I invited Aazar Shad to speak about all things growth marketing.
We cover things like what it's like to be a growth marketer, how growth marketing is different (and similar) from other areas of marketing, what growth marketers do, what are his most recommended resources for anyone who wants to follow this career path, and so much more!
Feel free to ask more questions in the comments and I'll ping Aazar to check them! :)
It's a long chat so feel free to refer to the timestamps to see what we cover.
TIMESTAMPS
00:00
01:17 How did you find your way into growth marketing?
01:54 Digital marketing vs growth marketing
03:57 Job opportunities are wide and big
04:19 Why did Aazar choose growth marketing?
05:58 Difference between growth marketing and other areas of marketing
08:07 What skills are important for a growth marketer?
09:56 Sweet spot: balance between creative & analytical
13:26 What are top 3 things you'd recommend someone do if they're interested in growth marketing or getting into marketing?
18:14 Can you tell us about a successful marketing campaign you've been involved in?
23:05 How is the Growth Marketing Stories Podcast going?
30:18 Aazar's recommendations for sources on growth marketing
32:20 What would you do differently if you were in your 20s?
37:39 What are some of the recent, interesting, changes in growth marketing strategies?
38:54 What is the best way to learn Growth Marketing in 2021?
39:31 What is your point of view on “Growth hacking is mostly applicable in startups and not in established companies, true or false”?
40:41 Growth marketing can be applied to all the aspects of digital marketing (paid, seo, sea, automation, inbound strategy,...). How to acquire such a broad expertise? I am starting in the paid area because it requires optimization and scaling skills, is this a good way?
42:16 Growth marketing / hacking are mostly being applied in SaaS. Any tips in applying for physical products?
CXL Course on Growth marketing: cxl.com/institute/#_r_aazar
DemandCurve mini degree: learn.demandcurve.com/courses...
Growth marketers to follow: Julian Shapiro, Brian Balfour, Peep Laja
Aazar's Twitter thread mentioned at 32:22 : Aazarshad/status/...
Aazar's newsletter to help you become a better growth marketer: aazarshad.com/newsletter
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Hope you enjoy!
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