What happened to the Toy Section of Toy Stores?!

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Ай бұрын

What happened to the Toy Section of Toy Stores?!
Exploring Target's Toy Aisles with Bobby Vala | Action Force Creator's Perspective
Join us on a thrilling journey through the bustling toy section of Target as Bobby Vala, the mastermind behind Action Force, shares his candid insights and comparisons! In this exciting episode, Bobby immerses himself in a sea of toys, including fan favorites like Nerf, Marvel Legends, and G.I. Joe Classified, while offering his unique perspective on each.
As we walk alongside Bobby, he delves into the intricacies of toy design, discussing what makes certain figures stand out and what might leave enthusiasts wanting more. From articulation to accessories, paint applications to packaging, Bobby provides an expert analysis that both collectors and casual fans alike will appreciate.
Throughout the video, Bobby draws intriguing parallels between these household names and his very own Action Force line, offering viewers an exclusive glimpse into the thought process behind his creations. Whether it's spotting similarities in design elements or highlighting the differences in playability, Bobby's keen eye for detail adds a captivating layer of depth to this toy exploration.
Expect honest opinions, surprising revelations, and perhaps even a few unexpected discoveries as Bobby navigates the aisles, sharing his genuine enthusiasm for the world of action figures. Whether you're a seasoned collector seeking new insights or simply someone who loves toys, this immersive experience is sure to leave you inspired and entertained.
So, grab your favorite action figure and join us as we embark on this thrilling adventure with Bobby Vala, only on the Valaverse channel. Don't forget to like, subscribe, and hit the notification bell to stay updated on all things Action Force!

Пікірлер: 424

@Valaverse Ай бұрын

Would you like to see more videos like this from us?

@MrDEMarq Ай бұрын

Your going to make it easier for me to buy your merch...LETS GOOOOOO!!!

@Valaverse Ай бұрын

We are trying very hard to do this!

@geekillustratordad4982 Ай бұрын

Yeah I dug this, great stuff. Shocker there was no MOTU stuff.

@marcusplato278 Ай бұрын

Definitely yes.

@kevindeantonio5582 Ай бұрын

Hell Yeah! These kinds of videos are very fun, and informative. I would love to see more of the Collectible places you shop at.

@krisfx1976 Ай бұрын

I'll tell you what happened. Walmart and Target don't give a crap about toy sales. It's a very small percentage of their overall sales so they can't be bothered. Put that together with the fact that distribution is horrible from toy companies these days and you have the current state of the toy isles.

@bryce5134 29 күн бұрын

Kids play A LOT more video games compared to physical toys nowadays too

@slyreviews6363 25 күн бұрын

Yeah, my stores can go for like 6 months without even restocking. Pretty sad.

@ZackarySchejbalCODBO2RGM2 24 күн бұрын

Also forgot to add in the transition from in-store shopping to online shopping from those like Amazon. Brick and mortar shops are becoming obsolete to the online stores. Just like how the introduction of the diesel locomotive made the steam locomotive obsolete.

@UnlimitedEmeralds 23 күн бұрын

I’m pretty sure more people steal toys than buy them nowadays. Every week my local police is finding nearly $100,000 worth of stolen legos in some UHaul. Kids simply don’t play with physical toys anymore, they either play video games or rot their brains on social media. Adults are also the primary buyers of physical toys like legos and action figures so you can imagine why all 3 of these factors have changed the toy aisle.

@thatmanoverthere608 Ай бұрын

We love u Bobby. Your just a Real dude like us. Not some corporate greedy dude sitting behind a desk looking at numbers, who can careless about what he sells.

@brainysmurf74 19 күн бұрын

Gotta give him props. He started his company from nothing and made it into something special Its really hard people. Sometimes people dont realise how hard it is to create a new company that creates original content.

@thisshouldbeentertaining3386 29 күн бұрын

The toy sections are vastly different than what they were like back in the 80's and 90's. Back then you had toys for all ages. Now you walk into one and it's mostly toys for the 7 and under. And the action figures that used to be targeted to the 7-12 year olds and were generally cheap. $3-$7 now are targeted to 30+ year olds and cost $15-$35😞

@Ajztoyz Ай бұрын

Imagine being a toy hunter out on your normal route and you see Bobby Vala at one of your Targets….i wouldn’t know how I’d react. I’d like to say I’d just be myself and say what’s up.

