stuff!