What Is Brand Hierarchy? (5 Types, Structures & Examples)

Рет қаралды 8,331

Күн бұрын

Learn what brand hierarchy vs brand architecture including branded house, house of brands, endorsed brand examples and more.
First you’ll learn what brand hierarchy is and why it’s so important for brand portfolio structure.
Next you’ll learn the difference between brand hierarchy vs brand architecture and how umbrella branding provides structure.
Next, we’ll explore 5 brand hierarchy examples and types including Monolithic brands, endorsed brands, branded house, house of brands and hybrid brands.
Then we’ll explore the different levels of brand hierarchy including the corporate brand, also known as a master brand, family brands, individual brands and product brands.
You’ll then learn about the advantages of brand hierarchy before you discover how to manage brand hierarchy.
0:00 What Is Brand Hierarchy? (5 Types, Structures & Examples)
0:59 What Is Brand Hierarchy?
1:52 Why Is Brand Hierarchy Important?
2:24 Brand Hierarchy vs Brand Architecture
3:04 5 Brand Hierarchy Examples, Types & Structures
3:51 #1. Monolithic Brand Hierarchy
4:28 #2. Endorsed Brand Hierarchy
5:12 #3. Branded House Brand Hierarchy
5:43 #4. House Of Brands Brand Hierarchy
6:31 #5. Hybrid Brand Hierarchy
7:14 Brand Portfolio vs Product Portfolio
7:51 What Are The Levels Of Brand Hierarchy?
8:01 Corporate Brand
8:18 Family Brand
8:37 Individual Brand
8:59 Product Brand
9:21 What Are The Advantages Of Brand Hierarchy?
9:29 Brand Differentiation
9:47 Brand Equity
10:09 Efficient Brand Management
10:21 Product Development
10:37 Consistency
11:00 How To Manage Brand Hierarchy?
11:16 #1. Define Your Brand Strategy
11:34 #2. Define Your Brand Positioning Strategy
11:52 #3. Define Your Brand Architecture
12:11 #4. Create A Roadmap For Product Development
12:27 #5. Monitor And Evaluate
#brandhierarchy #brandportfolio #brandarchitecture #productportfolio #brandstrategy
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Пікірлер: 20

@giaenergia Жыл бұрын

Now this is genuine online education. I'm learning so much from you Stephen. Thank you!

@BrandMasterAcademy Жыл бұрын

Glad to hear it!

@ngonitapiwa5860 Жыл бұрын

The timing of this video is impeccable for me. It answers the questions i have around managing different brands under one house. Thanks Stephen for adding value to my work yet again!

@BrandMasterAcademy Жыл бұрын

Glad it was helpful!

@gabrielchel 10 ай бұрын

Exactly content i was looking for! Great video!

@BrandMasterAcademy 10 ай бұрын

Glad it was helpful!

@isaacphoenix9200 Жыл бұрын

I'm a brand narrative designer who came over the the entertainment industry as a transmedia designer. I'm creating my own premium course with my own special narrative strategy that is used frequently within the gaming space because I trained a lot of narrative designers. So I love this video because I often talk about transmedia in brand narrative. I would love to get on a podcast with you cometime about this stuff.

@giaenergia Жыл бұрын

Stephen has a full length video about mission statements here on KZfaq. And on Instagram, a sentence I loved was "What makes your brand memorable beyond looks?" Your job title above sounds amazing. Very well done for having come so far! I wish you the best of luck!

@isaacphoenix9200 Жыл бұрын

@Gia Energia I think I have seen that video, but I'm not sure. I have two statements, one is my product narrative, another is my transformation statement. The transformation statement is a sort of general hook to get people attention for my class. I help business owners who are struggling with ads and other forms of sales walk away from the rat race and use brand narrative to attract clients, build a supportive community, and establish values that lead to an increased ROI. However my product statement is The Creative Continuum is overjoyed to teach narrative because we believe that the relatability establishes the understanding that creates a foundation for a community. I use a system of emotion, behavior, belief, and value. We then use this to anthropomorphise the brand to feel human and become memorable through emotional connection. So yeah it's a fun topic and I really enjoy narrative and am happy to bring it over to this industry. It's a new one though so I am kinda starting from scratch so I am hoping to be able to jump into podcasts with the fantastic veterans like Stephen and share my system with their audience and help build an audience of my own. I love the free content, as it's what helped me develop my theories in the entertainment sphere. I need members for my class because you knwo....money, but I am hoping to add content to the free world as well, just maybe that as cool looking as this, at least at first.

@BrandMasterAcademy Жыл бұрын

Good luck on your brand-building journey 👍. Reach out if you need anything

@isaacphoenix9200 Жыл бұрын

@@BrandMasterAcademy Thank you so much. I really appreciate that!!!

@cannonball9478 Жыл бұрын

Legend. If I ever meet you Stephen I am getting you a pint 🍺 🙏

@BrandMasterAcademy Жыл бұрын

🙏🙏🙏🙏

@gauravchaudhary9810 Жыл бұрын

Your videos helps a lot and I learn so much through your videos thanks for providing such a informative content 😊 Love from India 🇮🇳 ♥️ 🙏

@BrandMasterAcademy Жыл бұрын

So glad!

@Wasaia Жыл бұрын

If I hear the word brand one more time I'm gonna scream. But besides that very instructive and clear video. Of course difficult to avoid the word brand 😂

@BrandMasterAcademy Жыл бұрын

♥♥♥♥

@BrandMasterAcademy Жыл бұрын

Why would you want to? I'm curious to understand what about the word gets to you?