@bronxrob1552 Ай бұрын

Miss actually toy stores like toys R us.

@VovoWoahwoah 21 күн бұрын

The reason there’s no more displays is because of vandalism and the cost of maintenance to even place them

@DrTheRich 15 күн бұрын

that's not really the main reason, kids are on tablets, they barely play with toys anymore these days, and if they do people order from amazon

@evanrhildreth 3 күн бұрын

It's really neat seeing how Toys R Us evolved in Canada since it died in the U.S. It's all about what's trendy. Squishmallows and blind boxes are front and center. The end caps are mostly Roblox and Minecraft merch. Video games are gone, and that whole section is adult LEGO sets. They also have an isle of Funko Pops, and a small selection of Japanese Manga (but no American comic books). They still have all the usual Hasbro and Mattel toys, but every year that section has lost an isle and gotten pushed further towards the back of the store.

@Dhalin 2 күн бұрын

They have to evolve with the markets. Toy sections are shrinking because more parents are buying their 8-17 year olds electronic devices and they play games that are digital downloads, so there's no need for physical copies (those are just for adult collectors). Usually it's only the toddlers to 8 year olds who play with physical toys and that's why when you see toy sections, 80% of them are dolls, dollhouses, alphabet blocks, etc with a few water and nerf guns for the boys and a few things like RC cars and stuff. And I dunno about department stores in your area, but the walmart I work at, they integrated the adult games (board games, card games, etc) into the toy section too, which is right up against the sporting goods area, which is slowly taking over the toy area.

@Joey_Star_ 15 күн бұрын

stores need to start carrying gundam model kits more

@sombrehillvods 15 күн бұрын

Yes, more gundam, more often

@mechadeka 11 күн бұрын

They seem to sell pretty well at Target, so I don't know why their selection remains so small.

@larrylambert1220 24 күн бұрын

As a guy in my fifties, I miss Toys R Us.

@hammertronactionfigures2426 Ай бұрын

How odd. Just yesterday my kid showed me a Mini-Brands pizza that I thought looked like the right size for 6" action figures. Amazing how many things seem to happen at about the same time.

@yeetethdeleteth3307 Ай бұрын

One side effect of collecting Lego is that your money tends to disappear quickly

@JONNYSORENSEN_AU Ай бұрын

Look, just build more money! I mean... its lego

@pigs18 20 күн бұрын

The answer to nearly every retail question is, "Amazon."

@skabcat242 3 күн бұрын

I am so glad I got to experience going toy shopping the 80s and 90s. Its not as fun now.

@Alte.Kameraden 17 күн бұрын

stores in general have become souless honestly. Not just toy sections. I used to love going shopping but.. now days it's kind of boring. As if they want you to go in and out. Everything is about shelf space, and it's tight hard to get around sometimes.

@Dhalin 2 күн бұрын

LEGO is on a bit of a downhill spiral, at least for me. The licensed sets are just too expensive for all you get out of them, and they almost never have any decent buildings anymore, unless it's Hairy Plodder stuff (which is overpriced AF because of licensing fees) and it's all cars, planes, etc or weird stuff like a bouquet of flowers or abstract paintings, or a model of the earth and sun or some weird stuff like that. Heck, even the "City" theme is just firetrucks, cars, race cars, race tracks... no buildings. You can't even make a "City" out of the "City" Themed sets and even when they DO release a building, it's a very bare-bones facade front of a building that has big giant windows to save on pieces most of the time. Now, there was this somewhat neat set last year that had like 4 small buildings side by side as like a street feature, but... no road plates? That would have been perfect to include a road plate that goes along that street. Just go to bricklink or something and look up the sets they used to have and compare them to what they put out nowadays... night and day difference. EDIT: Also, I hate how they inflate piece counts by including LOTS and LOTS and LOTS of small smooth pieces to cover up all the studs. The studs ARE the iconic look of lego and if I wanted smooth toy models, I wouldn't be buying LEGO.

@RisingHERO19 Күн бұрын

The downfall of Lego was them stopping Bionicle

@hammertronactionfigures2426 Ай бұрын

For some reason cross sells on the back of action figure packages are missing. That's really annoying. I want to see what else is available.

