What is Killing Helvetica?

Рет қаралды 113,660

6 жыл бұрын

Helvetica is one of the most famous fonts in the world. Introduced in 1957, it made an immediate impression on designers in particular, and, today, is ubiquitous. So much so that a New York designer tried to live a day without seeing it, and couldn't make it. But, recently, this popular font has been less present. A number of brands that previously used the font have stopped using it in favor of building their own. Why?
This video looks at the history of Helvetica, and the various bespoke alternatives some notable brands are switching to. From Apple and Google to Netflix and Airbnb.
Writer, Presenter, Editor: Dom Hennequin
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Read more about Helvetica here:
design.tutsplus.com/articles/...
You can also find more on this topic along with links to the music used in this video here:
envato.com/blog/the-death-of-...
If you're on the hunt for a font for commercial use that looks like Helvetica, check out this article: design.tutsplus.com/articles/...

Пікірлер: 74

@HBrooks 4 жыл бұрын

'helvetica's dead' , they say, as every typeface tries to be Helvetica.

@teamakesgames 6 жыл бұрын

Now I want my own font.

@QwertyScream 4 жыл бұрын

The BBC used to use Helvetica quite a lot, but they now use a font called “Reith”.

@IABITVpresents 3 жыл бұрын

It took me a while to realize that Helvetica also appears on music a lot, e.g.: I associate Helvetica Neue Condensed Bold with the British rock band Placebo, because it appeared a lot on their album covers, thus their "logo" is kinda of this font

@Selvor96 3 жыл бұрын

I love you, Helvetica

@rhythmdroid 3 жыл бұрын

Neue is pronounced "NOY-uh" ; )

@pchis500 5 жыл бұрын

Great video, looks really professionally done!

@SafirAksel 3 жыл бұрын

Just realized that font that I use right now to comment this is Roboto

@ashikvega 4 жыл бұрын

Thank you so much for this video. The video was super interesting. I never thought about a font so deeply! :)

@envato 4 жыл бұрын

Glad it was helpful!

@Halz0holic 4 жыл бұрын

Kids: Arial Adults: Helvetica Legends: Comic Sans MS

@WhiteBloggerBlackSpecs 4 жыл бұрын

Adult Swim and Cards Against Humanity got me hooked on Helvetica typeface

@rr7firefly 5 жыл бұрын

Besides the different weights of each Helvetica version we also have condensed versions, which can appreciably alter the visual character and personality of actual applications. I think I favor those alternatives because the tighter width often has a certain elegance missing in the standard width.

@husseinnasibu 5 жыл бұрын

verry informative

@jacksugden8190 4 жыл бұрын

I hadn’t noticed this at all.

@r4ls3i60 Жыл бұрын

On KZfaq on iOS the caption font is Helvetica

@sjchae2948 3 жыл бұрын

Helvetica is legendary, but I'm somewhat sick of it. Thank you for sharing other good-looking fonts.

@shapnoroy758 Жыл бұрын

good explain

@yashsalve7702 3 жыл бұрын

After this video I installed Roboto-light on my android device. And trust me, it looks amazing specially on an amoled display.

@djm5k Жыл бұрын

The most important aspect of any font is that it is legible. If you cannot easily read it, don’t use it!

@heavy0119 4 жыл бұрын

When I read the title, I thought you were gonna talk about the Helvetica Scenario

@Deses 2 жыл бұрын

Why the font was "grotesque"?

@newecreator 4 жыл бұрын

Don't remind me that KZfaq Sans is a hot mess.

@Mrdealornodeal618 2 жыл бұрын

Interesting

@emberN 4 жыл бұрын

I want a helvetica of my own.

@bolttracks 5 жыл бұрын

Helvetica is far from dead. And Roboto is far from a suitable replacement...

@achild5864 4 жыл бұрын

i miss helvetica

@dericflairmultiverse4952 2 жыл бұрын

it will never die, only multiply

@epic.mp4672 3 жыл бұрын

I love Helvetica Neue

@stevenlitvintchouk3131 2 жыл бұрын

I hope they don't do this with bespoke colors: We could end up with Google Red and IBM Orange and CNN Blue and...

