Organizational Citizenship Behavior (OCB) encompasses employees' voluntary and extra-role actions that positively contribute to the organization beyond formal job requirements. These actions, not explicitly rewarded or specified in job descriptions, reflect employees' choices to enhance the well-being of the organization and its members. So What is encompassed within OCB, and what benefits does it offer? How can an organization cultivate and strengthen it? In this video, I will discuss these questions with you.