@RobinTimDrake 12 күн бұрын

That is literally ALL Target stores: empty pegs, toys randomly strewn about, clearance tags seemingly placed on stuff randomly. The collector section keeps expanding. There was an Aladdin toyline. We had almost all the figures. Even Genie Jafar.

@chrisandrew9840 11 күн бұрын

It's insane, we're down to really just two brick and mortar retail stores for toys and both of them look like desolate warzones I think it honestly has a negative effect on my chances of impulse buying because it just looks so visually unappealing, strange as that may sound.

@moskillz76 Ай бұрын

Collectors section of my Targets is always a disaster. So disorganized, like the employees just dump the stuff and don't care about making it easy to find what you want.

@Deathbringerrrrrrrrr Ай бұрын

I kinda like it that way. Makes it like a treasure hunt haha

@juliorodriguez9746 27 күн бұрын

My walmart's toys section is a literal mess, figures or toys with missing heads, there was a plushie stuck in the roof, another plushie had a cut off head, and the transformers toys also got it bad, some of them were almost torn out theyre boxes, a bumblebee was literally torn apart without damaging the box somehow, some of that mess is still there

@andrewtaylor940 Ай бұрын

It's got to be both great, and incredibly suck as a kid to have a Dad with his own toy company. He buys cool shit because he likes the designs. But having your toy collection limited by design decisions seems like it can be weird. "But Daaad I just want Spider-Man!" "No! Do you see those knees! We have better knees at home!"

@thearthurmarston9897 Ай бұрын

“We have better knees at home!” Im legit dying 🤣🤣🤣

@VConley Ай бұрын

Bobby, these videos are great because we get a behind the scenes look at some of the things that you look at for motivation, inspiration, and insight as to how you can further push things to the next level.

@JamieJamez 4 күн бұрын

19:39 You can get that at Ollie's for $8, along with all of the other Star Wars, Marvel, and Disney junk that no one wants anymore.

@Mutron_78 Ай бұрын

Awesome getting Bobby's perspective as a toy designer but also as a consumer buying stuff for his kids. This is why Valaverse is raising the bar for every toy manufacturer, independent & mainstream.

@Ohm3gaw3apon13 Ай бұрын

Bobby, Can we get an episode of you going into a super 7 store? 😂

@enclavehere.7995 17 күн бұрын

They never stock the Transformers sections like they used to :(

@gundamboy195 17 күн бұрын

Makes hunting harder :/

@LtZerge 16 күн бұрын

Even the lul before the michael bay movies took off weren't this dead. It's tough. 90% of the time I have to order it online And the prices has effectively doubled since 2010.

@gavichealsomething2169 Күн бұрын

This I know people like the larger Deluxe, and Leader class figs, but I like the smaller Legends/Cyberverse Legion/Core class figures, they're pretty good in some cases, like usually being cheaper, and good for perspective shots in stop motion But you can barely find any of the new releases unless you go online

@Jesse4130 Ай бұрын

Love it, I don’t think of Bobby as a “Toy Company CEO”, but a Toy Fan/collector who just happens to run a brand!

@Valaverse Ай бұрын

Love that

@GundamWarrior1 Ай бұрын

When the TMNT crossover happens and hear me out: "Mutated Pandora! With her a muscle bound cat girl!"

@z0m813 10 күн бұрын

If you are looking to get into retail, you should probably go with a price point similar to legends or those GI Joe classifieds don't go the collector route. The price points on NECA and the other brands is absurd hell even legends and classifieds are getting insane. What is off with the price points as you stated is the fact that they know the adult collectors will pay that price for those figures.

@hammertronactionfigures2426 Ай бұрын

LEGO City is the best line. LEGO should bring back Castle and Space. The other licenses are fun, but nothing beats the original themes it had.

@pink_ice9454 24 күн бұрын

1:54 it’s crazy that you said you’re not a Lego guy, yet that’s the Lego guy-est thing you could’ve ever said 😂 No but in all seriousness, this video was randomly recommended to me, but I’m glad I clicked! This was such an interesting watch! It was so cool hearing about all the little bts details that go into toy production

@Valaverse 22 күн бұрын

Did we get a subscriber out of you!?

@narwhalking2788 22 күн бұрын

Hearing someone who isn't hooled on Lego so strange to me. I guess it's like how i dont care for G.I.Joe.

