Great memory - thanks for sharing. I have similar memory in a restaurant outside of Ft. Benning, but with different beer.

Thank you!

thank you. Long Live Schlitz!

I Totally Agree.

Yeah - I imagine they have some other process that doesn't allow the light to ruin their beer.

Need a fact check on whether clear bottles promoted destabilizing beer? Who leaves a case of beer in the sun? More likely a marketing scam or brown glass was less expensive.

​@@PoppoFitzI remember reading sometime soon after prohibition hit, Pepsi bought up the now unusable 12oz beer bottles from breweries around the country. And their new campaign was to offer Pepsi in 12 oz bottles "twice as much" compared to Cokes 6 oz bottle for the same price of 5 cents.

@@PoppoFitz Nope, not a scam. Light (UV I think) will wreck a number of beverages, including beer and milk. Learned that in a college agriculture class long ago.

Thanks. As you can tell, I'm a big Schlitz fan.Cheer!

Glad the video brought back some great memories. Thanks for sharing.

Interesting.

Thanks. In time, I'll show more.

Thank you!

Thanks. I collect all Wisconsin Breweries and this was just my Schlitz wall.

Nice collection you have there.

I wish I could have tried Dark Schlitz.

@@thebeercollector great memories when we became of age. it was so good.

that is great. I keep hearing others outside Wisconsin finding it. Keep buying it, and maybe it will spread.

Agreed - I beleive they use this blunder in business textbooks.

A new philosophy was taking hold of corporate America at the time; maximizing shareholder value. The theory had already been disproven, but the allure of massive short-term gains in lieu of long-term success ensnared businesses to the point where it became an addiction. Schlitz beer was one of the first brands to experiment that failed philosophy and behold, they no longer exist.

They were thinking greed from increased less expensive production.

@@thebeercollector This is true. At Baylor Business School, in the late 80's we studied this case.

Ahh yes, the good ole Bull!

I agree - people sometimes don't see the long term effect on their decisions.

Nice!

Cheers

Never had a chance to try that. I take it they don't make that any more.

People have been telling me they are finding it outside the midwest. You never know - It may show up at some store. Good Luck.

Used to get it in Michigan, it went away several years ago and I'm afraid it's gone for good.

Probably not the best experience for a first beer. LOL

I know they sell it in Wisconsin and surrounding states. not sure how far their reach is. I would reach out to Pabst. They may be able to share where it is avaialbe.

You're gonna laugh, but Im in Pensacola area, we literally went to Baton Rouge and bought about 18 12 packs at total wine. Literally drinking it now, its a shame its so so so so so superior to all of the other macro lagers its no competition but people don't know it

I'm with you. My dad always has cold Schlitz in the fridge. I think he has it there, so I visit more often. LOL @@khabbad

Hi Tim - These items are from my personal collection. I find most of this stuff at Beer Shows. Check out "The Beer Collector" Facebook page for some of the Beer Show information.

Great to hear. I had no idea it was available that widely.

Been to northern Indiana many times and all I get is a blank stare when asking for Schlitz.

Oh No!! LOL

Go for the Gusto! Thanks for sharing your story. Good Old Milwaukee - It doesn't get any better than this.

Yes, when I worked there, l could buy it when l went to a restaurant that had great hamburgers, and l can't recall the name of it.

Awesome - I continue to hear from people who are finding it in different states.

Greetings! Interesting fact about the translation. The original (which is the current) formula is very good.

@@thebeercollector Many Americans seem to prefer this over Budweiser, Miller's etc.. I might give it a try if I find it over here somewhere or next time I'm over in the states. 👆👍

@@hgzhhghj1275 Schlitz is owned by Pabst, which has no actual brewery. Last I knew, both brands were produced by Miller (Molson Coors) under contract. The Schlitz brewery in Tampa (now Yuengling) has a lot of Schlitz bottles buried from the 70s. The new filtering technique caused hazy beer in the summer. Maybe they were ahead of their time! It is amazing to see a brewery go from #2 in the country to an unknown brand today.

​@@JamesCarter-tc6bo Can I buy Schlitz in Tampa , and what do you mean they have bottles buried?

I Still Enjoy It, When They Sold It Here In California.

If only it were available in more places.

It might be making a come back - that would be nice

I know right - You would think people would learn from History.

LOL

I imagine they thought they could get away with cheaper ingredients or process and customers wouldn't care. Well, they cared.

Coke tried this and FAILED TOO

@@stever1791 Yes, you are correct, pretty much, the very same thing. Good observation.

@@garymorris1856 Thanks

LOL

It sure did

Age 75 or 75 beers?

@@thebeercollector 1975. Actually more like 74 come to think of it. I worked in a beer and wine store in Dallas. The owner in 1972 till I quit in 75 let us drink on the job. I drank a lot of different beers back then stocking the vault from the inside looking out at all the customers. Saw many church people I went to church with sneaking in buying beer, looking around like someone might recognize them. 😅 They didn't see me, I saw them. I was born in 54 so in 72 the law was still 21 drinking age. The owner didn't care. It was more laid back then. Cops in Dallas didn't care if you drove around drinking as long as you didn't wreck. I got stopped in my 66 SS 396 twice drinking beer. All they'd say is go home. Which me and my buddies didn't do. The 3 big sellers at Red Coleman liquor back in the early 70s was budweiser, schlitz and coors. At least in Dallas Texas. When I was young me and the other young guys would stack up cases of beer when we stocked up the big 3 brands from outside the cooler. We'd see who could pick up the most cases of beer and walk at least 3 steps. I was strong back then. 18 graduated from high school playing football, track, lifting weights. I could pick up 24 cases of stacked beer from the ground and walk the 3 steps. We had to spot each other cause customers were coming in and out and around us to get beer, etc. We couldn't afford to lose our balance or have cases of beer come crashing to the floor or on them. Amazingly we never did. Looking back we were crazy but what great times those were. Old man Jim Brown,who ran the store on my shift. He was a grizzled old world war 2 navy veteran. He had one phrase he'd tell me to never forget. Very simple phrase. He'd say never forget no matter me, you, anybody, whomever. People are stupid. The older you get boy you'll see. People are fuc*ing stupid. A pack of cigarettes was 50 cents. 6 pack of beer 1.49 +7 cent tax total 1.56. Premium case for the 3 selling brands. 5.66 total. I met a lot of Vietnam vets. And on occasion when no one was looking I'd sack them a 6 pack for free. Met Don Meredith number 17, Dallas Cowboys quarterback from the 60s and MNF personality along with Cosell and Gifford a couple of times. Tennyson Golf course was across the street. Met a few more like Bob Lilly and Mel Renfro and Lee Roy Jordan too. Cowboy games in the 60s was 2 dollars for end zone seats. Then when they moved to Texas Stadium in the 70s it was 6 dollars end zone seats. Just thought I would share. Now, at 70 years old picking up a case or 2 12 packs can be a chore sometimes. Good luck to you.

So many puns with the brand Schlitz