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Saudi Arabian Airlines (SAUDIA) has always been kind of a mysterious airline to the west and that’s exactly why I found it interesting. It is a major airline in the Middle East, with 150 airplanes, but historically their focus is to serve their customer inside Saudi Arabia.
I recently flew on a Saudia B787 Dreamliner from Dubai to Jeddah. The largest country in the Middle East has opened their doors to visitors again. Let’s find out from my journey what’s changed in SAUDIA during the pandemic.
During my visit, I was driven for the first time by a Saudi lady. I visited the SAUDIA crew training centre and saw a new batch of Saudi National female cabin crew being trained. A couple of years ago it would’ve been impossible to see a Saudi female driving or serving as a flight attendant.
I interviewed Saudia's CEO, Captain Ibrahim Koshy. He mentioned a lot of things are changing inside the 75-year-old airline, with goals to transport 100 million tourists to Saudi Arabia with vision 2030. The airline is at a turning point. In the next 5-10 years it will be interesting to see how Saudia develops itself on the global aviation footprint.