@jointjunkieslangards Ай бұрын

Love this video!. One of the things I always miss about toy runs is just walking the aisles and just experiencing all the cool stuff out there. Not just the regular go-tos of the collectors like Marvel, Star Wars, DC, GI Joe, or Transformers, etc. but EVERYTHING in the toy section/store. Boys stuff, girls stuff, puzzles, play sets, role play... EVERYTHING. It's all fantastic.

@Rithanel Күн бұрын

I have too many issues with the blind box stuff. It's early age gambling and so much packaging waste. At least with a kinder surprise, you get a consumable, and don't tease you with what you "could" get.

@necrotwoshoes 23 күн бұрын

That Collector's Spot is about 3x the size of my two local stores in WA state. To hear someone complain about how small that section is when it's that size cracks me up. We're getting scraps over here.

@Finfection 18 күн бұрын

Same for my Targets here. That section is barely a fraction of the size and it's just mostly funko pops and Neca figures.

@williamsorrells6058 2 күн бұрын

You should check out stores like Ross to get an idea of what things dont sell at retail prices very well.

@Ordinaryguy82 Ай бұрын

This was awesome and fun Bobby, it is refreshing to see the perspective of a toy & story maker in a toy aisle. None of this was boring, I collect, but I also have kids an it’s just refreshing, thanks man.

@slyreviews6363 25 күн бұрын

Dude, your one Target store stocks so much more Jakks Sonic than my Target, Walmart and Kohl’s combined!

@jasonoshea7947 Ай бұрын

Always love it when you talk shop Bobby, it's great to hear the insight of a toy designer about the industry.

@thetitan914 Ай бұрын

TMNT Valaverse crossover? The thought only cracks me up...😂

@donniep1 18 күн бұрын

Scalpers.. that is what has happened to the toy sections.

@WompaStompaCyn Ай бұрын

Can we expect Valaverse dollhouses any time soon? 🤓🤓

@StarfruitStirfry 20 күн бұрын

Funny how you go from looking at the Sonic stuff to talking about Jazwares. Back in 2011 around the 20th anniversary of Sonic, Jazwares did that entire line of brittle Sonic Generations figures. I loved my classic Sonic that came with the classic Amy comic two pack.

@shinobi-Wan Ай бұрын

This was great insight, having someone who's worked at multiple companies take you thru the aisles and talk about the products on the shelf.

@gpocketgamer7981 Ай бұрын

The Hogan figures has his own specific tans one for the 80s era and one for the 90s era. The collector's really started to dislike his skin tone before this move, because he was pinkish so this was Mattels answer to those who weren't satisfied with the non tan Hogans.

@bradleybendele6191 Ай бұрын

You can never have enough Bobby Vala!!!! More, more, more!

@JM2theB Ай бұрын

I enjoyed this. I don’t collect everything, but I love toys in general, so it was kool to see your take on various lines and industry goings-on.

@SwimKam 24 күн бұрын

🤩 I learned so much from your walk through! Thank you for for looking at all this IP and giving a Cliff notes version of information!

@arthurchen6464 27 күн бұрын

I love how Bobby just likes toys. Just toys, all sorts of toys. Adult collectibles, roleplay items, boy's toys, girl's toys. As a toy maker, he just enjoys making fun stuff that people would like to play with.

@spacecrimebeatz Ай бұрын

This is one of my favorite videos on the channel! Love the walk and talk through Targets toy dept. 🔥

@aisforapple9968 Ай бұрын

Yes I would definitely like to see more of these kinds of videos. It’s cool to see Bobby’s opinions on other toys

@RickKoeppen 24 күн бұрын

I miss non-licensed toys. Everything is licensed now. I want generic lines. Like those old CORPS army figures or some generic fantasy action figures not based on a movie/tv show.

@pink_ice9454 24 күн бұрын

As a lifelong Lego fan, I couldn’t agree more. I grew up on Lego’s original lines, but now those are so few and far between because of the fact that their licensed products overshadow everything else. I miss the days when they’d put out new, original stuff every other year or so.

@RickKoeppen 23 күн бұрын

@@pink_ice9454 Exactly this. I am craving a new Castle or Pirates line.

@rocksreviewsreactions337 22 күн бұрын

@@RickKoeppen Especially Hero Factory, things like Galaxy Squad, and Agents.