@LightslicerGP 4 жыл бұрын

Comfortaa on chrome, or century gothic is what I use

@cocos1 4 жыл бұрын

comfortaa is so underrated... even acer uses it for their concept D series ( www.acer.com/ac/en/US/content/conceptd-brand-story )

@wordart_guian 3 жыл бұрын

i'll be honest though, calibri is one of the few fonts I tolerate for long strings of text

@gustavoadolfoguardado9101 3 жыл бұрын

♡♡♡♡♡

@lorensims4846 3 жыл бұрын

I'm so bored with Helvetica. This may have started twenty-five years ago when I met a newbie-designer who gushed that her very favorite font was "Helveesha!"

@felicity4711 Жыл бұрын

Apple already had a San Francisco in the 1980s, a beautiful ransom-note/punk-rock bitmap font. They should have come up with a new name for their fake Helvetica

@YehudaHubertPetrana 2 жыл бұрын

Kids: Arial Adults: Helvetica Unknown: Roboto

@rochelimit55555 2 жыл бұрын

When people pronounce neue as new I was like arghhhhhhhhhhh

@lolpo555 5 жыл бұрын

But Roboto sucks. I hate it on Android.

@karmotlephrog3791 5 жыл бұрын

They made a new roboto. Maybe it's better than the old one

@dexternikkor 2 жыл бұрын

NASA use the font for their Space shuttle name signs

@changvasejarik62 Жыл бұрын

What is killing helvetica? My guess would be unawareness of nichijou and look around you.

@nathanschaefer3788 5 жыл бұрын

Helvetica definately ain't dead

@PeridotFacet-FLCut-XG-og1xx 4 жыл бұрын

_Helvetica Standard_

@johanneskingma 2 жыл бұрын

Ah. Made before Helvetica Now came out...

@olegpitlyuk8441 3 жыл бұрын

The best Helvetica is Bold Condensed, of course.

@ravid_dubsteper 3 жыл бұрын

no, apple switched to San Francisco in 2015

@nffp 2 жыл бұрын

Helvetica looks like old San Francisco Font

@Pyotiru 4 жыл бұрын

I love Exo 2 font.

@dorai8355 Жыл бұрын

Times New Roman: I struck down Helvetica.

@disaster_melon 3 жыл бұрын

hey, it me

@klauskloss3755 5 жыл бұрын

If it’s not broke... don’t fix it.

@Underhills 9 ай бұрын

KZfaq still uses Roboto, like the owner does, however Google use Google Sans as well. Haven't seen anything from KZfaq Sans that is quoted in this 5 year old video.

@minicyan7364 3 жыл бұрын

Not if I click in multiple places! *downgrades my MacBook to Mac OS Yosemite*

@shade4416 5 жыл бұрын

Breed Serif is the best font change my mind.

@thebilliast4466 5 жыл бұрын

Well, iPhone messages still use Helvetica.

@AlexanderOnFire 2 жыл бұрын

I mean material design is just a big fail. San Francisco is basically even a stronger copy of Helvetica than Arial. The same is true for CNN typeface. Let‘s say Helvetica is maybe not that often used anymore but it will life on in its copies.

@urosrakic6900 3 жыл бұрын

Calibri is dead! And I love Helvetica.

$@fractode$

@fractode Жыл бұрын

Interesting way of pronouncing "neue". So, would "monsieur" be pronounced "monn-sewer"?

@kennkei1397 4 жыл бұрын

Helvetica standard

@isuckatmakingvids2 Жыл бұрын

"SF Fo"

@bogey 3 жыл бұрын

tl;dr, licensing

@swizzletuts 5 жыл бұрын

I REALLY LIKE HELVETICA BUT STILL ROBOTO SUCKS FOR ME😤

@sfaustina 6 жыл бұрын

Just rip-offs of a perfect typeface HELVETICA ...just so corps can save money. pifff. change a square period to around period now you have a bespoke typeface stop it.