What is personalized marketing, and how can it help you convert more of your site visitors into leads and customers? In this video, Patrick explains the basics of how to customize your marketing for your target audience, including what personalization is, why it matters, and how to get started.
You can personalize your marketing in many different ways, like dynamically changing your website for each user, customizing email content for your recipients, and aligning your ads with the areas and people you target. This video contains examples of real-life personalized marketing so you know what to plan for in your own campaigns.
To do personalization on a large scale, you'll need data that tells you about your audience, a tool that helps you collect and organize it, and a way to implement this data so that your marketing efforts match the needs of the people who are most likely to become your customers.
First-party data is a great asset when it comes to personalization. This is data your customers provide to you when they interact with your business. It can be information about the customer's behavior on your website, interactions with your employees, their job, their location, and a number of other things they provide to you.
Tools such as a customer relationship management (CRM) platform, a customer data platform (CDP), and email automation software can be helpful when you want to apply your first-party audience data to your marketing efforts.
⌛ Video timestamps:
00:00:00 // Introduction to personalized marketing
00:02:45 // Benefits of marketing personalization
00:03:32 // 4 tactics to personalize your marketing
00:05:45 // 3 big steps to start personalizing
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