@Rodimusprimerib Ай бұрын

Love seeing and hearing your perspective on different & current toy lines. Keep em coming

@ELECTRIKDOOM77 28 күн бұрын

You could tell from this video Bobby is a K-BEE TOYS/TOYS-R-U KID!!! MORE VIDS LIKE THIS PLEASE!!!!

@FredMeyer42 Ай бұрын

Thank you for commenting on the prison tats! Hasbro going overboard with the ink!

@bookbookbook1 21 күн бұрын

Theres always a giant basket or box of squishmallows at every single pharmacy/walmart ive been too

@Salsaandoval82 Ай бұрын

Keep the videos coming!!!! I enjoy them every Saturday! Go Action Force!!!!

@HV_FiguresAndCollectables Ай бұрын

Targets and walmarts here in northeast Pennsylvania are absolutely atrocious, nothing's ever stocked it's always the same crap being restocked, literally nothing new everytime i go, it's horrible I hate Pennsylvania. We only have one comic shop/toy collector shop in my area😭😭 I hate NEPA so much if you're a toy collector or a comic book fan DO NOT COME TO LIVE HERE THERE IS LITERALLY NOTHING GOOD HERE FOR TOY COLLECTORS!

@grizzlynightmare8011 Ай бұрын

I love watching WCBs videos on Hasbro’s products dying at discounted places like Ross and Ollie’s. What I love about this video is your inside knowledge of the toys and industry and I am sure you could point out why every line has failed. Hopefully we see more videos like this.

@BrxIghtside 28 күн бұрын

Him talking is like edward norton talking about toys and its fascinating

@Valaverse 28 күн бұрын

Oh yea?!

@hammertronactionfigures2426 Ай бұрын

The shelves have way too much open space. How can they ever get new customers and fans if new people never even see the toys and action figures?

@hammertronactionfigures2426 Ай бұрын

How on Earth is Mr. Vala saying some nice things about Hasbro? It's like he's a reasonable human being, or something.

@CollectingHavok Ай бұрын

definitely intrigued by the thought process as you walk through the aisles, its one thing to be a designer, but you definitely seem passionate about it, and we need more of it!

@LaserPants Ай бұрын

Buy that Dino mask!!

@Valaverse Ай бұрын

Ha. I thought about it!

@jonathanwyatt6572 21 күн бұрын

My Target toy aisle especially when it comes to Transformers and Star Wars is nonexistent. Usually all they got are figures nobody cares about like "Third Sister" and The Client"

@timbo1992 Ай бұрын

It’s sad kids don’t have that fun experience anymore…I remember basically living in toys r us & other places it was the best

@marcuswrather3588 Ай бұрын

I like this video I like articulation.That's my my thing.If it's guaranteed relationship I'll get it.If not, it's a statue.I really like your views.I'm just starting to get into your stuff now.Great job, keep up the good work.This is my first time doing this too on youtube

@DavesEmpire1981 Ай бұрын

That's the common look of most Target stores right now

@WarrenSteenkamp 27 күн бұрын

You should do a series of videos on getting into Lego from the perspective of someone who is more into action figures, and how different/similar they are. The Lego community would eat that up!

@eddiepadilla2240 25 күн бұрын

Shut your dumb ahh up 😭🙏💀

@Rafu_Aeru Ай бұрын

*3:39* such an excellent point and also great to see you doing youtube videos! Looking forward to the next 3PoA Bobby!

@wotaj 21 күн бұрын

These industry insights are fascinating.

@machineman6498 Ай бұрын

That’s the best stocked Target I’ve seen in a while. Honestly saw the make a food thing and didn’t see if it was edible or not (in the 10 second look). That may become an issue.

@taketheshot247 Ай бұрын

Love this slice of life video and the commentary was interesting! This is probably the most personable a toy company has been, and that’s great marketing!

@foamformers Ай бұрын

Imagine being on a toy hunt seeing some other collector holding what you are looking for and it’s Bobby Vala.

@davidburke4489 Ай бұрын

My local Targets shoved the Collector Spot into the figure aisle, it's not a separate section any more.

@fullspectrumgeek5925 Ай бұрын

Your perspective on toys and the toy aisle was refreshing. I'll not look at toy aisles the same way again.

@Valaverse Ай бұрын

Oh really?

@fullspectrumgeek5925 Ай бұрын

@@Valaverse yeah I never thought about paint (and all the technical aspects involved in superior paint application) at all on anything that wasn't Action Figure related.

@banzaibobA7V 23 күн бұрын

You can really see Bobby's passion for toys in this video!

@Valaverse 22 күн бұрын

Thanks for saying this!

@nickthepick8043 22 күн бұрын

Really love hearing stories about you and your family. I'm a sucker for a father who loves his family.

@curseoffenrir Ай бұрын

I have never seen a Target with so many toys.

@robertreichle1 Ай бұрын

Yeah, I'd love to walk around my local Target and see half this stuff.

@aworldmadeofcardboard3692 Ай бұрын

Awe Bobby, You.made that little kid cry!🤪 Seriously though, Very nice video. I enjoy your insights into toy retail. Fantastic.

@Michael20 11 күн бұрын

Please more toy history analysis videos

@user-zk3wi5ql6e Ай бұрын

you were responsible for that upside down ab crunch for those 12 inch legends? may i ask why? you can't rotate the waist when the torso's crunched like you could if it were 2 diaphragm style cuts like on jada figures.

@judgejase7583 Ай бұрын

Thanks for a very interesting video. It's great to hear you talk about the various products, displays & methods of manufacturing, especially industry insights. I do similar toy aisle walkthroughs here in Sydney, Australia and our shelves are in a sad state indeed. I also tidy up the shelves as a community service, because toys need to be displayed properly. Wishing you good luck in getting your SUPERIOR Valaverse figures into as many stores as possible !

@codemonkeyattack 20 күн бұрын

Not going to lie, I wasn't expecting one of my local Targets to be in the video.

@treyvonishere4375 19 күн бұрын

Sonic’s 20th anniversary toy line maaan… you had to be there

@HV_FiguresAndCollectables Ай бұрын

Then there's FYE don't even get me started on the overpriced Marvel Legends there.... 50 bucks for a single Marvel Legend that's supposed to be 25 to 30... Unless you have the VIP card thing and you're not even guaranteed that working without any issues because I got mine over a month ago I havr yet to make a purchase with it and the system on their end is errored out when it comes to my newly created account for some reason. North East Pennsylvania is an absolute joke when it comes to nerd collecting and toy hunting.... A horrific and distasteful joke I hate it here😭

@briandain8432 Ай бұрын

The first thing I ever used Lego to build exclusively for not Lego, was for the Mega Construx PREDATORS making a ship with room for 2, in addition to an ejectable Face Hugger Aquarium, Xenomorphic Holding cell, and room for an unfortunate facehugger victim in hibernation. With Lego i make my own Toys that otherwise would never exist.

@fynncobb9122 18 күн бұрын

Awesome video! Looks like Warwick Mall Target, and it’s wild to see Bobby wandering the same aisles I used to haunt!

@kenbest76 Ай бұрын

Couldn’t help but notice that those fully articulated Ninja Turtles with a slew of accessories were the same price as those 5-POA Marvel figures.

@UsualmikeTelevision 27 күн бұрын

Great video! Your store was stacked! Hope to see you get Valaverse into Target soon!

@marcusplato278 Ай бұрын

I work in a small but well established toy store and am a huge fan of your brand. I always tell my fellow workers about your industry knowledge but this video in particular is a wonderful insight and learning tool.

@MythonThePython Ай бұрын

Cool insight actually! Was a fun watch!

@lawdice6137 24 күн бұрын

The dipping process you're in reference to is called hydro dipping, once you get the hang of it it's not too difficult

@TheSwishPOP 20 күн бұрын

Good Video. Great to see the behind the scenes insight into the industry

@deathbourne4168 Ай бұрын

Cool information in this video. Great to watch.

@zackhopkins5185 26 күн бұрын

Me and my brother were crazy about Weapons and Warriors. We would have battles everyday. Good times

@KentHeltzinger Ай бұрын

Great video! I really enjoyed the video. Keep up the Great work!👍

@hammertronactionfigures2426 Ай бұрын

Very interesting tidbits about inkjets and decorating the toys. I'm certainly going to re-watch that and then look up more information about that.

@romankim Ай бұрын

Hydrographics/ Hydrodipping is keyword search to help you

@hammertronactionfigures2426 Ай бұрын

What? (time 17:10) Mr. Vala wanted a dinosaur toy re-issued? There is a good reason why things should be re-issued. (Maybe not all the time, but often enough to take advantage of people's interest - and to make money.)